designing and building systems and tools to analyze visual communications on social networks
TRANSCRIPT
Designing and building systems and tools to analyze visual communications on social networks
Felicidad García-Sánchez [email protected]
Juan [email protected]
Roberto Therón Sánchez [email protected]
José Gómez [email protected]
1.Introduction
• We, the human people, learn by imitation (i.e. using the vision)
• Thanks to vision it is possible to set and understand concepts, gain knowledge and even, communicate with the world (using visual communication)
• In a communication process, the stakeholders involved usually should master the channel, the tools and the semantic of the language used.
Do visual communication users master this process?
But… Is this principle applied to visual communication processes in the same way?
1.Introduction
• In the visual language, people many times perform communication based on visual elements without having a formal and solid knowledge about the semantic, grammar and vocabulary that are found in the visual communication tools
• This fact is broadly extended in those media that use widely the visual communication as part of the information exchange (for example the social networks)
The more visual communication is present in the communication process nowadays, the
more education and society must be prepared to use it in a proper way
By analyzing how the media users utilize social networks to communicate in a visual way
How can we analyze the visual communication process to improve it and help users to use it
correctly?
2.Goals
• Develop a tool that allow researchers to dig in social networks like Instagram, in order to:
• Find common photo characteristics, communication patterns, usage trends
• Analyze the images involved in the communication patterns and usage trends
• Establish relationships between image features and their usage
• Analyze image descriptors usage (hashtags, comments, etc.) and their implications in the visual communication
Well, well, well… but show me how to do that!
We have a WIP system that crawls Instagram data to help researchers to analyze visual
communication processes
3. Why Instagram?
• Number of users: 300 millions worldwide
• Users’ diversity (it is not a niche social network). Many people use it in personal accounts
• Offers photo fixing features, hashtags, social components, communities of users, etc.
• Responds quickly to the events that happen around the world (trends measuring)
3. Why Instagram?
• Only have a lack: it remove the EXIF photo data. This EXIF data contains info about the dispositive that took the photograph, possibly location of the photo shot, etc.
• For that reasons, authors would incorporate to the tool they are developing other social networks like Flickr
4. The system
• We are developing a suite of tools that:
• Allow to find information about users, hashtags
• Allow to make basic analysis about photo features
• Store data analyzed allowing to researchers the access to previous analysis
• Perform both manual and automatic (soon) analysis over the images
Demo
Images search using #nasa http://instagram.felicidadgsanchez.es
Images search using @nasa http://instagram.felicidadgsanchez.es
Photo details and basic analysis http://instagram.felicidadgsanchez.es
5. Future (and present) work
• A dashboard that improve the researchers review about previous analysis
• Integration with Flickr
• Automatic analysis of common photo characteristics
• Automatic analysis about hashtag use evolution
• Automatic analysis of users networks (finding trendsetters, etc.)
6. Conclusions
• There is a need of improving the visual communication nowadays, many people use it with no good knowledge about the channel, semantic and communication tools involved
• Understanding how people use visual communication, educators can help to improve the use of visual language
• To understand this communication process, authors are developing a system that allow to research about visual communication in social networks
Designing and building systems and tools to analyze visual communications on social networks
Felicidad García-Sánchez [email protected]
Juan [email protected]
Roberto Therón Sánchez [email protected]
José Gómez [email protected]