dentistry business strategies

Dentistry Shouldn’t Be Like ThatThe Three Strategies

where business meets purposeDENTISTRY THAT MATTERSEmery Kaze © 2013 All Rights Reserved

Current landscape

The current dental business model limits your chances to differentiate yourself, stand out, build your community, practice the dentistry that is fulfilling to you and grow your business while creating life-work balance

1:1 service model - You Get a patient, provide him a service, and get paid for that service!

Remained unchanged through the decades

Main focus is on getting more new patients, delivering top-notch dentistry and using best tools and procedures

Profession’s regulations on fees and service offerings


The three strategies

1

2

3 3The Slice & Shine© Strategy: you maximize your time and increase the efficiency of your brand communication activities to widely extend your reach and expand your tribe.

The “Roll & Grow©” Strategy: you can grow your business and create a life-work balance by using your knowledge and monetizing it by helping people learn from it.

The “Build your Tribe" strategy: you differentiate and position yourself in a unique way so you can build an on-brand dental business that attract "your tribe" - those people who are loyal to you and support you - and you position yourself as a go to expert for them, and you make competition irrelevant to you.


Whether you're just starting your practice and you need to build up your patient base, or you already have a booked schedule, you spend a lot of time and money

continuously generating new patients, and retaining them, because if you don't, you put your practice on a slow decline

Don't get many patients!

Build your tribe!


Those people you treatThey may cancel or not show to appointments

They may come once and disappear forever

You STRUGGLE to retain them

YOUR PATIENTS


It's obviously not about getting as many of those as you possibly can, and be everything

to everyone of them


People who are matched up with you

People who support you

People who are loyal to you

You’re their GO TO EXPERT

YOUR TRIBE


"Developing your tribe" just allows you to do that, and turns out to be the most powerful business

development strategy

The most efficient way to do marketing is to let people who support you do it for you, without

you spending your time or money on it


You develop your tribe by

Clarifying what you stand for and building your on-brand business around it

Communicating your brand using simple, yet powerful brand building routines that put you out in front of them in a big way

Giving them the opportunity to learn from your knowledge and benefit from your expertise

1

2

3


It’s not about building a practice, it’s about developing an on-brand business that differentiates

you, and you enjoy doing

While building your on-brand business


If you build it around your core competences, you struggle, and chances are you won’t succeed


CORE COMPETENCIES

YOUR BUSINESS


If you clarify your unique ingredients that you layer on top of your core competencies, and you build

your business around them, you differentiate yourself and you stand out


CORE COMPETENCIES

UNIQUE PROMISE OF VALUE

YOUR BUSINESS

VALUE

QUALITIES

STRENGTHS

PASSIONS


While communicating your brand

You execute simple routines that extend your reach and expand your tribe

You connect offline by developing in person relationships and volunteering to speak, and you extend your reach online to connect with people you can’t meet in person

Choose ONLY the communication strategies that reach your target audience and YOU ENJOY doing


Slice & Shine© Strategy

Content repurposing strategy that allows you to maximize your time while executing your brand building routines

Instead of creating new content, reuse the same content, and repurpose it in as many different formats, and publish it on as many online platform as you possibly can

Allows you to turn one brand building activity into a full year communication campaign


Roll & Grow© Strategy

You allow your tribe learn from your knowledge & you monetize it by easily turning the Slice & Shine© generated content into information products (e-book, online or CD training program)

Allows you to grow your business and multiply your income by leveraging what you normally do, while freeing up your time and creating life-work balance

You can provide only services, only knowledge, or a combination of both. Depending on your goals, it's up to you how much of each you want to do


Wrap up

"Developing your tribe" is the most powerful business development strategy - they support you and do marketing for you, without you spending time or money on it

You develop your tribe by clarifying and communicating what you stand for (your brand)

The Roll & Grow© Strategy allows you to grow your business and multiply your income by easily turning the Slice & Shine © generated content into information products that you monetize online, while freeing up your time and creating life-work balance

You differentiate yourself, and stand out by clarifying your unique brand constituents that you layer on top of your core competencies and build your on-brand business around it

You communicate your brand by adopting simple, yet powerful brand-building routines that put you out in front of your target audience in a big way

The Slice & Shine© Strategy maximizes your time and increases the efficiency of your brand building activities by allowing you to leverage the content that you create once and publish many times

dentistry business strategies

Business