>>

>>

>>

>>

>>

Des

ign

fo

r IO

S

Des

ign

fo

r A

nd

roid

>>

>>

>>

Sushen MukherjeeHeads Advertising, Broadcast and New Media business segments at TCS >>

Sivaraman GaneshanPractice Head, Assurance Services at TCS >>

Shrikant PathakPractice & Strategy Head, Media & Information Services at TCS >>

>>

>>

>>

>>

>>

Channel innovation redevelopment principles

IMPERSONAL

Banking language, lacking clarity and difficult to navigate and relate to

HUMAN

Banking language and jargon demystified, made simple, clear and friendly

GENERALISED

Segment of many – not taking into account an individual’s needs, motivations and behaviour

PERSONALISED

Audience of 1 – Relevant to a specific individual’s needs, motivations and behaviour

PRODUCT FIRSTPutting BU needs, goals and interests in the driving seat and delivering based on their requirements

PERSON FIRSTPutting a person’s needs, goals and interests in the driving seat and delivering based on these requirements

COMPLEXITY

Confusing, cluttered, overwhelmed by info overload and a disjointed experience across channels

SIMPLICITY

Complete ease of use: an uncluttered, multi-media, common experience across all channels

>>

Fin

anci

al

data

Social

data

Behavioura

ldata

Uptak

eAnalys

e

Rele

van

t

matc

hPro

mp

t to

act

Advise

Guide

Educa

t

e

Tools

(Personal Financial Management - PFM), calculators

Content

(User generated, knowledge expert generated, Marketing, Product)

Sales

Analysis & Business Rules

>>

>>

>>

>>

>>

>>

>>

>>

>>

https://www.youtube.com/watch?v=flAUJp7n-o8&list=UUq3uMqL91lMqnu5hVV_Xlqg&index=4

https://www.youtube.com/watch?v=_iCdklP1ETc&index=1&list=UUq3uMqL91lMqnu5hVV_Xlqg

https://www.youtube.com/watch?v=ZAqJP98Ae3Y&list=UUq3uMqL91lMqnu5hVV_Xlqg&index=2

https://www.youtube.com/watch?v=2umKMC41n-4&index=5&list=UUq3uMqL91lMqnu5hVV_Xlqg

>>>>

…