destination downtown
DESCRIPTION
Destination Downtown. Group Members: Tylor Willoughby Joslynn Guarsico Casie Blanchard Rachel Yezak Carolyn Noble. Planning Stage Objectives. Increase traffic into the downtown area Increase awareness about Thibodaux Main Street Inc., and its events Increase profitability - PowerPoint PPT PresentationTRANSCRIPT
Destination Downtown
Group Members:Tylor WilloughbyJoslynn GuarsicoCasie Blanchard
Rachel YezakCarolyn Noble
Planning StageObjectives
Increase traffic into the downtown area Increase awareness about Thibodaux Main
Street Inc., and its events Increase profitability To gain an understanding of the best
promotional methods to reach target market To showcase what downtown has to offer
Planning StagePromotion and research tools
Developed poster to advertise Developed Destination Downtown logo Took pictures Developed business and customer surveys
Planning StagePrimary & Secondary Research
Primary: Convenience sample; 60 Customer and 10
Business surveys Interview with Executive Director of
Thibodaux Main Street Inc.Secondary: City of Thibodaux demographics
PUT CUSTOMER SURVEY HERE
PUT BUSINESS SURVEY HERE
Planning StageCustomer Survey Conclusions
Ages 18-25 --- 77% are interested in learning about promotions via Facebook
Ages 26-33 --- 89% are unaware of the organization Thibodaux Main Street Inc.
Ages 34-41 --- 90% said a promotion at a store would make them more likely to shop there
Ages 42-49 --- 86% have never participated in previous Thibodaux Main Street Inc. events
50+ --- 70% go downtown to eat at the restaurants
Planning Stage
Business Conclusions from surveys 91% of businesses surveyed have
participated in previous Thibodaux Main Street Inc., events
50% of businesses surveyed found traffic increased into their stores after a Thibodaux main Street Inc., event
82% of businesses surveyed said they use social media for promotional reasons
Implementation StageOutdoor Yoga
Benefits: Increase traffic to the downtown coreHow it works: $20 participation fee Hour-long yoga lesson
Implementation Stage
Union Table AdvertisingBenefits: Increases traffic of young
adults How it works: Rent a table from SPA Hand out Destination
Downtown promotional material
Implementation Stage
Thibodaux Fashion Weekend
Benefits: Allows local storeowners to showcase their clothing.How it works: Models showcase clothing Question and answer sessions Bridal and formal attire catwalk
Implementation Stage
Marketing Seminar
Benefits: Educate business owners and staffHow it works: Full day seminar Group Stations Donated lunch Guest speaker “How to” brochures
Implementation Stage
Hot August NightBenefits: Allows people to shop after usual store hoursHow it works: Stores open later Wine offered to shoppers Date night/girls night out
Evaluation Stage
Measure traffic increase after each event Cross reference data Surveys Monitor followers on social media sites