devarj design agency corporate brochure

I n t e g r a t e d B r a n d i n g

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“Before you can have a share of market

you must have share of mind.”

-Shanoor Devarj

Ref in ing

“Before you can have a share of market

you must have share of mind.”

-Shanoor Devarj

Experience and Energy to Drive Your Brand

Staying ahead of the competition in today’s super-paced marketplace takes a

winning strategy, compelling messaging, mastery of new media vehicles and

a total team effort. We’re Devarj Design Agency, an award-winning, integrated

brand communications firm with one mission: partnering with you to drive

your brand and company like never before.

We can begin by positioning you like nobody’s business. We’ll draw on our

eye-catching design, fresh logo development, and engaging copy to further

construct your unique brand identity. Finally, we’ll do launch and get the

word and your brilliant brand communications out there — massaging the

right media for your messaging. Our goal will be to maximize impact, whether

we use traditional media vehicles or new social media, e-commerce, SEO on

your Website, Search Engine Marketing (SEM), e-blasts or whatever is needed.

Our concepts are creative, fresh and compelling. We’ve developed winning

campaigns for huge players in business while still making a sizable difference

for smaller firms too.

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Devarj Services Include

� Branding

� Re-branding

� Brand Strategy

� Brand Identity

� Marks and Typography

� Graphic Standards

� Ad Campaigns

� Merchandising Displays

� Trade Shows

� Packaging

� Interactive

� Internet

� Public Relations

� Websites & Development

� E-commerce

� Email Marketing

� Video Promotion

� Presentations

together

What can you expect from Devarj Design Agency?

Innovative direct mail campaigns

Complete advertising solutions

Promotional packaging and presentations

PR, events and new product launches

Email marketing - SEO/SEM

Directory through video marketing

Website design, development, programming

** Creativity Award, New York, New York.*** First Prize, Polaroid Professional Photo Competition, Boston, Mass.

Corporate brochures and collateral

In-house photography, mascot and illustration.***

Integrated branding

Award-winning logo design

Strategic corporate identity programs**

One–on–One

Multi-lingual

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Synergistic

Digital publishing

National Award of Excellence, brochure design 2011, Graphic Design USA, New York Competition

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Meet Our Personable Team of Innovators

Devarj Design Agency was founded by Shanoor and Silva Devarj in 1984 after years of front-line

experience with such corporate giants as the Leo Burnett Company Inc. and the Polaroid Corporation.

Shanoor Devarj, owner and executive creative director of the marketing firm, has been providing clients

with innovative brands, re-branding, successful targeted campaigns and strategic marketing in both

domestic and national markets for over three decades. He is involved in every project phase from initial

consultation, marketing strategy and concept development through final implementation. Shanoor’s

versatile, creative leadership confidently creates solutions that are strategically geared to deliver high

return on your investment.

Silva Devarj, firm owner, is also a design director with extraordinary insight into the visual side of

corporate communications in addition to acting as an innovative and keen market strategist. She

focuses her versatile skills on developing and creating brands, identity programs, corporate brochures

and direct mail campaigns, as well as award-winning design and illustration. Silva also supervises

new business development and client services.

At Devarj, we take our client relationships personally and always try to inject a little of ourselves

into the mix. We believe a caring, trusting relationship with clients creates a more powerful formula

for success—in addition to being far more enjoyable for us all.

...And you call all the shots !

National Award of Excellence 2011, Graphic Design USA, New York Competition


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Rolling On, Despite Shakes and Rattles

How do you achieve maximum impact in a marketplace that shifts constantly

and shakes underneath you? For one thing, you don’t let it shake your confidence.

And if you’re smart and have a little experience under your belt, you may even

know how to leverage what others see as speed bumps, to give your client an

empowering jump.

The core of our philosophy at Devarj is a solid relationship with clients like you.

We believe that collaboration and communication drive successful and synergistic

partnerships. By having a thorough understanding of your goals, resources, team

players, audience, and even your personal likes and dislikes, we can make sure our

solutions are not only creative, but reality-driven. Fueled by imagination, armed

with solid research and grounded in the real world, we deliver more than just

great ideas. We deliver results.

Accounting for Major Growth

For a major CPA services firm, how do you account for record growth? This firm turned to

Devarj for an innovative variety of traditional and new media solutions. It was the integrated

nature of the Devarj Design Marketing effort, however, that added the most plusses to the

accounting firm’s balance sheet.

Design Agency creates integrated branding and marketing programs to ensure that the right

message goes to the right audience in a consistent and cohesive manner. A fully integrated

program involves brand identity, logo design, trademark services, strategic positioning, ad

campaigns, direct mail campaigns, public relations, point of purchase, a corporate brochure,

trade shows, and interactive marketing. By carefully incorporating all of these venues, Devarj

Design Agency helped this accounting firm client grow 56% over four years. The favorable

response of auditors and owners was audibly heard.

Integrated Branding and Marketing

National Award of Excellence, brochure design 2009,Graphic Design USA, New York Competition

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Laciak Accountancy Group


I N T E G R A T E D M A R K E T I N G

Fitz Development Branding and Integrated Marketing

A multi-level success story

Premier Redevelopment Real Estate Companies such as HKT and MDK, have been critical

not only to the New Jersey real estate market, but regional and national markets as well.

When it came to a critical point in their business strategy, they called in Devarj Design

Agency and we were happy to respond. We helped HKT and MDK construct a success story

from the ground up with integrated communications that included: research, development,

naming, logo design and collateral. When the dust settled, Devarj was able to point to

marketing contributions that resulted in a 100% increase in sales involving 65 million

square feet of space, 2,000 apartment units and 800,000 square feet of retail space.

Using a variety of new media solutions, Devarj Design Agency also created branding and

marketing programs for Fitz Development. This program included naming, brand strategy,

logo design, trademark, strategic positioning, corporate communications, trade shows and

interactive marketing.

Progressive Redevelopment

MDK Development, LLC.

"Devarj is the essence of a forward thinking creative

agency. They consistently provide MDK innovative and

fresh ideas in a very competitive industry. They are truly

dedicated to my business success."

David KasparianPresident

Dynamic

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Global andDiverse

Packaging Solutions - around the corner, around the world.

Complete Advertising Solutions

SONOCO ISCAPSEALS.

Sonoco is a leading global supplier of specialized cap lining materials used forproduct protection, product integrity and leakage prevention in such marketsas food and beverages, pharmaceuticals, cosmetics, agrichemicals and spirits.

North Second StreetHartsville, SC 29550

(800) 377-2692 Fax: (803) 383-7008

Packaging Solutions - Around the corner, around the world.

Visit us at: www.sonoco.com

Sonoco Crellin produces both injection molded and extruded plasticproducts for a variety of uses and reuses in the textile, wire andcable, filtration, automotive, food service, fiber optics and performancefilm industries.

SONOCO IS MOLDED PLASTICS.


(800) 377-2692 Fax: (803) 383-7008



SONOCO ISPROTECTIVE PACKAGING.

Sonoco manufactures engineered cushion fibre, ECF™ moldedpulp, multiple material product bases and Sonopost® corner postsfor safeguarding all products requiring protection during shipping.


(800) 377-2692 Fax: (803) 383-7008



Sonoco is America’s largest producer of fibre drums and a majormanufacturer of plastic drums and intermediate bulk containers forchemicals, food, pharmaceuticals, paint and coatings.

SONOCO ISINDUSTRIAL CONTAINERS.


(800) 377-2692 Fax: (803) 383-7008



SONOCO IS COMPOSITE CANISTER

PACKAGING.

Sonoco is the world’s leading manufacturer of composite canister packagingserving an array of markets from snacks and nuts, cookies and cereal, frozenconcentrates and coffee to tobacco, cleansers and detergents.


(800) 377-2692 Fax: (803) 383-7008



SONOCO ISFIBRE PARTITIONS.

Sonoco produces fibre and specialty partitions for food and beverage,pharmaceuticals, cosmetics, electronics --- anything requiring protectionwith a soft touch.


(800) 377-2692 Fax: (803) 383-7008



SONOCO ISCORES, TUBES, AND

CONES.

Sonoco is the world’s largest manufacturer of paperboard cores,tubes and cones used for winding, converting, or transportingpaper, film, tape, yarns, and fabrics.

SONOCONorth Second StreetHartsville, SC 29550

(800) 377-2692 Fax: (803) 383-7008



P.O. Box 160,Hartsville, SC 29551 U.S.A.Phone: (800) 377-2692Fax: (803) 383-7008


“local” in more places than any other packagingmanufacturer. You’ll get quicker delivery and closerpersonal service when you deal with Sonoco.

Sonoco is the market leader in almost everycategory of packaging we make, a positionour customers have awarded us for consistently

Wherever you are, we’re nearby with innovativeindustrial and consumer packaging. With 270plants in 29 countries serving customers in 85countries, Sonoco is unusual among the world’sforemost packaging companies for its widespreadglobal reach. For the markets we serve, we’re

Fax 32 2 675 0225 S Fax 57 23 39 4585 A 65 261 4479 Fax 65 262 0162 A 61 3 9850 1291 Fax 61 3 9850 1323

delivering value and the highest quality products foralmost 100 years.

Call or fax any of the numbers listed below todiscuss your packaging needs and find out howSonoco can provide a packaging solution for you.

Packaging Solutions - around the corner, around the world.

... and 241 moremanufacturing locationsaround the world!

SONOCO IS GLOBAL PACKAGING.We’re here...• • •

A truly global approach.

The challenge was to bring a united look and feel to the diverse structure of Sonoco,

the world’s leading packaging company, with 270 manufacturing facilities in 29

countries, serving customers in 85 countries! The solution was developed by Devarj in

collaboration with marketing specialists The George Cohan Company. It was an

integrated marketing and design strategy rendered in direct mail packaging, sales

presentation pieces and a twelve-page advertising initiative in Packaging Digest.

The ad campaign, which netted worldwide name recognition for Sonoco, was

the talk of the Industry Trade Show at McCormick Place, Chicago.

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What’s in a name?

Practically everything as this case study reveals. Formerly known as Performance Physical

Therapy, this rehabilitation practice wanted to appeal to therapeutic, rehabilitation and

sports training facilities in a way that would set it apart. This was challenging since there

were 20 other businesses with the exact same name. It not only proved a problem on a

local level, but presented a probable long-term challenge since the facility was considering

going national and the name, Performance Physical Therapy could not be trademarked.

The Devarj solution? A new, more flexible identify as “Flexeon Rehabilitation.” This name

was not only distinctive, it captured and communicated the rehabilitative nature of the

services provided. The Flexeon logo design created by Devarj was as unique as the new

company name and eventually won an award of excellence from Graphic Design USA,

New York. A distinctive name, logo, ads, direct mail and website design showcased the

new name and helped establish Flexeon as a leader in the industry with over fifteen new

facilities opened in only three years.

FlexeonRehabilitation

SM

Manual TherapySports MedicineOrthopedics

CHICAGO’S PREMIER REHABILITATION CENTERCHICAGO’S PREMIER REHABILITATION CENTERComing October 2006 to Chicago’s West Loop

Located at - 211 North Clinton, Chicago IL

“Performance Physical Therapy Clinics” 1-800/881-3313

SM

Rebranding Case Study

National Award of Excellence in logo design 2010, Graphic Design USA, New York Competition

:

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Make first impressions lasting impressions.

And Devarj Design Agency is skilled at making favorable first impression that last.

We study your corporate history, philosophy, mission and purpose, as well as your

products and services. We look for that nugget, a golden distinction that we can mold

into a memorable profile and a unique visual representation. Whether designing your

corporate logo, developing your corporate identity program or creating your brand

integration program, Devarj Design Agency assures you an image that is memorable,

contemporary, vivid, specific and timeless. The result is an authentic brand that gives you

the distinction and presence every star wants. Let us be the cause of applause for you.

Corporate Identity Programs



Rx for impact.

In this example, the goal was to create an efficient directory of healthcare providers for use by

America’s leading healthcare companies. Working hand-in-hand with Kensington Data Systems,

Devarj Design Agency developed the Doctors On Call System™ (DOCS©). The total package included

product development, promotion, package design and marketing material. This program empowered

users to have instant access to their network doctor and hospital and succeeded in building a

significant amount of brand identity for DOCS©. A significant dose of visibility is always recommended

for healthier bottom lines.

Windows

©

HYSICIAN AND HOSPITAL DIRECTORY

NEW YORK,NORTHERN NEW JERSEY,CONNECTICUT ANDWESTERN MASSACHUSETTS

DOCS©

ELECTRONICPROVIDERDIRECTORY

Windows

DOCTORS ON CALL™

Your most efficient Healthcare provider directory

BlueCross BlueShield of Illinois

® ®

D I R E C T O R YOf Primary Care Physicians

BlueChoice®

also known asManaged Care Network Preferred

1 9 9 6 - 1 9 9 7

An Independent Licensee of the Blue Cross and Blue Shield Association

Windows

DOCTORS ON CALL™


A directory of participating physicians and hospitalsin the New York and New Jersey metropolitan area

www.AnthemHealth.com

Confidence in health care.

DOCTORS ON CALL™


Windows

We’re about to changethe way you publish your

network directory.

I N T E R N A L M E D I C I N E . P E D I AT R I C S

S P E C I A L I S T S . M E D I C A L G RO U P S

H O S P I TA L S . O B / G Y N . P R AC T I C E

GYNECOLOGY . INTERNAL MEDIC INE

F A M I LY P R AC T I C E . G Y N E C O L O G Y



HOSPITALS . OB/GYNE . PRACTICE

GYNECOLOGY . I N T E R N A L M E D I C I N E





GYNECOLOGY . INTERNAL MEDICINE





















Introducing

DOCSelectronic provider directory

©

DOCS© is completely self-contained and self-loading -no software required. Compatible with Windows 3.1 orWindows 95 as well as MAC O/S.

DOCS© user-friendly formatmakes it easy to operate.Icon-based controls helpyou navigate theprogram quickly.

DOCS© can beshipped quicklyto any sales officeor directly toyour customers.

Turn your Data into a Powerful Marketing Tool.

DOCS© is a powerful marketing tool now available to yoursales force. Whether pitching a prospective customer orservicing an in-force case, DOCS© gives your sales team avalue-added marketing edge.Customers love DOCS©. Imagine being able to find“a Spanish-speaking pediatrician in my home town,” ora “female OBGYN affiliated with City Hospital.” It’s likecreating an individual custom directory.

How DOCS© Works.

DOCS©.Your most efficient

health careprovider directory.

For more informationon DOCS© call

It’s a new wayto manage

your managed care!

The bottom line is a new andcost-effective way of deliveringup-to-date provider information.

1-888-BUY-DOCS

A powerful new provider directoryat your fingertips.Put your hands on one of the most powerful new tools

in the managed care industry, the Doctors On Call System

(DOCS©) from Kensington Data Systems. This electronic

directory puts your most current provider information on

one cost-effective disk, giving your customers instant

access to the providers they need... and a new competitive

edge to you!

Always Up-To-Date!

Unlike printed directories, the DOCS© electronic directory is

always current because your network provider information

is sent electronically to Kensington and made available for

immediate production. So when sales and marketing request

additional DOCS© directories, they’ll always be up to date.

Easier to Produce!

Thanks to DOCS©, what used to take huge amounts of

production time and reams of paper now is contained in

one simple-to-use diskette. No more duplication of effort

producing multiple directories - PPO, EPO, POS or HMO -

a single version of DOCS© works for all!

More Economical!

Printed directories can cost an arm and a leg, and every

new edition adds extra printing and shipping charges.

With DOCS©, updates are fast and inexpensive, and because

you can order as few as 100 DOCS© directories at a time,

there’s no waste. With a 20 to 1 weight advantage, you’ll

reduce your shipping expenses dramatically.

Easier and Faster to Use!

Finding network providers is easier than ever. DOCS© gives

your customers the flexibility of finding a provider using

multiple search criteria! DOCS© searches by:

• name • hospital• city, county, state • language spoken• zip code • network• doctor’s specialty • gender

Wish to customize your information? No problem!

Kensington can quickly and easily customize your edition

of DOCS© to conform to your network criteria.

Introducing

DOCSelectronic provider directory

©

Brand Packaging Excellence

Hit the target head-on.

At Devarj Design Agency, we take pride in our clients’ success. By selecting the best strategies and

hand-picked ideas and solutions, we are able to speak to the individual needs and desires of all

types of audiences. A unique invitation can promote your brand image, while simultaneously and

cleverly delivering a core message. A personalized wine promotion can uncork client appreciation,

while also developing customer loyalty. No matter what we develop, we make sure it speaks to the

right people at the right time, in the right language and in a memorable way.

Direct Mail Marketing

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Promotional Packaging & Presentations


Website Analysis, Design, Development

What vital Webs we weave

At Devarj, once we've established your brand in print media we can easily custom design your

website with a consistent brand identity and effective content that delivers your message. Equally

important, we can ensure ease of navigation and “stickiness.” You want visitors to stick around

and click around and that is priority of every Website we design and implement.

Search Engine Optimization (SEO) can be equally critical as a vital source of increased business

and reinforcement of your brand image. At Devarj, we review your website content and use

analytics to determine your site's current effectiveness. Based on our findings, we can provide

website development and content creation consistent with the keywords most used by searchers

and search engines.

SEO is a subset of SEM (Search Engine Marketing), which is a broader term that deals with all

the tools, technologies and products that you can use to maximize the ability of search engines

to find your site. We can guide you regarding “Paid Inclusion,” Traditional Advertising, Pay Per

Click Banner Ads and more. Devarj Design Agency also offers Web hosting services, including

tech support and the chance to create a more direct client relationship with blogs and forums.

Contact us for details. Here are a few home pages that we’ve created that prove we offer a sight

more when it comes to Websites that are inviting, clean, easy to navigate, interactive, sticky, and

most importantly, effective.

Tweet yourself to a growing brand

Facebook, Twitter, Foursquare, Google + , YouTube and LinkedIn have gone beyond

being social to being essential in your marketing arsenal. A customized marketing

campaign with business pages on appropriate social media will definitely reach

potential customers and grow your brand.

More than one-half billion members check social networks from 1 to 5 times a day.

In addition:

• 70% of consumers are more likely to use a local business if it has information

available on a social media site1

• Social networkers are 75% more likely to buy something if it has information

available on a social media site2

A network presence provides a powerful tool for tapping into new markets and making

powerful connections. You gain unlimited business potential to create brand awareness,

to introduce new products, to increase Website traffic and generate new business.

The power and impact of these media are increasing exponentially. In fact, a “Flip flop”

is something to consider. Instead of using traditional techniques, savvy businesses are

shifting from “outward” to “inbound” marketing, Instead of trying to find customers;

they are letting customers find them.

An analysis of your business objectives, budgets and other parameters will help us tailor

a complete online social media strategy that may make you so visible, results will be

out of sight!

1Article written by Courtney Ruby, contributing editor for Inc. online, found at

http://www.inc.com/news/articles/201104/social-media-takes-time-but-pays-off.html

2 Information taken from an annual study, called Local Search Usage Study: Bridging The Caps, From Search to Sales,

is a joint effort of comScore and TMP Directional Marketing, a local search marketing firm.

Social Media Services

S o c i a l M e d i a

Competitive

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A w i n n i n g t e a m .

CommittedConsistent

ClientsAetna US Health CareAnthem HealthAssetTrustBaxter TravenolBenefit NationCNA InsuranceDorsey LaboratoriesFitz DevelopmentFlexeonHKT DevelopersILMCTPremium Dental LabsKensington Data SystemsSonocoMallinckrodt Medical Inc.NECNorthLake MRI CenterOptilinkTargetWestin HotelWorld Book EncyclopediaLoyola University ChicagoThe National PTAThe Cohan CompanyLaciak Accountancy GroupMDK DevelopersMrs. Dornberg'sWISBABenefit Administrative SystemTCK Cultural GroupMunster Chamber of CommerceNational Gypsum CompanyRegal Discount SecuritiesWomen and Healthcare

National Awards of Excellence andAccomplishments

GDUSA 2011, NY Top 10 FinalistGDUSA Cover Contest, Sponsoredby Kodak

GDUSA 2011, NY AwardsFarrall Wealth, Logo Design

GDUSA 2011, NY AwardsAssetTrust, Logo Design

GDUSA 2011, NY AwardsILMCT, Brochure Design

GDUSA 2011, NY AwardsCootie Catcher, Package Design

GDUSA 2010, NY AwardsLaciak, Invitation, PromotionFlexeon, Logo DesignFlexeon, Symbols

GDUSA 2009, NY AwardsLaciak, Corporate BrochureLaciak, Direct Mail CampaignLaciak, Folder Design

Polaroid ProfessionalPhoto Competition, BostonFirst Place

Interview with Channel 56,Northwest Indiana

Interview with Channel 11,Chicago, IL

Society of Illustrators,Memorial to the events of 9.11.01,New York, NY

First Prize, Polaroid Professional Photo Competition,Boston, MA

CREATIVITY, NY AwardsOptilink Corporate Logo design,Development and Stationery

Designed Graphics,Women's Breast Cancer Program,Chicago, IL

Raised funds forSpecial Children's Olympics,Chicago, IL

Industries We Services

� Financial/Wealth � Accounting� Computer/Software� Healthcare� Publishing� Education� Developer/Construction� Agribusiness� Manufacturing

13 L inco lnway

Suite 302

Valparaiso, IN 46383

Tel: (219) 923-0906

Tel: (219) 805-5118

Email:

[email protected]

www.devarj.com

Two P rudent ia l P l aza

180 N . S te t son S t . ,

Suite 3500

Chicago, IL 60601

Tel: (312) 242-1807

Cell:(219) 484-6926

Email:

[email protected]

www.devarj.com

© Devarj Design Agency, Inc. ‘12 - All rights reserved

As you have seen, we are

fortunate to have a rich,

diverse mix of clients.

And we always welcome

the opportunity to develop

relationships with those

organizations that strive

for excellence beyond the

expected boundaries.

-Silva DevarjOwner, Creative Director

“Well, you’ve done it again! This last job for Sonoco

turned out to be even better in the finished production

than we expected...and your fast turn-around on those

last minute client-directed changes made us look good

coming down to the wire.”George S. CohanPresident

“Devarj is the essence of a forward thinking creative

agency. They consistently provide Kensington Data

Systems innovation and fresh ideas in a very competitive

industry. They are truly dedicated to my business success.”

David KasparianPresident

“I just wanted to let you know how successful theFIGHT BREAST CANCER bumper sticker program was

that you designed for us . About 30% of our clients rep-

resenting over 900,000 copies of Regarding Women &

Healthcare participated in the program. The best news is

that 900,000 women across the country will have a means

of expressing their support for this important women’s

health issue. Thank you for creating the winning design.”

Julie SalefskiV.P. of Marketing

“Devarj is the ideal strategic agency fro growing busi-nesses. Their value is in both Integrated Branding services

and the positive long-term impact they have created for

my business at Laciak Accountancy Group.”

Joseph Laciak President

“Your thought and insight involved in the design ofour corporate brochure has provided BAS/WISBA with

a valuable marketing tool for prospective clients. Your

continued efforts in designing and advertising our school

district cooperative has also proven to be quite profitable

for our business and success. We would gladly recom-

mend Devarj as the winning team for any client’s adver-

tising needs. Keep up the good work!”

Marty JosephPresident

devarj design agency corporate brochure

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