Demographics.

Gender: FemaleAge: 16 – 26ABC: C1, D, EReligion: N/AEducation: College, university students.Occupation: Students, waitress, junior management, teachers.Marital status: single, young relationships. Income: not a lot of money, minimum wage.Nationality: British.

Psychographics.An out-going, bubbly and confident young adult. She is a mature 18 year old who looks after her appearance. She listens to the mainstream chart music and keeps up to date on the latest fashion and music. She has a young, adventurous, keen and single lifestyle meaning she lives with her parents/ family or rents cheap and doesn’t get any heavy financial income. When typically looking for a magazine she will look for a sophisticated cover, which stands out from the rest of the magazines. Any freebies are a bonus; they want the typography to have a personal touch. They want the magazine to be helpful and a reliable product.

Demographics.

Gender: MaleAge: 18 - 24ABC: C1, D, EReligion: N/AEducation: College, university students.Occupation: Students, waitress, junior management, teachers.Marital status: single, young relationships. Income: not a lot of money, minimum wage.Nationality: British.

Psychographics.They are young and adventurous, keen and single, aspiring to succeed; they want all smart and fashionable clothing and products. The boys would look up to the women on the cover of the magazine and might fancy the artist whereas the girls would want to look up to the women on the cover to be like them and look like them. When looking for a magazine the audience will look for exciting stories and bright colours with anything where they are able to get anything for free as they aren’t earning a lot of money also they will look for top tips to help them be at the top with all the make up and fashion.