developing a kent ‘guild’ for hospitality, catering and tourism
DESCRIPTION
Developing a Kent ‘Guild’ for Hospitality, Catering and Tourism. The National Opportunity. Hospitality Pubs and Brewing (hospitality, travel + tourism) Total jobs 10% of UK workforce1 million - 46% under 24 New jobs 132,000 p.a.15,000 p.a. - PowerPoint PPT PresentationTRANSCRIPT
1
Developing a Kent ‘Guild’ for Hospitality, Catering and Tourism
2
The National Opportunity
Hospitality Pubs and Brewing
(hospitality, travel + tourism)
Total jobs 10% of UK workforce 1 million
- 46% under 24
New jobs 132,000 p.a. 15,000 p.a.
# Apprenticeships >4,000
Investment £500m per annum
3
Sector Skills has had poor alignment
Tourism Pubs
Hospitality Guild
Tourism Society B.I.I.
Visit Kent Springboard
Job Centre Plus Perceptions Group
And many : many poor
4
The Hospitality Guild : A single authoritative voice to be passionate about skills and transform productivity and reputation in the sector
• Academy of Culinary Arts• AICR• Academy of Food and Wine Service• BII• Institute of Hospitality• HOSPA• National Skills Academy for Hospitality• People 1st
• Professional Association of Catering Educators• Springboard UK• UK Housekeepers Association• Worshipful Company of Innholders
5
The Local Opportunity …
Kent … has it all …
• Geographical location• Outstanding pub stock• Great visitor attractions• Food provenance and local produce• Transport links• New catalysts –
– Swanscombe, Beaches
… except
• A one-stop skills provider!
6
… The Local Opportunity for jobs is large
Ratio FTE Jobs
Actual Jobs
Accommodation 43% 20,493 27,786
Shopping/retail 14% 6,672 9,047
Catering/food and drink 27% 12,867 17,447
Attractions/recreations/entertainment 10% 4,766 6,462
Transport 6% 2,859 3,877
Total 100% 47,657 64,618
7
Shepherd Neame : the opportunity for young people *
Age Profile : Managed Tenanted
16 – 25 414 45%
26 – 35 220 24%
36 – 45 121 13%
46 – 55 90 10%
56+ 68 7%
___ _____
913 + 3,500 Est.
Staff Turnover 99% (down 11% on 2012)
8
Shepherd Neame : Career Opportunities in Managed Houses
A. New staff– Comprehensive induction to cover H&S, food safety, licensing, product
knowledge, customer service, sales, job specific standards– 99% turnover
B. Supervisors– BII Level 2 Apprenticeships – c.10 new p.a
C. Assistant Manager– Modular development programme building, skills and knowledge of business
management, with qualification from CIEH, BII, People 1st, World Host and workshops for specific subject areas
– 53% promoted internally
D. Managers– Tailored to individual and business need and constant refreshers on H&S, food
safety, licensing– 44% promoted internally
E. SN Tenant : Self Employed Entrepreneur– Wide flexibility to provide low cost platform for creativity, entreprenuerialism, i.e.
Sportsman, Seasalter
9
Shepherd Neame : Diversity of Opportunity
10
Shepherd Neame : Diversity of Skills
11
The Challenge
Skills Gap AND Poor Career Reputation
In-house training Secondary career choiceHigh turnover of staff ‘Temporary’ mindsetTraining wastage ‘Mums’ factor : ‘not a proper job’
Jobs filled by migrant workers Lack of career structure
Top Talent goes to London
Missed opportunity to provide jobs, careers for young people to retain such skills locally and to drive productivity, and so economic activity for Kent