designing great presentations

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DESIGNING GREAT PRESENTATIONS by Andre Plaut @andreplaut [email protected]

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Great presentations are the result of combining relevant content and beautiful design. Too often, we’re surrounded by decks that are hard to understand and aren’t visually pleasing. In this class, you’ll learn how to design a great presentation. By going deep into the strategy, content, and design aspects of creating a top notch presentation, you’ll learn how you can utilize different aspects of a presentation to better motivate, persuade, and inform your audience, all while knocking their socks off.

TRANSCRIPT

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HELLOI’m really excited to create some kick-ass presentations with all of you.

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AGENDA

DESIGNSTRATEGY CONTENT

!3

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AGENDA

DESIGNSTRATEGY CONTENT

PRESENTATION CANVAS

KNOW YOUR AUDIENCE

KNOW YOUR OBJECTIVES

!4

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AGENDA

DESIGNSTRATEGY CONTENT

STORYTELLING

OUTLINING YOUR PRESENTATION

!5

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AGENDA

DESIGNSTRATEGY CONTENT

PRESENTATION PRO TIPS

BEST DESIGN PRACTICES

WHAT NOT TO DO

!6

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INTRODUCTIONSLet’s (briefly) get to know each other.

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INTRODUCTIONS

HI! MY NAME IS

!8

I’M A

I WANT TO

your current day job

what you’re looking to learn today

your name

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INTRODUCTIONS

WHY ARE WE HERE?!9

INFORMATIVE & UGLY MEANINGLESS & PRETTY

THESE ARE BAD.

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INTRODUCTIONS !10

STRATEGY

CONTENT

DESIGN

STRATEGY allows you to define your goals and the goals of your audience. When done right, this is what makes your presentation smart.

CONTENT represents the actual topics of your presentation, as well as how they are presented and structured. This makes your presentation effective.

DESIGN defines how your presentation looks and feels. It should be on brand and relevant to the theme of the presentation. This makes your presentation beautiful.

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STRATEGYWhat are your needs, and the needs of your audience?

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!12STRATEGY

STRATEGY

WHAT’S IN IT FOR THEM?

WHAT’S IN IT FOR YOU?&

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!13STRATEGY

STRATEGY

WHAT’S IN IT FOR THEM?

WHAT’S IN IT FOR YOU?&

Know Your Audience

Know your Objectives

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KNOW YOUR AUDIENCE !14

“Know your audience.” - Everyone

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KNOW YOUR AUDIENCE !15

What does knowing your audience really mean?

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KNOW YOUR AUDIENCE !16

CONTEXT

PREVIOUS EXPERIENCES

PERSONAL & PROFESSIONAL NEEDS

VALUES

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KNOW YOUR AUDIENCE !17

CONTEXTPREVIOUS EXPERIENCES

PERSONAL & PROFESSIONAL NEEDS VALUES

Are you using terminology your audience understands? (hint: no acronyms!)

Why are you speaking to your audience now? Where does your presentation fall within their day / week / life?

Does your audience already have an opinion on your topic?

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KNOW YOUR AUDIENCE !18

CONTEXTPREVIOUS EXPERIENCES

PERSONAL & PROFESSIONAL NEEDS VALUES

Does your presentation clearly address or solve a real problem that your audience has?

Does it demonstrate empathy for their current situation?

What’s in it for your audience? Is that made clear?

Have you explained what you’re about to talk about and why?

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KNOW YOUR AUDIENCE !19

CONTEXTPREVIOUS EXPERIENCES

PERSONAL & PROFESSIONAL NEEDS VALUES

Are you utilizing the audience’s existing knowledge & previous experiences?

What is your audience’s expertise? Are you doing it justice?

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KNOW YOUR AUDIENCE !20

CONTEXTPREVIOUS EXPERIENCES

PERSONAL & PROFESSIONAL NEEDS VALUES

What drives your audience on a daily-basis?

How does your message fit within the audience’s values?

If it doesn’t, how will you convince them you’re right?

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KNOW YOUR AUDIENCE !21

GETTING TO KNOW YOUR AUDIENCE

INTERVIEW STAKEHOLDERSSpeak with your audience before preparing the presentation, or find people who fit the same persona.

GET IN THEIR SHOESAttend the same things they attend, shadow someone for a day, learn what their day to day is like.

CREATE A PERSONASegment your audience into groups with similar interests & context, and create a fictional personal that represents that segment.

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KNOW YOUR AUDIENCE !22

OBAMA FOR AMERICA 2012Research notes, sketches, & scribbles

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!23KNOW YOUR OBJECTIVES

YOU WILL NEVER MEET YOUR AUDIENCE’S NEEDS WITHOUT UNDERSTANDING YOUR OWN NEEDS FIRST.

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!24KNOW YOUR OBJECTIVES

YOU WILL NEVER MEET YOUR AUDIENCE’S ANYONE’S NEEDS WITHOUT UNDERSTANDING YOUR OWN NEEDS FIRST.

General unsolicited life advice.

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!25KNOW YOUR OBJECTIVES

WHAT IMPACT DO YOU WANT TO HAVE ON YOUR AUDIENCE?

MOTIVATE PERSUADE INFORM INSPIRE

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!26KNOW YOUR OBJECTIVES

PRESENTER OBJECTIVES

AUDIENCE SEGMENTS

What does your presentation need to accomplish?

What does your audience need from your presentation?

PRESENTATION CONTENTHow will your presentation fit both needs?

AUDIENCE OBJECTIVES

What describes your audience & their environment?

INSPIREINFORMPERSUADEMOTIVATE

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INSPIREINFORMPERSUADEMOTIVATE

!27KNOW YOUR OBJECTIVES

PRESENTER OBJECTIVES

AUDIENCE SEGMENTS

What does your presentation need to accomplish?

What does your audience need from your presentation?

PRESENTATION CONTENTHow will your presentation fit both needs?

AUDIENCE OBJECTIVES

What describes your audience & their environment?

Inspire new volunteers

Get volunteers to sign-up

Confidence

Accurate data reporting

Repeat sign-ups

Family & friends referral

Convincing non-supporters

Nervous new volunteers

History of Obama campaign

Filling out a walk sheet

Connecting with Voters

Existing volunteers looking to connect with others

Sharing personal stories

Volunteer sign-up sheets

MotivationVolunteering opportunities

Small group introductions

Create connections between volunteers

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WORKSHOP CASE STUDY !28

OneMarket

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!29WORKSHOP CASE STUDY

PRESENTER OBJECTIVES

AUDIENCE SEGMENTS

What does your presentation need to accomplish?

What does your audience need from your presentation?

PRESENTATION CONTENTHow will your presentation fit both needs?

AUDIENCE OBJECTIVES

What describes your audience & their environment?

Developers

Investors

Consumers

INSPIREINFORMPERSUADEMOTIVATE

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DEFINE YOUR STRATEGY !30

NOW IT’S YOUR TURN:DEFINE YOUR STRATEGY

10 MINUTES DEFINE A RESEARCH STRATEGY FOR YOUR PRESENTATION

START FILLING OUT THE PRESENTATION CANVAS BASED ON WHAT YOU ALREADY KNOW

IDENTIFY APPROPRIATE RESEARCH METHODS

GENERATE AN INITIAL PRESENTATION STRATEGY

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!31STRATEGY

WHAT’S IN IT FOR THEM?

STRATEGY

WHAT’S IN IT FOR YOU?&

Know Your Audience

Know your Objectives

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CONTENTHow will this presentation reach your strategic objectives?

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CONTENT !33

PRESENTATION CONTENTHow will your presentation fit both needs?

Confidence

Repeat sign-ups

Family & friends referral

History of Obama campaign

Filling out a walk sheet

Connecting with Voters

Sharing personal stories

Volunteer sign-up sheets

Motivation

Small group introductions

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CONTENT !34

PRESENTATION CONTENTHow will your presentation fit both needs?

Confidence

Repeat sign-ups

Family & friends referral

History of Obama campaign

Filling out a walk sheet

Connecting with Voters

Sharing personal stories

Volunteer sign-up sheets

Motivation

Small group introductions

WHAT CONTENT DO YOU NEED?

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CONTENT !35

PRESENTATION CONTENTHow will your presentation fit both needs?

Confidence

Repeat sign-ups

Family & friends referral

History of Obama campaign

Filling out a walk sheet

Connecting with Voters

Sharing personal stories

Volunteer sign-up sheets

Motivation

Small group introductions

WHAT CONTENT DO YOU NEED?

HOW WILL YOU PRESENT THAT

CONTENT?

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STORYTELLING !36

Filling out a walk sheetSharing personal stories Volunteer sign-up sheets

HOW WILL YOU ORGANIZE YOUR CONTENT SO THAT IT TELLS A STORY?

Connecting with VotersHistory of Obama campaign

Small group introductions

INTRODUCTIONS THE “WHY”NEW VOLUNTEER SKILLS NEXT STEPS

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STORYTELLING !37

LET’S TALK ABOUT TWO TYPES OF STORIES:

WHAT IS VS. WHAT COULD BE

TRADITIONAL NARRATIVE ARC

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STORYTELLING !38

TRADITIONAL NARRATIVE ARC

GREAT FOR:Business meetingsPersuading an audienceIntroducing a new conceptHollywood blockbuster

LINEAR LOGICAL FAMILIAR

THE ELEMENTS:

SITUATIONWhat’s the current situation?

COMPLICATIONDescribe the tension / problem.

QUESTIONWhat is the question in response to the problem?

ANSWERSuggested answer to resolve the tension / problem.

RESOLUTIONHow does the story wind down and end?

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TRADITIONAL NARRATIVE ARC !39

WHAT’S THE NARRATIVE ARC OF LITTLE RED RIDING HOOD?

S C Q A R

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TRADITIONAL NARRATIVE ARC !40

WHAT’S THE NARRATIVE ARC OF APPLE’S 1984 COMMERCIAL?

S C Q A R

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TRADITIONAL NARRATIVE ARC !41

WHAT’S THE NARRATIVE ARC OF ONEMARKET?

S C Q A R

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Inspirational speechesMotivating an audienceIntroducing a new productLeading a revolution

STORYTELLING !42

WHAT IS VS. WHAT COULD BE

NON-LINEAR ASPIRATIONAL

THE ELEMENTS:

GREAT FOR:

WHAT ISThe current undesirable situation.

WHAT COULD BE

The future situation that could exist if we all believe in it. This is your call to action.

THE REWARD

A utopian future where the original problem of “what is” no longer exists

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WHAT IS VS. WHAT COULD BE !43

THE ORIGINAL iPHONE ANNOUNCEMENT BY STEVE JOBS

APPLE PRODUCT TIMELINE

“WE ARE CALLING IT iPHONE”

COMPARING COMPETITORS

REVOLUTIONARY UI

PHYSICAL KEYBOARDS MULTI-TOUCH “BABY

SOFTWARE”

...

Reference: Resonate by Nancy Duarte

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WHAT IS VS. WHAT COULD BE !44

WHY & WHAT

Reference: Resonate by Nancy Duarte

WHAT IS VS. WHAT COULD BE THE REWARD

This part addresses why your audience

should care.

This part tells them

what to do now that

they do care.

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WHAT IS VS. WHAT COULD BE !45

WHAT’S THE STORY OF ONEMARKET?

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OUTLINING YOUR PRESENTATION !46

DON’T TOUCH KEYNOTE YET!

Outline your presentation before you begin designing. Think through talking points, transitions, and structure.

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OUTLINE YOUR PRESENTATION !47

NOW IT’S YOUR TURN:OUTLINE YOUR PRESENTATION

10 MINUTES TEST DIFFERENT STORYTELLING METHODS FOR YOUR PRESENTATION

START OUTLINING YOUR PRESENTATION

IDENTIFY THE STORYTELLING METHOD YOUR PRESENTATION WILL TAKE

IDENTIFY THE CONTENT AND FLOW OF YOUR PRESENTATION

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DESIGNWhat will your presentation look & feel like?

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DESIGN !49

WHY DOES DESIGN MATTER?

“We took the text and reset it in Gotham, downloaded the O logo, and put it together in minutes. ‘Wow,’ my

daughter said. ‘It looks like Obama’s actually going to be there!’ Exactly.”

- Michael Bierut

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DESIGN !50

THE WORST PRESENTATION

DESIGN MISTAKES.

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WORST PRESENTATION DESIGN MISTAKES !51

Stocks tumbled Tuesday -- with the Nasdaq taking a pounding -- as the political standoff in Washington continued and the partial government shutdown stretched into its eighth day.

TOO MUCH TEXT.The Dow Jones industrial average fell 159.71 points, or 1.1%, to 14,776.53 and the Standard & Poor's 500 index dropped 20.67 points, or 1.2% to 1,655.45. It was the 11th loss in the last 14 days, and the S&P 500's biggest drop in six weeks.

The Nasdaq composite plunged 75.54 points, or 2%, to 3,694.83. Anxiety over an Oct. 17 deadline to raise the nation's debt ceiling is starting to eat away at investor sentiment as compromise in Washington remains absent, says Pat Adams, a portfolio manager at Choice Investment Management.

• Aside from the theatrics in Washington, investors will also be paying close attention Tuesday to the unofficial start of the third-quarter earnings season.

• After the closing bell, aluminum maker Alcoa and fast-foot chain Yum Brands will report. • Analysts are expecting companies in the S&P 500 to grow their earnings 4.3% vs. the same quarter a year ago.

On Saturday, he signed several such bills, most prominently legislation stopping local law officers from detaining immigrants and transferring them to federal authorities unless they have committed certain serious crimes. And he agreed in August to let non-citizens monitor polls for elections.Some legal scholars had said that the measure raised profound questions about what rights and responsibilities belonged to citizens alone, and a number of newspapers published editorials urging the governor to veto the bill after the Democratic-controlled Legislature passed it, with most Republicans opposing it.

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WORST PRESENTATION DESIGN MISTAKES !52

LOW QUALITY / STOCK IMAGES.

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WORST PRESENTATION DESIGN MISTAKES !53

SUBPRIME LENDING• Aside from the theatrics in

Washington, investors will also be paying close attention Tuesday to the unofficial start of the third-quarter earnings season.

• After the closing bell, aluminum maker Alcoa and fast-foot chain Yum Brands will report.

• Analysts are expecting companies in the S&P 500 to grow their earnings 4.3% vs. the same quarter a year ago.

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WORST PRESENTATION DESIGN MISTAKES !54

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WORST PRESENTATION DESIGN MISTAKES !54

IRRELEVANT TRANSITIONS & ANIMATIONS

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DESIGN !55

WHY ARE THESE MISTAKES SO BAD?

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DESIGN !56

WHY ARE THESE MISTAKES SO BAD?

BECAUSE THEY TAKE YOUR AUDIENCE OUT OF YOUR

PRESENTATION, MAKING IT HARDER FOR THEM (AND YOU) TO

ACHIEVE THE DESIRED OUTCOME.

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DESIGN !57

WHAT MAKES A PRESENTATION’S DESIGN GREAT?

CLEAR BRANDINGCLEAN LAYOUT & HIERARCHYPUTS THE FOCUS ON THE PRESENTERSIMPLIFIES THE MAIN POINTSENGAGES THE AUDIENCE EMOTIONALLY

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CLEAR BRANDING !58

CREATE A STYLE GUIDE

Clarendon

Snell Roundhand

Obama for America 2012

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CLEAR BRANDING !59

CREATE A STYLE GUIDE

TW CEN MTGeorgia

THIS PRESENTATION

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CLEAR BRANDING !60

CREATE A STYLE GUIDE

Apple GENERAL ASSEMBLY

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CLEAR BRANDING !61

CREATE A STYLE GUIDE

Apple GENERAL ASSEMBLY

CONFIDENTIAL

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CLEAN LAYOUT & HIERARCHY !62

USING GRIDS, MASTERS & ALIGNMENT

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CLEAN LAYOUT & HIERARCHY !63

USING GRIDS, MASTERS & ALIGNMENT

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CLEAN LAYOUT & HIERARCHY !64

USING GRIDS, MASTERS & ALIGNMENT

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CLEAN LAYOUT & HIERARCHY !65

USING GRIDS, MASTERS & ALIGNMENT

MASTERS

ALIGNMENT GUIDES

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CLEAN LAYOUT & HIERARCHY !66

USING S, MASTER

BULLETS ADD SUPPORTING EVIDENCE TO THE HEADER.

HEADLINES GIVE THE AUDIENCE

THE BIG PICTURE

ASDF

SDFASD

ASDFDSAFA

ASDFSADFSAF

GLOBAL HEADER: YOU ARE HERE.

IMAGES REPRESENT & SIMPLIFY THE BIGGER POINT

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AFRICA REPRESENTS OUR LARGEST MARKET OPPORTUNITY

THE OPPORTUNITY !67

• 163 MILLION NEW INTERNET USERS

• STILL ONLY 16% OF THE POPULATION IN AFRICA

• LARGEST INTERNET ADOPTION REGION OF THE WORLD

0

45

90

135

180

2001 2012(m

illio

ns)

• INTERNET USE IN AFRICA INCREASED BY 3,000% IN 12 YEARS.

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0

45

90

135

180

2001 2012

!68THE OPPORTUNITY

AFRICA REPRESENTS OUR LARGEST MARKET OPPORTUNITY

• 163 MILLION NEW INTERNET USERS

• STILL ONLY 16% OF THE POPULATION IN AFRICA

• LARGEST INTERNET ADOPTION REGION OF THE WORLD

• INTERNET USE IN AFRICA INCREASED BY 3,000% IN 12 YEARS.

(mill

ions

)

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0

45

90

135

180

2001 2012

!68THE OPPORTUNITY

AFRICA REPRESENTS OUR LARGEST MARKET OPPORTUNITY

• 163 MILLION NEW INTERNET USERS

• STILL ONLY 16% OF THE POPULATION IN AFRICA

• LARGEST INTERNET ADOPTION REGION OF THE WORLD

• INTERNET USE IN AFRICA INCREASED BY 3,000% IN 12 YEARS.

(mill

ions

)

PERSUADE INFORM

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PUTS THE FOCUS ON THE PRESENTER !69

A PICTURE IS WORTH A THOUSAND WORDS.

So, leave the words to the presenter.

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!70

AFRICA REPRESENTS OUR LARGEST MARKET OPPORTUNITY

THE OPPORTUNITY

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!71

AFRICA REPRESENTS OUR LARGEST MARKET OPPORTUNITY

THE OPPORTUNITY

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!71

AFRICA REPRESENTS OUR LARGEST MARKET OPPORTUNITY

THE OPPORTUNITY

MOTIVATE INSPIRE

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!71

AFRICA REPRESENTS OUR LARGEST MARKET OPPORTUNITY

THE OPPORTUNITY

MOTIVATE INSPIRE

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!72

SIMPLIFY, SIMPLIFY, SIMPLIFY.

SIMPLIFIES THE MAIN POINT

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!73

REMOVE EVERYTHING THAT ISN’T ABSOLUTELY NECESSARY.

SIMPLIFIES THE MAIN POINT

Ask yourself, “how does this impact the audience?”

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ENGAGE THE AUDIENCE EMOTIONALLY !74

YOU CAN BREAK THE RULES.*

* But only for good reasons.

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ENGAGE THE AUDIENCE EMOTIONALLY !75

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ENGAGE THE AUDIENCE EMOTIONALLY !75

OneMarket

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DESIGN YOUR PRESENTATION !76

NOW IT’S YOUR TURN:DESIGN YOUR PRESENTATION

10 MINUTES OPEN UP KEYNOTE OR POWERPOINT AND CREATE ONE OR TWO SAMPLE SLIDES

CREATE A SIMPLE STYLE GUIDE WITH COLORS AND FONTS

CREATE SIMPLE MASTER SLIDES THAT CAN BE USED AND REUSED FOR EVERYTHING

IDENTIFY DESIGN ELEMENTS THAT REPRESENT YOUR BRAND BEST

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EXTRA: PRESENTATION PRO TIPSA beautiful presentation can’t do much without a great presenter.

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!78

ALWAYS USE A PRESENTER REMOTE.

PRESENTATION PRO TIPS

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!79

BECOME FAMILIAR

WITH PRESENTER

DISPLAY.

PRESENTATION PRO TIPS

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!80

PREPARE HOWEVER WORKS BEST FOR YOU.

PRESENTATION PRO TIPS

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!81

WANT TO KNOW THE SUPER SECRET WAY TO BE

A GREAT PRESENTER?

PRESENTATION PRO TIPS

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!82SUPER SECRET WAY TO BE A GREAT PRESENTER

BE HUMAN.

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!82SUPER SECRET WAY TO BE A GREAT PRESENTER

BE HUMAN.Connect with people.Show that you care.

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!82SUPER SECRET WAY TO BE A GREAT PRESENTER

BE HUMAN.Connect with people.Show that you care.

Throw in some Gilmore Girls references.

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THANK YOU.

@andreplaut [email protected]

KEEP THE CONVERSATION GOING

http://slidesha.re/17jnQxMDOWNLOAD THIS PRESENTATION

http://bit.ly/16AFYCzDOWNLOAD THE PRESENTATION CANVAS

Page 91: Designing Great Presentations

CREDITS !84

http://designmodo.com/linecons-free/LINECONS BY SERGEY SHMIDT

http://365psd.com/day/89/POST-IT NOTES BY THOMAS RICCIARDIELLO

http://jjg.net/elements/pdf/elements.pdfELEMENTS OF USER EXPERIENCE BY JESSE JAMES GARRETT

http://iynque.deviantart.com/art/iOS-7-Icons-Updated-378969049APPLE iOS 7 ICONS (PSD) BY ANDREW WILLIAMS

http://bit.ly/17hL9bbMICROSOFT’S 2011 CORPORATE SOCIAL INVESTMENT REPORT: ONE MICROSOFT, ONE AFRICA

http://www.foxxdeals.com/logitech-professional-presenter-r800-remote-control-910-001350LOGITECH PROFESSIONAL PRESENTER R800 REMOTE CONTROL