what is “good to great”

“good to great”

Minimalistic is NOT Great

Start Complex, Then Simplify

Design the tree, as well as Forest

Flipping through layers in Photoshop just doesn’t offer the same perspective as seeing all the designs side by side.

Create something "simple" is NOT becoming afraid to add anything to the page. The resulting designs are usually pretty bland.

Great Design – many

Perspectives

To the designer, “great design is beautiful design. A significant amount of effort must be placed into making the product attractive.”

To the client, “great design is effective. It must bring in customers and meet the goals.”

Finally, to the user,“great design is functional. It’s easy to read, easy to use and easy to get what was promised.”

Characteristics of Great

InterfacesClarityAvoids ambiguity by making everything clear through language, flow, hierarchy and metaphors for visual elements.

ConcisionToo many things on the screen slows down users… challenge is to make it concise and clear at the same time.

FamiliaritySomething is familiar when you recall a previous encounter you’ve had. Use real life metaphors to communicate meaning.

ResponsivenessFirst, responsiveness means speed; second it provides good feedback.

ConsistencyKeeping interface consistent across the application to let users recognize and recall.

Attributes of Great Designs

seconds you need to understand this concept?

0

How do We Achieve it?

Grid separates Density from

Clutter

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