delivery business plan
TRANSCRIPT
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SuperFast Delivery
When life gets easier
January, 2015
Business Plan Copy Number [1]
!is "o#ument is #on$i"ential% &t is not $or re'"istribution%
[Name o$ point man in $inan#in(]
[itle]
[)""ress]
[City, State *&P]
[P!one]
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[e'mail] [#ompany !ome pa(e +-]
able o$ Contents
.ere/s a sample able o$ Contents% Be sure to mo"i$y t!e pa(e numbers !enyou/ve $inis!e" your Business Plan%
e#utive Summary 1'1
3ission 2'1
Company 4vervie '1
-e(al Business Des#ription '2
Strate(i# )llian#es '
Pro"u#t 6'1
Current Pro"u#t 6'2
esear#! an" Development 6'
Pro"u#tion an" Delivery 6'6
!e 3ar7et 5'1
3ar7et De$inition 5'2
Customer Pro$ile 5'
3ar7etin( Plan 5'6
Sales Strate(y 5'5
Distribution C!annels 5'8
)"vertisin(, Promotion, P 5'9
Competition 8'1
is7:4pportunity 9'1
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3ana(ement eam ;'1
Capital e
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e#utive Summary
SuperFast Deliveryis t!e $irst Fren#! personal servi#e #ompany
operatin( in )$ri#a an" !e 3i""le ast% >e are purely "e"i#ate" to
save you time, money an" e$$ort by runnin( your erran"s $or you% >it!
SuperFast Deliveryyou #an $or(et about lon( lines at t!e mar7et,
payin( your p!one an" internet bills, $or(ettin( important stu$$%
>e brin( you !at you nee" so you "on/t !ave to leave your pla#e% From
your supermar7et list to t!e passport you leave at your pla#e% >e ill
"eliver your or"er strai(!t to your "oorstep%
SuperFast Delieveryill start our servi#es in (ypt, be#ause e !ave
a potential mar7et t!ere? population o$ almost =0 millions, #ro"e"
small streets, an" people !ave no time, it! a s!ort term (oal o$ @A%%
as revenues $or t!e $irst year, an" t!is number ill (ra"ually in#rease
to @AA% Durin( t!e net $our years rea#!in( @AA% in t!e $i$t! year%
)n", as a lon( term (oal, i$ e su##ee"e" in t!is $iel", e/ll (o to ot!er
)$ri#an #ountries an" t!en (o abroa"%
>e aim to o$$er our #ustomers not ust a servi#e, but a (reat
eperien#e it! a i"e ran(e o$ o$$ere" servi#es it! t!e least
possible #ost, an" sin#e time is pre#ious, e simply #ant a$$or" astin(
it% !ats !y e ill o$$er our servi#es 26 !ours a "ay, 9 "ays a ee7
to ma7e li$e mu#! easier via our on !ot'line, returnin( #lients #alls
imme"iately an" listenin( to t!eir #omplains plus o$$erin( t!em t!ebest solutions% )n" t!ats !at (ives us a #ompetitive a"vanta(e over
ot!er #ompanies operatin( in t!e same mar7et%
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3ission
SuperFast Delivery/s mission is to "is#over, "evelop an" "eliver i"eas
t!at improve t!e e aspire to #arry a reputation in t!e mar7etpla#e $or "evelopin( an"
"eliverin( time savin( servi#es "elivere" at a $air pri#e $or uses in t!e
servi#e "elivery mar7et% >e #an a#!ieve t!is by #lose un"erstan"in( o$mar7et tren"s an" nee"s an" $in"in( innovative solutions to every
mar7et "eman":problem%
o a##omplis! our (oal, SuperFastDeliverynee"s ell'traine" !uman
#apital, mana(ement talent, a (oo" un"erstan"in( o$ t!e tar(et
#ustomers%
&n pursuit o$ our (oal, e resolve to treat sta7e!ol"ers, #ustomers, an"t!e #ommunity it! $airness an" e ill ensure t!at t!ey #an $ully
"epen" on our #ompany% !ese (roups see our #ompany as provi"in(
"ivi"en"s an" in#reasin( value $or sta7e!ol"ers,
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SuperFast Deliveryas $oun"e" in 2015 an" is basi#ally $oun"e" to
provi"e #ustomiEe" solutions "esi(ne" to meet t!e "eman"s o$ #itiEens
busy li$estyle% &t is a C'#orporation%
4ur prin#ipal o$$i#es an" !ea"e !ave approimately
[] s
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Strate(i# )llian#es
Cars an" motor#y#le #ompany@[our Company Name] !as "evelope"
important an" pro$itable strate(i# allian#es it! t!e $olloin( lar(er,
more establis!e" businessI ["es#ribe ea#! #ompany, it/s position in t!e
mar7etpla#e, t!e "etails o$ t!e allian#e, an" !at ris7s are involve" in
t!e allian#e]% For eample, e !ave "evelope" mar7etin( a(reements
it! [], t!e [mar7et lea"er in (umme" erasers] !i#! ill enable us to
sell, alon( si"e t!em, our [etra messy #!il"ren/s pen#ils]% @
!e si"e by si"e positionin( at retail, as ell as t!e ability to s!are
!olesale sales lea"s it! t!eir establis!e" #ustomer base #an !elp us
penetrate t!e mar7et more e oul" never be able to $un" t!e resear#! o$ t!e ne [lo $at Siss
#!eese t!at melts smoot!ly], but it! a##ess to t!eir prior resear#! in
[smoot! meltin( #!e""ar] e #ut our "evelopment time in !al$% By usin(some o$ t!eir [e
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"evelopment partner $or t!eir role in t!is pro"u#ts ultimate
su##ess%
Paper $or re#eipts @>e !ave a strate(i# relations!ip it! a number
o$ suppliers% &n e#!an(e $or a blan7et #ommitment to pur#!ase [more
t!an ;0K o$ our supply o$ a spe#i$i# ra material $rom t!em], t!ey
!ave a(ree" to [not ma7e it available to t!e mar7et at lar(e $or si
mont!s, or to (ive us a pre$erential pri#e]%
@SuperFast Deliveryalso !as strate(i# 4ri(inal
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@&n t!e most re#ent [perio"], our #ompany a#!ieve" sales o$ [], an"
s!oe" a [pro$it, loss, brea7'even]% >it! t!e $inan#in( #ontemplate"
!erein, our #ompany epe#te" to a#!ieve [] in sales an" [] in preta
pro$its in 20[] an" a#!ieve [] in sales an" [] in preta pro$its in20[L1]% >e #an a#!ieve t!is be#ause t!e $un"s ill allo us to
["es#ribe !at you ill "o it! t!e $un"s, su#! as aH mar7etin( $or
your ne pro"u#t, bH buil" or epan" $a#ilities to meet in#rease"
"eman", #H a"" retail lo#ations or ot!ers means o$ "istribution, "H
in#rease resear#! an" "evelopment $or ne pro"u#ts or to improve
eistin( ones%
Servi#es
SuperFast Delivery"elivers t!e $olloin( servi#esI S!oppin(
everyt!in(, buyin( ti#7ets, payin( bills%%
Presently, our servi#e is in t!e intro"u#tory sta(e, !ere its still nely
intro"u#e" to t!e mar7et% >e plan to $ollo t!is servi#e it!etensions to our line, !i#! in#lu"e servi#es "iversi$i#ation an"
penetratin( ne mar7ets in "i$$erent #ountries ot!er t!an !ere e
ill start operatin( G(yptH%
Criti#al $a#tors in t!e "elivery o$ our servi#e are time an" #ost% 4ur
servi#e is uni
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ven $urt!er, all our employees are t!orou(!ly sele#te" an" !an"pi#7e"
$rom ell'7non multinationals to ensure a !i(!