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    The Deloitte CFO SurveyNo return to business as usual

    2009 Q2 Results

    14 July 2009

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    Contents

    The Deloitte CFO Survey: Conclusions 1

    Recovery in sight? 3

    No return to boom 4

    Deleveraging ahead 5

    Optimism on M&A 6

    Equity is back 7

    Data archive 8

    This is the eighth quarterly survey of Chief Financial Officers and Group

    Finance Directors of major UK companies. The 2009 second quarter survey took

    place between 12 and 26 June. 117 CFOs participated including CFOs of 29

    FTSE 100 and 39 FTSE 250 companies. The remaining respondents were CFOs

    of other FTSE companies, large private companies and UK subsidiaries of major

    companies listed overseas. The combined market value of the 83 UK listed

    companies surveyed is 396 billion, or approximately 30% of the UK quoted

    equity market. The Deloitte CFO Survey is the only survey of major corporate

    users of capital that gauges attitudes to valuations, risk and financing.

    For copies of earlier CFO Surveys see www.deloitte.co.uk/cfosurvey

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    The Deloitte CFO Survey No return to business as usual 1

    Key points from the 2009 Q2 Survey

    Optimism about the financial prospects of

    the UK corporate sector has risen to the

    highest level in two years.

    Most CFOs expect the UK economy to recover

    in 2010.

    Credit conditions have improved for the

    second consecutive quarter but they remain

    tough and CFOs expect this to persist well

    into the recovery.

    CFOs are increasingly looking to equity and

    bond markets for finance.

    The environment for business is expected to

    remain very difficult well into the recovery.

    GDP growth is expected to be sluggish and

    unemployment is expected to rise for at least

    a year into the recovery.

    CFOs believe the upturn will be marked by

    tight credit conditions and high levels of risk

    aversion.

    Corporates are likely to react to these

    conditions by reducing debt levels and cutting

    costs.

    Sentiment about issuing debt or equity

    improved sharply in June, taking it to the

    highest level since the Survey started in 2007.

    Equity is now seen as a far more attractive

    form of finance for corporates than bank

    borrowing, a reversal of the situation in 2007

    and 2008.

    CFOs are positive about the outlook for

    mergers and acquisition activity. Sentiment

    about M&A and private equity activity has

    reached the highest level in two years.

    The first quarter 2009 CFO Survey, released in April,reported glimmers of hope in the economy and was

    one of the earliest indicators to suggest that the

    economy had, perhaps, troughed. Our latest survey,

    carried out in June, shows that CFO optimism

    continued to strengthen in the second quarter. We also

    found a clear, though not universal, conviction among

    CFOs that the UK economy will recover during next

    year. But, while for most the end of the recession is in

    sight, CFOs see further problems ahead. This quarters

    special questions reveal that UK CFOs expect the

    recovery to be marked by sluggish growth, a strong

    focus on cost control and tight lending conditions

    hardly a return to business as usual.

    Recovery: good news, bad news

    In June CFO sentiment about prospects for their own

    companies saw the biggest ever increase, taking it to

    the highest level since the CFO Survey started two years

    ago. Most CFOs now expect a recovery to unfold in

    2010, although a substantial minority, 23%, do not

    expect a return to growth until 2011 or later.

    Expectations for M&A, perhaps the most cyclical element

    in corporate expectations, have risen very sharply.

    83% of CFOs expect M&A to rise over the next year.

    While sentiment has strengthened, perhaps reflecting

    an improvement in credit conditions, CFOs do not

    expect a quick upturn in demand for their own

    products and services. Most, some 59%, see no revival

    in demand for at least a year. Moreover, one of our

    special questions this quarter shows that an

    overwhelming majority of CFOs expect the environment

    for business to remain very difficult through the first

    year of any recovery.

    Most CFOs think the upturn will be sluggish and credit

    conditions will remain tight. Such expectations help

    explain why most CFOs expect corporates to reduce

    debt levels and to maintain a strong focus on cost

    control as the economy recovers.

    With CFOs assuming that growth will be weak and cost

    reduction a priority it is, perhaps, unsurprising that 85%

    of CFOs think unemployment will rise through at least

    the first year of the recovery.

    The Deloitte CFO Survey: ConclusionsNo return to business as usual

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    2

    Deleveraging aheadIn June CFOs reported a further improvement in credit

    conditions, taking them back to levels prevailing before

    last Septembers collapse of Lehman. This marks a

    significant improvement, and it suggests that government

    action to stabilise the financial system is having an

    effect. Nonetheless, the overwhelming majority of CFOs

    still rate credit as being scarce and expensive. Nor are

    UK corporates counting on a return to the easy credit

    conditions that preceded the financial crisis. Indeed,

    CFOs expectations that lending terms will remain tight

    and credit availability reduced is fully consistent with the

    experience in previous financial cycles.

    Past financial crises have generally triggered a long

    process of deleveraging across the economy, something

    which continues even as growth recovers. The drive by

    consumers and corporates to reduce debt levels reflects

    an unwinding of credit boom excesses and a desire to

    strengthen balance sheets. In addition, the private

    sector almost always has to contend with much reduced

    credit as banks themselves de-risk and de-leverage their

    balance sheets.

    CFOs assume these patterns will repeat in this cycle.

    Some 80% of CFOs expect deleveraging to continuethrough the recovery. The proportion of CFOs planning

    to reduce gearing in their own companies over the

    next year outnumbers those planning to increase it by

    two to one.

    One little noticed aspect of the recession has been thesharp decline in corporate demand for bank financing

    recorded by the Bank of Englands Credit Conditions

    Survey. The Banks latest survey shows that credit

    demand from corporates is declining more slowly.

    But CFOs have become increasingly sceptical about

    bank finance as a source of capital for their business

    through the recession.

    Yet if the banking system proves unable or unwilling

    to meet the requirements of the corporate sector for

    capital, where can corporates turn?

    The CFO Survey shows that CFOs are increasingly

    looking towards equity and bond markets for finance.

    CFO sentiment about issuing equity and corporate

    bonds saw the biggest ever increase in June, taking it to

    the highest level since the Survey started in 2007. Equity

    has emerged as the most popular form of finance

    among CFOs and bank borrowing as the least popular,

    a reversal of the situation in 2007 and 2008.

    This combination of reduced debt levels and rising

    equity issuance suggests that at least the early phase

    of the recovery will be marked by falling corporate

    gearing in the UK.

    Contacts

    Margaret Ewing

    Partner and Vice Chairman

    020 7303 3323

    [email protected]

    Ian Stewart

    Chief Economist

    020 7007 [email protected]

    For additional copies of this report please

    contact Matt Gentle on 020 7303 0294 or

    email [email protected]

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    The Deloitte CFO Survey No return to business as usual 3

    Most CFOs, 73%, now expect the UK economy to

    recover during 2010.

    But a substantial minority, 23%, do not expect a return

    to growth until 2011 or later.

    CFOs views on the outlook broadly fit with those of

    economists. After a huge downside shock to growth

    expectations over the last year, economists now expect

    the UK to see a weak recovery in 2010.

    The average economist sees the UK economy growing

    by 0.6% in 2010 following an expected 3.7%

    contraction in GDP this year. This profile is consistent

    with a resumption of quarterly growth later this year.

    Economists have had to downgrade their growth

    forecasts substantially in the last two years but in June

    GDP forecasts for 2010 have edged up slightly.

    Chart 1. Financial prospects

    -60%

    -50%

    -40%

    -30%

    -20%

    -10%

    0%

    10%

    20%

    30%

    2009 Q22009 Q12008 Q42008 Q32008 Q22008 Q12007 Q42007 Q3

    Net % of CFOs who are more optimistic about financial prospects for their company now than

    three months ago

    22%

    -30%

    -59%

    -53%

    -19%

    -9%

    -24%

    -4%

    Lessoptim

    istic

    Moreoptimistic

    Chart 2. CFOs views on the timing of the recovery

    4%

    73%

    23%

    Recovery later this year Recovery in the course of 2010 No recovery unt il 2011

    or later

    % of CFOs expecting a recovery in each period

    Chart 3. Consensus forecasts for UK GDP growth

    Source: The Economist

    2007

    2008

    2009

    2010

    -4

    -3

    -2

    -1

    0

    1

    2

    3

    4

    Mar 09Sep 08Mar 08Sep 07Mar 07Sep 06Mar 06

    Evolution of consensus/average growth forecasts for the UK economy

    CFOs have become much more optimistic about thefinancial prospects of their own companies.

    In June CFO sentiment saw the biggest ever increase,

    taking it to the highest level since the CFO Survey

    started two years ago.

    Recovery in sight?

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    While CFOs think that the economy will recover, theyremain cautious about a revival in demand for their

    own firms products and services. Most, some 59%, see

    no revival in demand for at least another year.

    CFOs believe that conditions for corporates will remain

    difficult even as the economy recovers. The first year of

    the recovery is expected to be very different from the

    last years of the boom. There is no expectation of a

    return to business as usual.

    Most CFOs think that the recovery will be marked by

    sluggish GDP growth and a strong focus on cost control

    by corporates.

    Risk aversion is expected to remain high among

    corporates and 85% of CFOs believe unemployment

    will rise for at least a year into the recovery.

    80% of CFOs believe corporates will continue to reduce

    debt levels, and a majority expect credit to remain in

    short supply and credit conditions to remain tight.

    CFOs clearly do not expect that the end of the

    recession will herald an end to the problems of thecorporate sector.

    Chart 4. When will growth in demand accelerate?

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    40%

    2012 or beyond20112010 H22010 H12009 H22009 H1

    % of CFOs who expect growth in demand for their companys products and services to

    accelerate by

    4%

    16%

    39%

    25%

    12%

    4%

    Chart 5. Beyond the recession

    0% 20% 40% 60% 80% 100%

    Falling house prices

    Elevated levels of financial market volatility

    Significantly reduced availability of credit

    Elevated levels of risk aversion

    Deleveraging

    Rising unemployment

    Tighter lending terms from banks

    Sluggish GDP growth

    Strong focus on cost control

    % of CFOs who think corporates will face the following factors for a year or more beyond the

    end of the recession

    41%

    63%

    69%

    79%

    80%

    85%

    90%

    91%

    95%

    No return to boom

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    The Deloitte CFO Survey No return to business as usual 5

    History suggests that credit conditions are likely to

    remain tough for some time.

    The Japanese and Swedish financial crises of the 1990s

    were marked by several years of debt reduction.

    The IMF expects that lending by banks in the major

    industrial economies will continue to contract for at

    least a further year.

    Certainly debt is out of favour with UK CFOs, albeitslightly less so than last quarter.

    50% of CFOs believe that UK corporate balance sheets

    are overleveraged and 5% underleveraged, giving a net

    balance shown in the chart of 45%.Almost half of the CFOs polled plan to reduce gearing

    in their own companies over the next year.

    Chart 6. Debt levels

    Source: IMF Global Financial Stability Report, April 2009

    50

    100

    150

    200

    250

    300

    20082005200219991996199319901987

    Corporates

    Financial

    institutions

    Households

    Government

    Ratio of debt to GDP among selected advanced economies (in percent, GDP-weighted, 1987=100)

    Chart 7. Financial crises trigger deleveraging

    Source: IMF Global Financial Stability Report, April 2009

    70

    80

    90

    100

    110

    120

    130

    140

    1514131211109876543210-1-2-3-4-5-6-7-8-9-10

    Sweden

    (Peak 1992)

    Japan

    (Peak 1993)

    Peak Years afterYears before

    Bank credit to the private sector in Sweden and Japan before and after their crises

    (percent of nominal GDP)

    Chart 8. Leverage

    -30%

    -20%

    -10%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    2009 Q22009 Q12008 Q42008 Q32008 Q22008 Q12007 Q42007 Q3

    Net % of CFOs who think UK corporate balance sheets are overleveraged

    35%

    60%

    45%

    24%27%

    6%

    -17%

    -27%

    Overleveraged

    Underleveraged

    While financial conditions have improved in recentmonths, one of the underlying causes of the crisis,

    excess debt, remains. This explains the widespread

    expectation that a process of deleveraging lies ahead,

    particularly for financial institutions and households.

    Deleveraging ahead

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    6

    CFOs have become increasingly bullish on M&A activity,a development that fits with an improved economic

    outlook and still-depressed asset valuations.

    This quarter saw the biggest ever increase in CFO

    optimism on M&A, taking it to the highest level since

    the survey started in September 2007. Sentiment about

    private equity activity has also turned positive for the

    first time in two years.

    This chart provides perhaps the most graphic illustration

    of the evolution of the credit crunch over the last two

    years.

    2007 and 2008 saw a major deterioration in the cost

    and availability of credit to corporates.

    Those trends have partially reversed since the start of

    the year. Credit conditions remain tough, but they are

    better than in the aftermath of the failure of Lehman

    last autumn.

    It is useful to contrast CFOs financial attitudes with

    banks views as measured by the Bank of Englands

    Credit Conditions Survey.

    The latest survey shows that banks have increased

    credit availability, a finding that cross-checks with the

    CFO Survey.

    Credit demand is contracting more slowly, but the CFO

    Survey suggests that corporates have become more

    sceptical of the merit of bank financing.

    Chart 9. M&A and PE outlook

    -80%

    -60%

    -40%

    -20%

    0%

    20%

    40%

    60%

    80%

    100%

    2009 Q22009 Q12008 Q42008 Q32008 Q22008 Q12007 Q42007 Q3

    Net % of respondents who expect M&A and PE activity to increase in the next 12 months

    -44

    -72

    -22

    -50

    13

    1

    -9

    22

    -27

    16

    -5

    42

    19

    81

    -61-67

    Willincrease

    Willdecrease

    M&A activity PE activity

    Chart 10. Cost and availability of credit

    Cost of credit (lhs)

    Availability of credit (rhs)

    Creditis

    costly

    Creditischeap

    Net % of respondents reporting credit is costly and credit is easily available

    Creditis

    available

    Creditishardtoget

    -100%

    -80%

    -60%

    -40%

    -20%

    0%

    20%

    40%

    60%

    80%

    100%

    -100%

    -80%

    -60%

    -40%

    -20%

    0%

    20%

    40%

    60%

    80%

    100%

    2009 Q22009 Q12008 Q42008 Q32008 Q22008 Q12007 Q42007 Q3

    Chart 11. Credit demand/supply: UK banks views

    Source: Bank of England Credit Conditions Survey

    Bank credit available

    to corporates

    Demand for credit

    from corporates

    -60

    -50

    -40

    -30

    -20

    -10

    0

    10

    20

    Jun 09Mar 09Dec 08Sep 08Jun 08Mar 08Dec 07Sep 07Jun 07

    Optimism on M&A

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    The Deloitte CFO Survey No return to business as usual 7

    CFOs have become less enthusiastic about bank

    financing and are increasingly looking to the bond and

    equity markets for capital.

    CFO sentiment about issuing debt and equity saw the

    biggest ever improvement in June taking it to the

    highest level since the Survey started.

    The 2009 Q1 Survey showed that CFOs believe that in

    future corporates are likely to rely more on equity

    finance and less on debt finance. The second quarter

    Survey confirms CFOs are increasingly willing to

    contemplate issuing equity.

    Official data show that a major change is already

    underway. Net bank borrowing has collapsed in the UK

    in the last year, while net equity issuance has turned

    positive after several years of declining issuance.

    Chart 12. Favoured source of corporate funding

    Equity issuance

    Bank borrowing

    Bond issuance

    Attractive

    Unattractive

    Net % of respondents reporting the following sources of funding as attractive

    -60%

    -40%

    -20%

    0%

    20%

    40%

    60%

    2009 Q22009 Q12008 Q42008 Q32008 Q22008 Q12007 Q42007 Q3

    Chart 13. Good time to issue debt/equity?

    -100%

    -80%

    -60%

    -40%

    -20%

    0%

    20%

    2009 Q22009 Q12008 Q42008 Q32008 Q22008 Q12007 Q42007 Q3

    Net % of respondents who think now is a good time to issue debt/equity

    -63

    -71

    -88

    -75 -76-80

    -90-92

    -84

    -76

    -64

    -49

    -33

    3

    -69-69

    Good

    time

    Notagood

    time

    Equity Debt

    Chart 14. Source of funding

    Source: Bank of England

    Net bank borrowing

    Net equity issuance

    -2,000

    -1,000

    0

    1,000

    2,000

    3,000

    4,000

    5,000

    6,000

    7,000

    8,000

    200920082007200620052004

    Net equity issuance by UK corporates vs net bank borrowing 12 month moving average (in m)

    The credit crisis has triggered a shift in CFOs preferencesfor sources of financing for their businesses.

    In 2007, before the crisis really hit, CFOs had a strong

    preference for bank borrowing and an antipathy to

    equity finance.

    But this year bank borrowing has moved out of favour

    and equity has emerged as the most popular form of

    finance. In June corporate bond issuance moved ahead

    of bank borrowing in terms of popularity for the first

    time since the Survey started.

    Equity is back

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    8

    A note on methodologyMany of the charts in the Deloitte CFO Survey show the results in the form of a net balance. This is the percentage of respondents reporting, for

    instance, that bank credit is attractive less the percentage saying bank credit is unattractive. This is a standard way of presenting survey data used

    by, amongst others, the CBI and the European Commission. To aid interpretation of the results, this table contains a full breakdown of responses

    to most of the regular questions covered in the CFO Survey. Due to rounding answers may not sum to 100.

    Q3 2007 Q4 2007 Q1 2008 Q2 2008 Q3 2008 Q4 2008 Q1 2009 Q2 2009

    % % % % % % % %

    How would you rate the overall availability of new credit for corporates?Available 42 26 31 16 5 1 2 13

    Neutral 10 19 6 7 6 0 4 15Hard to get 48 55 63 77 89 99 94 72Net balance -6 -29 -31 -61 -84 -98 -92 -59

    How would you rate the overall cost of new credit for corporates?

    Costly 59 64 72 89 97 95 86 82Neutral 22 26 25 10 2 4 11 15Cheap 20 10 3 1 1 1 3 3

    Net balance 39 55 69 88 96 94 83 79

    Bank borrowing, as a source of funding, is Attractive 73 44 59 47 35 29 27 27Neither attractive nor unattractive 12 28 16 13 14 9 12 22

    Unattractive 16 28 25 40 51 62 61 50Net balance 57 16 34 7 -16 -33 -34 -23

    Corporate bonds, as a source of funding, areAttractive 55 33 28 40 14 20 22 35

    Neither attractive nor unattractive 18 33 19 29 17 14 23 32Unattractive 27 33 53 31 68 66 55 34

    Net balance 27 0 -25 8 -54 -46 -33 1

    Equity raising, as a source of funding, isAttractive 26 19 19 29 17 21 27 44Neither attractive nor unattractive 24 33 9 20 24 13 28 26

    Unattractive 50 48 72 51 58 66 45 30Net balance -24 -29 -53 -22 -41 -45 -18 14

    UK corporate balance sheets areOverleveraged 4 5 13 32 33 38 63 50

    Appropriately leveraged 65 73 81 61 61 59 34 44Underleveraged 31 22 6 7 6 3 3 5

    Net balance -27 -17 6 24 27 35 60 45

    Cash return to shareholder ratios (including share buybacks) areHigh 41 35 32 17 15 25 15 9Normal 49 60 52 56 39 26 13 22

    Low 10 5 16 27 45 49 72 68Net balance 31 30 16 -10 -30 -24 -57 -59

    In a years time, FTSE 100 will beHigher 45 30 50 40 49 66 65 62

    Broadly unchanged 33 40 25 33 35 26 23 34Lower 22 30 25 28 16 8 12 4Net balance 24 0 25 12 33 58 53 58

    Levels of M&A in the UK willIncrease 14 21 31 38 48 40 56 83No change 12 14 16 26 27 36 29 15Decline 75 65 53 37 26 24 15 2

    Net balance -61 -44 -22 1 22 16 41 81

    Volume of acquisitions by private equity in the quoted equity market willIncrease 14 12 22 32 31 20 29 40No change 6 5 6 23 30 33 37 40

    Decline 80 84 72 45 39 47 34 21Net balance -67 -72 -50 -13 -8 -27 -5 19

    Compared with three months ago how do you feel about the financial prospects for your company?More optimistic 26 17 22 17 3 7 15 37

    Unchanged 44 43 47 47 41 27 40 49Less optimistic 30 40 31 36 56 66 45 15

    Net balance -4 -24 -9 -19 -53 -59 -30 22

    Data archive

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    Equity has emerged as the most popular formof finance among CFOs and bank borrowingas the least popular, a reversal of the situation

    in 2007 and 2008.