designing for successful websites - digital era
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TRANSCRIPT
Designing Your Website
THINGS YOUR WEB DEVELOPER NEVER TOLD YOU!
Website Design Principles
• Design and Content• Calls to Action• On-site SEO• Code
http://hitreach.co.uk/perfect-web-page/
Design and Content
• Searchable – Findable• Goal of Website• Call To Action• Benefit to Customer
http://hitreach.co.uk/perfect-web-page/
Design and
Content1. Headline2. Navigation3. Copy/Content4. Readability
• Scannable• Fonts -
https://www.google.com/fonts5. Call to Action6. Images7. Images/Video8. Breadcrumbs9. Video10. Footer
• Decide what you want your customer to do
• Designed to trigger an interaction• Convert a user• Can be measured
1. Main Call to Action2. Social Sharing Buttons3. Secondary CTA’s4. Cross-selling and Upselling
CTAaka
Call to Action
http://hitreach.co.uk/perfect-web-page/#t2_
1. Main Call to Action2. Social Sharing Buttons3. Secondary CTA’s4. Cross-selling and
Upselling
On-Site SEO
• SEO = Search Engine Optimization• Designed to be found • Key word rich content• Communicates meaning to users• Search engines know where to find it and
what it is about
On-Site SEO
http://hitreach.co.uk/perfect-web-page/#t3_
1. Site Architecture2. URL Structure3. Title Tag4. Meta Description5. Header Tags6. Contextual Links7. Alt Tags8. Video Hosting9. Site Map
Code
http://hitreach.co.uk/perfect-web-page/#t5_
Important for RankingFast Load TimesResponsive
http://go.unl.edu/etailing
Other Online Curriculums
Direct Marketing of Food Specialty Products
http://go.unl.edu/directmarketingfood
Marketing Agritourism Online
http://go.unl.edu/agritourism
[email protected] [email protected] [email protected]
Connie HancockUNL Extension
Jay JenkinsUNL Extension
Jenny NixonUNL Extension