design a difference publication
DESCRIPTION
A 24 page publication documenting the Design A Difference Branding Project.TRANSCRIPT
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3 FINAL IDEAS: WHY S.D.KELLS?
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Completely Rebrand and Promote S.D Kells Clothing BrandStudent Brief
Advertising BriefBrief set by: S.D KellsWritten By : James Krkpatrick, Tanya Clarke, Sarah Burns, Sarah Pannasch
Aims:S.D Kells are looking to bring a fresh look to the company so that it can attract more customers, to increase their status within the local market against other bigger companies like Remus Uomo. They want to include their Sub-brand ‘Napoleons’. Aim to change the tone of their advertising towards more the upper class, middle aged sector of the public. Make the brand more unique and stooped in history as it does have information on the history.
The Brief:Create a campaign promoting the new improved clothing line and company revamp that makes it into a ‘Charismatic Brand’ that encourages brand loyalty.
Proposition:A fresh, innovative, upper class company rebrand.
Tone:Grown up, Classy, sophisticated, mature.
What do we want people to think?:I can see myself in those clothes and they will make me feel classy, yet they are affordable.
Audience:Anyone over the age of 25 with ambition, drive and career minded motives.
Mandatories:New logo, website, clothes tags, brochure, tagline.
Deliverables:Brochure, TV advertisement, Clothes tags, website.
Hand-In Date6th December 2011
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STAGBUSINESS
MAN
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FINAL LOGO
PROUDLY MALEKELLS
KELLS
KELLS
KELLSMASCULINE PRIDE
MASCULINE PRIDE
MASCULINE PRIDE
MASCULINE PRIDEKELLS
KELLS
KELLS
KELLS
KELLS
KELLS
KELLS
PROUDLY MALE
PROUDLY MALE
PROUDLY MALE
PROUDLY MALE
KELLS
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PROUDLY MALE
KELLS
KELLS
PROUDLY MALE
KELLSPROUDLY MALE
KELLSPROUDLY MALE
KELLSPROUDLY MALE KELLS
PROUDLY MALE
KELLSPROUDLY MALE
KELLSPROUDLY MALE
KELLSPROUDLY MALE
KELLSPROUDLY MALE
KELLSPROUDLY MALE
HEAD OFFICE: Lackaghboy Ind. Est.Tempo Road, EnniskillenCo. FermanaghBT74 4RLTel: 028 6632 0600Fax: 028 6632 [email protected]
KELLSPROUDLY MALE
HEAD OFFICE: Lackaghboy Ind. Est.Tempo Road, EnniskillenCo. FermanaghBT74 4RLTel: 028 6632 0600Fax: 028 6632 [email protected]
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Taking inspiration again from Remus Uomo, using three short, snappy descriptive words is an effective way of expressing brand qualities. The key qualities to translate are upper- class, mature and masculine. Experimenting with adjectives, using the same starting letter to emphasize strongly, the three decided words were: Dignified, Distinguished and Demure- each covering the intended brand qualities.
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KELLSPROUDLY MALE
HOME COLLECTIONS CONTACT HOME COLLECTIONS CONTACT
S|S 11
A|W 11
KELLSPROUDLY MALE
COLLECTIONS CONTACT
AUTUMN | WINTER 2011 COLLECTIONKELLSPROUDLY MALE
HOME COLLECTIONS
KELLSPROUDLY MALE
BELFAST16-22 Bedford StreetBelfastBT2 7DT Tel: 028 9031 2657
Tel: 028 9031 2657
HEAD OFFICE: Lackaghboy Ind. Est.Tempo Road, EnniskillenCo. FermanaghBT74 4RLTel: 028 6632 0600Fax: 028 6632 [email protected]
LISNASKEA164 Main Street LisnaskeaCo. Fermanagh BT92 0JETel: 028 6772 1229Fax: 028 6772 1078
NEWTOWNARDS31 High St., NewtownardsBT23 7HSTel: 028 9182 8178Fax: 028 9182 8179
A | W 2011 COLLECTION
CONTACT
DIGNIFIED | DISTINGUISHED | DEMURE
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