guild final
TRANSCRIPT
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GUILD
Networking for creative professionals
Collab
Connect Create
+Filling the gap
+Filling the gap ! LinkedIn
How can a graphics
designer
Actually prove herself
here?
“I am unable to showcase my
works on LinkedIn.”
- Dominik, Theatre, InspiraTO
+Filling the gap ! Behance
how can a creative find constructive
feedback on a “fan site”?
“Behance is definitely like a
fansite now, I use it for inspiration.”
- Olivia, Design Student at York-Sheridan
+Filling the gap ! Facebook
We need an
undiluted platform
“I don’t want to know where my professional friend went for lunch.
Facebook is bloated with unnecessary information.”
- Lumir, Curator
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Creatives’ Needs
! “We need more open places to share/comment/interact on a deeper level.” - Cg Chen, Founder/Creative Director at I’m A Dreamer Apparel
! “Behance is mostly focused on images and visuals and while they are important, the ideas and process behind them are equally important. I want the page to have emphasis on my writing alongside the images.” - Josh Apostolopoulos, Graphics Design Student at OCAD
! “It would be even more neat if you can somehow implement a feature that will help nourish the idea among collaborators (but not necessarily execute it) within the actual platform.” - Olivia Truong, Graphics Design Student at York-Sheridan
! “There is very rarely collaboration between artists/goldsmiths that happens…” - Pam Tymensen, Goldsmithing Student at George Brown College & Studio Artist
We interviewed ~20 Creatives from various backgrounds. • Theatre • Fashion • Design • Fine Arts • Photography
Our sources: professionals & students from local institutions and around the world • OCAD • York-Sheridan Design Program • George Brown College
• Canada • England • India
+Features
+Market size
+Market size
3.35 million
+
Business model
+Revenue Stream
! CollabSpace – turn into a consumable model
! Posting 15 collaboration ideas for the cost of a pizza slice or Subway
! Guild Pro – subscription based premium version
! Send messages, search pro!les
! Virtual gallery – consumable model starting with free trial
! 360 panoramic view gallery, Immersive virtual art gallery
! Pay $5 per gallery shown in pro!le page
! Pay $10 to promote gallery across the network
! Crowdfunding campaigns ! Transaction fees 5%
! Advertisements
Phase 1 Phase 2
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Validation Phase Phase 1 Phase 2
Timeline May– Jul 2014 Aug 14– Aug 2015 Sep 15- Dec 2016
Features Layouts, CollabSpace Pro version, Freemium CollabSpace, Virtual gallery
Crowdfunding campaigns, Paid portfolio app,Advt
Target user base 5000 100000 1 million
Paid user target 0 3% 10%
Rev from paying user 0 $5/paying user $10/paying user
Mktg Channel OCAD, Design schools, Theatre studios
Associations, Art shows, TechCrunch,
Social media, Tech news,
Cost $500/month $82000/year $245,000/year
Revenue 0 $15000 $1 million
Pro!t -$4000 - $67000 $0.75 million
Funding Source Savings + family/friends
Seed Capital Series A
Execution plan
+Questions?
GUILD