designing successful social media campaigns › media › itbk › itbk_dl_all ›...
TRANSCRIPT
![Page 1: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/1.jpg)
Designing successful social media campaigns
![Page 2: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/2.jpg)
PURPOSE
![Page 3: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/3.jpg)
PURPOSE
PARTNERSHIPS
![Page 4: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/4.jpg)
PURPOSE
PARTNERSHIPS
PRACTICALITIES
![Page 5: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/5.jpg)
PURPOSE
![Page 6: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/6.jpg)
Working with professional
BLOGGERS AND INFLUENCERS
![Page 7: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/7.jpg)
Demystifying the word
“CAMPAIGN”
![Page 8: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/8.jpg)
The word “campaign” doesn’t always
have to mean a large global-scale
effort to generate brand awareness.
![Page 9: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/9.jpg)
Real client quote
“Our budget is like an onion. When you see it, you will cry.”
![Page 10: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/10.jpg)
A campaign is a targeted effort
to generate awareness – at any
scale.
And these can be done with
any size budget.
![Page 11: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/11.jpg)
Small campaign ideas for generating unique content could be:
o Hosting Twitter & Facebook Chats
o Instagram & Facebook Takeovers
o Live storytelling using Facebook Live, Instagram Stories, Snapchat
o Organizing paid blog trips and targeted events
o Series of sponsored articles written by the bloggers themselves
![Page 12: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/12.jpg)
PURPOSE
![Page 13: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/13.jpg)
PURPOSE
QUALITY CONTENT
PEOPLE CAN RELATE
TO.
![Page 14: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/14.jpg)
PARTNERSHIPS
![Page 15: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/15.jpg)
Many clients still see bloggers and influencers as
their last resort for “close to free” marketing…
![Page 16: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/16.jpg)
Instead of
seeing bloggers
as a key
marketing tool for reaching the
right niche
audience and
target groups.
![Page 17: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/17.jpg)
Three areas of
opportunity
to get the most from
any campaign.
![Page 18: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/18.jpg)
Three areas of
opportunity
to get the most from
any campaign.
Before. During. After…
![Page 19: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/19.jpg)
Opportunity 1 – Before a potential campaign
.
![Page 20: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/20.jpg)
Opportunity 1 – Before a potential campaign
.
Find out what is also important to the bloggers and
influencers too.
![Page 21: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/21.jpg)
I need to care
about the
subject matter
to create
quality and unique content
people can
relate to.
![Page 22: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/22.jpg)
Opportunity 2 – During an existing campaign
![Page 23: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/23.jpg)
Be willing to give up (some) control
Let bloggers and influencers take
over your social media channels
It humanizes your feeds and allows
your followers to connect even more
with your brand.
Opportunity 2 – During an existing campaign
![Page 24: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/24.jpg)
Opportunity 3
After an existing campaign
![Page 25: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/25.jpg)
Opportunity 3
After an existing campaign
Look for ways to create organic longevity
![Page 26: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/26.jpg)
It’s a friendship, not a break up
![Page 27: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/27.jpg)
Pitch evergreen
collaboration ideas
![Page 28: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/28.jpg)
![Page 29: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/29.jpg)
PARTNERSHIPS
![Page 30: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/30.jpg)
PARTNERSHIPS
NATURAL
AMBASSADORS
FOR YOUR BRAND
![Page 31: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/31.jpg)
Keep your campaign
alive in
their own way
![Page 32: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/32.jpg)
PRACTICALITIES
![Page 33: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/33.jpg)
GOALS
Define your goals
Can influencers help you achieve them?
Why are they the best fit?
![Page 34: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/34.jpg)
Working with professional collectives simplifies the process
Image © Caspar Diederik
![Page 35: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/35.jpg)
Following the content creation process Sharing content on your own channels Tracking and monitoring results
PLANNING
![Page 36: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/36.jpg)
Professionals use monitoring tools to track social engagement
• Facebook Analytics
• TweetReach
• Keyhole
• Hashtracking
• Brand24
• And more…
![Page 37: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/37.jpg)
Flexibility + Creativity
Official website – www.latvia.travel/roadtrip
![Page 38: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/38.jpg)
![Page 39: Designing successful social media campaigns › media › itbk › itbk_dl_all › itbk_praesentationen… · effort to generate brand awareness. Real client quote “Our budget is](https://reader034.vdocuments.us/reader034/viewer/2022042404/5f18df510d693306f04e6250/html5/thumbnails/39.jpg)