del off al on evento ecommercenews 27 n
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![Page 1: Del off al on evento ecommercenews 27 n](https://reader034.vdocuments.us/reader034/viewer/2022051818/5498872db47959564d8b551d/html5/thumbnails/1.jpg)
Confidential
El viaje
del Off
al On @JoseLuisFerrero
EVENTOECOMMERCE27N
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Confidential
Del Off al On como Organización
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Confidential
Del Off al On como Organización
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Confidential
Del Off al On como Organización
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Confidential
Del Off al On como Organización
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Confidential
Del Off al On como Organización
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Confidential
Del Off al On como Organización
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Confidential
Del Off al On como Organización
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Confidential
Del Off al On como marca
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Confidential
Del Off al On como marca “Future Proof”
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Confidential
Del Off al On como marca “Future Proof”
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Confidential
Del Off al On como marca “Future Proof”
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Confidential
Del Off al On como marca “Future Proof”
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Confidential
Del Off al On con nuestros partners
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Confidential
Del Off al On con nuestros partners Política Comercial
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Confidential
Del Off al On con nuestros partners Canales sumen! 16
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Confidential
Los canales sumen
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Confidential
Los canales sumen Consumidor elija dónde comprar.
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Confidential
Los canales sumen Experiencia de usuario con valor. 19
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Confidential
Los canales sumen Consumidor elija dónde comprar. Experiencia de usuario con valor. 20
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Confidential
Claves Contenido.
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Confidential
Claves Maximizar efecto RoPo.
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Confidential
Claves Acompañar.
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Confidential
Claves Contenido. Maximizar efecto RoPo. Acompañar.
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Confidential
Del On al Off
El consumidor
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Confidential
Del On al Off
El consumidor Online requiere puntualmente contacto / confianza / servicios Offline
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Confidential
Del On al Off Oportunidad
Mobile y RoPo
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Confidential
Del On al Off Derivar tráfico a punto de venta Offline.
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Confidential
Del On al Off Prescripción.
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Confidential
Algunos hacemos el viaje del Off al On. Otros lo hacen del On al Off.
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Confidential
Al final todos nos encontramos en Multichannel para aportar valor al consumidor, vender más y mejor.
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Confidential
Conclusiones
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Confidential
Conclusiones
Preparando la organización para
aprovechar las oportunidades de DIGITAL
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Confidential
Conclusiones
Contacto directo con el CONSUMIDOR
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Confidential
Conclusiones
Construir con el CANAL OFF y CANAL
ON una estrategia MULTICHANNEL
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Confidential
Conclusiones
Preparando la organización para
aprovechar las oportunidades de DIGITAL
Contacto directo con el CONSUMIDOR
Construir con el CANAL OFF y CANAL
ON una estrategia MULTICHANNEL
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Confidential
Muchas Gracias!
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Confidential
Muchas Gracias!
José Luis Ferrero
Senior Manager
eCommerce
@JoseLuisFerrero