Contents

01 Monsoon-Harvesting Money Prof.Nijin K Mathew

03 Challenges faced by Banks - Vijay

Mallya to Amalgamation of State

Banks - Lavanya P.R,

04 Is she OK?

Achu K Lal

06 Bitcoin

08 Person of the Issue :

Kochouseph Chittilappilly

09 Poem

10 Terminology

COM-BUZ E-Magazine of Commerce Association

Department of Commerce

MarThoma College, Tiruvalla

April –June 2016

Editorial Board

Prof.Raison Sam Raju (Staff Editor)

Saira Anna George (Student Editor)

Varughese Thomas

Achu K Lal

Midhun S Abraham

Nithya R Nair

Lisa Salim Varghese

David Nelson

Ludiya Ninan

Blessy Joseph

Kiran Thomas

Managing Committee

Dr.K Jacob (Principal)

Prof.Antu Annam Thomas (HOD)

Prof.Nijin K Mathew

Prof.Raison Sam Raju

Prof.Ansu Sara Abraham

Prof.Vineetha P George

Monsoon-Harvesting Money Prof.Nijin K Mathew

"Clouds come floating into my life no longer to carry rain or usher storm, but to

add colour to my sunset sky"-Rabindranath Tagore

The monsoon clouds have finally started pouring its blissful showers on Kerala after a very

hot summer. Compared to the scorching heat, rains are considered romantic as 'voice of the

splashing rainwater, the fragrance of the wet soil, greener beauty' brings happiness in one's

mind.

'Walking on the washed streets, getting a little wet in the rain and experiencing the silver

drops falling on the face' makes it more romantic.

Though most of the people prefer to stay back indoors during monsoon, there are people

who like to travel and enjoy the scenic beauty of nature.

Kerala is one of such places in India where tourists prefer to visit. One reason for this is

the monsoon pattern in Kerala. It rains for few hours with sunny interlude. Though it’s an

'off-season' for the tourism sector, the scene has changed since a few years. The number of

domestic tourists flowing to Kerala from the northern parts of the country is showing an

increase of almost 9.5% year on year.

Tourists enjoy listening to the rattling of the rains and the musky odor that it leaves behind.

The golden flakes that peep through wet palm fronds and rain drenched green brings in a

positive energy.

As John Ruskin said, “sunshine is delicious, rain is refreshing, wind braces us up, snow is

exhilarating, there is really no such thing as bad weather, only different kinds of good

weather".

The Kerala tourism department is trying to tell the same thing by launching the 'Dream

season' special monsoon packages. They realized the strength of monsoon and launched a

campaign 'When the heavens touch the Earth' first of its kind in 2005 to promote the

monsoon tourism in Kerala.

Kerala, 'God's own country' is the natural gateway for monsoon in Kerala. It is here where

"nature displays its real color and monsoon is felt in its glory".

Kerala has taken the lead to make use of the 'raining opportunities' and to encase the

monsoon season. The innovative marketing and packaging of tourism products and

services have transformed 'off-season' into 'high season'.

The 'Dream season' package features exciting tour packages for backwater houseboat

cruising, hill station holidays, ayurvedic rejuvenation and monsoon tours. It also features

value for money packages to attract domestic travelers. The rains add charm to its unique

products like ayurveda and backwaters.

"We are promoting monsoon tourism as part of 'dream season campaign in domestic

markets, while medical tourism is promoted by our trade partners in India and Middle

East”, said Dr. Venu V. Secretary, Tourism and cultural affairs, Govt. of Kerala.

The involvement of domestic airlines in their promotional efforts was designed with the

intent of drawing more traffic. Apart from these efforts at the state level, individual

promotions conducted by entrepreneurs has pushed monsoon tourism and made it popular.

There is an upward trend by 5% even during the 'lean' period due to packages offered by

these entrepreneurs.

A major deterrent to monsoon tourism is the attitude of the people. They think that

monsoon is not a time for travelling and picnic. In fact it’s the best times to experience

Kerala. The cruise and fishing in the backwaters, the beaches, hill stations, waterfalls,

adventure, village life experience, and wild life sanctuaries are all added attractions.

In Kerala it’s not just tourism alone. It’s a combination of art, adventure, culture, cuisine,

medicine and nature. The tourists can enjoy eating mouth-watering food,admire the nature,

watch classical dance, musical performances and more. This is also the best time for

rejuvenation therapies according to ayurveda.

Kerala tourism has a very high potential of attracting tourists and through responsible

tourism it can encourage people to extend their holidays. Along with the aforesaid elements

nominal entry fee and reductions in luxury tax (by 5%) make Kerala more preferred state

for visit compared to neighboring states. Tourism department has taken efforts to provide

and develop the infrastructure at various destinations.

Attracting more corporate participation, unified and innovative promotions, marketing

strategies and involvement of state tourism boards at regional levels can lure people from

other regions.

And it’s not just about entertainment and enjoyment, it’s also about business. Tourism

revenues make up for one tenth of the State’s GDP, and brought in foreign exchange worth

Rs.5,000 crore, the second highest after remittances. It not only increases the revenue of

the state but also the standard of living of all the people associated with tourism and allied

services and products.

"Some people walk in the rain, others just get wet”. But for Kerala tourism it’s 'make

some money in the rain'.

I am happy that our E-Magazine publishing its first issue of academic

year 2016-17.i am using this opportunity to congratulate the editorial

members in creation of this issue.

As all you know, we are entering into new academic year. Last year we

started various practices and done various new programmes in our

department. We want to work hard for making this academic year a fruitful

one. Fifth semester students are entering their last part of their UG

programme. Students should work hard for their excellent completion of

their B.Com programme.

Third semester students should be more responsible and energetic for the

completion and organisation of various programmes.

Classes for first semester students will start from july 14.seniors should be

a role model to their juniors.

Our collage and department is going to face NAAC re-accreditation and all

must be cooperated to get better grades.

I wish all the best to dear students.

Regards,

Raison Sam Raju Staff editor Assistant Professor

Department of Commerce

From the Department

CHALLENGES FACED BY BANKS - Vijay Mallya to Amalgamation of State Banks

Lavanya P.R,

Fifth semester B.Com Model One

It is difficult to explain the role of banks in our economy. Because banks are the

backbone of every economy.it is very important that banks should remained finally

healthy. The banks are the lifelines of the economy and play an accelerating role in

activating and sustaining economic growth, especially in developing countries like

India. We should take care of the challenges faced by Indian banks. These problems

affected their profitability and financial stability.

The biggest risk to Indian banks are on the repayment of loans by the borrower which

is called bad loans or non performing assets (NPAs).according to IMF 36.9% of the

total debt in India is at risk. Yet, banks have capacity to absorb only 7.9% loss. So, if

these debts turn bad, banks will face major losses. Since January 2015 RBI has been

serious about the rising NPAs of banks. Many of the corporate houses like Adani,

GVK, GMR, JP Group, Vijay Mallya owned companies are defaulting on the interest

payments and principal recovery is becoming a tough task.

One way a bank tries to ensure it is protected from bad loans is by setting aside money

as a provision. This money cannot be used for any other purposes including lending.

As a result, banks have lower capital available to use for its various operations. The

capital adequacy ratio measures how much capital a bank has. When this falls the

bank has to borrow money or use depositor's money to lend. This money is more risky

and costly than the banks own capital.

Public sector banks are seeking more employees to retire these days so that younger

employees replaces elder experienced ones. This happens at junior levels. As a result,

there could be a virtual vacuum at the middle and senior level. The absence of middle

management could lead to adverse impact on bank's decision making process as this

segment of officers played a critical role in translating the top management's strategy

into workable action plans.

High transaction cost of carrying NPA's in the books is another major concern of the

Indian bank. Timely and technological up gradation is necessary to face competition.

Various types of priority sector where loan sanctioning is compulsory has been added.

Now most of the NPA occurs in this sector. By providing base to these schemes

Government bank lose crucial time needed for business and hence lag in output in

comparison to Private and Foreign banks.

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COM-BUZ E-Magazine of Commerce Association

Department of Commerce

MarThoma College, Tiruvalla

April –June 2016