delivering reference information by mobile device: 2010
TRANSCRIPT
A Presentation to the SSP Annual Meeting June 3, 2010 www.architraveconsulting.com
Delivering Reference Information by Mobile Device: 2010
Developing for Devices: What’s It All About?
Source: http://culturedcode.com/things/blog/wp-content/uploads/2008/06/thingstouch-interfacestilllife.jpg
Wireframes: Considering essential utilities and how they scale
Source: http://culturedcode.com/things/blog/wp-content/uploads/2008/06/thingstouch-papercollage.jpg
Simple, single-column design
header > content > footer content arrangement
Source: http://woorkup.com/2010/01/10/best-practices-to-develop-perfect-websites-for-iphone-and-mobile-devices/
What devices provide
• Ubiquity - more users, worldwide• Immediacy - quick, relevant content ‘fixes’• Portability – it’s ever-present • Simplicity - excludes the extraneous• Customization – ability to target content
according to sensor-derived identity/location data
• Multitouch interactivity - gestural navigation • Streaming audio and video - niftier than text on
iPhone; ex: Pandora, Tales2Go• Two-way data delivery – sensors & downloads
Why publishers build apps
• Growth potential
• More users, worldwide
• Adding B2C approach
• Customers (and authors) demand it
• To discover and provide new utilities for content
• Brand extension/drives use to site
• To be on the learning curve
• “Someone told me to” (it’s expected)
What’s the business model?
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Free to try > micropayment to subscribe >
requires high uptake, visibility, and repeat utility
Apps don’t need to be expensive to build,
but are they a revenue stream?
Questions re: scholarly mobile• Will the immediacy of devices enliven the research process?• Will mobile devices be significant channels for scholarly
publishing and research? • Will scholarship be produced and served on mobile devices? • Will professors and academics incorporate devices in their
research/instructional workflows?• Will the social nature of mobile devices promote scholarly
collaboration?• Will there be new, born-digital genres?
Source: Scholarly Mobile Computing: ArXiv hits the iPhone (2009)http://www.academicevolution.com/2009/05/scholarly-mobile-computing-arxiv-hits-
the-iphone.html
Trends in 2010
• Cross-platform, browser-based mobile web sites vs. device-specific apps built for iPhone, Android …
• Even more location-based mobile apps (sensors); two-way communications
• New wireless standards (NFC and DASH7) supporting mobile payments, advanced location-based services, long-distance advertising, mobile coupons
Source: ReadWriteWeb, Top 10 Mobile Trends of 2010, Part 1http://www.readwriteweb.com/archives/top_10_mobile_trends_of_2010_design_development.php
Apps that Help You Do Something: Bittman Cookbook App
http://www.thefoodsection.com/foodsection/2010/04/how-to-cook-everything-undergoes-a-digital-transformation.html
Video and Image Apps: NASA App for iPhone
http://www.nasa.gov/centers/ames/iphone/index.html
Features and Upgrades:
•Facebook® Connect for easy sharing of images, videos, tweets and mission information
•Integrated Twitter™ client for posting, retweeting, replying to, and direct messaging
•NASAImages.org collection - With over 125,000 new images to browse and search
•Offline caching system
•Visible sighting opportunities listed for the International Space Station (ISS) and Space Shuttle, by home location and through search for location
•High-resolution image option (configured in device settings)
•Status updates on upcoming launches
•Prevent sleep mode setting for tracking launches (configured in device settings)
Reading Apps: Zinio
http://www.davorado.com/wp-content/uploads/2010/01/zinio-iphone-app.gif
Kindle App for iPhone
Source: http://mobileroar.com/wp-content/uploads/2009/03/kindle-iphone-app.jpg
Apps Delivering Charts & Data: World Bank DataFinder
http://blogs.worldbank.org/insidetheweb/
Two-Way Apps: http://www.shazam.com
“Shazam Passes 75 Million Users and Identifies over One Billion Songs” 05/18/2010
Alix VanceArchitrave Consulting, LLC
www.architraveconsulting.com
http://scholarlykitchen.sspnet.org/author/abvance/