websites that win hearts: designing for emotional engagement
DESCRIPTION
Beaconfire Webinar, given Nov 20th 2014TRANSCRIPT
A Beaconfire Webinar | November 20th, 2014 Eve Simon, Creative Director
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good
Digital strategies, campaigns & web sites for social good
A Beaconfire Webinar | Websites That Win Hearts, For Good
RyderJennifer, Data Analyst and Production Lead
OJAmy, UX Designer
Bella & TrevorAndrew, Director of Business Development
Max & ZoeEve, Creative Director
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good
Digital Engagement
Ecosystem
Web
Display
Mobile
Social Media
Content
Paid Search
A Beaconfire Webinar | Websites That Win Hearts, For Good
Digital Engagement
Ecosystem
Web
Display
Mobile
Social Media
Content
Paid Search
A Beaconfire Webinar | Websites That Win Hearts, For Good
“ If you don't know where you're going, any road will get you there.- The Cheshire Cat
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good
KodiKristin, Talent Director
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.
- Abraham Lincoln
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good
Remember those pain points?
A Beaconfire Webinar | Websites That Win Hearts, For Good
Lets turn them into goals
A Beaconfire Webinar | Websites That Win Hearts, For Good
Giving time has a different satisfaction. The connections, networking and seeing people you are more familiar with. You see what the organization is doing.”
Christopher is 32 years old and lives in San Diego. He enjoys being outdoors – surfing, hiking, biking, camping, you name it. Christopher wants to make his community the very best it can be – this is his home and one day, he hopes to raise his family here. He volunteers frequently around his community. He likes knowing his time and efforts are directly impacting the area where he lives and the people he regularly comes into contact.
Occasionally Christopher makes a donation to an organization. Typically it’s a small amount of money to charities prompted when friends and family ask. He likes to check out the charity before giving a donation, just to make sure they’ll use his money wisely.
“Tech WatchChristopher loves gadgets and technology. He has had a tablet and smart phone for years. He often uses the tablet or checks email on his phone while watching TV. Christopher checks sports and news online. He uses Twitter for news, to connect with friends and set-up weekend activities. He also uses the web to research purchases like outdoor gear and electronics.
What Drives His Engagement >• Organization is trusted
• Has events and gatherings where I can donate in person
• Is an organization I would feel proud to talk about with others
• Makes me feel I made a smart decision to donate
• Helps me feel part of a broader community
Involved Do-Gooder
Prospect
Giving time has a different satisfaction. The connections, networking and seeing people you are more familiar with. You see what the organization is doing.”
Christopher is 32 years old and lives in San Diego. He enjoys being outdoors – surfing, hiking, biking, camping, you name it. Christopher wants to make his community the very best it can be – this is his home and one day, he hopes to raise his family here. He volunteers frequently around his community. He likes knowing his time and efforts are directly impacting the area where he lives and the people he regularly comes into contact.
Occasionally Christopher makes a donation to an organization. Typically it’s a small amount of money to charities prompted when friends and family ask. He likes to check out the charity before giving a donation, just to make sure they’ll use his money wisely.
“Tech WatchChristopher loves gadgets and technology. He has had a tablet and smart phone for years. He often uses the tablet or checks email on his phone while watching TV. Christopher checks sports and news online. He uses Twitter for news, to connect with friends and set-up weekend activities. He also uses the web to research purchases like outdoor gear and electronics.
What Drives His Engagement >• Organization is trusted
• Has events and gatherings where I can donate in person
• Is an organization I would feel proud to talk about with others
• Makes me feel I made a smart decision to donate
• Helps me feel part of a broader community
Involved Do-Gooder
Prospect
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good
Sample Content Inventory
Downloadable Content Inventory Spreadsheet:http://maadmob.com.au/resources/content_inventory
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good
AllegraTim, Front end developer
“No, Watson, this was not done by accident, but by design.
- Sherlock Holmes
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good
“Don’t make something unless it is both necessary and useful; but if it is both necessary and useful, don’t hesitate to make it beautiful.
- Shaker Philosophy
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good
GeorgeLynn, CEO
https://color.adobe.com/create/image/
A Beaconfire Webinar | Websites That Win Hearts, For Goodhttp://www.checkmycolours.com/
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good
Working with imagesThe French General (aka “Frenchie”) Cara, Director of Services Delivery
A Beaconfire Webinar | Websites That Win Hearts, For Good
Scale, don’t distort
A Beaconfire Webinar | Websites That Win Hearts, For Good
Square
Horizontal(Landscape)
Vertical(Portrait)
Aspect ratio is your friend
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good https://www.myfonts.com/WhatTheFont/
A Beaconfire Webinar | Websites That Win Hearts, For Goodhttp://thenounproject.com/
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good
Lucky (and Rocky)Darren, Data Analyst
“The most valuable commodity I know of is information.
- Gordon Gekko
A Beaconfire Webinar | Websites That Win Hearts, For Good
Basic Google Analytics Dashboard
Google Analytics Academy:https://analyticsacademy.withgoogle.com/explorer
Analytics Exchange for Non profits:http://www.webanalyticsdemystified.com/ae/ae-business.asp
A Beaconfire Webinar | Websites That Win Hearts, For Good
http://www.crazyegg.com/
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For Good
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A Beaconfire Webinar | Websites That Win Hearts, For Good https://www.surveymonkey.com/
A Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For GoodA Beaconfire Webinar | Websites That Win Hearts, For Good
A Beaconfire Webinar | Websites That Win Hearts, For GoodBest Friends National Conference | Websites That Win Hearts, For Good