demographic survey and movie goers profile in spain madrid, september 23, 2003

DEMOGRAPHIC SURVEY AND MOVIE GOERS PROFILE IN SPAIN

Madrid, September 23, 2003

INDEX

• Number of inhabitants and households.

• Total population profile vs. movie goer.

• Ranking of Major Spanish Cities

• Assistance to the Cinema by Regions

• Assistance to the Cinema by Frequency

• Total cinemas / Screens– By Regions

– By Exclusivity

• Box Office in Spain (Last 5 years)

• Total Movie goers (Last 5 years)

• U.S.A. Market Share vs. E.U. (Last 5 years)

NUMBER OF HOUSEHOLDS, POPULATION AND AVERAGE

HOUSEHOLD SIZEBY REGION

REGION HOUSEHOLDS POPULATION AVERAGESIZE

TOTAL 14.232.300 35.243.300 2,48

Andalusia 2.452.800 6.178.700 2,52Aragon 440.000 1.063.500 2,42Asturias 390.800 964.000 2,47Balearic Islands 302.700 720.100 2,38Cantabria 186.400 475.300 2,55Castille/León 889.600 2.186.700 2,46Castille/Mancha 611.000 1.500.300 2,46Catalonia 2.299.700 5.530.100 2,40Extremadura 366.400 899.400 2,45Galicia 926.200 2.402.900 2,59Madrid 1.890.200 4.703.800 2,49Murcia 388.400 1.004.400 2,59Navarre 191.700 484.700 2,53Valencian C. 1.483.900 3.596.400 2,42Basque Country 746.300 1.854.000 2,48La Rioja 100.700 243.400 2,42Canary Islands 565.500 1.435.600 2,54

Source: EGM; 2º Ac. Mov. 2003

TOTAL POPULATION(35,243,300 people)

0,70%

1,40%

1,40%

2,00%

2,60%

2,70%

2,90%

3,00%

4,10%

4,30%

5,30%

6,20%

6,80%

10,20%

13,40%

15,70%

17,50%

0,0% 2,0% 4,0% 6,0% 8,0% 10,0% 12,0% 14,0% 16,0% 18,0%

La Rioja

Cantabria

Navarre

Balearic Islands

Extremadura

Asturias

Murcia

Aragon

Canary Islands

Castille/Mancha

Basque Country

Castille/León

Galicia

Valencian C.

Madrid

Catalonia

Andalusia

(%) BY REGION

TOTAL HOUSEHOLDS(14.232.300 Households)

(%) BY REGION

0,70%

1,30%

1,40%

2,10%

2,60%

2,70%

2,80%

3,10%

4,00%

4,30%

5,20%

6,30%

6,50%

10,40%

13,30%

16,20%

17,20%

0,0% 2,0% 4,0% 6,0% 8,0% 10,0% 12,0% 14,0% 16,0% 18,0%

La Rioja

Cantabria

Navarre

Balearic Islands

Extremadura

Asturias

Murcia

Aragon

Canary Islands

Castille/Mancha

Basque Country

Castille/León

Galicia

Valencian C.

Madrid

Catalonia

Andalusia

52,07

47,9348,66

51,34

Man Woman

21,3

4,52,4

8,2 9,0

19,417,9

14,311,5

19,7

8,2

14,1

33,3

16,2

14-19 20-24 25-34 35 -44 45-54 55-64 65 andmore

2,5

8,4

28,5

41,6

14,9

6,6

18,0

45,1

21,0

13,4

upper upper-middle Middle-Middle

Lower-Middle Lower

AUDIENCE PROFILE(%) SEX

(%) AGE

(%) CLASS


Total PopulationAudience Last Week

33,9

17,1

25,2

16,4

7,4

44,6

18,923,0

10,5

3,0

- than 2,000 2. to 10,000 10. To 50,000 50. To500,000

Major Cities

(%) HABITAT

(%) EDUCATION

1,5

6,4

19,5

31,9

26,4

6,6 7,7

0,02

42,4

22,5

5,1

0,7

11,7

17,6

Aliterate Nostudies

Primary MiddleSchool

HighSchool

MediumDegree

BachelorDegree

AUDIENCE PROFILE



8,4

38,5

16,3

6,98,8

21,017,1

58,3

16,0

2,6 2,6 3,1

Independent Dependent Retired Unemployed Student Housewife

(%) OCCUPATION

(%) HOUSEHOLD INCOME

5,1

27,4

11,1

56,4

9,12

25,89

2,84

62,15

do not knowincome

144.6 to 555.49 555.49 to 2133.97 2133.97 to +5855.61

AUDIENCE PROFILE



USE OF MEDIA Total Population vs Regular Movie Goers

MEDIA(.000) (%) (.000) (%)

TOTAL 35.243,3 100% 18.122,1 100%

Newspapers 13.747,4 39,0% 8.517,0 47,0%Sunday suppl 10.162,0 28,8% 6.799,5 37,5%Magazines 18.348,2 52,1% 11.958,6 66,0%Radio 20.784,4 59,0% 11.977,8 66,1%Television 31.954,4 90,7% 16.257,9 89,7%Cinema last week 3.288,0 9,3% 3.288,0 18,1%Internet last 30 days 8.890,3 25,2% 7.679,0 42,4%

TOTAL POPULATION AUDIENCE LAST WEEK


39%

47%

29%38%

52%

66%59%

66%

91%90%

9%

18%25%

42%

Papers S. Suppl Mag Radio TV Cinema Internet



USE OF MEDIA Total Population vs Regular Movie Goers

CITIES(.000) (%) (.000) (%)

TOTAL 35.243,3 100% 18.122,1 100%

Madrid 4.053,1 11,5% 2.557,6 14,1%Barcelona 2.458,7 7,0% 1.525,3 8,4%Bilbao 688,9 2,0% 363,6 2,0%Valencia 1.054,1 3,0% 672,3 3,7%Sevilla 864,3 2,5% 559,1 3,1%Zaragoza 560,7 1,6% 385,8 2,1%Murcia 394,4 1,1% 193,5 1,1%Vigo 351,5 1,0% 179,9 1,0%Palma de Mallorca 333,7 1,0% 210,7 1,2%Valladolid 294,0 0,8% 192,0 1,1%Alicante 319,2 0,9% 170,6 0,9%Rest 23.870,6 67,7% 11.111,8 61,3%

TOTAL POPULATION AUDIENCE LAST WEEK

MAJOR CITIES RANKING


MAJOR CITIES RANKING

11,50%

7,00%

2,00%

3,00%

2,50%

1,60%

1,10%

1,00%

1,00%

0,80%

0,90%

67,70%

14,10%

8,40%

2,00%

3,70%

3,10%

2,10%

1,10%

1,00%

1,20%

1,10%

0,90%

61,30%

0,0% 10,0% 20,0% 30,0% 40,0% 50,0% 60,0% 70,0%

Madrid

Barcelona

Bilbao

Valencia

Sevilla

Zaragoza

Murcia

Vigo

Palma de Mallorca

Valladolid

Alicante

rest

BY REGION



REGION(.000) (%) (.000) (%) (.000) (%)

TOTAL 35.243,3 100% 18.122,1 51,4% 17.121,2 48,6%

Andalusia 6.178,7 17,5% 3.104,7 50,3% 3.074,0 49,8%Aragon 1.063,5 3,0% 584,2 54,9% 479,3 45,1%Asturias 964,0 2,7% 386,0 40,0% 577,9 60,0%Balearic Islands 720,1 2,0% 404,5 56,2% 315,6 43,8%Cantabria 475,3 1,4% 246,9 52,0% 228,3 48,0%Castille/León 2.186,7 6,2% 1.020,4 46,7% 1.166,3 53,3%Castille/Mancha 1.500,3 4,3% 593,5 39,6% 906,8 60,4%Catalonia 5.530,1 15,7% 3.079,1 55,7% 2.451,0 44,3%Extremadura 899,4 2,6% 382,1 42,5% 517,1 57,5%Galicia 2.402,9 6,8% 963,1 40,1% 1.439,9 59,9%Madrid 4.703,8 13,4% 2.943,2 62,6% 1.760,5 37,4%Murcia 1.004,4 2,9% 415,2 41,3% 589,2 58,7%Navarre 484,7 1,4% 249,4 51,4% 235,4 48,6%Valencian C. 3.596,4 10,2% 1.884,9 52,4% 1.711,5 47,6%Basque Country 1.854,0 5,3% 1.030,4 55,6% 823,5 44,4%La Rioja 243,4 0,7% 110,7 45,5% 132,6 54,5%Canary Islands 1.435,6 4,1% 723,3 50,4% 712,3 49,6%

TOTAL POPULATION GO TO THE CINEMA NEVER GO TO THE CINEMA

MOVIE GOERS ASSISTANCEBY REGIONS


18.122,100 People sometimes go to the MOVIES

Sometimes51%

Never49%

MOVIE GOERS ASSISTANCE

BY REGIONS

La Rioj

a

Canta

bria

Navar

re

Extrem

adura

Asturia

s

Balearic

I.

Murc

ia

Aragon

C.Manch

a

Canar

y I.

Gali

cia

C.Leó

n

Basque C

ountry

Valen

cia

Madrid

Catalon

ia

Andalusia


MOVIE GOER ASSISTANCEBY FREQUENCY

FREQUENCY(.000) (%)

TOTAL 18.122,1 100,0%

2/+ times a week movies 235,5 1,3%1 time a week 1.766,0 9,7%2-3 times a month 3.449,7 19,0%1 time a month 4.341,5 24,0%5-6 times a year 3.757,8 20,7%less 5 times a year 4.571,6 25,2%

GO TO THE MOVIES


MOVIE GOERS ASSISTANCEBY FREQUENCY

Never49%

Sometimes51%

235,5

1.766,0

3.449,7

4.341,5

3.757,8

4.571,6

2/+ times aweek

cinema

1 time aweek

cinema

2-3 times amonthcinema

1 time amonthcinema

5-6 times ayear

-5 times ayear


18.122,100 People sometimes go to the MOVIES

CINEMAS / SCREENS BY REGION

REGION Discine Movirecord RMB Others No advertising

TOTAL 609 1.628 1.202 64 266Andalusia 62 277 247 0 64Aragon 19 25 30 0 1Asturias 5 66 17 0 1Balearic Islands 3 39 42 0 12Cantabria 10 14 17 0 1Castille/León 50 90 91 0 10Castille/Mancha 21 49 34 0 10Catalonia 130 331 215 0 24Extremadura 25 34 8 0 7Galicia 30 85 34 0 22Madrid 105 286 189 0 16Murcia 16 48 9 0 15Navarre 3 24 18 0 7Valencian C. 68 137 135 0 42Basque Country 44 83 85 0 19La Rioja 18 1 0 0 3Canary Islands 0 39 31 64 12

BY REGIONS AND EXCLUSIVITY


CINEMAS / SCREENS BY REGIONS

- 50 Cinemas

50 - 99 Cinemas

100 – 499 Cinemas50 - 99 Cinemas

89171

42 231

75

52

700241

596

22

11474 382

88650

96

146

Total Cinemas in Spain: 3,769


BOX OFFICE IN SPAINLAST 5 YEARS

429,8

495,9536,3

616,4 625,9

1998 1999 2000 2001 2002

• Box office in Spain increased 45.63% from 1998 to 2002

45,63%

Source: Ministerio de Educación y Cultura, Año:2003

(*) Figures by million of €

NUMBER OF MOVIE GOERSLAST 5 YEARS

119,8

131,3 135,3

146,8140,7

1998 1999 2000 2001 2002

1998 1999 2000 2001 2002

TOTAL MOVIE GOERS 119,8 131,3 135,3 146,8 140,71

Spanish films 14,1 18,1 13,4 26,2 19,02Foreign films 105,7 113,2 121,9 120,6 121,69


(*) Figures by million of movie goers

MARKET SHARE U.S.A. VS. E.U.LAST 5 YEARS

79,5%

20,5%

65,2%

34,3%

82,7%

17,3%

66,7%

32,6%

71,1%

29,5%

1998 1999 2000 2001 2002

MARKET 1998 1999 2000 2001 2002

CINEMA U.S.A. 79,5% 65,2% 82,7% 66,7% 71,1%CINEMA E.U. 20,5% 34,3% 17,3% 32,6% 29,5%

MARKET SHARE %

Cinema U.S.A.Cinema E.U.


(*) % over box office

demographic survey and movie goers profile in spain madrid, september 23, 2003

Documents

individuos fsicos

5mujer18094 tom micro

egm hogares

media alta5244

media media41

media baja28

yearstotal movie goers

yearsnumber of households