design basics
DESCRIPTION
Design basics. Modular design. Stories should be shaped like rectangles. Pages = Rectangles stacked on top of each other. . Visual anchor. Each page should have a dominant piece of art. Strong design = At least one-third of the page is art. Use photos of real people doing real things. - PowerPoint PPT PresentationTRANSCRIPT
Design basics
Modular designStories should be shaped like rectangles. Pages = Rectangles stacked on top of each
other.
Visual anchorEach page should have a dominant piece of
art.Strong design = At least one-third of the
page is art. Use photos of real people doing real things
Balance & ContrastVary the shapes and sizes of photos (and
stories) on a page.Avoid putting a photo right on top of an ad.If you run more than one photo, make sure
one is substantially bigger than the other.
HierarchyHeadlines get smaller as you move down
the page.Don’t put art between the headline and
start of the story.
TextAvoid columns more than 20 picas wide or
less than 10 picas.Use italics, bold, reverse in small doses. Type smaller than 8 point is hard to read.
Captions & JumpsAim for one caption, one photo.Don’t jump if you only have a couple inches
of type to get on the next page.Only jump once.
Break the rulesAt times, creativity works.