Thinking of the company’s brand name and designing its logo

VASE

6th Primary School of Pyrgos

•You must think of a memorable name linked to the productsWhat should be

the company’s brand name?

•It would be better not to give a brand that sounds confined or it is referred to the name of your area

What should I avoid?

•You shouldn’t choose a long, difficult name which is confusing or a tongue twister

What should I take into

consideration?

Logos are everywhere. A logo is a visual representation of what your business stands for. It is very important to attract attention and to be

easily recognized.

What is a logo?

There are three kinds of logos:• The logos which illustrate the brand name in a

special font

the logos which illustrate what the company does or produces

and, finally, there are abstract graphic symbols which are linked to a company’s brand

How many logos can you

recognize?

How can you design a successful logo?

Look carefully at the logos of well known and successful businesses

Focus on your message and make the logo memorable and distinctive

Be very careful with the shape, the font, the colours

You have to use all your imagination and

creativity!