design thinking 1

WHAT COMES IN YOUR MIND

Slide: 1 your progress bar in this presentation

WHAT COMES IN YOUR MIND WHEN YOU THINK OF

DESIGN?Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com

GRAPHICS?


Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com

FURNITURES?



LANDSCAPE?



PRODUCTS?



THEY ARE DESIGNED WHEN


THEY ARE DESIGNED WHEN FOLLOWING SIMILAR PROCESSES

(e.g Ulrich’s for NPD)


A BIGGER PICTURE, HOW ABOUT


A BIGGER PICTURE, HOW ABOUT SOLVING PROBLEMS

BY TECHNIQUES & PROCESSES OF

DESIGN?Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com

POVERTY



HEALTH CARE



GLOBAL ISSUES



HERE, DESIGN THINKING CAN HELP


HERE, DESIGN THINKING CAN HELP

FIND SOLUTIONS THROUGH DESIGN


New Product DevelopmentDesign Thinking

Introductory presentation

Presentation #1

Design Thinking BriefA very first insight of Design Thinking and applicationsDated: December, 2014; version 2.0.1

Tuan TranDigital Product Lab

Dongguk University, Seoul, Korea

Slide: 13 Contentsyour progress bar in this presentation

List of sections

� What is Design Thinking?

� What can be designed?

� Design Thinking in action – The process

� Applications� Applications

� Resources


INTRODUCTION


INTRODUCTION


Slide: 15 Introductionyour progress bar in this presentation

What is Design Thinking?

a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity

Tim Brown, IDEO

…to solve problems in business and society…



Tim Brown & David Kelley



Characteristics of Design Thinking

� Human Centered: begins from deep empathy and understanding of needs and motivations of people

� Collaborative: Users = Multiple Stakeholders: Customers, Staffs, Vendors, etc.

� Experimental: Iterative “prototyping – testing” loops. Encourage � Experimental: Iterative “prototyping – testing” loops. Encourage Early Fail ~~

� Optimistic: There exists solution for any problem



Understanding Design Thinking

� Is a way to find solutions that balance human desirability, technical feasibility and economical viability


WHAT CAN BE DESIGNED?


WHAT CAN BE DESIGNED?


Slide: 21 Projectsyour progress bar in this presentation

Products



Services



Experiences



Systems, Solutions


DESIGN THINKING – THE PROCESS


DESIGN THINKING – THE PROCESS


Slide: 27 Processyour progress bar in this presentation

Process by IDEO


Compare with Ulrich’s NPD process…


Process by Stanford d.school



Detail – Process by IDEO


APPLICATIONS


APPLICATIONS


Slide: 31 Applicationsyour progress bar in this presentation

Possible Applications of Design Thinking

� Problem Solving

� Service Design

� Business Strategy

� Issues in Society


� Issues in Society

� PSS? How? A new “PSS design scheme” as a topic?

RESOURCES


RESOURCES


Slide: 33 Resoucesyour progress bar in this presentation

Resources

� Book: Change by Design – Tim Brown; Design – Creation of Artifacts in Society – Karl Ulrich

� Tool Kits: Design Thinking for Educators

� Project Reports: IDEO.org project reports


� Web links – Google with “Design Thinking”

� Academic Papers

� Online course: Example - https://www.coursera.org/course/designbiz

� And where else?


Design Tools



Project Reports



Video #1: DESIGN (IDEO)

http://vimeo.com/46067111



Video #2: From Design to Design Thinking (Tim B)

http://www.youtube.com/watch?v=lGOTwFvkfhU



Video #3: Design and Innovation (Tim B)

http://www.youtube.com/watch?v=Ox88dz9ZDGw



Video #4: What is Design Thinking #1

http://www.youtube.com/watch?v=a7sEoEvT8l8



Video #5: All About Design Thinking

http://www.youtube.com/watch?v=3sOeSkTUTA0



Video #6: What is Design Thinking?

http://www.youtube.com/watch?v=Ee4CKIPkIik



Video #7: How design thinking transformed Airbnb from failing startup to billion-dollar business?

http://www.youtube.com/watch?v=RUEjYswwWPY



Video #8: Kelley & IDEO

http://www.youtube.com/watch?v=GYkb6vfKMI4


THANK YOU


THANK YOU
