Designing Health Innovation (Or How to Win the MoveU Health Challenge and Ensure

Your Brilliant Ideas Shine Instead of Suck)

Cameron  D.  Norman  PhD  

CENSE  Research  +  Design  @cdnorman    

Ideas? I got tons of them.

Amazing ones!

Problem is…

most of them suck.

-George Carlin

MoveU Criteria

•  ingenuity •  impact •  feasibility •  and creativity

A designer is anyone who devises a course of action that seeks to change current situations into preferred ones

- Herbert Simon, Nobel laureate

How to generate ideas and designs that don’t suck

Ask big questions

Make the invisible, visible

Pay attention and be curious

Cultivate empathy (walk in others’ shoes)

Reframe

See ourselves differently

Find your spark

Share it with others

Generate some good ideas ..and a few that suck

If you want to have good ideas you must have many ideas. Most of them will be wrong, and what you have to learn is which ones to throw away.

- Linus Pauling, Nobel laureate

Engage in sensemaking

Tap into your inner artist

Make your ideas visible

Steal Like An Artist - Austin Kleon (2012)

Visualize  success  

Prototype

Don’t fear failure – embrace learning

Have fun

Have more fun

Build for the brain: 1. Safety 2. Belonging 3. Mattering

Channel your inner anthropologist

Culture eats strategy for breakfast – Peter Drucker

There are two mistakes that one can make along the road to truth; not going all the way, and not starting -- Buddha

Find a tribe

Leaders lead when they take positions, when they connect with their tribes, and when they help the tribe connect to itself – Seth Godin

Evaluate

Repeat

Collect your trophy

Celebrate

I am a success today because I had a friend who believed in me and I didn’t have the heart to let him down – Abraham Lincoln

Photo  credits:    

Cameron  Norman:  3,  10-­‐12,  15-­‐19,  25-­‐27,  32,  34,  38,  39,  42  44,  52  Shu4erstock:  13,  20,  37,  49  iStockPhoto:  1,  4,  6,  22  Wikimedia  Commons:  2  Thinkstock:  9,  7,  33,  35  Tom  Fishburne:  24  Deviant  Art:  CreaIvity  by  Ai  Shuu  23;  Make  Art  Not  War  by  v_im  41  ;  InspiraIon  by  July  Shewolf  29;  I  Just  Don’t  Measure  Up  by  Stars4URFluffyHeart  45;  Parchment  by  Enso  By  Snapdragon  46;  Kick  Ass  by  DanLuVisiArt:    51  Flickr:  ,  Group  –  vidrio  34;      Laughing  at  the  Beach  –  Craig  Cochrane,  craigallyn  36;  Trophies  -­‐  terren  in  Virginia,  47;  Kick  Ass  brendan-­‐c  50  

All  images  original  or  used  under  license  including  CreaIve  Commons