design thinking institute august 2011
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Design Thinking Institute August 2011. A US Department of Education Blue Ribbon Award Winning School. WHAT is empathy. the intellectual identification with or vicarious experiencing of the feelings , thoughts , or attitudes of another. HOW TO gain empathy. Expose. Observe. Engage. - PowerPoint PPT PresentationTRANSCRIPT
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Design Thinking InstituteAugust 2011
A US Department of Education Blue Ribbon Award Winning School
the intellectual identification with or vicarious experiencing of the feelings, thoughts, or attitudes of another
WHAT is empathy
Expose. Observe. Engage.
HOW TO gain empathy
To discover people’s explicit and implicit needs so that you can meet them through your designs
WHY gain empathy
Expose. Observe. Engage.
HOW TO gain empathy
Pending DP: Picture of homework activityi.e. someone in a blood donor chair (them!)Someone getting a flu shot (you did this!)etc.
Expose. Observe. Engage.
Train your eye to seek out insights…
WHATHOWWHY
What is this person (or persons) doing?
How are they doing it? Pretend you are describing the picture to someone not looking at it.
Why are they doing it this way? Take a guess. Start to form a story.
Expose. Observe. Engage.
Have a good conversation…
“Tell me about the last time you_______________________.”
“Tell me about an experience you’ve had with _______________________.”
seek STORIES
“How did you feel when [x] happened?”
“What were you feeling at that point?”
talk about FEELINGS
And always follow-up with ‘why?’
Turn to your partner and interview them about their blood donation experience. [3 min each]
Remember:• Have a good conversation.• Prompt the person to tell you stories.
• Talk about feelings.• Follow up with ‘why?’
PRACTICE gaining empathy
Expose. Observe. Engage.
10 MIN: Observe: Watch blood donation empathy video15 MIN: Team connect: debrief Observe, prep for Engage45 MIN: Engage: 3 user interviews