Developing a Website for Business

AD660 – Databases, Security, and Web Technologies

Marcus GoncalvesSpring 2013

Why develop a web site? link

A company's web site is often the first point of contact for a prospective

customer; it is therefore a vital asset to any business or venture.

When Web Design is Important?

Many web sites still reflect a poor understanding of the target users' needs, demonstrating an ineffective or inappropriate use of resources, web page design and technology.

This ultimately results in an web site experience that is below a customer's expectation, causing more harm than good.

Aesthetically Dominant: KMGI.com

Functional Dominant: Brint.com

Integrated Example: Patagonia

Portal Site: Yahoo

What is the Purpose of a Web Site?

Web sites should be developed based on key business requirements and objectives:-Engaging user experiences that are

- Intelligent- Consistent, and - Unified

-Transforming your business strategies into creative web site and page designs that achieve emotional customer connections.

The 7Cs of Customer Interface

Context

Site’s layout and design

Commerce

Site’s capabilities to enable commercial transactions

Connection

Degree site is linked to other sites

Communication

The ways sites enable site-to-user communication or two-

way communication

Customization

Site’s ability to self-tailor to different users or to allow

users to personalize the site

Community

The ways sites enable user-to-user communication

Content

Text, pictures, sound, and video that webpages contain

Developing a Web Site video

There are many services available:– Weebly– Nosoft– Web.com– Many others…

Site Mapping is Important!