design thinking: an overview
TRANSCRIPT
DESIGN THINKING
An overview >>
We live in a world of complexity, ambiguity,
and change.
Image: Flickr/Richard Schneider
There is no more business as usual.
BETTERFASTER CHEAPER,
Market offerings have to be:
the bar is up.
In this context, INNOVATION has become the currency for
business success.
Companies and organizations are adopting design thinking as their approach to innovate.
Image:http://hpi.de/fileadmin/user_upload/fachgebiete/d-school/images/BG_Whiteboard.jpg
But what is Design Thinking?
Design Thinking is:
a problem-solving method
an opportunity-seeking process
a problem-framing method
a design methodology
a creative approach
a business strategy
Design Thinking:
Studies people and the context of their interactions
to determine the right issue or opportunity
and generate a solution
that fits human, technological, and business
considerations.
viability
desirability usability
feasibility
HUMAN
TECHNOLOGY BUSINESS
Design thinking balances what is desirable and intuitive,
with what is technologically feasible and viable from a
business perspective.
Design Thinking
Design thinking can be used by designers and non designers, and
applied to all sorts of challenges.
Image: http://static1.squarespace.com/static/538fb077e4b05bdda222e376/t/541ca8e0e4b-09194f765a365/1411164384867/Prototype_Workshop_09.jpg?format=1500w
creative business social
And how do you doDesign Thinking?
Human-centered design
A convergent and divergent
process
A set of principles
Doing Design thinking involves:
“... [is] the process that ensures that the design match the needs & capabilities of the people for
whom they are intended”
Donald Norman
Human Centered Design:
Image: http://farm4.static.flickr.com/3591/3697755899_c782c7c36f.jpg
Design ThinkingThe process
Design Thinking/ The process
IDEO
LUMA Institute
Design council
Research
Ideate
Prototype
Test
Design Thinking/ The process
Build empathy with your users.
understanding people’s needs, desires, and
behaviors by immersing in their daily lives,
observing their activities, listening to their stories,
and co-creating with them.
Research
Define the issue or opportunity for design.
making sense of research’s findings and insights to
frame and reframe the opportunities for design.
Explore possibilities through creative thinking.
Brainstorm a wide range of solutions using
lateral thinking and other creative approaches.
Collaborate in a cross-functional team and co-
create with your users.
Ideate
Then select the ideas that better address the
issue or opportunity while considering human,
technical, and business implications.
Build your ideas, communicate your solution.
Communicate the solution to your users in a
tangible way. Make artifacts, diagrams, or lo-fi
versions of your ideas.
Prototype
Start by doing something simple, use the materials
available to you, forget about refined looks, in this
stage the point is to convey the idea.
Try your solution with users and get feedback.
Present your prototype to real users and collect
their ideas and impressions about it. Take this
feedback to the next iteration of your solution.
Test
Keep learning and iterating.
Design Thinking encourages an iterative process
where learnings from testing and research are
continuously incorporated to the solution.
Design ThinkingCore Principles
Image: Flickr/Rupert Ganzer
EmpathyWalk in user’s shoes. Share the feelings and constraints of users, listen to their stories, observe their activities, and understand their reality.
Build
ReframingSee the world with fresh eyes. Change focus, look at things from a different perspective, question your own biases, and venture in new paths. Look for the opportunity within each problem.
http://www.fastcodesign.com/1672354/how-reframing-a-problem-unlocks-innovation
Leverage
CollaborationIntegrate diverse knowledge and approaches. Embrace cross-functional teams, interchange thinking hats!
http://tips.slaw.ca/wp-content/uploads/2013/03/collaboration.jpg
Embrace
ExplorationLook for diverse ideas, go to remote places. Generate vast amounts of ideas, defer judgment, leverage diversity, build upon others’ thinking.
Image: Flickr/Timo Kirkkala
Foster
FailureIn order to innovate, things don’t always go right at first. Learning from mistakes is part of the an iterative process.
Image: Flickr/ Dillon Hinson
Tolerate
AmbiguityBe comfortable with not knowing exactly where you will end up, and let yourself free to explore alternatives.Exploring an issue or opportunity within ambiguity allows for great discovery.
Image: Flickr/ Lori Greig
Accept
Designing thinking calls for a shift of paradigms, an open mindset, adaptability to change, a risk-taking culture,and tolerance to failure.
Design ThinkingSuccess stories
The adventure series GE Healthcare
GE Healthcare re-imagined
the experience of diagnostic
imaging procedures for children
through the use of Design
Thinking.
The adventures series are the
result of taking an empathetic
approach and making the
diagnostic imaging procedure
fun and less stressful for kids.
Read more >
Swiffer P&G
Procter & Gamble decided to
use design thinking to learn
how to improve the mopping
experience.
The Swiffer is the result of
observing how people cleaned
their houses and discovering
their unmet needs. The swiffer
removes the need for cleaning
mops and adds accessibility to
hard-to-reach places.
Read more >
“Design is the transformation of existing conditions into preferred ones”
Herbert Simon
Thank you!
Brought to you by:
®
Design Thinking resources:
Designkit.org
Thisisdesignthinking.net
Fastcompany.com
Harvard Business Review
Some of the multiple resources on Design Thinking: