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    The Deloitte CFO SurveyConfidence dips

    2010 Quarter 2 results

    July 2010

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    Contents

    The Deloitte CFO Survey 1

    CFOs less confident 2

    Fiscal squeeze dampens sentiment 3

    Credit conditions improve 4

    Credit, cash, risk 5

    Financial strategies 6

    Market outlook 7

    CFO survey: economic and financial context 9

    This is the twelfth quarterly survey of Chief Financial Officers and Group Finance

    Directors of major companies in the UK. The 2010 second quarter survey took

    place between 11th and 25th of June. 125 CFOs participated, including the

    CFOs of 32 FTSE 100 and 44 FTSE 250 companies. The rest were CFOs of other

    UK listed companies, large private companies and UK subsidiaries of major

    companies listed overseas. The combined market value of the 93 UK listed

    companies surveyed is 446 billion, or approximately 28% of the UK quoted

    equity market. The Deloitte CFO Survey is the only survey of major corporate

    users of capital that gauges attitudes to valuations, risk and financing.

    For copies of earlier CFO Surveys, see www.deloitte.co.uk/cfosurvey

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    The Deloitte CFO Survey 1

    The Deloitte CFO SurveyConfidence dips

    For additional copies

    of this report, please

    contact Matt Gentle on

    020 7303 0294 or email

    [email protected]

    The first quarter 2010 CFO Survey concluded with the

    words, CFOs sees risks ahead. Our second quarter

    2010 survey suggests that at least some of those risks

    have started to materialise. Financial optimism has

    dipped for the second consecutive quarter, taking it to

    the lowest level in a year. Meanwhile CFOs have edged

    up the probability they assign to a double dip from

    33% in the first quarter to 38% today. Recent volatility in

    financial markets and concerns about fiscal tightening at

    home and abroad are clearly weighing on CFO sentiment.

    One example of this process can be seen in CFOs attitudes

    to financing. Recent financial market turbulence has madeCFOs much more cautious about financing their

    companies using equity. Enthusiasm for corporate bonds

    as a source of finance has also dimmed. These shifts in

    preferences underscore the close relationship between

    financial market activity and corporate attitudes.

    Two of this quarters special questions set out to gauge

    the likely effects of fiscal tightening on UK corporates

    and reveals that CFOs see more direct risks than

    benefits from the coming squeeze. Two thirds of CFOs

    expect tighter fiscal policy to have negative effects on

    their company in the short term while 69% foresee fewor no direct long term benefits.

    There are, however, two caveats to this finding. First, in

    answering this question CFOs focussed on direct risks

    and benefits.

    Contacts

    Margaret Ewing

    Partner and Vice

    Chairman

    020 7303 3323

    [email protected]

    Ian Stewart

    Chief Economist

    020 7007 9386

    [email protected]

    Key points

    Financial optimism has dropped to a one year

    low in the second quarter and CFOs see a

    growing risk of a double dip.

    Two thirds of CFOs expect tighter fiscal policy

    to have negative effects on their company in

    the short term. 31% foresee long term benefits

    for their companies from the coming fiscal

    squeeze.

    Credit conditions are improving. CFO sentiment

    about credit availability is now at the highestlevel since the CFO survey started in the third

    quarter of 2007.

    Cost control remains, as it has been in the last

    two years, CFOs top priority.

    Cash flow has receded as a major priority for

    CFOs. Expansionary policies to raise revenue

    and capitalise on growth have climbed up

    CFOs priority list.

    The clearly stated view of CFOs in our previous survey,just before the General Election, is that fiscal

    consolidation is essential. In that Survey 85% of

    respondents said that deficit reduction should be the

    new governments top priority. Second, a substantial

    minority of CFOs, about a third, expect few negative

    effects from fiscal tightening.

    But while the external environment is looking less

    positive, the second quarter 2010 CFO Survey shows

    that some pressures on corporates balance sheets are

    easing. The cash crisis in the corporate sector has

    abated significantly and corporates are more bullish

    about prospects for their own cash flow than at anytime in the last two years. Financial risk appetite among

    CFOs has not, so far, been dented by doubts about the

    recovery. Crucially, credit conditions are getting better.

    CFO sentiment about credit availability is now at the

    highest level since the CFO Survey started in the third

    quarter of 2007. In a process that partially unwinds the

    effects of the credit crunch, bank borrowing has

    regained its pre-recession appeal to CFOs as a source of

    funding. CFOs see a more attractive and available

    supply of bank credit driving growing demand for bank

    borrowing over the next year.

    So the latest CFO Survey paints a picture of concernabout growth despite improvements in the corporate

    credit and liquidity environment. Examining how CFOs

    intend to finance their companies enables us to see how

    corporates plan, in practice, to reconcile these pressures.

    What is most striking is that cost control remains, as it has

    been for the last two years, the top priority for UK CFOs.

    With fears of a double dip increasing, CFOs are

    maintaining a strong focus on costs. Yet cash flow is no

    longer the central pre-occupation that it was, dropping

    from second to fourth position in the list of CFOs

    priorities. Crucially, expansionary strategies including capital

    spending, expanding into new markets and launching newproducts and services, have shifted up the priority list.

    A majority of CFOs expect M&A activity to rise over the

    next year. 35% of CFOs included growth by acquisition

    among their top 3 priorities for the next 12 months.

    A recurring theme from the CFO Survey in the last year

    has been uncertainty about growth prospects.

    Uncertainties have mounted, yet, at the same time

    some important factors are looking up. Shortages of

    liquidity and credit are much less of a problem.

    CFOs are focussing more on how to capitalise on

    growth, no matter how unsure and patchy.

    The last three years have been a period of exceptional

    volatility. CFOs are not convinced the problems are over.

    What emerges from this survey is that CFOs are alive to

    the risks and looking for opportunities in what lies ahead.

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    2

    CFOs less confident

    The latest CFO Survey shows a decline in financialoptimism with the balance of respondents reporting

    greater optimism dropping from 40% to 24%, the

    lowest reading in a year and the second consecutive

    quarterly decline.

    The average CFO now attaches a 38% probability to

    there being a double dip, up from 33% in the first

    quarter 2010 survey. This decline in confidence is

    consistent with a more cautious mood in financial

    markets and growing concerns about renewed

    economic weakness.

    The readings from the CFO Survey often show a close

    relationship between financial market conditions and

    corporate sentiment. The decline in CFO optimism in

    our latest Survey has occurred against a backdrop of

    rising stress in the financial markets.

    Within financial markets, investors have been movingfrom equities to less risky assets, such as US Treasuries,

    in response to the Euro Area debt crisis and concerns

    about the regions banks.

    Our tracking of UK newspaper stories confirms a more

    negative tone to corporate news stories in June. Stories

    about the effects of public sector spending cuts have

    contributed to the recent decline in our corporate news

    flow index.

    2007

    Q3

    2007

    Q4

    2008

    Q1

    2008

    Q2

    2008

    Q3

    2008

    Q4

    2009

    Q1

    2009

    Q2

    2009

    Q3

    2009

    Q4

    2010

    Q1

    2010

    Q2

    Chart 1. Financial prospects

    Net % of CFOs who are more optimistic about financial prospects for their company now than

    three months ago

    -80%

    -60%

    -40%

    -20%

    0%

    20%

    40%

    60%

    L

    essoptimistic

    Moreoptimistic

    Jan07

    Apr07

    Jul07

    Oct07

    Jan08

    Apr08

    Jul08

    Oct08

    Jan09

    Apr09

    Jul09

    Oct09

    Jan10

    Apr10

    Jul10

    Chart 2. Deloitte Financial Stress Index

    The Deloitte Financial Stress index is an arithmetic average of the ratio of 3 month LIBOR to baserates, the ratio of yield on high yield bonds to yield on government bonds, the VIX index, theratio of total market return to banking stocks return and the ratio of yield on long termgovernment bonds to yield on short term bonds.

    80

    100

    120

    140

    160

    180200

    220

    240

    260

    280

    300

    Lehman bankruptcy

    Euro areacrisis

    1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010

    Chart 3. Deloitte corporate newsflow index

    Corporate news flow index tracks major UK broadsheets for positive and negative news storiesfrom the UK corporate sector.

    -600

    -500

    -400

    -300

    -200

    -100

    0

    100

    200

    Lessgoodnews

    Moregoodnews

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    The Deloitte CFO Survey 3

    Fiscal squeeze dampens sentiment

    One example of the linkage between financial marketperformance and corporate behaviour can be seen in

    CFOs changing attitudes to funding.

    CFOs have become markedly less enthusiastic about

    issuing equity. The balance of CFOs who believe that

    this is a good time to issue equity has dropped at the

    fastest rate since the Survey started in 2007.

    CFOs still think, on balance, that this is a good time to

    issue bonds but they have become somewhat more

    cautious here too.

    CFOs see more risks than benefits to their companies

    from the coming squeeze on UK public spending.

    Two thirds of CFOs expect tighter fiscal policy to have

    negative effects on their companies particularly relating

    to concerns about reduced consumer spending and job

    losses in the public sector.

    However, 31% foresee benefits in the long term for

    their companies. Long term benefits cited by a number

    of CFOs include a reduction in business red tape and

    lower taxes.

    Fiscal tightening is likely to slow the pace of the UKs

    recovery, although evidence from other countries,

    including Sweden and Canada, suggests it is possible

    to shrink the public sector and sustain growth.

    Such episodes have generally taken place in flexible

    economies with governments that seek to bolster the

    private sector, often with tax cuts. A weak currency and

    strong overseas demand are also important in helping

    offset shrinking public expenditure.

    The UK scores reasonably well on these criteria and,

    perhaps for this reason, the independent Office of

    Budget Responsibility (the OBR) sees the Emergency

    Budget slowing, not derailing, growth. In the light ofthe Budget, the OBR trimmed its 2010 GDP forecast

    from 1.3% to 1.2% and its 2011 forecast from 2.6%

    to 2.3%.

    Chart 6. Factors supporting growth during fiscal consolidations

    2007

    Q3

    2007

    Q4

    2008

    Q1

    2008

    Q2

    2008

    Q3

    2008

    Q4

    2009

    Q1

    2009

    Q2

    2009

    Q3

    2009

    Q4

    2010

    Q1

    2010

    Q2

    Chart 4. Is it a good time to tap the capital markets?

    Net % of CFOs who think now is a good time to issue equity or corporate bonds

    -100%

    -80%

    -60%

    -40%

    -20%

    0%

    20%

    40%

    60%

    Notagoodtime

    Goodtime Bonds

    Equity

    Chart 5. Impact of fiscal squeeze

    % of CFOs who anticipate significant/some orno negative effects in the short term on theircompany as a result of the fiscal squeeze.

    % of CFOs who think their company will seesignificant/some or no benefits in the longterm from the fiscal squeeze.

    34%

    10%

    56%

    Significant negative effects

    Some negative effectsLittle or no negative effects

    5%

    26%

    69%

    Significant benefits

    Some benefitsFew or no benefits

    Microeconomicflexibility

    Globaldemand

    Support forthe private sector

    Source: Economics & Markets, Deloitte Research

    Weakcurrency

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    4

    Credit conditions improve

    Despite recent uncertainties bank borrowing hascontinued to gain popularity with CFOs. Bank borrowing

    is now seen as being as attractive as it was in early

    2008, before the financial crisis took grip.

    Meanwhile the two other major sources of external

    finance for corporates, equity and corporate bonds,

    have dipped in popularity with CFOs.

    The growing attractiveness of bank borrowing to

    corporates partly reflects an improvement in credit

    conditions. CFOs now perceive credit as being more

    available and the cost of new credit lower than at any

    time since the third quarter of 2007.

    The CFO Survey covers larger UK corporates and the

    experience of smaller companies may be different.Nonetheless, our results suggest that the process of

    balance sheet repair in banks has generated a

    significant improvement in corporate credit conditions.

    CFOs think the degree of excess leverage in thecorporate sector has declined markedly in the last

    18 months. This fits with the idea that corporates have

    focussed on strengthening balance sheets during the

    downturn, partly by cutting leverage. This process

    probably has further to run. Far more CFOs say they

    plan to reduce leverage in the next 12 months than

    to raise it.

    2007Q3

    2007Q4

    2008Q1

    2008Q2

    2008Q3

    2008Q4

    2009Q1

    2009Q2

    2009Q3

    2009Q4

    2010Q1

    2010Q2

    Chart 7. Favoured source of corporate funding

    Net % of CFOs reporting the following sources of funding as attractive

    -60%

    -40%

    -20%

    0%

    20%

    40%

    60%

    Unatractive

    Attractive

    Bondissuance

    Bankborrowing

    Equityissuance

    -100%

    -80%

    -60%

    -40%

    -20%

    0%

    20%

    40%

    60%

    80%

    100%

    -100%

    -80%

    -60%

    -40%

    -20%

    0%

    20%

    40%

    60%

    80%

    100%

    2010Q1

    2010Q2

    2009Q4

    2009Q3

    2009Q2

    2009Q1

    2008Q4

    2008Q3

    2008Q2

    2008Q1

    2007Q4

    2007Q3

    Chart 8. Cost and availability of credit

    Net % of CFOs reporting credit is costly and credit is easily available

    Creditischeap

    Creditiscostly

    Creditishardtoget

    Credit

    isavailable

    Availability ofcredit (rhs)

    Cost of credit (lhs)

    2007Q3

    2007Q4

    2008Q1

    2008Q2

    2008Q3

    2008Q4

    2009Q1

    2009Q2

    2009Q3

    2009Q4

    2010Q1

    2010Q2

    Chart 9. Leverage

    Net % of CFOs who think UK corporate balance sheets are overleveraged

    -40%

    -20%

    0%

    20%

    40%

    60%

    Underleveraged

    Overleveraged

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    The Deloitte CFO Survey 5

    Credit, cash, risk

    This quarters CFO Survey includes two new questionson the demand for credit.

    A balance of CFOs say that their demand for credit has

    fallen in the last 12 months, a finding which fits with

    the sharp decline seen in the official credit data.

    But looking ahead CFOs are more positive. Over the

    next 12 months CFOs think their demand for credit is

    going to increase

    Despite a dip in optimism CFOs are increasingly positive

    about the outlook for their own companys operating

    cash flow. Expectations for an increase in cash flow are

    now at the highest level in two years.

    Most CFOs remain cautious about taking risk.

    Nonetheless, renewed concerns about the economic

    outlook have not, so far, affected CFOs risk appetite.

    Chart 10. Corporate demand for credit

    -5%

    0%

    5%

    10%

    15%

    20%

    25%

    -2%

    23%

    Net % of CFOs who said their

    companys demand fornew credit has increased

    in the last 12 months

    Net % of CFOs who said

    their companys demandfor new credit is likely to

    increase in the next 12 months

    2008Q3

    2008Q4

    2009Q1

    2009Q2

    2009Q3

    2009Q4

    2010Q1

    2010Q2

    Chart 11. Operating cash flow

    Net % of CFOs who expect their companys operating cash flow to increase over the next12 months

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    Increase

    2007

    Q3

    2007

    Q4

    2008

    Q1

    2008

    Q2

    2008

    Q3

    2008

    Q4

    2009

    Q1

    2009

    Q2

    2009

    Q3

    2009

    Q4

    2010

    Q1

    2010

    Q2

    Chart 12. Is it a good time to take greater risk?

    Net % of CFOs who think now is a good time to take greater risk onto their balance sheets

    -100%

    -90%

    -80%

    -70%

    -60%

    -50%

    -40%

    Notagoodtimetotakegreaterrisk

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    6

    Financial strategies

    This quarters Survey sheds light on the strategies CFOs are adopting for their business in what is generally expected to be an uncertain and

    challenging environment.

    Cost control, remains, as it was six months ago, the top priority for CFOs. This strategy has served CFOs well during the downturn and they

    continue to see it as being vital for their companies over the next year.

    But we can also detect a shift to more expansionary policies. CFOs responded to the credit crunch and the ensuing recession with a strong focus

    on building cash flow. That was CFOs top priority in December 2008, at the low point of the cycle, and a year later, in December 2009, with the

    recovery underway, increasing cash flow was still the number one priority. But in the second quarter 2010 boosting cash flow has dropped to

    fourth position, below expanding into new markets and introducing new products or services. A reduced emphasis on cash is consistent with the

    strengthening of cash flow expectations and improving credit conditions seen elsewhere in the Survey.

    Increasing capital expenditure has also jumped up the league table, with the proportion of CFOs rating this as a priority almost doubling since the

    start of the year.

    This changed set of rankings paints a mixed picture. On the one hand doubts about the recovery mean that cost control is still king for most

    CFOs. Yet cash flow is no longer the central preoccupation it was. Crucially, corporates are increasingly focused on growth strategies, such as

    expanding into new markets, bringing in new products or services, growing by acquisition and raising capital spending.

    Chart 13. Priorities for the next 12 months

    % of CFOs who have selected the following factors among their top 3 priorities

    0% 10% 20% 30% 40% 50% 60%

    Raising new capital

    Raising dividends or share buy backs

    Disposing of assets

    Reducing debt levels

    Renegotiating current financing facilities

    Increasing capital expenditure

    Growing by acquisition

    Increasing cashflow

    Introducing new products or services

    Expanding into new markets

    Reducing costs 47%

    45%

    45%

    37%

    35%

    26%

    18%

    17%

    11%

    8%

    3%

    2010 Q2 survey 2009 Q4 survey

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    The Deloitte CFO Survey 7

    Market outlook

    CFOs have become more optimistic about the outlookfor UK equities even as the market has fallen.

    Expectations for a strengthening of the FTSE100 index

    are now at the highest level in a year.

    CFOs views on asset valuations have shifted

    significantly this year.

    Government bonds are seen as being less overvalued,

    a change which perhaps reflects the greater confidence

    in UK fiscal policy and doubts about the outlook forgrowth. In the last 3 months equities have gone from

    being seen as overvalued to undervalued. Commercial

    real estate is now seen as modestly overvalued, a

    change which may be due to the rise in values seen

    so far this year.

    CFOs remain positive on the outlook for corporate

    activity. Most expect activity in the M&A and private

    equity sectors to rise over the next year. As chart 13 on

    the previous page shows, 35% of CFOs included

    growth by acquisition among their top 3 priorities.

    2007Q3

    2007Q4

    2008Q1

    2008Q2

    2008Q3

    2008Q4

    2009Q1

    2009Q2

    2009Q3

    2009Q4

    2010Q1

    2010Q2

    Chart 14. Outlook for UK equities

    Net % of CFOs who expect FTSE 100 to be higher in a years time

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    Chart 15. Valuations

    Net % of CFOs who think the following asset classes are overvalued

    Undervalued

    Overvalued

    Government

    bonds

    UK equities

    UK commercialreal estate

    -80%

    -60%

    -40%

    -20%

    0%

    20%

    40%

    60%

    80%

    100%

    2010Q2

    2010Q1

    2009Q4

    2009Q3

    2009Q2

    2009Q1

    2008Q4

    2008Q3

    2008Q2

    2008Q1

    2007Q4

    2007Q3

    Chart 16. M&A and PE outlook

    Net % of CFOs who expect M&A and PE activity to increase in the next 12 months

    Activitywilldecrease

    Activitywillincrease

    -80%

    -60%

    -40%

    -20%

    0%

    20%

    40%

    60%

    80%

    100%

    2010

    Q2

    2010

    Q1

    2009

    Q4

    2009

    Q3

    2009

    Q2

    2009

    Q1

    2008

    Q4

    2008

    Q3

    2008

    Q2

    2008

    Q1

    2007

    Q4

    2007

    Q3

    M&A activity PE activity

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    8

    CFO Survey: Economic and financialcontext

    1990-1991

    1993-1994

    1996-1997

    1999-2000

    2000-2003

    2005-2006

    2008-2009

    2011-2012

    2014-2015

    UK public expenditure/receipts as a % of GDP

    35%

    37%

    39%

    41%

    43%

    45%

    47%

    49%

    Source: Emergency Budget forecasts, HM Treasury

    The comingfiscal squeeze

    UK governmenttotal managed

    expenditure Treasuryforecasts

    UK governmenttotal receipts

    Financial market rankings of major UK risks

    1. Sovereign risk and/or public debt

    2. Economic downturn

    3. Regulation, taxes on banks

    4. Funding and liquidity problems

    5. Financial market disruption

    6. Property price falls

    7. Tight credit conditions

    8. Household and corporate defaults

    9. Election uncertainty

    10. Financial institution failure/distress

    Key risks to the UK financial system as ranked by financial market participants

    in the Bank of Englands Systemic Risk survey, May 2010

    UK corporate capital gearing

    Debt net of liquid assets relative to the market value of capital

    Source: Bank of England Financial Stability Report, June 2010

    15

    20

    25

    30

    35

    40

    20102008200620042002200019981996199419921990

    UK corporate gearing declines

    Evolution of 2010 consensus GDP growth forecasts

    Source: The Economist poll and Deloitte calculations

    United States

    Japan

    UK

    PeripheralEurope

    NorthernEurope

    Optimism on US, Japan:pessimism on Europe

    -2

    -1

    0

    1

    2

    3

    4

    Jun 10Mar 10Dec 09Sep 09Jun 09Mar 09

    Spanish and German 10 year bond yields

    German bond yields

    Spanish bond yields

    2

    3

    4

    5

    Flight from peripheral to coreEuropean bonds

    Jun2010

    May2010

    Apr2010

    Mar2010

    Feb2010

    Jan2010

    Dec2009

    Nov2009

    Oct2009

    Sep2009

    Aug2009

    Jul2009

    UK year on year GDP growth

    Source: ONS, Office for Budget Responsibility and Deloitte calculations

    -3.0

    -2.5

    -2.0

    -1.5

    -1.0

    -0.5

    0

    0.5

    1.0

    1.5

    2011Q3

    2011Q1

    2010Q3

    2010Q1

    2009Q3

    2009Q1

    2008Q3

    2008Q1

    2007Q3

    2007Q1

    2006Q3

    2006Q1

    OBR forecasts continuingUK recovery

    Forecasts

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    Net Balance -53

    Q4 2008%

    -59

    66

    27

    7

    -27

    47

    33

    20

    16

    24

    36

    40

    58

    8

    26

    66

    -24

    49

    26

    25

    35

    3

    59

    38

    -45

    66

    13

    21

    -46

    66

    14

    20

    -33

    62

    9

    29

    94

    1

    495

    -98

    99

    0

    1

    Less optimistic

    Unchanged

    More optimistic

    Compared with three months ago how do you feel about the financial prospects for your company?

    Net Balance

    Decline

    No change

    Increase

    Volume of acquisitions by private equity in the quoted equity market will

    Net Balance

    Decline

    No change

    Increase

    Levels of M&A in the UK will

    Net Balance

    Lower

    Broadly unchanged

    Higher

    In a years time, FTSE 100 will beNet Balance

    Low

    Normal

    High

    Cash return to shareholder ratios (including share buybacks) are

    Net Balance

    Underleveraged

    Appropriately leveraged

    Overleveraged

    UK corporate balance sheets are

    Net Balance

    Unattractive

    Neither attractive nor unattractive

    Attractive

    Equity raising, as a source of funding, is

    Net Balance

    Unattractive

    Neither attractive nor unattractive

    Attractive

    Corporate debt raising, as a source of funding, is

    Net Balance

    Unattractive

    Neither attractive nor unattractive

    Attractive

    Bank borrowing, as a source of funding, is

    Net Balance

    Cheap

    NeutralCostly

    How would you rate the overall cost of new credit for corporates?

    Net Balance

    Hard to get

    Neutral

    Available

    How would you rate the overall availability of new credit for corporates?

    -19-9-24

    56363140

    41474743

    3172217

    -8-13-50-72

    39457284

    302365

    31322212

    221-22-44

    26375365

    27261614

    48383121

    3312250

    16282530

    35332540

    49405030

    -30-101630

    4527165

    39565260

    15173235

    27246-17

    67622

    61618173

    3332135

    -41-22-53-29

    58517248

    2420933

    17291919

    -548-250

    68315333

    17291933

    14402833

    -1673416

    51402528

    14131628

    35475944

    96886955

    11310

    210252697897264

    -84-61-29

    897755

    6719

    51626

    Q3 2008%

    Q2 2008%

    Q1 2008%

    Q4 2007%

    -30

    45

    40

    15

    -5

    34

    37

    29

    41

    15

    29

    56

    53

    12

    23

    65

    -57

    72

    13

    15

    60

    3

    34

    63

    -18

    45

    28

    27

    -33

    55

    23

    22

    -34

    61

    12

    27

    83

    3

    1186

    -92

    94

    4

    2

    Q1 2009%

    22

    15

    49

    37

    19

    21

    40

    40

    81

    2

    15

    83

    58

    4

    34

    61

    -59

    68

    22

    9

    45

    5

    44

    50

    14

    30

    26

    44

    1

    34

    32

    35

    -23

    50

    22

    27

    79

    3

    1582

    -59

    72

    15

    13

    Q2 2009%

    38

    8

    46

    46

    44

    6

    45

    50

    92

    0

    8

    92

    26

    13

    49

    38

    -62

    68

    26

    6

    34

    4

    57

    39

    26

    24

    26

    50

    28

    19

    33

    48

    -22

    48

    27

    26

    69

    7

    1876

    -63

    73

    16

    11

    Q3 2009%

    44

    2

    52

    46

    52

    6

    36

    58

    91

    0

    9

    91

    31

    13

    42

    45

    -61

    66

    29

    5

    35

    5

    56

    40

    25

    23

    28

    48

    44

    13

    29

    58

    -12

    43

    26

    31

    62

    11

    1673

    -50

    69

    13

    19

    Q4 2009%

    23

    12

    52

    35

    49

    7

    36

    56

    78

    1

    20

    79

    45

    10

    35

    55

    -48

    58

    32

    10

    16

    10

    64

    26

    -7

    37

    34

    30

    26

    20

    35

    46

    23

    20

    36

    44

    40

    15

    3155

    -20

    50

    19

    31

    Q2 2010%

    40

    8

    44

    48

    48

    7

    38

    55

    83

    1

    16

    84

    36

    12

    40

    48

    -61

    68

    26

    7

    22

    7

    64

    29

    11

    27

    36

    38

    46

    10

    34

    56

    5

    31

    32

    36

    54

    11

    2465

    -32

    56

    21

    24

    Q1 2010%

    -31

    63

    6

    31

    The Deloitte CFO Survey 9

    A note on methodologyMany of the charts in the Deloitte CFO survey show the results in the form of a net balance. This is the percentage of respondents reporting, for

    instance, that bank credit is attractive less the percentage saying bank credit is unattractive. This is a standard way of presenting survey data used

    by, amongst others, the CBI and the European Commission. To aid interpretation of the results, this table contains a full breakdown of responses

    to the questions covered in this report. Net balances have been rounded to the nearest whole number.

    Data archive

  • 8/9/2019 Deloitte CFO Survey 2010Q2

    12/12

    Deloitte refers to one or more of Deloitte Touche Tohmatsu (DTT), a Swiss Verein, and its network of member firms, each of

    which is a legally separate and independent entity. Please see www.deloitte.co.uk/about for a detailed description of the legal

    structure of DTT and its member firms.

    Deloitte LLP is the United Kingdom member firm of DTT.

    This publication has been written in general terms and therefore cannot be relied on to cover specific situations; application of the

    principles set out will depend upon the particular circumstances involved and we recommend that you obtain professional advice

    before acting or refraining from acting on any of the contents of this publication. Deloitte LLP would be pleased to advise readers

    on how to apply the principles set out in this publication to their specific circumstances. Deloitte LLP accepts no duty of care or

    liability for any loss occasioned to any person acting or refraining from action as a result of any material in this publication.

    2010 Deloitte LLP. All rights reserved.

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    office at 2 New Street Square, London EC4A 3BZ, United Kingdom. Tel: +44 (0) 20 7936 3000 Fax: +44 (0) 20 7583 1198.

    Designed and produced by The Creative Studio at Deloitte, London. 4893A

    Member of Deloitte Touche Tohmatsu

    Below are Thomson Reuters Datastream mnemonics for the net balances for all the regular questions from the Deloitte CFO survey.

    For a full breakdown of all the regular data from the Deloitte CFO survey, please search on Datastream under Deloitte and CFO. A pdf with

    the data from the survey is also available each quarter at www.deloitte.co.uk/cfosurvey

    Deloitte CFO survey question Datastream Mnemonic

    How do you currently rate bank borrowing as a source of external funding for UK corporates? UKCFOFBBR

    How do you currently rate corporate bonds as a source of external funding for UK corporates? UKCFOFCBR

    How do you currently rate equity as a source of external funding for UK corporates? UKCFOFEQR

    How do you currently rate UK commercial real estate asset valuations? UKCFOVRER

    How do you currently rate UK equity valuations? UKCFOVEQR

    In a years time do you expect the FTSE 100 to be: UKCFOFTYR

    How do you currently rate UK Government bond (Gilt) valuations? UKCFOVGBR

    How would you characterise the current level of short term market interest rates in the UK? UKCFOIRSR

    How would you rate the overall cost of new credit for corporates? UKCFOCCCR

    How would you rate the overall availability of new credit for corporates? UKCFOACCR

    Is now a good time for UK corporates to issue equity? UKCFOIEQR

    Is now a good time for UK corporates to issue bonds? UKCFOICBR

    Generally speaking do you think UK corporate balance sheets are: UKCFOLEVR

    Do you think cash return to shareholder ratios (including share buybacks) are, relative to normal levels: UKCFOCRRR

    Over the next 12 months how do you expect levels of M&A in the UK to change? UKCFOMAYR

    How do you expect the volume of acquisitions by private equity in the quoted equity market to change in the next 12 months? UKCFOPEYR

    Compared with three months ago how do you feel about the financial prospects for your company? UKCFOOVQR

    What is your aim for your level of gearing over the next 12 months? UKCFOGEYR

    How has the level of financial risk on your balance sheet changed over the last 12 months? (Financial risk could include, for

    instance, levels of gearing, uncertainty about the valuation of assets and interest rate and exchange rate sensitivity)

    UKCFORVYR

    Is this a good time to be taking greater risk onto your balance sheets? UKCFORTGR

    Are you likely to issue bonds or arrange new credit facilities over the next 12 months? UKCFODCYR

    Are you likely to issue equity over the next 12 months? UKCFOICYR

    Deloitte CFO Survey now on Datastream