1. Developing an Online Narrative Ken Partain

2. Connect With MeWebsite WeMakeMarketingEasy.comFacebook Facebook.com/IPGSearchMarketingTwitter Twitter.com/kenpartainLinkedIn Linkedin.com/in/kenpartainGoogle+ - http://EZ.com/IPGGooglePlus 3. Agenda 4. AgendaYour Story 5. AgendaYour StoryWhat is Social Media? 6. AgendaYour StoryWhat is Social Media?Why Social Media? 7. AgendaYour StoryWhat is Social Media?Why Social Media?Have a Plan 8. AgendaYour StoryWhat is Social Media?Why Social Media?Have a PlanCreating Content 9. AgendaTop 5 Social Networks 10. AgendaTop 5 Social NetworksBest Practices 11. AgendaTop 5 Social NetworksBest PracticesTools & Resources 12. AgendaTop 5 Social NetworksBest PracticesTools & ResourcesMeasuring Your Success 13. Your Story 14. Your Story Set Your Positioninghttp://www.entrepreneur.com/video/223199 15. Your Story Set Your Positioning Who are you?http://www.entrepreneur.com/video/223199 16. Your Story Set Your Positioning Who are you? What do you do?http://www.entrepreneur.com/video/223199 17. Your Story Set Your Positioning Who are you? What do you do? Why does it matter?http://www.entrepreneur.com/video/223199 18. Your Story Set Your Positioning Who are you? What do you do? Why does it matter? Why are you better?http://www.entrepreneur.com/video/223199 19. Your Story Set Your Positioning Identify Your Target Audiencehttp://www.entrepreneur.com/video/223199 20. Your Story Set Your Positioning Identify Your Target Audience Create Personas for Your Customershttp://www.entrepreneur.com/video/223199 21. Your Story Set Your Positioning Identify Your Target Audience Create Personas for Your Customers Determine Which Networks are Best for Youhttp://www.entrepreneur.com/video/223199 22. What is Social Media? 23. What is Social Media? Social media is about giving you an alternate channel to connect with new or existing customers, demonstrate your expertise, solve problems, or promote products with the goal of providing customer service, building loyalty, and making sales. - Michael Gray 24. Why Social Media? 25. Why Social Media?People buy from people they Know, Like and Trust 26. Why Social Media? Social Media facilitates: 27. Why Social Media? Social Media facilitates: Know Awareness 28. Why Social Media? Social Media facilitates: Know Awareness Like Engagement 29. Why Social Media? Social Media facilitates: Know Awareness Like Engagement Trust Transaction / Purchase / Referral 30. Have a Plan 31. Have a Plan Hub & Spoke 32. Icon Source - http://www.digitalsurgeons.com/blog/design/social-media-icon-set/ 33. Icon Source - http://www.digitalsurgeons.com/blog/design/social-media-icon-set/ 34. Creating Content (or what to write about and share?) 35. Creating Content (or what to write about and share?) New Restaurants, Shops and Developments 36. Creating Content (or what to write about and share?) New Restaurants, Shops and Developments Pictures and Videos 37. Creating Content (or what to write about and share?) New Restaurants, Shops and Developments Pictures and Videos Local Events 38. Creating Content (or what to write about and share?) New Restaurants, Shops and Developments Pictures and Videos Local Events Local News 39. Creating Content (or what to write about and share?) New Restaurants, Shops and Developments Pictures and Videos Local Events Local News Check-ins 40. The Top 5 Social Networks 41. The Top 5 Social Networks Facebook 42. The Top 5 Social Networks Facebook Twitter 43. The Top 5 Social Networks Facebook Twitter Pinterest 44. The Top 5 Social Networks Facebook Twitter Pinterest LinkedIn 45. The Top 5 Social Networks Facebook Twitter Pinterest LinkedIn Google+ 46. Best Practices 47. Best PracticesBe Respectful 48. Best PracticesBe RespectfulTreat networks separately 49. Best PracticesBe RespectfulTreat networks separatelyCustomize your message 50. Best PracticesBe RespectfulTreat networks separatelyCustomize your messageUpdate and promote accordingly 51. Best PracticesBe RespectfulTreat networks separatelyCustomize your messageUpdate and promote accordinglyHelp and promote others 52. Best PracticesBe RespectfulTreat networks separatelyCustomize your messageUpdate and promote accordinglyHelp and promote othersRepurpose content 53. Best PracticesBe RespectfulTreat networks separatelyCustomize your messageUpdate and promote accordinglyHelp and promote othersRepurpose contentAdd personal notes and pictures 54. Best PracticesBe RespectfulTreat networks separatelyCustomize your messageUpdate and promote accordinglyHelp and promote othersRepurpose contentAdd personal notes and picturesDont ignore your audience 55. Best PracticesBe RespectfulTreat networks separatelyCustomize your messageUpdate and promote accordinglyHelp and promote othersRepurpose contentAdd personal notes and picturesDont ignore your audienceDont leave accounts unattended 56. Best PracticesBe RespectfulTreat networks separatelyCustomize your messageUpdate and promote accordinglyHelp and promote othersRepurpose contentAdd personal notes and picturesDont ignore your audienceDont leave accounts unattendedKeep calm when responding to something negative 57. Tools & Resources 58. Tools & Resources Buffer 59. Tools & Resources Buffer Hootsuite 60. Tools & Resources Buffer Hootsuite Tweetdeck 61. Tools & Resources Buffer Hootsuite Tweetdeck Seesmic 62. Tools & Resources Buffer Hootsuite Tweetdeck Seesmic Google Analytics 63. Tools & Resources Buffer Hootsuite Tweetdeck Seesmic Google Analytics SocialMediaExaminer.com 64. Measuring Your Successes 65. Measuring Your Successes Success Depends on Your Goals 66. Measuring Your Successes Success Depends on Your Goals FollowersPins LikesShares Mentions Website Traffic ReachWebsite Engagement Retweets Sales 67. Questions? 68. Connect With MeWebsite WeMakeMarketingEasy.comFacebook Facebook.com/IPGSearchMarketingTwitter Twitter.com/kenpartainLinkedIn Linkedin.com/in/kenpartainGoogle+ - http://EZ.com/IPGGooglePlus 69. Thank you! Ken Partainkenpartain@wemakemarketingeasy.com512-651-2963