desmania design retail & branding profile
TRANSCRIPT
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f u s i o n o f e m o t i o n & r a t i o n a l e
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WE
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Desmania is amongst the top design houses in the country with core DNA in Packaging, Product, Retail & Branding design.
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DESMANIA
DESIGN & INNOVATION
BRANDINTERFACE
DESIGN
AUTOSTUDIO
ENGINEERING& CAD
BUSINESS DEVELOPMENT
FINANCE & ADMIN
C E N T R A L
DESIGNRESEARCH &STRATEGY
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DESMANIA DESIGN ORGANISATIONAL STRUCTURE
ID/GD CAD MKT ACC
INDUSTRIAL DESIGN / GRAPHIC DESIGN COMPUTER AIDED DRAFTING MARKETING ACCOUNTS
KEY INDICATORS
CEO & PRINCIPAL DESIGNER
SBU DELHI
AUTOMOTIVE STYLING STUDIO
MANESAR
SBU MUMBAI
ID/GD CADCLAY
MODELINGPROTO SHOP
MKT ACC ID/GD CAD MKT ACC
DESIGN DIRECTORHUMAN RESOURCE &
ADMINISTRATIONDESIGN DIRECTOR
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A private limited company, owned by
design professionals with a talented team of
designers from premier design schools.
Full service offices in Delhi, Gurgaon & Mumbai
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A 35 strong team, comprising industrial designers, graphic designers, engineers, modelers bolstered by a strong
support staff
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Backed by a state of the art infrastructure, with in-
house 3D printing, modeling workshop, paint shop and clay modeling to achieve
quality & speed.
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AWARDS
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AWARDWINNINGCOMPANY
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Product: Vicks Cough Drops JarClient: P&G
CII-BW Design Excellence Award
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I-design Awards
Product: Digital Measuring MachineClient: RolatapeCategory: Prosumer
Product: LED TorchlightClient: EvereadyCategory: Lighting
Product: Pediasure packagingClient: Abbott LaboratoriesCategory: Packaging
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Indiastar Awards 2010
Product: VLCC Beauty RangeClient: VLCC
Product: Men’s CareClient: Kaya Skin
Product: BubbalooClient: Cadburys
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Indiastar Awards 2012
Product: Alpenlibe EclairsClient: Perffetti
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Designomics Awards
Product: LED TorchlightClient: EvereadySale volume: 5.5L per month
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CLIENTS
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All
the
logo
s ar
e pr
oper
ty o
f the
ir re
spec
tive
com
pani
es
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WORK
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RETAIL
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MULTI BRAND DISPLAY POP/POS, P&G
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MULTI BRAND DISPLAY POP/POS, P&G
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TIDE FLOOR STAND, P&G
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PAMPERS FLOOR STAND, P&G
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PRINGLES FLOOR STAND, P&G
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SAFEGUARD, P&G
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PAMPERS POS, P&G
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Oral B 123
ORAL B POS
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ORAL B POS
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Colgate
COLGATE POS
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Colgate
COLGATE POS
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POP/POS for P&G,Gillette
GILLETTE COUNTER TOP
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GILLETTE FLOOR STAND
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BOOST ENERGY BAR, GSK
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POP/POS for HP
POS, HINDUTAN PENCIL
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Credits:Gaurav,Rajesh,Subodh
POS, GODREJ LOCKS
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DIP-TRIX DISPLAY, GENERAL MILLS
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SPACE DESIGN, DOMINO’S
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designdo-wheel
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VICKS MONOLITH, P&G
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STALL DESIGN, MONGINIS
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STORE SHELF STAND, AXIOM IKEN
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MULTIBRAND FLOOR STAND, HUL
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BRANDING
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Client: Amway
Brand: Attitude
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Client: Mahindra & Mahindra
Brand: Xylo
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Client: Mahindra & Mahindra
Brand: Earthmaster
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Client: Monginis Foods Pvt. Ltd.
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Client: Kesar Styles S.A.
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Client: Orange Software
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Client: Big Dance School
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Client: Aditya Birla
Brand: Graviera Fabrics
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Client: Venus Garments
Brand: UV&W
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Client: KS oils
Brand: Kalash Mustard Oil
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Client: Apparel Export Promotion Council
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Client: 28°
Brand: Chain Restaurants
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Client: World Environment Day
Theme: Green Haat
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Client: Bharat Plastics
Brand: Glamor
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Client: Mint Corp.
Brand: Nirvan
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BOOST ENERGY DRINK, GSK
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KYSTAL SALT
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MADHU ICE CREAM
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BABY SAFFRON
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MORE WATER
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DAIRY PRODUCTS, PUNJAB SINDH
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BEAUTY RANGE, VLCC
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KALASH, KS OILS
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BRAND REJUVINATION, MONGINIS FOODS
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CREMICA LABEL, MRS. BECTORS
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CAMBAY TIGER POP PRAWNS, FRISH FOODS
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PEN PACK, LEXI PENS
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COOKWARE, GLAMOR
Tawa
Kadai
Casserole
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WONDERMIST AIRFRESHNERS, FLORA INDUSTRIES
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WONDERSPA HAND WASH, FLORA INDUSTRIES
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WONDERCLEAN DISHWASH, FLORA INDUSTRIES
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WONDERCLEAN FLOOR CLEANER, FLORA INDUSTRIES
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WONDERCLEAN TOILET CLEANER, FLORA INDUSTRIES
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WONDERCLEAN DETERGENT POWDER, FLORA INDUSTRIES
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PHOTO BOOTH SKIN, GAMA ENTERTAINMENT
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PHOTO BOOTH FRAMES, GAMA ENTERTAINMENT
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PHOTO BOOTH FRAMES, GAMA ENTERTAINMENT
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NIRVAN SOAPS & SHAMPOOS, MINT CORP
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Poster
Client: 28°
Brand: Chain Restaurants
Scope of Work: Identity Design
Menu
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Communication collaterals
Client: Big Dance School
Scope of Work: Identity Design
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Poster
Website
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Client: Indeutsch Industries
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Client: World Environment Day
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Client: Monginis Foods
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Client: Monginis Foods Pvt. Ltd.
Scope of Work: Online recipe book
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Client: Monginis Foods Pvt. Ltd.
Scope of Work: Online recipe book
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Client: Monginis Foods Pvt. Ltd.
Scope of Work: Online recipe book
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Client: JK Ansell
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Client: P&G
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OTHER WORK
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PRODUCT DESIGN & INNOVATION (PD&I)
PRODUCT . INNOVATION . INTERFACE . CFM
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AUTO STUDIO AT MANESAR
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TOY DESIGN & ECO PRODUCTS
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OUR WAY
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DESMANIA has an evolved design process with a holistic approach towards design.
Special emphasis is laid on refinement, optimization, simulation and DFM. We call it as CONCURRENT DESIGN
User needs are an integral part of design exploration.
The design process is divided into four phases SYSTEMS APPROACH
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DELIVERABLES
- DESIGN RESEARCH & INSIGHTS
- DESIGN CRITERIA
- CONCEPTS
- CONCEPT REFINEMENT
- CONCEPTUALISATION TILL SATISFACTION
w w w . d e s m a n i a . c o m
DESIGN YOGADESMANIAmantraTM
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DELIVERABLES
- FURTHER REFINEMENT
- AESTHETIC OPTIMIZATION
- MOULDABILITY & DFM
- PRELIMINARY CAE & SIMULATION (TOP LOAD, DROP TEST & MOULDFLOW)
- MOCK-UPS
- MOCK-UP REFINEMENT
- DESIGN OPTIMIZATION
DESIGN CHEMISTRY
Design Methodology
DESMANIAmantraTM
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DELIVERABLES
- CAD MODELS
- DETAILING
- FINAL SIMULATION & VERIFICATION
- RAPID PROTOTYPE
- REVISIT DESIGN
- DESIGN FINALISATION
Design Methodology
DESMANIAmantraTM TECHNOGRAPHY
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DELIVERABLES
- LIAISON WITH VENDOR
- PRODUCT GRAPHICS
- FINAL INPUTS
Design Methodology
DESMANIAmantraTM
GELLIFICATION
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THANK YOU