design as marketing strategy product for sale. why does design matter? ?
TRANSCRIPT
Design as Marketing Strategy
PRODUCT
FOR SALE
Why does design matter? ?
Fall of 2010: Logo Change
Why does design matter?
What does your logo say?
What does this logo make you think of?
What does this logo make you
think of?
Your logo says a lot.
More traditionalCleaner, simplerWhat does a B2B logo need to convey?: Professionalism
fewer pictures less “youthful”/“trendy” slant Versatile in its simplicity
Business-to-Business (B2B) logos:
What service does your company
provide?
Technology-based services should aim for a trendier and
more modern feel.
•Your logo should look like your consumer•It needs to convey what your company is all about clearly and quickly•Keep in mind contrast to other brands in your industry. Your logo should emphasize what sets you apart and makes you better.
Kotaku
io9
Gizmodo
JalopnikJezebel
