© 2008 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice

Delivering theGreen DatacenterJerome Riboulon, HP

2 24 Abril, 2008

3 24 Abril, 2008

67% of enterprisesare implementingenvironmental programs.

80% ofenterpriseRFQsevaluatesuppliers’environmentalaspects.

30% ofinfrastructurepurchasing decisionsis based onenvironmental factors.

Energyconstraints aredriving datacenter strategydecisions –outsource, retrofit,or greenfield?

Manycompanies mayspend more onenergy than onhardware over athree-yearlifecycle.

50% ofenterprisedatacenter toreview theirpower &coolingresourceswithin 3 years

Environmental and business demandsare converging

4 24 Abril, 2008

HP is a global citizenwith an environmental conscience

• The environment is an HP tradition – Design forEnvironment launched in 1992

• Achieved 1 billion pound recycling goal in 2007- programs in 40 countries, 2 billion pounds asa goal for 2010

• Will reduce the energy consumption of HPoperations and products by 20 % below 2005levels by 2010

• Will reduce greenhouse gas emissions 15%below 2006 levels by 2010

• HP Data centres consolidation & workplacetransformation

• 2006: HP & World Wildlife Fund joint initiativeto cut HP greenhouse gas emissions.

• A founding partner with ongoing support for theEPA Energy Star Program, Green Grid…

Environmentalimpact of HP‘s

products

Environmentalimpact of HP‘soperations andsupply chain

Innovating for thefuture

5 24 Abril, 2008

HP’s approach to energy innovationDesign energy-efficientproducts

Improveenergyefficiency ofcustomerprocesses

Rethink energyuse totransformsociety

Energy efficient Energyeffective

6 24 Abril, 2008

Cost Focus“An increasing percentage ofmy Opex goes to energy”

“Is there a way to improve my workflow to eliminate waste and improve productivity and efficiency”

Risk Focus“My SLAs are being impacted bypower and cooling capacity”

“I have been stockpiling IT equipment for years, canyou help me get rid of it so my data is protected andthe environment isn't harmed?”

GrowthFocus “Help my data centers support new highly-dense technology for sustainable compute growth”

What are customers asking for?

7 24 Abril, 2008

FinancialServices

CommunicationsMedia &

Entertainment

Manufacturing& Distribution

PublicSector

Health &Life Sciences

Business Information Optimization

Business Technology Optimization

Adaptive Infrastructure

Servers & Storage Services Software

Green BusinessTechnology

Effective Green strategy requires theentire portfolio

8 24 Abril, 2008

Delivering on our Promises

Industrialization of IT• Data centers as building blocks• It’s about profit per watt…• Data center energy will be

a public policy issue

Integrated Infrastructure• Convergence & automation

Value migration: HW to SW• Control engines & tools (policies)

Global workforce, global IT• Sustainability

Energy efficiency & de-materialization• Industry leads or government regulates

Compute Power Cooling

Flexible & configurable

Sensing infrastructure

Control Engines, Tools

“The data center is the computer”

9 24 Abril, 2008

IT Asset Lifecycle and Recycling

Cooling EnergyProvisioning

Virtual MachineProvisioning

Critical LoadDemand

Management

Energy/ThermalDistribution, Mgmtand Performance

Infrastructure Energy Optimization and ControlGlobal Business

TechnologyOptimization

Aligning workloads tolowest energy impact and

cost

HP Green Data Center StrategyBalancing efficiency + sustainability +TCO & business serviceLevels

Data Center andPrimary EnergyStrategicPlanning

10 24 Abril, 2008

Energy SavingSolutions fromChip to Chillerand beyond

Up to 40%power

savings

Dyn

amic

M

anag

emen

t

Faci

litie

s In

frast

ruct

ure

Con

sulti

ng&

Serv

ices

Com

pone

nts

Optimize the infrastructure for sustainablecomputing

• Dynamic Smart Cooling• Power Distribution Rack• Modular Cooling Systems

Optimize the infrastructure for sustainablecomputing

• Dynamic Smart Cooling• Power Distribution Rack• Modular Cooling Systems

Plan & Design for maximum data center Life• EYP Mission Critical Facilities• HP Thermal Assessments, with TZM• HP Data Center Transformation Services

Plan & Design for maximum data center Life• EYP Mission Critical Facilities• HP Thermal Assessments, with TZM• HP Data Center Transformation Services

Virtualize & actively manage for energyeffectiveness

• Virtualization• Insight Power Manager• Virtual Machine Manager• Data Center Manager

Virtualize & actively manage for energyeffectiveness

• Virtualization• Insight Power Manager• Virtual Machine Manager• Data Center Manager

Use every watt efficiently from chip to chiller• Energy-optimized ProLiant servers• Universal power slot• BladeSystem & Thermal Logic• Energy efficient components

Use every watt efficiently from chip to chiller• Energy-optimized ProLiant servers• Universal power slot• BladeSystem & Thermal Logic• Energy efficient components

HP’s Unmatched Data Center PortfolioThe most complete power & cooling portfolio to increase data centreperformance

11 24 Abril, 2008ISS-1 – HP Restricted11

Approaching energy efficiency insideyour facility

Use what is already there !

Deploy the latest technologies

Implement best practices

Perform Thermal Modeling

Intelligent datacenter infrastructure

1

2

3

4

12 24 Abril, 2008ISS-1 – HP Restricted12

Step 1 : Use the latest technologiesThermal Logic insideBladeSystem c-class

HP Power regulator &Insight Power Manager

50% more servers

25% lower airflow

26% drop in Temp

37% less power

Up to 40% more serversin the same powerenvelope with capping.

Regulator saves up to 10%of cooling & up to 10%power costs.

Up to 70% of theenergy required topower servers

Storage consolidation Up to 45% savings of power& cooling for Storage withThin Provisioning &Dynamic CapacityManagement

Virtualization

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Step 2 : Implementing best practices

ISS-1 – HP Restricted13

Benefits

Lower server temperatures

Better reliability

Better uptime

Extends life of current datacenter

Maximize server density

Lower energy usage

Lower TCO

Best practices

Hot aisle/cold aisle

Matching server airflows

Eliminate gaps in rows

Use longer rows

Use cabinet blanking panels

Orient AC units perpendicular to hotaisles

Seal cable cutouts

Use 0.8m to 1.0m high floors

Use high and low density areas

ITSM

40-50% of theinefficiency inside

datacenter islinked to lack ofbest practicesdeployment

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5% open tile

95% open tile

Front View

5% open vent tile results incooler inlet temperature

95% open vent tile results inhotter inlet air temperature

Front View

Step 3 : thermal modeling

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16 24 Abril, 2008

Step 4 : Dynamic Smart Cooling

CoolingIT

Powering IT

Conventional ModeOver Provisioned

HPUniqueHPUnique

Savings

15% to 40%Reduction in CoolingCosts.3

Dynamic Smart CoolingModeRight-Provisioned

Bridging the gap between IT & facility

Conversion

17 24 Abril, 2008

• Flexibility• Energy savings• Increased efficiency• Resiliency• Agility• Investment

protection

Turning power into a variable cost

18 24 Abril, 2008

829 Miles

120 Satellite

2600 Pinemeadow

HEOC

Houston ll Site

3501 Ed Bluestein

5555 Windward

Houston AtlantaAustin

.5 Miles16 mi. Bunker site under investigation

12 Miles12 Miles- Site 1- 125 KSF white space

150 Miles

717Miles

- Site 2

- Greenfield 50KSF

- Site 3, 35ksf- June 23, 2006 Completion

- Site 4

- Greenfield 100KSF

- Site 5- 50KSF raised floor

- Site 6

- Alpharetta

- Greenfield 50KSF

Global Data Centers

KSF – 1,000 Square Feet

Data Centers – Detail Locations

19 24 Abril, 2008

HP Green Business Technology

“… Efficient energymanagement is at the heartof our IT infrastructure…”

Marcus Agius,Chairman of Barclays Group

AI - Green IT CASE STUDY:Dynamic Smart CoolingChallenge• Focus on reducing the carbon impact of all buildings, IT,

and travel around the globe:• Build and deploy a new energy efficient & carbon-neutral

NGDC

HP Solution• HP Dynamic Smart Cooling deployed as a turn-key solution

Business results• 30% cooling energy saved (2,083,277 kWh/year)• 13.5% of total data center energy saved• 1,300+ tons/year reduction of CO2 emissions• Effective cooling infrastructure and energy management• Increased fault tolerance against thermal outage

and/or IT failure• Increased effective cooling capacity for IT load• Real-time monitoring and adaptation of data center cooling

infrastructure

20 24 Abril, 2008

Changing the facilities gameNew ideas and new thinking

50% of customer base Fortune 500• Americas, EMEA and AP

Primary Critical Systems Consultants to:• 95% of largest US financial institutions• 70% of largest US telecommunications and wireless

firms• 67% of largest Internet companies

Designed >32 million sq. ft. raised-floorenvironments to date

• Commissioned/tested >20 million sq. ft.raised-floor environments

Global offerings• Critical Facilities Consulting• Critical Facilities Design• Critical Facilities Assurance

21 24 Abril, 2008Strategy � Design � Transition � Operation � Improvement

Critical facility strategy, designand assurance

Facilities

Infrastructure

Capacity planning, consolidationand optimization

IT asset procurement andrefresh

Application& Information

Application rationalization andmodernization

Management& Operations

Lights outs, energy-awareautomation and control

Outsourcing/out tasking

LEED CertificationUp to 50% less CO²

Power savings (10-15%)Cooling savings (15-45%)

Reduced risk on failure

Energy cost (15-40%/yr)Capital cost (10-35%/yr)

Up to 10000 MW/yrUp to 5000 ton less CO²

Energy/capital (15-40%yr)Resources on innovation vs.

maintenance (+15-30%)

Up to the powerconsumption of

1500 households

Improved uptimeLower risk profile

Operation cost (20-50%)

Up to 40% reduction intravel reduces CO²

emission

HP Data Center TransformationServicesThe most comprehensive set of Green IT capabilities

HP Green BusinessTechnology

Why HP is thebest choice...

Breadth • Depth • Focus • Understanding

23 24 Abril, 2008

For More Informationwww.hp.com/go/btc

Technology for better business outcomesTechnology for better business outcomes

Business outcomes = Environmental outcomes