DevelopCollective Car IndustryFor developingCountry

Capital intensiveTech intensiveLarge production facilityMassive scale

How to develop scalablecar industry for developingcountry and lowering thetotal cost of ownership ofa car

Objective Current car industry

New car structure approach

New manufacturing strategies

New business model

Proposed solution

The case is Indonesia. It has very big Market, practically but has no stronglocal brand

Japaneses brand hold up to 90% Market share in Indonesia

This approach will breakdown thedevelopment cost (base platform join development), enable local makers to release their own version.

The car also designed to be able tomanufactured in smaller scale industries and make car accessible for most people.

@adicahya 2013

There are actually some small local brand but feels more like indie industries,with relatively low volumeproduct, not so good styling or focused in recreational vehicle

Can be developed cheaperCan be developed fasterCan be used for different styling

Develop relatively simpleplatform that can be usedby other manufacturer withtheir own customization

Insight Why ? How ?

New approachIn car designstructure

Imagine this like Google Android.An opensource mobile OS platform that can be tweak, customized and extended by other makers

Recycle car industry “skateboard” carplatform concept

Jakarta Motor

“Car sharing” vehicleSmall Taxi cab

Bandung Motor

Youth themed vehicle

Solo Motor

Personal vehicle

Surabaya Motor

Small cargo vehicle

Jakarta (capital city), Bandung, Solo and Surabaya are some of Indonesia major cityand connected by railway network

The “skateboard” thenused by microfactorylocated in selected city

Each microfactory cancustomized with theirlocal identity and needs

This approach can alsotrigger local businessgrowth & create jobs

@adicahya 2013

The platform got developed first.

Occupant shell started to develop after platform freeze

This could distributed development work, time and cost

New approachIn car designstructure

@adicahya 2013

The concept focus on lowering manufacturing cost by using commonparts as much as possible, and try tominimize the need for specialize tools .

Dimension - about the size of Fiat 500

Powertrain - 4 stroke 750 cc 3 Cylinder(can beuse as range extender) - Rear motor on wheel electric motor

Battery module

Engine bay

Motor driver+

Vehicle controller

Motor on wheel

Rectangle aluminum Extrusion frame

Crumple zone

Personal transportationversion

Micro delivery vanversion

Surabaya Motor

Bandung Motor

Strategically located manufacturing facilityInline with railway network

Micro factory conceptEasy to transportCheaper to transport

Insight Proposed solution

New Manufacturingstrategies

@adicahya 2013

Compact stack-able skateboard platform

Space frame occupant section

Polycarbonate body panel

Mfg and assemble in Jakarta

Assemble in micro factory

Manufactured close to micro factory

DesignedWith local

identity

Same designfor all

PlatformMfg center

BandungMicro factory

SoloMicro factory

SurabayaMicro factory

Can be “owned” cheaperWhat if we don't sell the car,we rent the car

From factory – straight tocustomer

Insight Why? How ?

TheBusinessModel

By renting, customer won't have to pay

certain governmenttax

Car production costCould be covered

By customerInitial payment

Other potential

The business modelalso make electric carFeasible & make sense

Low initial paymentLow monthly costIncluded assurance

Could potentiallyCover the battery

cost

Enable batterySwap station

Enable batteryrecycle

Many more value addedbuilt in services

possible

@adicahya 2013

Lets assume this car in the pictureworth 10K USD

Customer want to “buy” the car

Customer pay 30% from car “normal price”

-cover production

cost

Sign contract for 3 or 5 years rent

-Revenue for

maker

Customer paid for non standard

accessories-

Another revenue

After 3/5 years, the contract is off

-They can switch

To new car

Customer ownership cycles