S

Assurance

“It’s not the one big thing. It’s the thousand ‘little things’ we do that make Sea Ray the best.” –C.N. Ray, Founder

ince 1959, Sea Ray has worked hard

to establish a proud heritage of

building premium quality boats and

yachts. The principles of steadfast

attention to detail and dedication to

customer satisfaction that were handed down by

our founder, C.N. Ray, have led us to create the

most advanced manufacturing facilities, the most

reliable dealer network, and the most precedent-

setting programs in the marine industry. Not so we

could be the biggest, but so we could be the best. At

Sea Ray, we will always pay attention to the “little

things” that other brands don’t. We call it added

value, and it’s one of our defining characteristics.

1.

“You might find a boat with a lower base price, but you’ve got to ask your-self what’s missing?” –Rick Stone, President

A t Sea Ray, we build to a standard,

not a price. Every one of our

boats is a reflection of our

commitment to precision,

innovation and craftsmanship.

So if you see a deal on another boat that’s too good

to be true, ask yourself the following questions:

1. What corners in design, construction, layout,

performance and durability were cut in order to

save a few bucks up front?

2. Does the cheaper boat have as many standard

features, or are you forced to add options to get

similar equipment?

3. What about the dealer’s long-term stability and

commitment to service and support after the sale?

4. Does the competitive brand have as strong a resale

value as Sea Ray?

We’re confident that once you go through this

discovery process, you’ll see that the true investment

value lies with Sea Ray.

When you consider our 50 years in the business,

our unmatched attention to product detail and our

unrivaled global dealer network, there’s simply no

equal in the marine industry. Sea Ray is committed to

providing investment security and owner confidence

— before, during and after the sale. That’s the Sea Ray

Assurance.

Sea Ray Sport Boats are subjected to a thorough inspection during every step of production.

The average tenure of our dealers is 23 years in business.

2.

DESIGN & CONSTRUCTIONComputer Aided Design. Sea Ray uses Computer

Aided Design (CAD) technology to create a virtual

prototype before any physical work is done. This allows

us to put each design through more stress testing than

a boat will ever see in the real world and helps us to

ensure that the manufacturing will be as reliable and

efficient as possible. The benefit to you is a superior

quality product developed in a timely manner.

Scale Models & Full-Size Mock-Ups. Once

we’re ready for a physical prototype, we build scale

models to test water balance and full-size mock-ups

to analyze every inch of a new design — trying the

seating positions, checking the line of sight from the

helm and climbing through the hatches. We study

a boat’s every feature, making modifications where

necessary, resulting in an ergonomic design that’s sec-

ond to none. This explains your comfort in a Sea Ray.

The best-built boat on the water starts with the most

dedicated team of professionals working in state-

of-the-art facilities. Sea Ray has invested more than

$70 million in the past three years in product design,

quality and manufacturing improvments. In fact,

we introduce more new models each year than most

boat manufacturers have total models in their line.

Why is this important? Because many of our

competitors keep the same boat in their portfolio

for years and in a few cases even decades (sometimes

referred to as “classic styling”). At Sea Ray, the

average age of our portfolio is 1.4 years. This means

you are getting the newest products, using the latest

technology and the freshest designs in the industry.

We introduce more new models each year than any other boat builder.

3.

175 Sport

210 Sundeck® 230 Sundeck®

230 Sundancer®

22 Pachanga®

250 Sundancer®

310 Sundancer®

43 Sundancer® 540 Sundancer® 55 Sundancer®

290 Amberjack®

270 Sundeck®

270 Sundancer®

330 Sundancer®

47 Sedan Bridge

350 Sundancer®

52 Sedan Bridge

290 Sundeck®

205 Sport 230 Select 300 Select EX210 Select

that repels water and petroleum-based products. In

addition, our aluminum engine mounts are thru-

bolted on top of the stringer system for long-term

alignment. Each engine hatch has a rubber seal that,

in combination with foam insulation, greatly reduces

engine noise. It all adds up to easy upkeep and a

more relaxed atmosphere for you and your guests.

Fiberglassed Bulkheads. Each bulkhead is

fiberglassed to both the hull and deck, creating one

integral part for added strength and longevity. You’ll

enjoy a more structurally-sound vessel with less

rattles and less hassles than a boat where bolts or

other joining methods are used.

Fixed Fuel Tanks. Our fuel tanks are installed

with banding straps rather than L-brackets or

another non-supporting method. This means the

fuel tanks are an integrated component of the hull,

resulting in increased strength and less vibration and

noise — which makes for a quieter, more enjoyable

boating experience.

Advanced Robotics. Our computerized mill, the

largest in the industry, uses CAD data to

create master patterns that are accurate to 1/1,000th

of an inch. Laser-guided robots apply gel-coat of a

strict consistency and thickness to the hull and deck.

Less exacting methods can result in coatings that

are too thick and will crack, or too thin and don’t

provide adequate coverage. Instead of using paper

patterns and electric scissors to cut fabrics, Sea Ray

insists on the precision of a computer to drive its

fabric cutting process. Bottom line: Sea Ray gives

you a more accurate, higher quality boat.

Closed-Mold Technology. Sea Ray produces

more than 40,000 closed-molded parts a year. We

utilize this technology to ensure that the correct

amount of resin is injected into your boat’s molded

components. The outcome is a consistent,

structurally sound piece that is smooth fiberglass

on both sides for good looks and simple cleanup.

Engine Compartments. We finish our engine

compartments with gel-coat containing a wax additive

Our computer-driven robots make cuts with accuracy to 1/1,000th of an inch.

4.

COMPONENTS

Sony® Stereo Systems. All of our boats feature

a Sony AM/FM stereo with CD player, weatherproof

speakers, and either an MP3 port or iPod connector

— sometimes both. Depending on the model, other

standards include an amplifier, subwoofer, in-dash

tweeters and digital cockpit remote. Many boats

have optional upgrades such as subwoofer/amplifier

combos and digital transom remotes. The addition of

Sony equipment provides high-grade entertainment

to our owners.

Our owners demand the best equipment aboard

their boats, and Sea Ray delivers. No doubt that’s

another reason why they say they’d never buy

another brand.

SmartCraft® Digital Instruments. All of our

Select, Select EX, Sundeck®, Amberjack®,

Sundancer® and Sedan Bridge models come with

SmartCraft digital instruments that link the boat’s

controls, systems and engines to internal and external

sensors, delivering a constant stream of information at

a glance. These custom gauges and displays provide

unparalleled accuracy and data that helps you

maximize power and efficiency. You’ll be able to

cruise economically and make command decisions

with confidence.

Helm visors eliminate glare from above. Designated panels accommodate electronics.

5.

Assurance

Premium Hardware. Sea Rays are equipped

stem to stern with premium, 316L stainless-steel

hardware. This includes bow rails, rub rail inserts,

swim ladders, grab handles, thru-hull fittings and

custom cleats that are thru-bolted for extra weight

capacities. In addition to good looks, this hardware offers

superior corrosion resistance and simple care requirements.

So you can concentrate on having fun.

Independently-articulating pod drives power our Zeus boats.

Axius and Zeus provide tighter turns and enhanced performance.

Axius, Zeus & Total Command. These amazing

propulsion systems will revolutionize the way you

boat with their intuitive docking joysticks. Because

they provide multi-directional thrust, they greatly

enhance maneuverability and efficiency. Best of all,

you get effortless, fingertip control when docking

and more carefree boating all around. Axius, Zeus

and Total Command are available as standard or

optional equipment on many of our Sport Boats,

Sport Cruisers, Sport Yachts and Yachts.

Sport Spoilers & Arches. Sea Ray sport spoilers

and arches are seamless fiberglass, not painted

aluminum. This creates a solid, integral part that

compliments the exterior styling and will not dull

or yellow over time. You’ll enjoy less maintenance

and better long-term value.

Windshield Frames. Our windshield frames

are made exclusively for us and are almost twice the

standard thickness. A stronger windshield is safer,

quieter and more durable.

6.

Quality is an every step, every day journey. Sea Ray’s

higher standards in the highest accolades in the industry.

Quality Control. Your boat never leaves our sight

during construction, literally, through ongoing sight

inspection, and virtually, through our In-Plant Interactive

Quality Control System. The latter provides a “real-time

report card” of your boat as it goes through production.

If we notice any process falling below our standards, we

make the corrections before your boat reaches the next

phase of completion. Then we complete a root-cause

analysis to update our production system so subsequent

boats don’t encounter a similar issue.

Product Testing. When you buy a Sea Ray, you’re

buying into our rigorous testing and validation pro-

gram. It starts with putting our prototypes through

every possible situation to see if they perform up to

specification and then continues with evaluations

throughout the entire manufacturing cycle, end-

ing with postproduction trials. See a short list of the

lengths we’ll go to in order to ensure that you enjoy

your boat for years to come in “Testing 1, 2, 3…”

(right).

Testing 1, 2, 3…

Prototype and Development Phase:

Utilizing our Computer Aided Design (CAD) technology, our engineers are able to simulate more stress testing than a boat will ever see in the real world.

We create quarter-sized molds of our prototype hulls for running attitude, water balance and tow testing purposes. Then, we create full-size models using existing hull pieces and cardboard and wood pieces to see how everything fits together.

Every Sport Yacht and Yacht prototype takes a brutal pounding in the Atlantic Ocean to evaluate the seaworthiness and resiliency of our hull designs. We try different engines and propellers until we get the best combination.

Sea Ray adheres to American Society for Testing and Materials (ASTM) specifications and uses an accelerated UltraViolet weather tester to see how sun affects our vinyl and gel-coat. A typical test lasts for 400 hours, which equates to approximately two years of outdoor exposure under intense sun.

For accelerated salt-water testing, Sea Ray employs a salt fog corrosion test per ASTM standards. Testing lasts for 200 hours, which equates to approximately two years of exposure to salt water with no maintenance. This lets us know how our materials age in marine conditions.

In-Production Testing and Evaluation:

Every Sport Cruiser, Sport Yacht and Yacht spends an average of 1.5 hours under a 60-PSI blast of water that travels the entire length of the boat. Additional jets concentrate on the hatch and hull window seal areas. This “perfect storm” equates to a torrential downpour with the boat running at approximately 30 mph. The canvas cockpit enclosure is included in this testing.

Every Sport Boat is inspected to ensure that all systems are working properly. Production models are selected daily for additional testing.

Every Sport Cruiser undergoes a “float tank test” in the plant and then an additional sea trial to ensure that all systems are working properly.

Every Sport Yacht and Yacht production model undergoes a sea trail to test critical systems.

PRODUCT QUALITY

7.

Product Excellence Awards. We are thrilled

to have earned numerous awards for customer satis-

faction, including more than 30 from the NMMA

(more than any other boat manufacturer). We’ve

also earned the Mercury® MerCruiser® Installation

Quality Award, certifying that we have met stringent

quality requirements. These awards signify that Sea Ray has made a solid, long-term commitment to continuously improving product quality and customer satisfaction.

Marine Industry Certifications. Sea Ray

boats are National Marine Manufacturers Association

(NMMA) certified and meet or exceed applicable

US Coast Guard and American Boat & Yacht

Council (ABYC) standards. In 1996, Sea Ray also

became the world’s first recreational fiberglass

boat builder to have all of its production facilities

operate under the prestigious ISO 9002 Quality

Management System. The benefit

is a boat you can trust to

perform from the moment

you step on board with your

loved ones.

8.

Assurance

Manufacturing Facilities. Our manufacturing

facilities utilize state-of-the-art technology, superior

craftsmanship and unmatched attention to detail. Every

Sea Ray is conceived at our 70,000-square-foot Product

Development and Engineering plant, which is located

right on the water for easy boat validation and testing.

We’ve taken big steps toward “going green” and have also

invested in progressive employee programs to keep our

workers happy and healthy. Because happy and healthy

workers build better boats for our customers.

Tellico Plant

Since our humble beginning in 1959, we’re proud to

have become the boat by which all other brands are

measured. Here’s how we stay ahead of the rest.

50-Year Heritage. From one plant and a few dealers,

Sea Ray has grown to become the world’s largest

recreational boat and yacht builder, with multiple

national and international manufacturing facilities and

more than 450 dealer locations operating on six

continents. No matter what, we’re here to stay.

Product Portfolio. No one else does what we do,

which is build a full line of premium vessels from 17 to

60+ feet. Whether you’re headed out for a day of wet and

wild wakeboarding, or slipping the lines for an extended

cruise, Sea Ray has the vessel to take you there. And

when you’re ready to trade up, we’ll be happy to keep you

in the family with our incredible owner loyalty program.

COMPANY

9.

Sea Ray’s Sykes Creek Facility.

The Sea Ray Lifestyle. Every owner of a Sea Ray,

new or used, receives automatic membership in The

Sea Ray Owners Club*. In fact, we have the second

largest active owners club in the world, second to

only Harley-Davidson. One of our goals is to engage

each owner and help them enjoy their boat through

rendezvous, cruises, dock parties, off-season events and

AquaPalooza®, The World’s

Largest Boating Party.

Our owners can also share

the fun experiences of

other boaters through the

pages of Sea Ray Living

magazine, which they

receive four times a year.

The AquaPalooza Signature Event attracted an estimated 2,500 total boats.

*Master Dealer and Sea Ray Owners Club programs are available in the US and Canada.

Global Dealer Network. Our dealer network

consists of the largest and most knowledgeable group

of marine sales and service personnel in the world.

They’re the most tenured (averaging 23 years in

business) and the most recognized (with more Boat-

ing Industry magazine “Top 100” dealers than any

other manufacturer). Seventy percent of our dealers

are enrolled in our Master Dealer program*, meaning

they’ve dedicated significant time and effort to being

better than the competition. From your first step into

the showroom until you take

delivery of your boat — and

beyond — you’ll be

assured of our dealers’

commitment to being there

for you in the long run.

10.

Finished Floors & Lockers. Our Sport Boats

have solid fiberglass floors that are molded into a

complete inner liner to help drain water and resist

corrosion. In addition, every storage compartment

has a gel-coat interior that simply wipes clean to

keep your boat looking new. Vinyl matting inside

our wakeboard/ski lockers keeps your gear high and

dry (other builders use carpeting, which soaks up

water). It’s all about ease of use and upkeep.

*Sea Ray received the highest numerical score among small runabouts (16-19 feet) in the proprietary J.D. Power and Associates 2009 Boat Competitive Information StudySM. Study based on 9,790 total responses measuring 10 brands and measures opinions of consumers who purchased a boat January 2007-May 2008. Includes fiberglass family runabouts 16-19 feet with open or closed bows, mostly sterndrive. Proprietary study results are based on experiences and perceptions of consumers surveyed in September-November 2008.Your experiences may vary. Visit jdpower.com

Six full-length running strakes provide lift and control on the 250 Select EX.

Dynamic Hulls. Our Sport Boat hulls are deep-V and

feature sharp, deep running strakes that “grip” the water

for enhanced driver control. You’ll experience quick planing

times and dependable performance, even in rough water,

unlike the flatter hulls of traditional water-sport boats.

Each of our Sport Boat hulls is reinforced with

a fiberglass stringer system for the ultimate in strength

and longevity.

Curved Windshield Design. Our Sport Boats

use a low-profile, curved windshield supported by struts

that line up with the frame. This gives you a superior

view and sleek, sporty style. Many of our competitors

use angular windshield designs with struts that are poorly

placed. This can cause sight-line problems and block the

path to the bow.

Power Assisted Steering. All Sea Ray Sport Boats

come with power assisted steering for enhanced driver

comfort and control, whether you’re pulling a skier or

navigating through a crowded harbor. This feature is

optional on many competitive models, or simply not

available at all.

Spotlight on Sport Boats

Our custom windshield frames are almost twice the standard thickness.

11.

Named “Highest in Customer

Satisfaction with Small Runabouts

(16-19 feet)” by J.D. Power and

Associates 2009 Boat Competitive

Information Study SM*

ShoreLand’r Trailers comes with a five-year limited warranty.

Snap-In Carpet. No cheap, glued-in carpeting here.

Sea Ray offers snap-in carpet as a standard or option on

board all our Sport Boat models.

ShoreLand’r ® Trailers. We’ve paired many of our

Sport Boats with ShoreLand’r trailers because of their

solid track record for quality and reliability. These NMMA-

certified haulers have a unique V-frame design and

custom-fit support to keep your boat’s center of gravity as

low as possible. As a result, it rides better and is easier to

load and unload.

Optional Layouts & Packages. Optional layouts

and packages allow owners to personalize their boat

for superior comfort and versatility based on how they

intend to use it. You can incorporate features like back-

to-back seats, sun pads, aft lounges with flip-up backrests,

water-sports towers and more.

12.

Snap-in carpeting is more comfortable on your feet and makes for easy clean-up.

Structural Integrity. Each of our Sport Cruiser

models utilizes a unique interior framing system

(or jig) that provides enhanced consistency and

efficiency on every boat. This important component

to the manufacturing process allows for the alignment

of stringers and structural bulkheads, meaning

a higher quality finished product that will last longer

and remain stronger and quieter over time.

Every Sport Cruiser undergoes a four-mile test run in the open water.

Hardworking Hulls. A misconception is that “high-

performance” hulls are faster than the hardworking

deep-V hulls offered by our Sport Cruisers. Not true.

Our sterndrive-powered Sport Cruisers produce equiva-

lent — if not better — top speeds than most comparable

high-performance models. This means you not only get

high-speed thrills, but also improved handling in all kinds

of sea conditions, where high-performance boats can

often fall short.

Rear-Facing Transom Seats. Our 270, 310, 330,

and 350 Sundancers boast foldaway, rear-facing transom

seats that transform your swim platform into a patio on

the water. These perches are perfect for watching the kids

splash around behind the boat, or simply for enjoying a

quiet moment at sunset.

Spotlight on Sport Cruisers

Our rear-facing seats easily fold away when you want more room for swimming.

13.

*Sea Ray received the highest numerical score in a tie among express cruisers (24-33 feet) in the propri-etary J.D. Power and Associates 2009 Boat Competitive Information StudySM. Study based on 9,790 total responses measuring 4 brands and measures opinions of consumers who purchased a boat January 2007-May 2008.Includes sterndrive-powered family cruisers 24-33 feet with cabins that include sleeping, galley/cooking and head/toilet facilities. Proprietary study results are based on experiences and perceptions of consumers surveyed in September-November 2008.Your experiences may vary. Visit jdpower.com

Named “Highest in Customer

Satisfaction with Express

Cruisers (24-33 feet) in a Tie”

by J.D. Power and Associates

2009 Boat Competitive

Information StudySM*

We use wide steps for easy access to the foredeck.

Our extra large portlights greatly increase interior light and ambiance.

Extra Large Portlights. Our 270, 310, 330, and

350 Sundancers incorporate extra large portlights that

allow natural light to flow throughout the spacious

interiors. This illuminating feature brings the outdoors in

and gives you a more open, atmospheric cabin to enjoy.

Resin-Coated Stringers. All stringers are resin-coat-

ed prior to installation and then bedded with structural

bonding compound, creating a clean radius and filling

any voids between the stringer and hull bed. This results

in a stronger hull-to-stringer bond and reduces the pos-

sibility of cracking at the stringer/hull interface.

Water Manifold System. Like our Sport Yachts

and Yachts, our larger Sport Cruisers have a unique

water manifold system that includes separate water lines

going to each unit on the boat. This provides for easy

identification and shut-off points of individual water

lines for maintenance. Because each head, faucet, etc.

has a dedicated line, it also means you don’t have to shut

off the whole water system for repairs and reduces the

number of breaks and bends in the line — so there’s less

overall chance of leaks.

Sump Pump Boxes. These standard items auto-

matically discharge water from the sink and shower to

prevent it from accumulating in the bilge area.

14.

Every Sport Yacht and Yacht prototype is tested in the Atlantic Ocean..

Welded bow rails and raised toe-rails provide crucial security on deck.

Ocean-Born Hulls. Our Sport Yacht and Yacht hulls

are designed at our sophisticated Product Development

and Engineering Facility encompassing 70,000-square-

feet of prime waterfront space. We put all of the models

created here through the most extensive testing and

validation procedures in the industry, culminating in six

weeks of nonstop testing in the water. This way, you can

have confidence that your boat will perform reliably both

in sight of land and miles out at sea.

Underwater Exhaust. Sea Ray Sport Yachts and

Yachts utilize our patented underwater exhaust system.

This user-friendly feature reduces engine noise while un-

derway and provides for a cleaner transom area, making

your cruising even more enjoyable.

Spotlight on Sport Yachts& Yachts

Stanchions & Toe Rails. The bow rail and stan-

chions are welded together to keep moisture out and

reduces the chance of a rusty streak dripping out of the

stanchion base. Additionally, the base of the stanchion

is raised off the deck surface, providing further protection

from water intrusion. All Sport Yachts and Yachts have

a raised fiberglass edge — or toe rail — that travels the

perimeter of the deck.

Fiberglass Shaft Tubes. We encapsulate the propeller

shaft tubes in fiberglass, thereby eliminating the use of

screws and brackets and increasing the structural integrity

of the shaft unit. In addition, the dripless shaft logs

prevent reflux into the bilge area.

15.

Every Sport Yacht and Yacht production models is tested and retested on the water.

Every Sport Yacht and Yacht production model is tested and retested on the water.

Sea Ray’s Cape Canaveral Woodworking and Finishing Facility.

acrylic in a “clean room” atmosphere that doesn’t allow

a speck of dust to mar the surface. All of this gives us a

distinct advantage on our top-line boats.

Down To The Wire. We wire tie the electrical har-

nesses in our Sport Yachts and Yachts every 14 inches.

ABYC standards require wire ties every 18 inches. What

does it matter? You get more secure and consistent wire

runs with less chance of failure. It’s just one more example

of the Sea Ray Assurance.

Anchor Features. Sport Yachts and Yachts are

equipped with a windlass system that includes a safety

lanyard and a heavy-duty polished stainless-steel anchor

davit. The anchor shackle (also stainless steel) is attached

with a vinyl-coated stainless-steel cable on one end and a

spring-clip on the other. This system prevents the anchor

and line from being entangled in the prop should the

windlass system allow slippage.

Superior Woodworking. Sea Ray’s unique Cape

Canaveral Woodworking and Finishing Facility supplies

in-house wood components for our Sport Yachts and

Yachts. Here, raw wood is carefully sorted in a tem-

perature- and humidity-controlled environment that

preserves them until needed. Each sheet is checked by a

quality-control inspector before it slides through a sand-

ing machine to put a flawless surface on the wood. Next,

it gets a perfect coat of stain, which is dried in seconds

by UV lights, followed by two coats of sealer. Computer-

controlled, dust-free routers cut the parts, and another

machine automatically bands the edges. The parts are

glossed (high or low) and then coated with clear poly-

16.

A new boat is an investment…an investment in your family, your leisure time and your peace of mind. At Sea Ray,

we understand that, now more than ever, you’re focused on ensuring the investment you make in a new boat is

solid. You want to know that you’re spending your hard-earned dollars on a product and a brand that you can

trust for the long-term. We hope that this detailed pamphlet is an indication of the importance we place on higher

standards across the board, from design and construction to corporate stability to customer satisfaction. Only

Sea Ray can provide the security and owner confidence that you expect and deserve. Today, tomorrow and always.

That’s the Sea Ray Assurance.

17.

Invest In The Best

Assurance

18.

Whether this is your first boat purchase or you’ve owned many boats throughout your lifetime, you’ll want to keep these questions top of mind as you make your way through the discovery and buying process.

Manufacturer

How long has the manufacturer been in business?

Has the manufacturer shown a long term history of business continuity?

What are the manufacturer’s procedures for ensuring a consistent level of quality during the proto- type and development phase?

What are the manufacturer’s procedures for ensuring a consistent level of quality during production?

Has the manufacturer been consistently recognized for product quality and customer service through evaluation by independent sources?

Are there specific examples of product innovations that showcase the manufacturer’s commitment to and understanding of the boating lifestyle?

Has the manufacturer consistently rated among the highest in resale value per published evaluation guides such as nadaguides.com?

What is the average size and tenure of the dealer network?

Has the manufacturer supported the dealer network with standards for excellence, process improvement programs and customer service initiatives?

Dealer

How long has the dealer in your area been in business?

Has the dealer demonstrated a long term history of business continuity in your community?

How many years has the dealer sold and serviced the brand you are considering?

Does the manufacturer hold the dealer to a set of standards for customer service excellence?

Is the dealer actively engaged in promoting local boating lifestyle opportunities to enhance your ownership experience (e.g. Getaways, Rendezvous, and AquaPalooza)?

Have you visited the dealer’s facility and compared all aspects of their operation to other dealers in your community?

Will the dealer service the boat? What is the dealer’s culture regarding service?

Has the dealer offered you a tour of their service department and introduced you to service personnel?

19.

Notes

®

Where Land Ends, Life Begins.