dell social media
DESCRIPTION
This is for a private presentation at Dell in March 2012TRANSCRIPT
My past editorial experience
Tech B2B Evolution
• Traditional print publishers dying (CMP/IDG/ZD/TT/Quinn) and can’t retool for online
• Traditional biz publishers can’t really cover tech in any depth
• Blogging model is shallow• Google is go-to starting place for many in IT• The rise of sponsored and custom B2B pubs
US Army is a content machine!
Total followers: 123,000Weekly tweets: 118
Total followers: >1.1 millionWeekly users: 19,000
Total followers: 700
Total subscribers: 2600Weekly videos posted: 5
Total Followers: 650
Understand who is in your trenches
Keep evaluating these usage guidelines frequently!
Don’t be heavy-handed
Humor counts, too
Blogs are the core
technology for any
social media strategy
Long form content is still relevant!
What do these have in common?
• Laptop bluetooth drivers• Improvements in packaging• Images showing how to replace your battery
on Dell.com• Better quality of laptop speakers
Encourage real conversations
Please use the comments to demonstrate your own ignorance, unfamiliarity with empirical data, ability to repeat discredited memes, and lack of respect for scientific knowledge. Also, be sure to create straw men and argue against things I have neither said nor even implied. Any irrelevancies you can mention will also be appreciated. Lastly, kindly forgo all civility in your discourse . . . you are, after all, anonymous.
Adrian Holovaty’s definition of journalism
• Gathering information, • Distilling that information and • Presenting it.
