January 2013

Describing a time when I took a Risk

AGENDA

1. The Situation

① Experience

② Responsibilities

③ The most important event in the industry

2. The Risk

① Assuming Responsibilities

② Event Management

③ The financial Responsibility

3. The outcome

① Winner of the best Stand

② To be in the top 12 of innovative products

③ Recognition of ADEX (Peruvian Exporters Association)

The Situation

The situation led me to take a risk

1Experience

2Responsibilities

3The most important event in

the industry

Experience in the Company

An important but not critical factor

1

Quimtia is a multinational corporation part of the “IF Group”. Quimtia was created from the union of 6 companies, one of

them being SENSORIA in Peru. The company provides chemical solutions for different

industries like Pharmaceutical Supply, Animal Health & Nutrition, Food, and Industry in general. It has offices in Latin America, Europe and Asia.

The Company

I was part of the Food & Pharma Unit just for 6 months before the situation.

After two months working at this company, my boss quit and nobody covered her field.

My experience

http://www.quimtia.com/

2 Responsibilities at that moment

An important factor, I had the decision-making

As I did not have a boss, I had to assume all the responsibilities of the marketing area for a long period of time. I had many challenges as Marketing Analyst, my responsibilities increased and I had to make all the marketing decisions. For Example I had to create and approve the Peru Marketing budget.

My Responsibilities

3 The most important Event

The largest international trade show in Latin America

Expoalimentaria is the largest international trade show in Latin America where worldwide exporters and select buyers gather to negotiate and create relationships. It highlights different industries like: food & beverages, machinery, equipment, inputs, containers and packaging, services, restaurants and gastronomy.

The Event: Expoalimentaria 2011

http://www.expoalimentariaperu.com/media/545/resultados_ea_2011.pdf

Characteristics Expoalimentaria 2011

Number of stands (National & International) 512

Number of visitors 28,988

Visitors from 58 countries

Sales US$ 470 Millions

The Risk

The time to prove myself!

1Assuming Responsibilities

2The Event

Management

3The financial Responsibility

I had to cover 2 positions at the same time: Head of Marketing & Marketing Assistant for nine months.

I reported to the CEO of the company at that moment. She was my “boss” for that period.

I had sole responsibility for the planning and execution of the most important event of the Food Industry in the country. (Expoalimentaria 2011)

I was responsible to create the concept of the stand and gather the materials for the event.

I had the responsibility to present the participating products of our company for the innovation contest at the trade show.

The Risk

The Stand

The Stand

The Stand

The Outcome

Success is a journey, not a destination.

1Winner of the best Stand

2To be in the top 12

of innovative products

3Recognition of ADEX (Peruvian

Exporters Association)

My Company won the best stand of all the trade show and I received the recognition of the Peruvian Exporters association, ADEX.

One of the products that I presented for the innovation contest was one of the Top 12 finalist products. The product name was “Sazomax Pollo a la Brasa”, a blend to give chicken a Peruvian roasted flavor.

My company had contact with more than 40 international companies and won a lot of business credibility in the industry.

The Outcome

Lima, Peru 2013

Describing a time when I took a Risk

ByAndrea Castillo Sarmiento