design lab presentation 14 pdf
DESCRIPTION
ÂTRANSCRIPT
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4 Studio design group?
Design lab?
Design marketing group (DMG)?
The Think Tank?
Creative TT?
Our Thinktank?
8Studio group?
Atelier designers?
„Some random thoughts and ideas for creating „A Design Studio‟
Randall B Shear
RandShearDesigns LLC. copyright 2014
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Good time to think about it-as project deadlines
shorten and project scope increase
Create an integrate a collaborate group that
combines creative thinking and professionalism
Profitable by attracting and bringing new jobs in the
office
Satisfy client expectations yourself as a creative,
innovative cutting edge design firm
Be more creative and competitive in a tightening
market by getting the word out that the group means
business
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Genius is really 10% perspiration and 90% inspiration… not Thomas Edison
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4 Design definition:
a) to create, fashion, execute, or construct according to
plan : devise , contrive
b) to conceive and plan out in the mind <he designed
the perfect house>
c) to make a drawing, pattern, or sketch or to draw
plans for <design a building>
Lab definition:
a) place equipped for experimental study in a
science or for testing and analysis ; broadly : a
place providing opportunity for experimentation,
observation, or practice in a field of study
b) a place like a laboratory for testing,
experimentation, or practice <the laboratory of the
mind
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Process of ideas and design savvy is more important that questions of style
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"I can’t understand why people are frightened of new ideas- I’m frightened of the old ones.“
John Cage
Search for the big idea……..
Each project has a inherent big idea that needs to
be established to give the project credence, and
meaning
Define the big idea early in the process
Innovation supersedes the Status Quo
Big Ideas can connection to the location, culture,
context, sustainability and history
No idea is a bad idea-keep an open mind
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4Research-digest-propose-test
Goals-Facts-Ideas-Ethos
Ana-lytical
~“Creativity involves breaking out of established patterns in order to look at things in a different way.”
Edward De Bono
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4Tri-Idea Boards Semiotic reasoning „the story‟
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Pre-rationalize the project to give it real inherent
meaning-we called it „the story‟.
all the ideas can relate to each other
don‟t post-rationalize your design after you designed
the project
tie the ideas to the region, climate, massing, context
and culture
create a rich and convincible story
establish a high level of authenticity to each project
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~“The multiplicity of ideas is what I'm interested in”
Thom Mayne
Smart thinking
create a strategic direction
encourage each team member and sometimes the
clients a chance to think about the project from a
different direction
Leave all baggage of pre-conceived ideas at the
door
Be open to experimentation, exploration and
discovery
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Recruitment
Attract new talent having them know that the „studio
design group’ in the office exists within the office
structure and culture
Keep the group diversified with multi generational
and multi culture of thinkers
Create a demand for working with-in a increasingly
tight marketplace
Mentor young inexperienced staff by involving them
into a design process similar to a school studio
Use the studio group as a transition from school to
the professional world
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The „Charette‟ Process
Offer the „charette‟ as forum for planning the project
with those who can influence design decisions.
major activity that not only involves the design team
but the owners consultants and stakeholders.
Get early feedback on initial ideas-it is easier to set
a course than to change it.
Kick-off the „design process‟ establish an agreement
on clients project dreams and goals.
Identify your „design process‟ and philosophy
Have the clients be the designer for the day
promote „collective enthusiasm‟ for the project with
early realistic goals and directions.
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Involve branding early
Work with groups already established within the
office early in the process of ideation-design from the
brand out.
Have the architecture inform the brand and the
brand the architecture.
Understand the relevance to the client
understanding the brand identification and expansion
Keep the experience seamless from beginning to
end –architecture is the brand
Architectural Critic
“preeminent example of the power of architecture on business, and how the public understand and experiences a brand.”
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The power of the sketch
Express your ideas and concepts
Communication tool for explaining quick concepts
Observation and invention tool-spontaneous idea
exploration
You got a great idea, great draw it!
Lance Josel-RTKL
To open architecture to questions of perception, we must suspend disbelief,
disengage the rational half of the mind, and simply play and explore.
Doctrines cannot be trusted in this laboratory. Intuition is our muse.
Steven Holl
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“XL Sportscentral" DMG 1999 prototype sports center for Mills Malls
The power of the sketch
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Clients Impression of the process
Keep the process transparent
Involve multiple disciplines in the office
Give the impression that a clients dreams can
become realities both financial and creatively.
Have client participation in Charette- let them feel-‟
“This is exactly what I was expecting when you told me
not to come in a tie”.
Be inclusive
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Introduce urban planning concepts
Collaborate with urban designers and landscapers
early in the process
Understand the buildings effect on the city as a
whole-5 elevations
Influence good urban principles as part of the
architecture
Great American Ballpark cut the building with a „gap‟
allowing people to connect visually to the river
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If you spend some time around us, you will
see there is a difference. In-depth knowledge
combined with a curiosity about the
possibilities is packaged with passion for
what we do and a degree of humor.
Phil Hofstra Populous
This results in some special relationships
with our clients and fun times creating great
architecture.
Senior design lead and original member
1999 to 2003
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Studio Marketing Design
HOK SVE
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4Studio Marketing Design
HOK SVE (Sport Venue and Event
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The Yazdani Studio of Cannon Design is a
laboratory for exploration and excellence in
architecture. The studio delivers services in all
aspects of architectural design and planning to
produce unique environments and products for
progressive institutions and individuals throughout
the world.
~
Yazdani Studio-Cannon
Design
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The Black Box Studio is a team of architects,
design professionals, and other unique experts
whose mission is to engage in all stages of the
design process across all service disciplines,
leveraging the power of advanced computational
design tools and methods to expose and explore
new frontiers of conceptual thought and innovative
form/space/place-making in the work of the SOM
Chicago design studios and service disciplines.
~
Black Box Studio
SOM
Infinity Tower in Dubai
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"annex|5 is about the creative process“
Epstein always has provided and will
continue to provide clients with a strong mix
of commercial and industrial design
expertise, this studio will enable the firm to
concentrate even more on socially focused
work for an architecturally sensitive
clientele."
~
Annex/5
E Epstein Design Group 2002
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MASSstudio HOK Sport
London 2008
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The Advanced Geometry Unit (AGU) is a
research-focused design group within
consultant engineers Arup. Founded in 2000
by Cecil Balmond and is currently led by
Daniel Bosia.
It was created to “explore new modes of
working in emerging markets through the
development of geometric and computer
programming.”
AGU strives to create exciting new
architectural forms and solutions
The Advanced Geometry Unit
Arup
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Nissan's Design Studio
La Jolla, California
Studio conceived facilities whose
architecture not only reflects the car
company's high design priority, but also
features an open plan to encourage
communication among designers
without compromising privacy.
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Studio-E Hok
Entertainment Design Studio
1995 Studio E combined imaginative
and innovative thematic design with
knowledge-based content and
dependable delivery to produce unique
entertainment environments and
events.
HOK Studio E, merged the talents of
some of the industry's most creative
and experienced thematic designers
with HOK's ability to produce complex
facilities.
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BMW Designworks Shanghai Studio / Connected Drive Lab
The DesignworksUSA Shanghai Studio
will perform functions including
product, transportation, automotive,
environmental and interaction design;
color, material and finish design;
design communication, research and
strategy; sustainability consulting.
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Think about the future today
- seeing differently
- thinking differently
- doing differently
- being different
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Give the group a title…….
Hold a series of design Charettes for the whole office each year
Mission statement to define the group goals
Involvement in the marketing-in promotion and ideation
Mix sector designers and involve designers at all levels
Involve potential clients for a group activities and think tanks sessions
Define the Charette process as a discipline to be strickly followed
some final thoughts and strategies.............
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Lets make the future the present!
~