department of education and knowledge …...adek makes no guarantee as to the number and size of...

DEPARTMENT OF EDUCATION AND KNOWLEDGE

PROCUREMENT & CONTRACTS MANAGEMENT DIVISION

TENDER ANNOUNCEMENT

1. The Department of Education and Knowledge (ADEK) is pleased to invite licensed companies in Abu Dhabi to bid for the following tender:

Tender Number

Tender Description

Submission Closing Date

Bid Bond Value

Contact Details

ADEK/2019/1754

LTPA FOR

COMPLETE

ADVERTISING &

MARKETING SERV.

After 2 weeks from

the tender floating

date on the ERP

system (online tender)

AED 50,000.00

[email protected]

2. Interested bidders are requested to visit the Department’s web site www.adek.abudhabi.ae, Suppliers link https://www.adek.abudhabi.ae/en/Suppliers/Pages/Tenders.aspx to view the tender documents, terms and conditions, as well as submission requirements.

3. Bidders interested to participate in the above tender should send a confirmation email no later than Sunday, 2 June 2019 to [email protected] in addition to the emails mentioned in the above table accompanied with a duly signed Form of Proposer’s Response (included within the tender documents).

4. Interested bidders are required to complete their registration process or update their registration prior to the date stipulated in point 3 above by visiting the following link: https://dofad.supplier.mn1.ariba.com/ad/selfRegistration or communicate with the ADEK suppliers Management Team using [email protected] or 02/6150432

5. All interested bidders shall visit regularly the above stated link to view any update on the tender before floating it online through the ERP system

6. Upon receiving the confirmation emails, ADEK shall invite only the Bidders who expressed their interest to participate in the above mentioned tender to submit their technical and commercial proposals through an online limited Tender, the online tender will contain the instruction to bidders, ADEK terms and conditions, detailed scope of work and pricing structure and will be closed after 2 weeks from the online tender invitation date (unless extended by ADEK (.

7. Bidders inquiries if any shall be sent by the bidders and attended to ADEK only during the online tender period as per the timetable that will be communicated in the ERP tender documents

8. All proposals must be accompanied with a bid bond with a value stipulated above and in the online tender documents before the tender closing date.

9. The Department has the right at any time to cancel the above stated tender without any legal obligations.

10. This Public Advertisement and its content shall be considered an integral part of the above stated tender and its conditions once issued.

mailto:[email protected]

http://www.adek.abudhabi.ae/

https://www.adek.abudhabi.ae/en/Suppliers/Pages/Tenders.aspx


https://dofad.supplier.mn1.ariba.com/ad/selfRegistration


Request for Proposal

From

Department of Education and Knowledge (ADEK)

Relating to

Long Term Price Agreement (LTPA) for Complete Advertising and Marketing Services

RFP No.: ADEK/2019/1754

Document 1 Form of Proposer’s Response

RFP No. ADEK/2019/1754 Page 2 of 2

PO Box 36005 Abu Dhabi, United Arab Emirates أبوظبي، الإمارات العربية المتحدة 36005ص ب

adek.abudhabi.ae@info E +971 (0)2 615 0602 F +971 (0)2 615 0000 T

Form of Proposer’s Response [To be typed on Proposer’s Letterhead]

[Date]

To: DEPARTMENT OF EDUCATION AND KNOWLEDGE (ADEK)

P. O. Box 36005 Abu Dhabi - U.A.E. C/O Procurement & Contracts Division

TENDER NO. : ADEK/2019/1754

TENDER TITLE

: Long Term Price Agreement (LTPA) for Complete Advertising and Marketing Services

Dear Sirs, We acknowledge the receipt of the RFP Invitation Package ADEK/2019/1754 published on _______________ and we intend to participate on this tender. We wish to advise you of the following details with regard to our main office:

Postal Address:

Street Address:

Telephone Number:

Fax Number:

Authorized Contact Person:

Email Address:

Signed by:

Date:

Name:

Title:


Request for Proposal

From

Department of Education and Knowledge (ADEK)

Relating to

Long Term Price Agreement (LTPA) for Complete Advertising and Marketing Services

RFP No.: ADEK/2019/1754

Document 2 Scope of Work

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TABLE OF CONTENTS

1. SECTION ONE: PROJECT SUMMARY ............................................................................................................................... 3

a. Request for Proposal Summary ..................................................................................................................... 3 b. Entity Submitting RFP ...................................................................................................................................... 3 c. Overview of ADEK ............................................................................................................................................. 3

2. SECTION TWO: SCOPE OF WORK .................................................................................................................................... 5

a. General Outline .................................................................................................................................................. 5 i. Project Scope Summary ........................................................................................................................... 5 ii. Goals .............................................................................................................................................................. 5 iii. Professional Services ................................................................................................................................ 5

3. SECTION THREE: TECHNICAL REQUIREMENTS (MARKETING AND ADVERTISING SERVICES) ........................................ 7

4. SECTION FIVE: OTHERS (BUT NOT LIMITED TO THE LISTED BELOW): .......................................................................... 21

a. Reporting Requirements: .............................................................................................................................. 21 i. Monthly Status Report............................................................................................................................. 21 ii. Weekly Status Report .............................................................................................................................. 21 iii. Contact Reports ........................................................................................................................................ 21

b. Amendments to Work in Progress .............................................................................................................. 21 c. Pre-Work Process ............................................................................................................................................ 22 d. Staff ..................................................................................................................................................................... 22 e. Market Research .............................................................................................................................................. 22 f. Co-operation ..................................................................................................................................................... 22 g. Confidential Information ................................................................................................................................ 22 h. Quarterly Review Meetings and Evaluation .............................................................................................. 22 i. Ownership ......................................................................................................................................................... 23

5. SECTION SIX: TECHNICAL PROPOSAL SUBMITTAL ........................................................................................................ 23

a. Company Profile, areas of expertise and methodology ........................................................................ 23 b. Relevant Awards and recognition (national and international) ........................................................... 23 c. Creativity & Effectiveness. ............................................................................................................................ 23 d. In-house /Production services and outsources resources profile ..................................................... 23 e. Existing client’s portfolio: ............................................................................................................................. 24 f. Experience Personnel/ Staff.......................................................................................................................... 24 g. Reference ........................................................................................................................................................... 24 h. Others ................................................................................................................................................................. 24

6. SECTION SEVEN: EVALUATION CRITERIA ...................................................................................................................... 25

a. Presentation ...................................................................................................................................................... 25

7. SECTION EIGHT: ATTACHMENTS ................................................................................................................................... 25

8. ADDITIONAL REQUIREMENTS OF THIS TENDER ........................................................................................................... 26

a. Bid Bond ............................................................................................................................................................ 26 b. Performance Bank Guarantee ...................................................................................................................... 26

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1. SECTION ONE: PROJECT SUMMARY

a. Request for Proposal Summary

Request for Department of Education & Knowledge (“ADEK”), (“Department”) (“Client”) is seeking proposals from qualified firms for Marketing and Advertising Services in accordance with the Scope of Work specified in this Request for Proposal (RFP). A qualified firm will have demonstrated and expertise experience in the UAE market in forming strategic partnerships with public-sector organizations, especially education related. It will have proven success in conceiving and executing large-scale advertising and marketing projects in the private and government field for the benefit of ADEK. A qualified firm will be a well-reputed, viable, professionally organized, well-versed total communication solution provider in a variety of media and persuasively, above all, creative utilizing the most suitable aspects of advertising and marketing.

b. Entity Submitting RFP

The terms “vendor”, “proposer”, “firm”, “consultant”, “company” or “contractor” “agency” used in this RFP or any subsequent documents or communications related to this RFP are interchangeable and mean the entity submitting a proposal and seeking to enter into a contract for the goods and/or services requested in this RFP.

c. Overview of ADEK

Department of Education and Knowledge was established in accordance with law No. 24 of 2005, issued by His Highness Sheikh Khalifa Bin Zayed Al-Nahyan, the UAE President, the Supreme Commander of the Armed Forces and the Ruler of Abu Dhabi. The Chairman of ADEK is His Highness General Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces and the Vice-Chairman is H.H. Sheikh Mansour Bin Zayed Al-Nahyan, Deputy Prime Minister, and Minister of Presidential Affairs.

The Departments seeks to develop education and educational institutions in the Emirate of Abu Dhabi, implement innovative educational policies, plans and programs that aim to improve education, and support educational institutions and staff to achieve the objectives of national development in accordance with the highest international standards.

Vision: Education First - Recognized as a world class education system that supports all learners in reaching their full potential to compete in the global market.

Mission: To produce world-class learners who embody a strong sense of culture and heritage and are prepared to meet global challenges.

Role:

1. Develop education and educational institutions in the Emirate of Abu Dhabi. It will provide technical assistance in this regard.

2. Coordinate with the Ministry of Education in planning education strategies within the framework of the UAE’s general education policy.

3. Conduct studies and make suggestions to develop education and vocational training and enhance the capabilities of educational institutions and their employees to advance with the general progress of the country.

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4. Provide technical and material assistance to educational institutions.

5. Support relations between educational institutions and the private sector.

6. Raise the standard of education and vocational training for graduates, providing them with training and exposing them to wider employment opportunities.

7. Provide assistance, counseling and technical services to educational institutions and coordinate among these institutions to enable them to implement the education plans of the Emirate of Abu Dhabi.

8. Participate in establishing an educational database for the Emirate of Abu Dhabi.

9. Encourage the private sector to provide quality education services according to existing laws.

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2. SECTION TWO: SCOPE OF WORK

a. General Outline

i. Project Scope Summary

The intention of this RFP is to award multiple companies and to issue Release

Purchase Order (PO) based on the company capability as and when required.

ADEK is seeking proposals from qualified firms to provide marketing and advertising

services through a Long Term Price Agreement (LTPA). This Request for Proposals

(RFP) outlines basic requirements for services to be provided.

The term for the agreement will be two [2] years. The agreement between the Department and the agency will be based on Rate Card

Contract basis as per the below tables of services.

Upon Awarding, the Agency does not reserve the right to change the rates as they

appear in the rate card provided for the duration of the contract.

The Contractor shall provide the below services to the Department as and when

required by the Department.

ADEK Strategic Communications & Media Division will be the firm’s only point of contact throughout the contract and will coordinate the professional services required of the firm. ADEK makes no guarantee as to the number and size of projects which may be awarded under this proposal. ADEK may elect to use other vendors or in-house services and resources, for all or part of any project.

ii. Goals

Develop and project the image of ADEK as a respected and active community partner.

Increase awareness of specific programs and/or services among community, schools and partner nationally and internationally.

To promote and maintain specific initiatives in public mind.

Encourage public participation and feedback on certain activation/campaign.

iii. Professional Services

The appointed Contractor, shall provide the below activities and services for ADEK as and when required by ADEK through ‘Purchase Orders’ which will include a defined brief. Professional services will include but are not limited to:

Market research

Analysis and consultancy

Advertising: design, development, production and evaluation.

Logo, corporate identity guidelines and stationery services

Creative and graphic design;

o Conceptualization /Idea creation

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o Art Direction/ Copywriting/ proof reading

o Creative material development

o Designing & Redesigning

o Preparation of Final Artwork

o Preparation of Dummies and Samples – if required

Audio Visual Production

Printing and Gift Production

Photography/ Videography

Translation/ Proofreading

Events set up & management

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3. SECTION THREE: TECHNICAL REQUIREMENTS (MARKETING AND ADVERTISING SERVICES)

The Contractor is required to always present [3] directions/concepts (unless in rare/urgent cases waived by the Department). The Department – in case of direction/concept approval – shall request in writing immediate execution from the Contractor on the remaining deliverables. All work delivered to the Department must be properly labeled in open and layered source file format, as well as in final PDF format, received with raw/purchased photos/videos on an electronic storage device and print(s)-if applicable, accompanied by a completion report (to be signed/dated by both project handlers). In case the Contractor fails to deliver the required task on, or before, the agreed deadline in the Work Order, the contractor shall be penalized as stipulated in the Contract. If the Contractor fails to meet the Department’s expectations or the final result is not in line with the approved concepts / directions / proofs, etc., the contractor shall be penalized as stipulated in the Contract. The below tables of services speculate the type of jobs the Department might request for the duration of the contract.

PART 1

A. BRANDING & CORPORATE IDENTITY

Item Job Description Unit Scope of Work

1 Name coining LS / per requirement

Generate the strategy for developing bilingual unique brand name.

2 Design Brand Logo LS / per requirement

Designing an original bilingual logo and presenting a minimum of [3] creative options. Maximum of 3 revisions

3 Design sub-brand logo LS / per requirement

Designing an original bilingual logo and presenting a minimum of [3] creative options. Sub brand will be based on a “mother brand” / existing ‘logo’. Maximum of 3 revisions

4 Design CI Manual - Mid Key

LS / per requirement

The provision of a detailed artistic usage/application complete guide on an existing ‘brand’ or ‘logo’ up to final artwork (for print and electronic use). The ‘CI Manual’ must include complete description of core elements and brand assets. Maximum of 3 revisions

5 Design CI Manual - High Key


The provision of a detailed artistic usage/application complete guide on an existing ‘brand’ or ‘logo’ up to final artwork (for print and electronic use). The ‘CI Manual’ must include complete description of core elements, brand assets, stationery, advertising and promotion, digital applications, photography style, etc. Maximum of 3 revisions.

6 Implement existing look & feel on any new office STATIONERY.


Providing three [3] option (based on an existing corporate identity pattern) on any stationery item up to final artwork (for print and electronic use). Maximum of 3 revisions

7

Implement existing look & feel on any electronic template up to final artwork.


Providing three [3] options of corporate identity pattern adaptation on any stationery item. Final adaptation covers bilingual artwork including proof-reading up to final artwork. Maximum of 3 revisions

B. CAMPAIGN CONCEPTUALIZATION & ADAPTATIONS


1 Campaign CONCEPTUALIZATION


Presenting three [3] original bilingual creative direction. To be used for final approved communication channels. Maximum of 3 revisions

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2 Implementing campaign concept on PRINT and/or ONLINE MEDIA


Concept adaptation including bilingual copy writing, proof-reading and resizing for print and online media up to final artwork.

3 Implementing campaign concept on LAMPPOST up to final artwork


Concept adaptation including bilingual copy writing, proof-reading and resizing up to final artwork.

4 Implementing campaign concept on PUBLIC BUS


Concept adaptation including bilingual copy writing, proof-reading and resizing for production to the exact vehicle size.

5 Full VEHICLE BRANDING design conceptualization


Concept adaptation including bilingual copy writing, proof-reading and resizing for production to the exact vehicle size.

6 Implementing campaign concept on BRIDGE BANNER

Per side Concept adaptation including bilingual copy writing, proof-reading and resizing for print up to final artwork.

7 Implementing campaign concept on BELLYBAND


Concept adaptation including bilingual copy writing, proof-reading and resizing for print up to final artwork.

8 Implementing campaign concept on MUPI structures



9 Implementing campaign concept on HOARDING

Per square meter


10 Implementing campaign concept on COLLATERALS


All the following is paid per full page (unless states otherwise).

a Flyer/invitation: 1 page (two faces).



b Leaflet: 3 pages (6 faces) or less.

LS / Per page Concept adaptation including bilingual copy writing, proof-reading and resizing for print and online media up to final artwork.

c Brochure/pamphlet: 20 pages (40 faces) or less

LS / Per page Concept adaptation including bilingual copy writing, proof-reading and resizing for print and online media up to final artwork.

11 Implementing campaign concept on EDM



12 Implementing campaign concept on WEB BANNER



13 Implementing campaign concept on E-/INVITATION CARD



14 Implementing campaign concept on SOCIAL MEDIA TEMPLATE



15 Implementing campaign concept on POSTER



16 Implementing campaign concept on ROLL UP/POP UP



17 Implementing campaign concept on PACKAGING



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18

Implementing campaign concept on STATIC IMAGE(S) for screen savers/phone screens/ other digital screens



19 Implementing campaign concept on 2D ANIMATED VIDEO

Per second Concept adaptation including story board, treatment, script and production developed to finalization including all elements.

20 Implementing campaign concept on 3D ANIMATED VIDEO

Per second Concept adaptation including story board, treatment, script and production developed to finalization including all elements.

21 Advertisement creative RESIZING


Resizing of an existing artwork for any item for production/online use up to final artwork.

C. SINGLE ARTWORK CONCEPTUALIZATION (one offs)


1 SINGLE ADVERTISEMENT conceptualization


Designing an original bilingual advertisement and presenting a minimum of [3] creative options. The approved concept option must be adaptable for developing to finalization as per the brief (including all elements such as resizing, copy write and proof reading). Maximum of 3 revisions

2 PUBLIC BUS conceptualization up to final artwork


Designing an original bilingual vehicle advertisement /branding and presenting a minimum of [3] creative options. The approved concept option must be developed to finalization including all elements. Maximum of 3 revisions

3 BRIDGE BANNER conceptualization up to final artwork

LS / Per side

Designing an original bilingual advertisement /branding and presenting a minimum of [3] creative options. The approved concept option must be developed to finalization including all elements. Maximum of 3 revisions

4 HOARDING conceptualization up to final artwork

Per square meter

Designing an original bilingual advertisement /branding and presenting a minimum of [3] creative options. The approved concept option must be developed to finalization including all elements. Maximum of 3 revisions

5 Full VEHICLE BRANDING design conceptualization


Designing an original bilingual vehicle branding and presenting a minimum of [3] creative options. The approved concept option must be developed to finalization including all elements to the exact vehicle size. Maximum of 3 revisions

6 MUPI structures conceptualization up to final artwork


Designing an original bilingual advertisement and presenting a minimum of [3] creative options. The approved concept option must be developed to finalization including all elements. Maximum of 3 revisions

7 ROLL UP /POP UP conceptualization up to final artwork



8 EDM conceptualization up to final artwork


Designing an original bilingual advertisement and presenting a minimum of [3] creative options. The approved concept option must be developed to finalization Including all elements. Maximum of 3 revisions

9 POSTER conceptualization up to final artwork



10

TROPHY conceptualization up to final artwork for production


Designing an original trophy design presenting a minimum of [3] creative options. The approved option must be developed to finalization including all elements. Maximum of 3 revisions

11 BACKDROP conceptualization up to final artwork

Per square meter


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12

E/NEWSLETTER TEMPLATE conceptualization up to final artwork


Designing an original bilingual newsletter concept and presenting a minimum of [3] creative options covering: front cover/inside dps. Divider if any, back cover) The approved concept option must be developed to finalization including all elements. Maximum of 3 revisions

13 COLLATERALS conceptualization up to final artwork

The below will be charged per page unless stated otherwise

Designing an original bilingual concept and presenting a minimum of [3] creative options. The approved concept option must be developed to finalization including all elements (excluding copy writing). Maximum of 3 revisions

A Flyer/invitation: 1 page (two faces).


B Leaflet: 3 pages (6 faces) or less.

Per Page

C Brochure/pamphlet: 20 pages (40 faces) or less.

Per Page

D Booklet: 50 pages (100 faces) or less.

Per Page

E Report or Manual: 50 pages (100 faces) or more.

Per Page

14 CERTIFICATE conceptualization up to final artwork


Presenting a minimum of [3] original creative options. The approved concept option must be developed to finalization including all elements. Maximum of 3 revisions

15 E/INVITATION CARD conceptualization up to final artwork



16 YEARLY CALENDAR conceptualization up to final artwork


Designing an original bilingual concept and presenting a minimum of [3] creative options for calendars. The approved concept option must be developed to finalization to include a front cover; back cover; inside monthly pages; mechanism; copy writing and proof-reading up to final artwork. Maximum of 3 revisions

17

APPLICATION/SURVEY FORM conceptualization for print and online use up to final artwork


Designing an application form template and presenting a minimum of [3] options. The approved concept option must be developed to finalization including all elements (for print and online use)

18

SOCIAL MEDIA TEMPLATE conceptualization up to final artwork



19 PACKAGING conceptualization up to final artwork



20 ANY STATIONERY ITEM conceptualization up to final artwork



21 TEXT REPLACEMENT on existing advertisement template


Lay out of bilingual text on existing advertisement templates. The text placed must be proof-read up to final artwork. Maximum of 3 revisions

D. DIGITAL MEDIA


1 RADIO ANNOUNCEMENT creative script writing

LS per 30 sec. Copy writing [3] options of scripted bilingual radio announcement - up to [30] sec.

2

2D animated GREETING CARD/WEB BANNER/SCREEN SAVER

Per minute Conceptualization of [3] 2D animation directions. Approved concept must delivered in its final form including all needed elements.

3 2D animated FLASH PRESENTATION design concept

Per second

Conceptualization of [3] 2D animation directions. Approved concept must have delivered in its final form including all needed elements. Selected design concept must include master template, inner slide template and divider template.

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4 2D animated PRESENTATION INNER slide

Per slide Adaptation of selected 2D flash presentation concept. Slides’ content must be proof-read and delivered in its final form.

5

3D animated GREETING CARD/WEB BANNER/SCREEN SAVER

per second Conceptualization of [3] 2D animation directions. Approved concept must delivered in its final form including all needed elements.

6

Resizing of 2/3D animated GREETING CARD/WEB BANNER/SCREEN SAVER

per second Resizing an existing 2D/3D animated greeting card, screen saver or web banner in its final form.

7 TVC / Promotional Video Film treatment, story board and script.

Per minute Presenting three [3] original film direction including: idea creation, storyboard, treatment. Approved direction must be submitted with bilingual final script. Maximum of 3 revisions

8 Flipping e-brochure and e-magazine and e-newsletters (HTML).

Per Page Digital conversion to flipping electronic pages from original source file.

9 Voice over recording Per minute

Provide options of male and female voice over artists to be used for recording of approved scripts. This includes applying the voice script over any video, whether animated, composed actual video footage, a mix of both, or any other video format.

10 Website Wireframe Set Per Set (up to five pages)

Presenting three [3] conceptualization options for visual skeleton-framework, this includes the research and discovery efforts needed to develop the wireframes. Maximum of 3 revisions

11 Website design Per template/page

Presenting three complete designs of each page/template. This includes the design of landing pages that may be associated with projects or campaigns.

12 2D static designs & infographics

Per Page Conceptualization of [3] 2D design options. Approved concept must be delivered in its final form including all needed elements and source files.

13 Web content editing and updating

Per Page Create content for new pages or update content of current pages

E. PLANNING & STRATEGY


1

Develop complete MARKETING STRATEGY & Campaigns (Including digital and social media) If the agency was selected to execute the proposed campaign, this item fees shall be waived from final quote.


The provision of a comprehensive integrated marketing communication strategy, based on research, to include but not limited to marketing plan recommendation, action plan, time plan, implementation approach and estimated budgeting

2 Develop Brand Strategy Per Brand Study the overall positioning for a current/new brand and develop a new tactical brand strategy as per client brief.

3 Develop Media Planning This does not cover Media Booking


Develop complete media plan that highlights media booking schedule and timelines in all media outlets including digital and traditional.

F. PHOTOGRAPHY & VIDEOGRAPHY


1 PHOTOGRAPHY up to final editing

per photographer per hour

Providing professional photographer. Final files must submitted on electronic device including photo-filtering, editing, entitling, and the entire raw material captured by camera.

2 Full-day PHOTOGRAPHY up to final editing

per photographer per day

Providing professional photographer for 1 full day. Final files must be received on branded CD(s) and hard-disk including photo-filtering, editing, entitling and the entire raw material captured by camera.

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3 VIDEOGRAPHY up to final editing

per videographer per hour

Providing professional videography. Final files must submitted on electronic device including photo-filtering, editing, entitling, edited video clip and the entire raw material captured by camera (HD / 4K shooting)

4 Full-day VIDEOGRAPHY up to final editing

per videographer per day

Providing professional Videographer for 1 full day. Final files must submitted on electronic device including photo-filtering, editing, entitling, edited video clip and the entire raw material captured by camera.

5

Development of graphics that can be added to the videos, as applicable.

set for each video

Providing professional designs for graphics that can be used as titles, subtitles, figures, intro, outro and the presentation of any figures or text on the video itself.

G. CONTENT


1

Standard TRANSLATION from Arabic to English, or English to Arabic

Per page (approx. 300 words)

Providing written translation. Received translation must be accurate, proofread and reviewed for language coherence and overall quality.

2 PROOFREADING of Arabic or English text per page

Per page (approx. 300 words)

Received text must be accurately edited, and reviewed for language coherence and overall quality.

H. EVENTS SET-UP & MANAGEMENT


1 Design of Kiosk Per SQM

Designing an original stand structure per square meter, and presenting a minimum of [3] design options in 2D/3D perspective. The approved concept option must be developed up to final production drawing.

2 Design of Stand Per SQM

Designing an original stand structure per square meter, and presenting a minimum of [3] design options in 2D/3D perspective. The approved concept option must be developed up to final production drawing.

3 Stand/booth Management

Per hour Per Staff

Providing bilingual staff for general stand assistance. This may include packaging, monitoring inventory, collateral distribution, stand readiness and overseeing general stand requirements.

4

Creating small one-day event experience No. of attendees : 0 to 200 Conceptualization and Execution includes: - Venue set up - Small Stage & Backdrop - Invitations - Venue Branding - Basic sound and light support - Photography and video - Flower Arrangements

Creating an original small event experience/concept and presenting a minimum of [3] creative options in 2D/3D. The approved experience concept must be presented with a detailed timeline, developed to finalization including the customization of all elements such as, but not limited to the floor plan, branding, A/V distribution and display, lights, staging and plants, flower, etc. Note: Venue Booking (including tents, tables, and chairs) and Catering is excluded from this scope. Catering is covered on another line below.

a Abu Dhabi LS per event

b Al Ain LS per event

c Al Gharbia LS per event

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5

Creating major event experience No. of attendees: 201 to 500 Conceptualization and Execution includes: - Venue set up designs - large Stage & backdrop - Invitations - Other branded printed collateral - Venue branding - Decorative elements - Premise area set up - Registration system - Entertainment - Complex sound and light support - Photography and Videography - Giveaways and collaterals - Flower Arrangements

Creating an original major event experience (for a 101 or more attendees), and presenting a minimum of 3 creative options in 3D. The approved experience concept must be presented with a detailed timeline, and must be developed to finalization as per the brief (including the customization of all elements. Note: Venue Booking (including tents, tables, and chairs) and Catering is excluded from this scope. Catering is covered on another line below.




6

Creating major event experience No. of attendees: 500 to 1500 Conceptualization and Execution includes: - Venue set up designs - large Stage & backdrop - Invitations - Other branded printed collateral - Venue branding - Decorative elements - Premise area set up - Registration system - Entertainment - Complex sound and light support - Photography and Videography - Giveaways and collaterals - Flower Arrangements

Creating an original major event experience (for a 101 or more attendees), and presenting a minimum of 3 creative options in 3D. The approved experience concept must be presented with a detailed timeline, and must be developed to finalization as per the brief (including the customization of all elements. Note: Venue Booking (including tents, tables, and chairs) and Catering is excluded from this scope. Catering is covered on another line below.




7 Catering

a snack per person

b lunch/dinner per person

6 Implementing event concept on stage BACKDROP Banner

LS per requirement

Adaptation of event theme including all needed elements up to final artwork.

7 Implementing event concept on ROLL-UP/POP-UP

LS per requirement


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8 Implementing event concept on SIGNAGE/POSTER

LS per requirement


9 Implementing event concept on FLAGS

LS per requirement


10 Implementing event concept on BADGES & LANYARD

LS per requirement


11 Implementing event concept on static INVITATION CARDS

LS per requirement

Adaptation of event theme including all needed elements up to final artwork (for print and electronic use)

12 Implementing event concept on DANGLERS

LS per requirement


13 Implementing event concept on CUT OUT

LS per requirement


14 Implementing event concept on WINDOW STICKER/BRANDING

Per square meter


15 Implementing event concept on FOLDER KIT

LS per requirement


16 Implementing event concept on TROPHIES

LS per requirement


17 Implementing event concept on CERTIFICATES

LS per requirement


18 Implementing event concept on AGENDA

LS per requirement

Adaptation of event theme including all needed elements up to final artwork (for print and online use).

19 Implementing event concept on EDM

LS per requirement


20 Implementing event concept on SOCIAL MEDIA TEMPLATES

LS per requirement


21 Implementing event concept on SCREEN SAVER

LS per requirement


22 Implementing event concept on AMBIENT ITEM

LS per requirement


23 Implementing event concept on GIFT ITEMS & PACKAGING

LS per requirement


24 Implementing event concept on ANY OTHER STATIONERY ITEM

LS per requirement


I. MEDIA & PUBLIC RELATIONS


1 Public Relations and Communication Strategy:

Per Man-day

The Contractor shall provide a comprehensive public relations strategy up to one (1) year (or as per the Work Order) including a detailed phased execution plan. The proposed strategy shall include the projected messages, objectives and communications tools, in addition to the following: a. External environmental (regulatory, political, economic, social and international). b. Corporate review (vision, mission, corp. plan, long term goals & objectives and organizational chart). c. Service review (general description, life cycle, trends and overview). d. Competitive analysis (description of major competitors’ strengths and weaknesses, positioning and awareness). e. User analysis (demographic, psychographic and loyalty). f. SWOT analysis g. Strategic planning (awareness objectives, target audience &

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segmentation, competitive advantage, positioning & branding).

2 News Releasing and Planning:

Per Man-day

The Contractor shall prepare / organize press releases, including a detailed execution (broadcast and print) plan. The proposed news releasing/planning shall include but not limited to the following: a. Obtaining briefs b. Drafting press release, collecting feedback, and applying amendments up to final delivery/approval. c. Revising/editing/proofreading and finalization. d. Obtaining necessary approvals. e. Dispatching. f. Following up on publishing. g. Monitoring and evaluating coverage

3 Press Conferences Per conference

The Contractor shall plan, organize and manage the media, news conferences etc. for the Department. The proposed media/news conference overall management shall include but not limited to the following: a. Development and preparation of all media/news materials (news releases, presentations, speeches, simultaneous translation, Q&A documents). b. Organization of all media/news on-location conference elements (hotel liaison, conference environment/seating). c. Invitation of media and following up their requests/coverage.

4 Preparation of Media Q&A

Per Q&A sheet

The Contractor shall plan possible media questions and the preparation of their best answers of the Department. The proposed media Q&A(s) must include but not limited to the following elements: a. Topic/subject research b. Journalist/media outlet research c. Interview angles and possibilities d. Media relations management and coordination e. Analysis and evaluation of news activity/appearance

5 Technical Media Writing LS per requirement

The Contractor shall provide high-quality technical media writing in Arabic and English on any subject requested by the Department, after detailed research. The writing required may cover/include, but not limited to the following areas: a. Speeches/scripts b. Corporate/project profiling c. Executive biographies d. Fact sheets and backgrounds

J. OTHER TASKS


1

Any job that is not stipulated will be subject to Agency hourly rate quote

Per Man-day

- In case of any other In-house job requested by the Department and is not specified In this rate card, Contractor must provide a quotation based on daily rate card. - Daily rate card shall include any required profession to complete a given task. - Profession list provided shall be based on the contractor organization structure /in-house resources submitted in this proposal. - Cost of the job will be evaluation as per estimated number of hours - Contractor shall commence the Services only after obtaining approval from the Department.

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PART 2

A. PRINTING, PRODUCTION, AND EXECUTION

Item Job Description Unit Rate Scope of work

1 Booklet A4 – (No. of

paper 0-50) Per Page

Cover – 300gsm Inside – 160 or 200gsm ; Printing – 4/4 ; Special finish on cover – spot-UV, embossing, foiling, die-cut ; Perfect binding ; 4 pages for cover






paper over 500 ) Per Page








paper over 500 ) Per Page

9 Flyer- A5 Each A5 open, DL Closed 160 or 170 GSM art- card laminated + creasing with folding finish + die-cut + spot UV

10 Flyer- A5 Each A5 open, DL closing 160 or 170 GSM art-card (without lamination) + die-cut + spot UV

11 Flyer- A4 Each A4 open, DL Closed 160 or 170 GSM art- card laminated + creasing with folding finish + die-cut + spot UV

12 Flyer- A4 Each A4 open, DL closing 160 or 170 GSM art-card (without lamination) + die-cut + spot UV

13 Dangler Each Size: 97*24cm; Stock: 200 GSM Art Matt Pasted on 1500 GSM Grey Board; 4 color printing 0/side + Matt Lamination B/sides; Binding: Cutting & Pasting

14 Dangler Each Size: 30cm; DIA Material; 350 GSM Art Matt; Printing 4x4 colors; Finishing: matt lamination both sides; die cut & fish string

15 3D Cutout Each 3d Cut-out Structure 1.5 m HT; high quality with base

16 Poster -A00 Each Printing: Full colors 1 side; Paper Type: Glossy

17 Poster- A0 Each Printing: Full colors 1 side; Paper Type: Glossy


19 Poster- A2 Each Printing: Full colors 1 side; Paper Type: Glossy


21 Poster -70x100 cm Each Printing: Full colors 1 side; Paper Type: Glossy

22 Poster - 40x35 cm Each Printing: Full colors 1 side; Paper Type: Glossy

23 Poster- 35x55 cm Each Printing: Full colors 1 side; Paper Type: Glossy

24 Sticker – Oval Each 2.5/8 x 6 Inch, one sided, Matt finish, Spot UV, Emboss, Gold/silver Foil , Die cut

25 Sticker – Semi Oval Each 3 x 4.5 Inch, one sided, Matt finish, Spot UV, Emboss, Gold/silver Foil , Die cut

26 Sticker – Thin Oval Each 1.3/4 x 8 Inch, one sided, Matt finish, Spot UV, Emboss, Gold/silver Foil, Die cut

27 Sticker – Circle Each 3.5 x 3.5 Inch, one sided, Matt finish, Spot UV, Emboss, Gold/silver Foil , Die cut

28 Sticker – Rectangle Each 3x 4.5 Inch, one sided, Matt finish, Spot UV, Emboss, Gold/silver Foil, Die cut

29 Sticker – Rectangle (round corner)

Each 2 x 4 Inch, one sided, Matt Finish , Spot UV, Emboss, Gold/silver Foil , Die cut

30 Sticker – Square Each 2x3.5 inch, one sided, Matt Finish , Spot UV, Emboss, Gold/silver Foil , Die cut

31 Sticker – Square Each 3.5 x 3.5 inch, one sided, Matt Finish, Spot UV, Emboss, Gold/silver Foil , Die cut

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32 Sticker - A5 & A4 Each One sided, Matt Finish, Spot UV, Emboss, Gold/silver Foil , Die cut

33 Sticker A3 Each One sided, Matt Finish, Spot UV, Emboss, Gold/silver Foil , Die cut

34 Wobblers Each 12 x 8 ; art matt 350-400 GSM printing 4c/4c lamination

35 Lanyard with Clip on Each full color customized printing; Clip on ; Any color

36 Lanyard with Swivel hook

Each full color customized printing; Swivel hook ; Any color

37 Badges Each Approx. 8.5 x 12 cm ; full color printing; PVC rigid plastic

38 Tent Cards – Paper Each A5 Art Matt 350 GSM Lamination

39 Tent Card – Metal Each Gold/Silver , Engraving

40 Table Flag Each Metal Base, Gold/Silver; full color; included fags (attached)

41 Feather/Blade Flag Each Double Size Printing

42 Tear Drop Flag Each Double Size Printing

43 Rectangle Flag Each Double Size Printing

44 Invitations Each A5 folded Special Paper / art matte , invitation card: 400 GSM ; with envelope (embossing , die cut)

44 Agenda Each Open size A5 ; art Matte 350 GSM ; 4 color printing both sides; embossing ; Spot UV

45 Signage Each 1.5m x 2m wooden made signage’s in paint finish graphics

46 Rollup Each 200 x 80 , full color , high quality

47 Rollup Each 200 x 150 , full color , high quality

48 Popup Each 4x3 m, ready popup with stand full color printing

49 Calendar Each 24 x 15.5 CM ;13 sheets ; art matt paper; 350 GSM; board base; 4 color printing; Spiral Binding; High Quality finishing

50 Wall Calendar Each A1 size , 300 GSM Art Matte, 4 colors 1 side , double side tape ; 1 cm board thickness

51 Folder Each A4 Closed; 400 GSM Art Matt ; Full Colors; Matt Lamination and Pasting , Double Pocket ;

52 Notepad A5 Each 50-100 sheets, 300 GSM art matt cover, 150 -180 GSM wood free paper; 4 colors 1 side on cover and inside; matt lamination finishing; Spiral binding high quality.

53 Notepad A4 Each 50-100 sheets, 300 GSM art matt cover, 150 -180 GSM wood free paper; 4 colors 1 side on cover and inside; matt lamination finishing; Spiral binding high quality.

54 Elevator Stickers Per Face Size: 1.5m x 1.2 m including corners ; Printing: Full color; with Fixing and perfect pasting and removal after the event (if required)

55 Building Logo (Front)

Sticker Each

One-way vision; High quality; Size : Width 28m Length 21m; 3 year warranty (replacement in case of color fade or any other quality related issues at no additional cost) removal of previous sticker and fixing of new one is included.

56 Building Logo (Side)

Sticker Each

One-way vision; High quality; Size: Width 9.6 m Length 8.5m; 3-year warranty (replacement in case of color fade or any other quality related issues at no additional cost); removal of previous sticker and fixing of new one is included.

57 Main Gate Fascia Sticker

Each One way vision sticker; size : LS 390 cm x 225cm RS 412 cm x 225 cm; high quality with Fixing and perfect pasting and removal after the event (if required)


Each One way vision sticker : 270cm x 260cm with Fixing and perfect pasting and removal after the event (if required)






Each One way vision sticker :16.5 m x 2.60 m with Fixing and perfect pasting and removal after the event (if required)


Each One way vision sticker :560 cm x 260 cm with Fixing and perfect pasting and removal after the event (if required)



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66 Reception Desk Sticker Each Size : 9.5 m 80 cm ; Printing: Full color; with Fixing and perfect pasting and removal after the event (if required)

67 Wall Acrylic Cut out 2.5 m x 1.7 m Fixing and perfect pasting and removal after the event (if required)

68 Giveaways

per piece Bidder to suggest the list of giveaways (for ADEK to choose from) according to the unit price listed




per piece Bidder to suggest the list of giveaways for ADEK to choose from (for VIPs) according to the unit price listed

69 Trophies

Glass/Crystal trophies and box with proper insulation of thermocol

per piece Crystal Black base –25cm * 5cm, including sandblasting/engraving on award; Engraved plaques for bases

Glass/Crystal trophies and box with proper insulation of thermocol

per piece Crystal Clear– 20 cm * 17 cm , including sandblasting/engraving on award; Engraved plaques for bases

70 Translation Abu Dhabi : 0 – 50 Person

Each

Abu Dhabi Site Package for 3 hours, Event Size: 0 to 50

Persons inclusive of Wireless Radio Microphone QTY 5,Podium Microphone with stand QTY 6,Lapel Microphone QTY 5,Headset – 50,Clicker 2,Interpreter: Arabic & English (vice versa).


Each


Persons inclusive of Wireless Radio Microphone QTY 10, Podium Microphone with stand QTY 10, Lapel Microphone QTY 6, Headset – 100,Clicker 2,Interpreter: Arabic & English (vice versa).


Each


Persons inclusive of Wireless Radio Microphone QTY 10, Podium Microphone with stand QTY 10, Lapel Microphone QTY 6, Headset – 200, Clicker 2, Interpreter: Arabic & English (vice versa).


Each



74 Translation Abu Dhabi: 0 – 50 Person

Each


Persons inclusive of Wireless Radio Microphone QTY 5,Podium Microphone with stand QTY 6,Lapel Microphone QTY 5,Headset – 50,Clicker 2,Interpreter: Arabic & English (vice versa)


Each




Each



77 Translation Abu Dhabi :

400 – 500 Person Each


Persons inclusive of Wireless Radio Microphone QTY 10,Podium Microphone with stand QTY 10,Lapel Microphone

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QTY 6,Headset – 300,Clicker 2,Interpreter: Arabic & English (vice versa).

78 Translation Al Ain : 0 – 50 Person

Each

Al Ain Site Package for 3 hours, Event Size: 0 to 50 Persons

inclusive of Wireless Radio Microphone QTY 5,Podium Microphone with stand QTY 6,Lapel Microphone QTY 5,Headset – 50,Clicker 2,Interpreter: Arabic & English (vice versa).


Each

Al Ain Site Package for 3 hours, Event Size: 51 to 150



Each




Each



82 Translation Al Ain: 0 – 50 Person

Each

Al Ain Site Package for 5 hours, Event Size: 0 to 50 Persons

inclusive of Wireless Radio Microphone QTY 5,Podium Microphone with stand QTY 6,Lapel Microphone QTY 5,Headset – 50,Clicker 2,Interpreter: Arabic & English (vice versa)


Each




Each




Each



86 Translation Al Dhafra : 0 – 50 Person

Each

Al Dhafra Site Package for 3 hours, Event Size: 0 to 50



Each




Each




Each



90 Translation Al Dhafra :0 – 50 Person

Each


Persons inclusive of Wireless Radio Microphone QTY 5,Podium Microphone with stand QTY 6,Lapel Microphone QTY 5,Headset – 50,Clicker 2,Interpreter: Arabic & English (vice versa)

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91 Translation Al Dhafra :51 – 150 Person

Each




Each




Each



94 Sound System LS per Set

2 Radio Mic Kit - Dual Ch - Shure ULXD4D - (2 Hand Held / 2x Belt pack/ 2x lapel or gooseneck) 1 Extended Range Antenna System - Shure 845 -(5 inputs / 4 +1 cascade) 1 Speaker Package - Martin - 2 x F12 Top / 2 x S15 Sub 2 EV SX300 Passive Speaker Speaker Stand - K&M (model 21435) QSC - PL340 1250w Stereo Amplifier Mic Stand - Boom Tall Laptop - 13" Toshiba R700 i5 / Windows 7 / 4GB Ops Surround (Small) V2 - 4.5m x 1.5m Audio Technician - Setup & Operate

95 Light system LS per Set

Professional Lighting Setup with Trussing LED Par cans LED Wash Lights 2k Fresnel’s Source 4 pars Spots Moving Heads Lighting Desk Professional Lighting Engineer with Crew Professional Projection System using 15k Projectors – 2 Nos Professional AV Crew Necessary Laptops, Cables, etc.

96 Stand Build Up Per SQM

Platform 150 mm MDF, Melamine floor, skirting edge lit, MDF spray paint, ceiling with light box, hanging structure MDF with roller paint finish, touch screen stands x 3; information counters x 5 and product display + reception counters x 1; Edge lit logo x 5, vinyl sticker graphic; plotter cut sticker x 4, bar stool x 10, Single Seat Sofa x 4, LED Strip lights for ceiling x 6; ARM light x 5, cleaning and maintenance, WIFI.

97 Kiosk Per SQM Standard-Linear Trade Show Booth, bar stool x 2 ; LCD screen x 1

98 Registration Each

3m x 1m wooden made registration counter in spray paint and plotter cut stickers 8 m x 2.4m wooden made registration back drop in multiple layers in paint and graphics finish including lit lines on edges

99 Photo wall Each

8m x 3m x 10 cm wooden made platform with carpet and spray painted skirting. 12m x 3m wooden made backdrop in multiple layers in paint and graphics. LED light around the edges as per design including 2d push through lit logo.

100 Arch Each 3m x 2.4m wooden made self-standing arch gate in paint and graphic finish. LED lit line on the edges

101 Stage & Backdrop Each

10m x 10m x 60 cm customized stage platform with laminate flooring and skirting in paint finish. 8mx 4m wooden made side panels in paint finish and LED lit lines on the side. Acrylic Podium high end branded.

102 Furniture Each Single Seater Sofa (rental basis) , any color , high end

103 Furniture Each Double Seater Sofa

104 Furniture Each Coffee tables

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4. SECTION FIVE: OTHERS (BUT NOT LIMITED TO THE LISTED BELOW):

Upon receiving the ‘Purchase Order’, the Contractor must provide a detailed and accurate timeline for task execution with respect of the agreed upon deadline.

As agreed with all contracted parties bound by this contract, the Department will not be required to pay for any signed ‘Purchase Order’ if it deems directions/concepts unsatisfactory, or customer service not meeting its expectations.

Upon satisfactory and timely completion of required tasks, the Department shall pay for Services rendered in the exact amounts stated in signed ‘Purchase Orders’. In case the Contractor fails to deliver the required work on, or before, the agreed upon deadline in writing, the Department will enforce Damages penalties as stipulated in this Contract.

All work delivered to the Department must be in finalized open and layered source file format including final PDF format and raw/purchased photos/videos on electronic device, accompanied by completion report (to be signed/dated by both parties).

a. Reporting Requirements:

i. Monthly Status Report

The Contractor must maintain a monthly report covering all confirmed briefed task by

the Department. The report shall provide the task name, cost and status and/or

completion date.

This Status report should be prepared and submitted on the last working day of the month.

ii. Weekly Status Report

The Contractor is required to provide a weekly ‘Status Report’ every Thursday. The

report shall list the following points:

Briefing date

Ongoing jobs

Focal points (ADEK and Contractor sides)

Jobs status

Next action(s)

Deadline

Comments/notes

iii. Contact Reports

Contact reports providing each party with a written record of all matters of substance

discussed at meetings will be supplied by the Contractor to the Client within [1] Working

Day following the meeting. If the subject matter of a contact report is not questioned by

the department within [2] Working Days of its receipt, it will be taken to be an accurate

record of the meeting to which it refers.

b. Amendments to Work in Progress

The Client may request the Contractor to cancel or amend any and/or plans, schedules or work in progress.

The Department has the right to request up to three [3] rounds of changes while keeping the same brief. The Department may request major changes of artistic direction/concept, if and when the initially presented artworks are not acceptable.

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The Department has the right to request content amendments up to its satisfaction of content quality (if and when the presented reviewed/proof-read content is sub-standard, or exhibits weak language/style, the Department will request amendments until the content is error-free in both language and style).

c. Pre-Work Process

Department shall send an enquiry by letter of email (or in some rare / urgent cases may be verbal instruction) to the Contractor for the Services required, as and when required, to provide draft concept / direction / proof.

Upon finalizing the concept / direction / proof, which fully meets the Department’s standard and requirement, the Department shall issue a signed Purchase Order, with all necessary instruction for task execution.

In the event of any urgent standard requirement as detailed in this scope, the Department shall exempt requesting concept / direction / proof from the Contractor and shall issue Work Order directly to the Contractor to proceed with required task.

d. Staff

The Department may request the Contractor to remove any personnel from performing Services under this Contract at any time it desires and for any reason (performance failures set forth in the scope). It is the Contractor’s responsibility to carry out the required works until a replacement is found and approved by ADEK.

e. Market Research

The basis of the charges for any market research carried out by the Contractor or on its behalf will be agreed with the Client in writing in advance in respect of any projects that are agreed to be necessary to provide data on which to base advertising strategies. Such research may include background studies of the market, consumer attitudes and product acceptance and projects to establish the effect of advertising that has been published.

f. Co-operation

The Department will give the Contractor clear briefings and ensure that all the facts given about the Accounts are accurate. The Contractor will co-operate fully with the Departments and use reasonable care and skill to make the requested task as successful as is to be expected from a competent Contractor.

g. Confidential Information

In particular, during and after the Term, the Contractor acknowledges its responsibility to treat in complete confidence all the marketing and information and statistics relating to the Departments business with which the Department may supply the Contractor in the course of any work for the Client.

h. Quarterly Review Meetings and Evaluation

The Department will conduct an evaluation and review of their relationship every [3] months, including (without limitation) the personnel’s individual performance, area of development, pending issues, invoice payments, etc. Evaluation reports will be communicated in writing. The Contractor’s authorized representative shall attend this meeting with the Department’s authorized representative to discuss issues related to the Contract including, but not limited to

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i. Ownership

Except as otherwise agreed to in writing, all final work product, including, but not limited to, documents, reports, data, information, designs, and ideas specially produced, developed, or designed by the Contractor under the Agreement will become and remain the property of ADEK, including any copyright or service marks developed by the Contractor on behalf of the Department. The Department shall have the right to use all such work product without restriction or limitation and without further compensation to the Contractor.

5. SECTION SIX: TECHNICAL PROPOSAL SUBMITTAL

The below requirements are the Minimum Mandatory Qualifications for Bidders who are interested in providing services requested under this RFP. The technical proposal must contain the mandatory information specified in this section in any style and format preferred.

a. Company Profile, areas of expertise and methodology

Provide description to which you have provided similar services for at least five entities, in which at least two are government entities.

Showcase of experience in the required functional disciplines

Relevant work samples/reel/links

Location(s)

Headquarters

Years in business

An organizational chart showing staffing and lines of authority

Audited Financial statements for 3 years

Scope of agency services: Overview of the company and products/services offering

Methodology for monitoring, measuring, and evaluating the results and quality of work.

b. Relevant Awards and recognition (national and international)

Demonstration of any international or national award mentioning when it was awarded, category of award, for what client and project.

c. Creativity & Effectiveness.

Please provide examples of two [2] – four [4] consumer campaigns your company has executed for a client or clients in the past 5 years. With each campaign include:

o Campaign objectives

o Target audience

o Research and methodology that went into the development of the campaign

o The resulting creative concept, including advertising, marketing, branding and/or other related efforts

o Media strategy

o The results of the campaign

o How success was measured

d. In-house /Production services and outsources resources profile

From the Department required services mentioned in RFP (section two), provide a list of the in-house agency services (in-house services must be owned and operated by the bidder).

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Network of vendors and nature of partnership (in case of outsource work if it cannot have completed in-house). A brief portfolio of vendor’s network must be submitted

e. Existing client’s portfolio:

Client list (active), scope, and length of relationship

Compatibility: proven track record with clients in the same or similar industry (government/Education)

f. Experience Personnel/ Staff

Provide a list of team members who would work on the account. This list will be considered the team your company proposes to service the account, so only include:

Name;

Job Title/Responsibilities

Number of Years in current position

Education history

Linguistic capabilities

Similar account experience;

g. Reference

Reference letter should cover the experience of client working with the bidder as a “company” and not with a certain “personnel”.

It’s the bidder responsibility to ensure all contact information is correct.

For each reference letter provide the following information:

Company name

Contact name

Email address

Phone number

Number of years as client

h. Others

Anything else that would demonstrate the bidder ability to meet ADEK goals listed in the Scope of Work of this RFP.

ALL BIDDERS HAVE TO FILL ATTACHMENT SECTION 8: COMPANY BIOGRAPHY AS PART OF THE TECHNICAL SUBMISSION.

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6. SECTION SEVEN: TECHNICAL EVALUATION CRITERIA

All proposals will be evaluated systematically, based on the required criteria.

The purpose of this criteria is to identify bidders with the interest capabilities and financial stability to provide services as defined in the scope of work.

*ADEK has the right to visit the bidder premises (Bidder’s office premises might be inspected by the Department’s authorized representative(s) as part of technical evaluation, to assessed bidder’s capability to execute the services, subject to award.)

a. Presentation

ADEK may call the bidders to a pre-award meeting and request the bidders to present their respective technical proposals.

7. SECTION EIGHT: ATTACHMENTS

Please provide the information in the order requested.

Company Biography

1. Proposer’s Name (including Proposer’s legal name and any other name under which it

conducts business):

2. Year Founded:

3. Form of Business (e.g., corporation, limited liability company):

4. Parent Company or Affiliates:

5. Location of Office(s):

6. Number of Employees:

7. Chief Executive Officer:

8. Account Manager (if different):

9. Chief Information Officer or Information Technology Director:

10. Official representative of Proposer to whom any further or additional correspondence with

regard to this RFP may be directed:

11. Physical Address:

12. Email Address and Website Address:

13. Phone Number:

14. Fax Number (if any):

Please List All In-house Services

# Criteria Description 1 Company Profile, area of expertise and methodology

2 Relevant Awards & recognition (national & international)

3 In house and Production services and outsources Resources profile

4 Existing client’s portfolio

5 Experience Personnel/ Staff

6 Creativity & Effectiveness

7 Reference & Others

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15. Will Proposer collaborate with other businesses entities or individuals for any of the services

provided in its Proposal?

a. If yes, whom? ____________________________________________

b. For which services? _______________________________________

c. Submit brief resumes of proposed subcontractors.

d. If available, submit written agreements that describe that collaboration, including the nature of the relationship (e.g., contractor/sub-contractor, partnership, joint venture):

16. Please list previous and current and previous education industry accounts signed with your company. Please note which are current.

17. What would you consider to be your company’s strongest area of expertise?

18. Describe three [3] of your company’s most significant achievements over the last two years.

8. ADDITIONAL REQUIREMENTS OF THIS TENDER

a. Bid Bond

Bidders are required to furnish ADEK with official bid bond with a value of AED 50,000 (UAE Dirham Fifty Thousand Only) as per the form to be published along with the tender through ADEK’s ADERP. Bid bond shall be issued from a locally accepted bank in the UAE with a validity of 90 days from the proposal submission closing date.

ADEK will not be in a position to consider the proposal if the bidder fails to provide the above mentioned bid bond in full compliance with the RFP documents and provided template. Failure to comply with this may invalidate your proposal since it is a condition precedent to submitting a proposal for this RFP.

b. Performance Bank Guarantee

The awardee/s, upon award of the agreement, must provide and maintain an irrevocable Performance Bank Guarantee to ADEK for an amount of AED 135,000 (UAE Dirham One Hundred Thirty-Five Thousand Only) in full compliance of ADEK’s template to guarantee their satisfactory performance of the Agreement. The said guarantee shall be valid until 3 months after the Agreement completion date.

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