designing a newsletter
DESCRIPTION
Designing a Newsletter. Consistency & Repetition are Important. Every page should look like it belongs to the whole piece Colors, graphic styles, fonts, borders, captions, etc. However, doesn’t mean all should look exactly the same - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Designing a Newsletter](https://reader036.vdocuments.us/reader036/viewer/2022062718/56812bf1550346895d906842/html5/thumbnails/1.jpg)
DESIGNING A NEWSLETTER
![Page 2: Designing a Newsletter](https://reader036.vdocuments.us/reader036/viewer/2022062718/56812bf1550346895d906842/html5/thumbnails/2.jpg)
Consistency & Repetition are Important• Every page should look like it belongs to the whole piece• Colors, graphic styles, fonts, borders, captions, etc.
• However, doesn’t mean all should look exactly the same• Experiment w/ graphic (add a tilt or crop skinny, crop wide, add borders, drop shadows, etc.
• Come up w/ a flag or masthead first
![Page 3: Designing a Newsletter](https://reader036.vdocuments.us/reader036/viewer/2022062718/56812bf1550346895d906842/html5/thumbnails/3.jpg)
Don’t Do
This
![Page 4: Designing a Newsletter](https://reader036.vdocuments.us/reader036/viewer/2022062718/56812bf1550346895d906842/html5/thumbnails/4.jpg)
Instead, Try This
![Page 5: Designing a Newsletter](https://reader036.vdocuments.us/reader036/viewer/2022062718/56812bf1550346895d906842/html5/thumbnails/5.jpg)
Designing Tips• Alignment• Choose one and stick to it• Left alignment gives a stronger & more professional look• Then, when appropriate, you can break out of the alignment
• Paragraph Indents – Avoid these• Include space before paragraphs to set them apart
• Not Helvetica or Arial – too drab• Use a sans serif like Formata, Myriad, Syntax, Eurostile for headlines & subheads
• Readable body• Some suggestions: Garamond, Minion, Palatino, Bookman, Kepler