Definition & Benefits of Native Advertising Explained

WHAT IS NATIVE ADVERTISING

When your advertising is blending in with the content around it

Disguising advertising as related content And this is why it’s important that if you are

advertising in the newsfeed, you don’t make yourself look like an ad.

Example: Ad in Facebook newsfeed; advertisements often appear as articles or content

THE 3 TYPES OF NATIVE ADVERTISING

1. Social Advertising within streams that people are

consuming2. Related Articles/Similar Stories

At the end of an article there are several related article links that are automatically relevant to the reader

Two steps: The Hook Feed the Offer

THE 3 TYPES OF NATIVE ADVERTISING

Step One: The Hook A reader clicks on a “related article” and reads all

the way to the end When they finish reading that article, they click on

another “related article” Step Two: Feed the Offer

Subtle presentation of offer for product at the end of the “related article”

Offer does not look like advertisement

PAID INCLUSION

Paying for content to be put inside a big publication

Example: Buzzfeed.com; big companies pay to have advertisements presented as blog posts

Paid inclusion can be controversial and must be done very carefully

WHY NATIVE ADVERTISING WORKS

Native advertising is a 2-step process This process disguises your advertisements to

create a high click through rate Online marketers are seeing their Cost Per Sale

and Cost Per Click decrease while their conversion rates increase Marketers are able to gain more attention by using

Native Advertising