design thinking in agile product...

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Design Thinking in Agile Product DevelopmentHouston ALN – June 2018, Scott Frost, presenter

It’s about BEING Truly Human.

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Warm up:What’s your superpower?

Draw and explain your superpower –share with the people around you!

3minutes

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• Design Thinking means thinking from a design perspective. It is an engaging approach to problem seeking and problem solving, relying heavily on empathy, collaboration and experimentation to create innovative solutions that people love.

PEOPLE’SNEEDS

BUSINESS & OPERATING

NEEDSTECHNICAL / PLATFORM

POSSIBILITIES

DESIGN THINKING IS A NEW WAY FOR BUSINESSESTO DESIGN FOR CHANGE.

INTRODUCING DESIGN THINKING

DEFINITION

HUM AN-CENTERED

FUN ANDPLAYFUL

COLLABO-RATIVE

PROTOTYPEDRIVEN

ITERATIVE

A NEW (YET, FAMILIAR) MINDSETINTRODUCING DESIGN THINKING


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Starts with Empathy. Learn about people and the context of the problem.

Iterative ideation —prototyping cycles.

Test ideas andprototypes with actual users.

Deploy the chosen solution and refine it.

Synthesize learnings from discovery and point of view.

A NEW PROCESSINTRODUCING DESIGN THINKING

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EMPATHIZE

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KEY BENEFITSDRIVE BREAKTHROUGH THINKING

SOLVETHE RIGHT PROBLEMS

ALIGNAND TAKE ACTION

We can drive breakthrough thinking by having the freedom and the structure to identify challenges, develop concepts, test and implement refined solutions.

Solving the right problems means you develop systems and structures that people love, drive business performance and leverage leading technology.

Design Thinking leads to faster time to market, quicker decisions, lower project costs and lessre-work.

HOW DESIGN THINKING CAN HELP US GROW


OTHER BENEFITSSTRENGHEN RELATIONSHIPS WITH customerS

MAKE THE INVISIBLEVISIBLE

The Design Thinking process is based on collaboration and brings teams through intense but rewarding experiences that build trust and rapport.

Because the Design Thinking process creates tangible outputs, customers get the opportunity to share artefacts and communicate their work better.


SHOWHOW TO INNOVATE

By demonstrating how Design Thinking works, we help bring innovation to the organization and discover more opportunities.

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DIRECT COMPETITORS EXPERIENTIAL COMPETITORS PERCEPTUAL COMPETITORSProducts or services that directly compete with yours

Experiences that set expectations across industries

Companies that change customer expectations

WHY IS IT NEEDED?

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People’s Expectations Are Transcending Traditional Boundaries


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FROM A LEGACY APPROACH TO DESIGN THINKING APPROACH

Legacy Approach

People and Experience Centric

Iterative and Agile

Prototype drive requirements

Collaborative cross functional teams

working with client

Feels like (serious) play

Design Thinking

Business and Tech centric

Waterfall

Requirements drive prototype

Individual work for the client

Feels like work

HOW DESIGN THINKING CAN HELP US TRANSFORM

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WHERE IT FITSHOW DESIGN-THINKING CAPABILITIES ARE INTEGRATED INTO OUR JOURNEY

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DESIGNTHINKING LEAN AGILE DEVOPS+ ++

build theright thing

Build the thing right

Automate everything

explore the problem

1 4G e e rt C la e s ’ B lo g P o s t, O c to b e r 2 0 1 7 . h t tp s :/ /b lo g .u s e jo u rn a l.c o m /w h e n -w h ic h -d e s ig n -th in k in g - le a n -d e s ig n -s p r in t-a g ile -a 4 6 1 4 fa 7 7 8 b 9

INNOVATION SPECTRUM

FIND NEWWAYS

TOGAIN

INSIGHTS

WHERE DESIGN THINKING FITS

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INNOVATION SPECTRUM

USE LEANPRACTICES

TOEVOLVE

PRODUCTS

WHERE DESIGN THINKING FITS


INNOVATION SPECTRUMWHERE DESIGN THINKING FITS

WHAT IS

A DESIGN

SPRINT?

Brainstorming

Empathy Map

NeedfindingPaper

prototyping

I like, I

wish,

what if

F o r D T , N O T W A T E R F A L L IN G S P R IN T s

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INNOVATION SPECTRUMWHERE DESIGN THINKING FITS

USE AGILEPRACTICE

TORELEASE

VALUE

DESIGN STRATEGY PRODUCT CREATION

DELIVERB u ild , te s t,

a n d le a rn

DEVELOPC re a te a n d

re f in e c o n c e p ts

DEFINEF o rm th e

fra m e w o rka n d s tra te g y

DISCOVERF ra m e th e

c h a lle n g e a n du n d e rs ta n d n e e d s

A G IL E

CHALLENGE SOLUTIONVISION

A G IL E

ABSTRACT CONCRETE


STRATEGY & INNOVATION

SUSTAINABILITY& EVOLUTION

EXECUTION& DELIVERY

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WHAT IT LOOKS LIKETHE CAPABILITIES NEEDED FOR DESIGN THINKING

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To truly embrace Design Thinking, YOU will need to leverage new skills, competencies. This is not as

simple as new roles or methods— it means specialized capabilities embedded into the product

organization.

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Understanding the challenge & generating ideas

Consolidation and refinement of solutions

Breaking down into feature and evaluation

Creating epics and high level delivery roadmap

Adding work effort into the team backlog

WORKSHOP EXAMPLEWHAT DESIGN THINKING LOOKS LIKE

DESIGN THINKING AND AGILE COMBINED ALLOW TEAMS TO IMPROVE, MEASURE AND FORECAST PERFORMANCE AND QUALITY BETTER.

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JOURNEY MAPPINGWHAT DESIGN THINKING LOOKS LIKE

1. Use individual working time to ideate and map your customer journey.

2. Think about consuming the service step-by-step.

3. Prompt your thoughts with questions like "What happens next?" Remember that you want to understand the experience, so you may need to keep probing with “How does that feel?”

4. Keep a running, written log with post-its and markers.

5. Focus on documenting the desired, future state employee experience.

6. Leverage the ideas from a “How Might We” exercise in your journey.

OUTCOME:A detailed look at all the steps and touch points that are part of an experience, to be used as a blueprint for future decisions.

INTENTIONALLY DESIGN KEY MOMENTS THAT MATTER

QUESTIONS THAT HELP:• Howmightwe create business outcomes

through an experience lens?

• Howmightwe tap into emotions and feelings in a positive way with the story and experience we create?

• Howmightwedemonstrate our understanding of our core values?

• Howmightwepositively surprise our customer?

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MAKING IT REALEVOLVING OUR DESIGN THINKING CAPABILITIES

Design Thinking is a competency that cannot simply be ‘turned on’. We need to build new competencies

and integrate seamlessly into existing programs while minimizing impact on timelines and budgets.


QUESTIONS?INTRODUCING DESIGN THINKING

Standford Design School Bootcamp Material - https://dschool.stanford.edu/resources/the-bootcamp-bootlegSuggested Videos: Empathy – https://www.youtube.com/watch?v=vzvYm2DNzS0Marshmallow Design Challenge -- https://www.youtube.com/watch?v=H0_yKBitO8M&t=5s

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THANK YOU

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For additional information

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