designing design and desiging media

Designing Design and Designing Media

Prof. Jurgen Faust, Designing Design and Designing Media

What is media design?


”Design is concerned with how things ought to be, with devising

artifacts to attain goals,”

(Herbert Simon)


therefore we are designing,

whenever we change the current

situation into a preferred one



Trajectory of artificiality

ProductsUtilityFunctionalityUniversal aesthetics

Goods, Services and IdentitiesMarketabilitySymbolic diversityFolk and local aethetics

InterfacesNatural interactivityUnderstandabilityReconfigurability /adaptability

Multiuser systems/NetworksInformativenessConnectivityAccessability

ProjectsSocial viabilityDirectionalityCommitment

DiscourcesGenerativityRearticulabilitySolidarity

(Krippendorf 2006, The semantic turn)

Trajectory of artificiality


Design Development

ProductsUtility

FunctionalityUniversal aesthetics

Goods, Services and IdentitiesMarketability

Symbolic diversityFolk and local

aethetics

InterfacesNatural interactivityUnderstandabilityReconfigurability

/adaptability

Multiuser systems/Networks

InformativenessConnectivityAccessability

ProjectsSocial viabilityDirectionalityCommitment

DiscourcesGenerativity

RearticulabilitySolidarity

design underlies a discourse


design is discourse


... engineering discourse,is informed by a rhetoric of design, that is, a rhetoric of

deliberation(Perelman)


...while most humanistic discourses echo back to rhetoric of interpretation, judgment, and evaluation

(Perelman)


discourse regulations


A discourse is kept alive within a community of its practitioners. A discourse institutes its recurrent practices.A discourse draws its own boundaryA discourse justifies its identities to outsidersDiscourses are not merely written ore spoken, they are social systems with a life of their own.


we are designing through discourse


‘Discourses reside in the communities of people who collaborate in enacting what constitutes

their community, performing it, so to speak, and thereby creating everything that matters to the members of a

community as members.’


H. Krippendorff

What is media design?


“A medium may be a material, such as plaster, or a means, an agency, or an instrumentality,

such as the press.” (McCullogh)


The characteristic of all media, means that the content of

any medium is always another medium.

(McLuhan)


“For the message of any medium or technology is the change of scale or pace

or pattern that it introduces into human affairs”

(McLuhan)


“The content of writing is speech, just as the written word is the content of print, and print is the

content of the telegraph.”

(McLuhan)


so what do we design when we design

media?


The graphic designer: layouts the written word,

composition and layout, application of type font, size, the width of the column, etc.

The writer, the journalist composes sentences, changes the length and the order of the sentences, the

composition, he creates an introduction, and summarizes the texts, to make the speech more

accessible as a written text.


speaker (media: sound)writer (media: text)

graphic designer (media: image)


media designer?


media in the digital age


media: images, texts and technical images

(Vilem Flusser)


transition:images texts

technical images


technical images: are an abstraction of

texts and not of reality


technical images allow us any manipulation


media design today:

technical image (image 3rd order)texts (image 2nd order)traditional image (image 1st order)


The traditional media designer is rarely active designing media in the sense

that he is devising digital media into a preferred one, since the digital media is rarely redesigned or changed, and if, its

done by a programmer or engineer or by a new kind of designer


Therefore we havedesigners of first,

second and third order


image maker: 1st order designer

writer: 2nd order designer

programmer, engineer, or the new designer :

3rd order designerProf. Jurgen Faust, Designing Design and Designing Media

In the web 2.0 environment, the third-order designer

devises courses of action into a preferred one...


traditional imagelikephotography

image 1st. order

image 2nd order

image 3rd order

texts

technical image

communication designergraphic designer etc.

writer, editor,programmer

engineer,programmerand ?

designer 3rd order

designer 1st order

designer 2nd order

conceptual design space

designers are responsible for the design process

they are working in teams


Designing Media =

Designing Design


Thank you!

designing design and desiging media

Design

jurgen faust

media designer

speaker media

sound writer media

text graphic designer

technical image image

order traditional image

order texts image