Design Process and Methodologies II

Saul Bass

Saul Bass (; May 8, 1920 – April 25, 1996) was an American graphic designer and Oscar-winning filmmaker, best known for his design of motion-picture title sequences, film posters, and corporate logos. During his 40-year career, Bass worked for some of Hollywood's most prominent filmmakers, including Alfred Hitchcock, Otto Preminger, Billy Wilder, Stanley Kubrick and Martin Scorsese. Among his most famous title sequences are the animated paper cut-out of a heroin addict's arm for Preminger's The Man with the Golden Arm, the credits racing up and down what eventually becomes a high-angle shot of a skyscraper in Hitchcock's North by Northwest, and the disjointed text that races together and apart in Psycho. Bass designed some of the most iconic corporate logos in North America, including the Bell System logo in 1969, as well as AT&T's globe logo in 1983 after the breakup of the Bell System. He also designed Continental Airlines' 1968 jet stream logo and United Airlines' 1974 tulip logo, which became some of the most recognized airline industry logos of the era. He died from non-Hodgkin's lymphoma in Los Angeles on April 25, 1996, at the age of 75.

Saul Bass, Frank Sinatra, Capitol RecordsAlbum Cover for Frank Sinatra Conducts Tone Poems of Color1956

https://www.moma.org/artists/372

Saul Bass

Saul BassPoster for the film The Man with the Golden Arm directed by Otto Preminger1955

https://vimeo.com/180817235

https://vimeo.com/180817235

How Design Legend Saul Bass Changed Film and TV Forever:

https://www.wired.com/2016/10/design-legend-saul-bass-changed-film-tv-forever/

Computer-generated stacked and distorted type produced at the Visible Language Workshop during the 1980s

https://www.aiga.org/medalist-murielcooper

During her four-decade career at MIT, the pioneering educator and designer Muriel Cooper (1925-1994) established an extraordinary––and at the time, largely unsung––influence on contemporary media, technology and design. In her positions as design director at MIT Press, cofounder of the Visible Language Workshop at MIT, and later cofounder of the MIT Media Lab, she explored new forms, methods and techniques for graphic design within the emerging context of the computer display, and taught a new generation of designers who have helped shape our digital world.

Muriel Cooper

Books produced for the MIT Press during Muriel Cooper's tenure as media director, 1969-1977

Muriel Cooper

https://www.pentagram.com/work/muriel

A series of animations celebrate the pioneering designer Muriel Cooper on the 50th anniversary of her joining the MIT Press:

National Theatre 50th anniversary poster, 2013Client: National Theatre, London; Designer: David Carson

David Carson

david carson is a graphic designer, art director and surfer. his work for the magazines beach culture and ray gun in the 1990s brought a new approach to type and page design breaking with traditional layout systems. he continues to explore the possibilities of graphic design, particularly typography as a form of expression across print and video for both commercial and cultural clients. designboom spoke to david about his work and influences.

David Carson

NIKE air challenge advertisement – a turning point in my career, after a couple years of doing mostly editorial work, NIKE contacted me, via agency weiden +kennedy to do a huge series of ads, billboards and more, world wide, in numerous languages and formats, focusing largely on the type. I kept portraits small, and used a lot of white space.  my work uses very few software tricks, or even color. it’s about font choice, cropping and basic, often intuitive design decisions, ones that are appropriate for the client, audience, and myself. worldwide agencies started calling me soon after these broke.

https://www.designboom.com/design/interview-with-graphic-designer-david-carson-09-22-2013/

https://www.ted.com/talks/david_carson_design_and_discovery?

language=en

Design and Discovery TED Talk:

Shepard Fairey

RUN-DMC RAISING HELL (GOLD)18 inches by 24 inchesEdition of 400March 4, 2020

Shepard Fairey is an American graphic artist and social activist who is part of the Street Art movement along with other artists including Banksy and Mr.Brainwash. Fairey blurs the boundary between traditional and commercial art through type and image, communicating his brand of social critique via prints, murals, stickers, and posters in public spaces. “Art is not always meant to be decorative or soothing, in fact, it can create uncomfortable conversations and stimulate uncomfortable emotions,” he stated. Born on February 15, 1970 in Charleston, South Carolina, Fairey graduated from the Rhode Island School of Design in 1992 where he earned his Bachelor of Arts in illustration. In 1989 Fairey created the André the Giant Has a Posse sticker campaign, featuring a stylized image of the wrestler André the Giant. This project  was the foundation for his seminal Obey series, which helped to push Fairey into the public spotlight. The artist is perhaps best known for his Hope (2008) campaign, which portrays a portrait of then-presidential candidate Barack Obama, in red, white, and blue. In 2017, the artist created a series of three posters— featuring portraits of culturally diverse women, again using a red, white, and blue color scheme—in response to the xenophobic rhetoric of President-elect Donald Trump. Fairey currently lives and works in Los Angeles, CA. His works are included in the collections of the Smithsonian in Washington, D.C., the Los Angeles County Museum of Art, and the Victoria and Albert Museum in London.

http://www.artnet.com/artists/shepard-fairey/

https://obeygiant.com

https://vimeo.com/97174655

Shepard Fairey

Shepard Fairey, Obey this Film:

MAKE ART NOT WAR30 inches by 41 inchesEdition of 89September 17, 2019

El Lissitzky, was a Russian artist, designer, photographer, typographer, polemicist and architect. He was an important figure of the Russian avant-garde, helping develop suprematism with his mentor, Kazimir Malevich, and designing numerous exhibition displays and propaganda works for the Soviet Union. His work greatly influenced the Bauhaus and constructivist movements, and he experimented with production techniques and stylistic devices that would go on to dominate 20th-century graphic design.Lissitzky's entire career was laced with the belief that the artist could be an agent for change

El Lissitzky

El Lissitzky, Untitled, oil on canvas, 1919-1920, 31 5/16” x 19 1/2”, The Solomon R. Guggenheim

https://www.moma.org/artists/3569

From 1909-1914, Lissitzky attended the Technical High School in Darmstadt, Germany, after which he returned to Moscow. In 1917, he qualified as an architect in that city and two years later, he taught at the Fine Arts Academy in Witebsk, later moving to the Fine Arts Academy in Moscow in 1921. In 1922, Lissitzky worked out of Berlin where he made contact with Bauhaus artists. Here, he first experimented with photography, creating posters and book covers. From 1922 to 1924 Lissitzky worked in Hanover, Germany and began producing photograms, becoming the first artist to use photograms for publicity purposes. Along with Man Ray and László Moholy-Nagy, Lissitsky one of those who refined the use of the photogram. Lissitzky moved to Switzerland in 1924 to receive treatment for tuberculosis. One year later he returned to Moscow and was named a professor at the School of Interior Architecture and continued to produce photographic experiments and collages. From 1932 to 1940, Lissitzky worked for the magazine "USSR in Construction". He worked in a freelance capacity for the magazine which worked to promote the idea of Soviet industrialization.

El Lissitzky

https://www.moma.org/artists/3569

El Lissitzky, MERZ Magazine Layout, 1924

Housekeeping : —Make sure all blogposts from last week are uploaded to your Wordpress site!

—Remember to post all of your IdeaFile exercises to your Wordpress site, instructions are found on the Class Online link on our class site

—Make sure you have uploaded the Quiz and participate in the class discussion today :)

Homework:

—studio day/week, work toward completing Project 3.2 Found Action. Pull all of your ideas of Action, Space, and Motion together, thinking about how the

materials and process are in service to your idea. By Sunday 4/5 create a blog post titled “Found Action: Work In Progress” In the blogpost post 4 images of your project. (remember to incorporate a low tech tool and you must have 2 separate pieces with this project— how you think and make them is entirely based on your ideas and process) and answer the following in your post:

describe the materials and the process you are going about to make the work. How did the feedback from the class discussion inform your work? How did

your ideas shift? How will complete this project?

—Please feel free to text me if you would like to talk! Project 3 will be due 4/12, further instructions on critique to come!

Homework due Sunday uploaded to Wordpress by 12:00 Midnight