Global Marketing

Dell Cloud for Enterprise Applications

PresenterTitleDate

Global MarketingConfidential2

How Dell Defines Cloud

Cloud computing increases business agility by offering access to a pool of computing resources (e.g. networks, servers, storage applications and service) either on or off-premise.

• There is a lot of hype of around cloud…it is simply a long-term movement away from local processing to networks and web-based applications.

• Cutting through the hype can be a daunting experience, with costly missteps along the way…. • Enterprise Applications – targeting packaged enterprise software for ERP, CRM, SCM & BI applications from vendors such as SAP, Oracle and Microsoft.

Global MarketingConfidential3

Enterprise Application Customer Pain Points

Economic headwinds have place more financial scrutiny on big, complex, difficult-to-manage Enterprise Applications product sets.

Achieving business outcomes with Enterprise Applications are too time consuming and difficult. Reduces competitive advantage

Many Enterprise Application architectures were put in place ahead of the Y2K issue of the late 1990s and is now showing its age.

High cost and

complexity

Risky Upgrade

Cycle

Slow time to value and

limited agility.

Data quality and

consistencyBusiness need for analytics requires a solid foundation for data, which means improved data quality, availability and consistency. .

What if Dell’s Cloud could:

Reduce TCO by 20%

Improve the frequency of

upgrades.

Enable consistent,

stable upgrade process.

Quickly integrate applications

operating on any premise.

Global MarketingConfidential4

5 trends that must be considered for Enterprise Applications

Consumerization will liberalize the enterprise client causing endpoints to dramatically increase.

1

Embedded analytics will increase the demand for processing capacity.

2

SOA will enable “best of breed” application landscapes.3

Social networks will require integration into Enterprise landscapes.4

Commoditization of computing infrastructure5

Global MarketingConfidential5

Efficient operations for Enterprise Applications enable

• Reduce Oracle operational cost by 25%

• Free resources to upgrade and enhance Oracle more often.

• Shift from fixed to variable cost

• While automating redundant tasks.

• Enabling business users with self service.

• Introduce pay as you go service models.

• No vendor lock-in.• Engaging best in

class service providers.

• Deploy applications based on business needs.

Global MarketingConfidential6

Dell Cloud for Oracle Applications Point of View

No rip & replace, existing investments could be integrated into solution set.

Easily switch between on-premise and off-premise computing

Incrementally take advantage of superior infrastructure

Remove waste – provisioning and change latency; best practices for computing process management;

Just in Time (JIT) Resourcing: access to resources anywhere, anytime

Adopt and encourage widespread use of industry standards

Maintain control of integration points

Workstation

Middleware

Mobile Device

Servers

Enterprise computing

Storage

Network

On premise Off premise

Global MarketingConfidential7

Dell Cloud for Oracle Applications Context Diagram

Dell Cloud for Oracle (On-Premise)Production, Quality Assurance,

DevelopmentDisaster Recovery, Sandbox, Upgrades

Dell Cloud for Oracle (Off-Premise)

Cloud Integration

Lower Cost of Ownership using Dell’s Private and Hybrid Cloud Computing solutions for Enterprise Application workloads.

Do More with Less• ERP Cloud Migration from Current to Target

platform.• Automated provisioning of ERP Non-

Production Instances from a Self Service Portal (Clean Install & Cloning)

• Elastic Computing of ERP Production workloads featuring horizontal and vertical scaling methods for both physical and virtual machine landscapes.

• Chargeback (Show-back), Capacity Management & “What-If” Analysis

Pay Per Use• Self Service Portal for Administration.• Private Configurations with typical fences like

firewalls, VPNs, encryption • Pay-As-You-Go targeting ERP Development &

Sandbox Environments• Reserved Capacity targeting ERP Disaster

Recovery & QA Landscapes,• Dedicated Capacity for SAP Production

Landscapes.• Full support for QOS & SLA.• ERP Cloud & Hosting Certifications• Support for ERP Upgrades: Technology &

Services.

FeaturingvStart w/ VIS& VCenter

FeaturingvCloud

Global MarketingConfidential8

SAP Hybrid Cloud Landscape – Common Use Case

Dell On-Premise Cloud (VIS) Dell Off-Premise Cloud (vCloud) EC

CPRD

BWPRD

EPPRD

SMPRD

PIPRD

SRMPRD

MDMPRD

ECC

QA

BWQA

EPQA

PIQA

SRMQA

MDM

QA

ECC

DEV

BWDEV

EPDEV

PIDEV

SRMDEV

ECC

DR

BWDR

EPDR

SMDR

PIDR

SRMDR

MDM

DR

ECCSBX

BWSBX

EPSBX

SMSBX

PISBX

SRMSBX

MDMSBX

MDMDEV

SMDEV

Change Mgmt

Data Replicatio

n

Superior infrastructure: Minimizes the risk of aging data centers. SAP Cloud solutions enable an incremental path for infrastructure renewal. No need for a “rip and replace” approach

Industry standards: Widely adopted standards ensure long-term viability of the architecture and more flexible options for application selection and configuration

Cost-effective: Leveraging a off-premise cloud environment for peak and non-production loads saves costs

Agility: Cloud can enable more automated and rapid deployment of different environments. This benefits dynamic test and production environments as well as improving disaster recovery.

Services

Dell Cloud for Off-Premise Enterprise ApplicationsInfrastructure as a Service (IaaS)

Compute by the HourPay As You Go (PAYGO)

Compute by the MonthReserved

Compute by the BladeDedicated

MULTI-TENANTNo Minimum Commitment

Capacity Subject to Availability

MULTI-TENANTAt Least 1 Year Commitment

100% Guaranteed Availability

SINGLE-TENANT At Least 1 Year Commitment

Customer “Owns” Server

Charged per hours used Charged per month reserved

Charged per month per blade

vCPU RAMRAM

vCPU RAMRAM

Additional Components & Options

SATA or high performance

SAS Data Storage

Support for Windows or SUSE Linux

f5 Load Balancing

vShield Edge &

Vshield App Security

Basic or ProSuppo

rt

SecureWorks

SecureWorks

Security

Global MarketingConfidential10

# of Individual VMs

4vCPU

Pool of Resources

Sto

rag

e

vCPU Mem

ory

…from the vStart

Deployed as…

Dell Cloud for On-Premise Enterpsie Applications

PowerConnect C

PowerEdge

Dell EqualLogic

Dell UPS

• Pre-installed ESXi/vCenter trial licenses** and Management Plug-ins

• ProSupport NBD and Initial Deployment Services

• 42U Dell Rack with all required PDU, UPS, & KVM

• Does not include VIS software

Dell vStart100/200

16 GbMemory

500 GBData

Global MarketingConfidential11

Dell’s Virtual Integrated System (VIS)

AdvancedInfrastructure Manager™

InfrastructureIntelligent Hardware

VIS Self-Service Creator™ VIS Director™

VIS Infrastructure

Virtual Integrated System Architecture

Dell VIS Delivery Center

Dell S

erv

ices

Simple catalog based self-service & automatic deployment of

workloads

End-to-end infrastructure monitoring & planning

Rapid deployment of compute, storage, & networking resources

Management

Workloads

Infrastructure

Integration Platform

Oracle OpenWorld 2011

12

Service Catalog

• Scope• Limitations• SLA• OLA• Requirements• Specifications

• BoM• Cost Models• Build Instructions (Blueprint)• Workflow• Acceptance Criteria

Configuration

• Capacity Mgmt.• Knowledge Mgmt.• Service Delivery & Support

Service Knowledge Mgmt. System (SKMS)

Self Service Portal

Dispatch Process

Build Process

Build Instructions

Cost Model

Service Blueprint

APPROVED

Service Order

Provision

Service Reservation

Activation

Service Delivery

Service Dashboard

PayloadPersonas

NewSystem

CleanInstallation Option

PROD SBX

SystemClone Option

VISSelf Service Creator

AIM (P)Hypervisor (V)

VISDirector

SAP ACC or

Oracle EM

• CMDB• Service Desk• Monitoring

Dell’s VIS Automated Provisioning Workflow

Global MarketingConfidential13

Dell Boomi for Cloud Integration

Sales order Won opportunity

Account & contact Account & contact

SAP ECCOn-Premise

SAP CRM Off-PremiseApplication

Global MarketingConfidential14

How does Dell Boomi work?

Using the AtomSphere library of connectors and maps, visually design your integration processes and load them into a lightweight, dynamic run-time engine called an “Atom” for execution.

Deploy your Atoms to the AtomSphere for SaaS, PaaS, or Cloud integration or safely behind your firewall for on-premise applications.

Monitor and maintain the status of all your deployed Atoms, integration processes and trading partners, regardless of location, using a feature-rich web-based dashboard.

Global MarketingConfidential15

Dell SecureWorks Overview

Global MarketingConfidential16

Outcome - TCO Reductions with Dell’s Approach

Global MarketingConfidential17

Recent Proof of ConceptLarge Public University

Situation• Legacy Data Center on

campus with limited capacity to support online education initiatives.

• Stranded capacity on proprietary SAP Infrastructure designed for peak load that occurs 4 weeks per year.

• High demand for SAP sandbox instances to support enhancements needed by the business.

• High sustain cost due to specialized UNIX resources.

• High cost for system infrastructure needed for disaster recovery.

Results

60% of SAP Non-Production & Disaster Recovery landscapes targeted for Dell On-Demand Cloud featuring automated, self-service provisioning of sandbox environments in a pay per use model.

20% targeted reduction in SAP application support cost over 3 years, including migration costs from proprietary UNIX to x86 platform.

Global MarketingConfidential18

Dell Services Oracle Portfolio

Optimization for Oracle

Dell Cloud for Off-Premise Oracle

Dell Cloud for On-Premise Oracle

Migration Services

for Oracle

Modernization ServicesDesigned to ignite innovation with instant access to business data on any device via a low cost, flexible infrastructure

Launch: TBD Launch: TBD Launch: TBD Launch: TBD

Safely migrate your Oracle

Applications to the cloud

Oracle Certified Cloud Solution for your Data

Center

Oracle Certified Cloud Solution in a Dell Data

Center

Safely upgrade you Oracle

Applications with Dell Services

Application ServicesConfidential19

Dell positioning and differentiators

Open, platform/vend

or agnostic solutions

Integration / Leverage of

existing investments

End-to-end cloud

solutions provider

Secure, Enterprise-class cloud applications

•No proprietary stack •Multiple cloud stacks for customer to choose from•Open to work flexibly with in-house service providers

•Legacy modernization capability•Seamless and quick integration of cloud apps (Boomi)•Cost-effective, low-risk transition to cloud at own pace•Integrated mgmt and services between cloud and traditional solutions

•Enterprise class cloud solutions and features•Comprehensive security/ testing seamlessly built in solution (Secure-works)•Ability to support mission critical operations through outsourcing

•Single point of accountability•Strong vendor relationships in launching cloud services translating to deeper insights/ earlier access•Fully tested/ integrated components optimized across layers

Global MarketingConfidential20

Trusted Solutions Provider

Dell – Trusted Solution Provider

#1Provider of cloud

infrastructure today

Global MarketingConfidential21

#1 in Healthcare IT worldwide (Gartner)

Dell Global Services

#1 for IT Service & Support Customer Satisfaction (TBR)

7 Outsourcing Excellence Awards (Outsourcing Center/Forbes)

Manage:• 2.5M+ clients• 36 customer data centers

Support :• 12.8M clients• 1.4M servers & storage systems

• 10K+ SaaS customers

• Manage over 6.2MSaaS seats

Dell IT saves $200M over two years through standardization, consolidation and automation. Reduces maintenance costs to <50% of IT spending

• Dell Services presence globally

43,000 team members | 90 countries | 60 tech support centers | 7 global command centers

Global MarketingConfidential22

Placeholder for more information

Global MarketingConfidential23

Global MarketingConfidential24

Thank You for coming to see us!