designing business outcomes
TRANSCRIPT
@eleybourn@eleybourn
Designing Business Outcomes
Evan Leybourn
Agile India, 2017
A #noprojects primer
@DipeshPala@eleybourn
What exactly is a project?
A temporary endeavor undertaken to create a unique product, service or
result.
@DipeshPala@eleybourn
What is #noprojects?
The alignment of activities to outcomesmeasured by value, constrained by guiding principles and supported by continuous delivery technologies
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The continuous culture
Continuous delivery, deployment, monitoring, strategy, planning, design, marketing, feedback, business, finance
@DipeshPala@eleybourn
Funding #noprojects
Change the question – not “how much will this cost?”, but rather “how much is
it worth?”
@DipeshPala@eleybourn
Outcomes over outputs
Outcomes are valuable, planned, slowly changing and define a common direction
for all work
@DipeshPala@eleybourn
Outcome profiles
Outcome Title:Description: Measure:
Baseline:Target:
Dependencies:
Owner:
@DipeshPala@eleybourn
Outcome profiles
Outcome Title: Active subscribersSubscribers who have logged into the CN app more than once and have completed 80% of their user profile
Measure: # of active subscribers
Baseline: 0 (pre-launch)Target: 100,000 in 3
monthsBudget: $6,750,000
Dependencies:
None
Owner: Modern Major General
@DipeshPala@eleybourn
Outcome profiles
Outcome Title: Staff SatisfactionHappy staff are productive staff. Unhappy staff are expensive staff.
Measure: 1. Retention2. NPS
Baseline: 1. 94%2. 6+
Target: 1. 98%2. 8+
Budget: $1,550,000Dependenci
es:None
Owner: Grand High Poohbah
@DipeshPala@eleybourn
Outcome profiles
Outcome Title:Description: Measure:
Baseline:Target:
Dependencies:
Owner:
@DipeshPala@eleybourn
Working principles
Common, agreed, and prioritised constraints that shape all activities
(e.g. quality, communication, staff engagement, security, or branding)
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Evan Leybourn
IBM GBS
[email protected]@eleybournslideshare.net/eleybournsg.linkedin.com/in/
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