developing a cohesive digital presence for your charity and social enterprise organisation
DESCRIPTION
Duncan Lewis, Group Marketing & Development Director, Age UKAlison McCormack, Head of Group Digital, Age UKHow putting the user at the heart of their digital strategy has enabled Age UK to solve the huge challenge of uniting the 300 separate websites the organisation had at merger into one platform that unites charitable and commercial, local and nationalHow that ethos is now driving their social media and engagement strategies across the groupThe challenge of the digital revolution to the charity model and how that ethos can be utilised to develop your strategyTRANSCRIPT
Core things
• The user is at the heart of everything
Core things
• The user is at the heart of everything• They don’t care about your internal structure
Core things
• The user is at the heart of everything• They don’t care about your internal structure • What can you do for them, not what they can do for you
Core things
• The user is at the heart of everything• They don’t care about your internal structure • What can you do for them, not what they can do for you• It might be a moment of crises, don’t make it difficult to
get help
Core things
• The user is at the heart of everything• They don’t care about your internal structure • What can you do for them, not what they can do for you• It might be a moment of crises, don’t make it difficult to
get help• Be inspiring, trustworthy and intuitive
Core things
• The user is at the heart of everything• They don’t care about your internal structure • What can you do for them, not what they can do for you• It might be a moment of crises, don’t make it difficult to
get help• Be inspiring, trustworthy and intuitive• Users don’t see a conflict between commercial and
charitable content
Core things
• The user is at the heart of everything• They don’t care about your internal structure • What can you do for them, not what they can do for you• It might be a moment of crises, don’t make it difficult to
get help• Be inspiring, trustworthy and intuitive• Users don’t see a conflict between commercial and
charitable content• Don’t ask for a long-term relationship on your first date
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Engage learnings
• Leadership not ownership
Engage learnings
• Leadership not ownership
• Audience wants to engage
Engage learnings
• Leadership not ownership
• Audience wants to engage
• Don’t be afraid of debate
Engage learnings
• Leadership not ownership
• Audience wants to engage
• Don’t be afraid of debate
• Think about trust and privacy
Engage learnings
• Leadership not ownership
• Audience wants to engage
• Don’t be afraid of debate
• Think about trust and privacy
• Be a good party guest
Engage learnings
• Leadership not ownership
• Audience wants to engage
• Don’t be afraid of debate
• Think about trust and privacy
• Be a good party guest
• Offer more than you ask
Engage learnings
• Leadership not ownership
• Audience wants to engage
• Don’t be afraid of debate
• Think about trust and privacy
• Be a good party guest
• Offer more than you ask
• Extend your awareness
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