defiance crescent news 2011 rate card

Advertising Rates& Information

Effective January 1, 2011

Published by:

The Defiance Publishing Company624 W. Second St., Defiance, Ohio 43512Phone: (419) 784-5441 or 1-800-589-5441Fax: (419) 784-1492Website: www.crescent-news.comAdvertising E-mail: [email protected] E-mail: [email protected] Adsend Code: OHDEF

Reaching over 38,000 adult readers and 70% of the homes in the immediate Defiance area

with every edition.

The Crescent-NewsA Dix Communications Newspaper

Audit Bureau OfCirculation

Member

The area's most-viewed website with over 400,000 page views from 50,000 unique visitors a month.

crescent-news.com

...the most effective and efficient advertising vehicle in Northwest Ohio.

The Defiance Market

There are approximately 34,000 homes in the Defiance Retail Trading Zone.

PROFILE OF RESIDENTSFemale: 50.5% Home Ownership: 81%Median Age: 37 Median Household Income: $49,300Married: 62% Median Home Value: $84,000

Source: U.S. Census 2009

Defiance, Ohio has grown into the shopping hub of the six-county area. The market lies halfway between Toledo, Ohio and Fort Wayne, Indiana, about an hour's drive from each. Residents of the surrounding rural area have made Defiance the shopping area of choice as they seek to avoid big city crowds and traffic congestion without sacri-ficing quality and selection.

LOOK NO FURTHER. The Crescent-News provides

the greatest bang for your advertising dollar!

The Crescent-News delivers . . .

The Largest Audience -With over 38,000 adult readers every day, no other single ad medium comes close to the reach of The Crescent-News.

The Largest Market Share -Over 70% of the homes within a 12-mile radius receive The Crescent-News.

The Greatest Value -Advertising rates in The Crescent-News are far below industry averages and 29-78% less than other area

newspapers.

The Greatest Return on Investment -According to U.S. Direct Marketing Today, newspapers provide on average $14.13 in sales for every $1 spent in advertising, nearly twice as much as radio and two-and-a-half times better than television.

The Crescent-News...is a regional newspaper serving a 30-mile radius around Defiance, Ohio. The area of coverage includes all of Defiance, Henry and Paulding coun-ties and parts of Fulton, Williams and Putnam counties. The Crescent-News is the number one source of local information for residents in this area with over 38,000 adult readers of its print edition every day and 50,000 unique vistors a month to its on-line website. No other media source reaches as many potential consum-ers in the Defiance market making The Crescent-News the most effec-tive and efficient advertising vehicle in the area.

Defi ance ★ Defi ance Defi ance ★ ★ Defi ance ★Defi ance


Circulation

General Policies

The Crescent-News is published 307 days a year Monday-Friday eve-nings and Sunday mornings excluding New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving and Christmas.

A. TERMS OF PAYMENTAdvertiser and Agency are liable jointly, and severally, for payments of all advertising services, production and related expenses incurred, ordered and provided on behalf of the Advertiser by the Publisher. Agency is deemed to be acting as both principal and as authorized agent for the Advertiser. For accounts with established credit, pay-ment for all such advertising or related services shall be due and payable within thirty (30) days from the date of invoice. Balances not paid in 30 days are subject to a delinquent charge of 1 1/2% per month. Accounts without approved credit must pay for advertising when order is placed.

Going Out of Business, Political, Work Wanted, and all Private Party ads must be paid in advance.

B. CHANGES TO TERMSThe publisher reserves the right to change the terms, conditions and rates upon 30 days notice. If changes are not acceptable, the adver-tiser may terminate the contract effective the date of change without penalty, provided all other conditions are fully met.

C. LOCAL AND NATIONAL RATESGeneral advertising originating out of the newspaper’s trade area is subject to national rates. A 15% agency commission is granted to established, accredited advertising agencies billed at the national gross rate.

D. COPY ACCEPTANCE

Any advertising offered by a person to an employee or agent of the newspaper is subject to final acceptance by the publisher at any time prior to distribution of the newspaper. The publisher reserves the right to refund any money paid and to reject any offer to advertise. The publisher reserves the right to cancel or edit any ad at any time.

All advertising is accepted with the understanding that all rates and regulations herein are acceptable to the advertiser.

Advertising simulating news style must carry the words “Paid Advertisement” at the top of the ad.

Political advertising must include disclaimers as required by state law.

Brokered advertising is not accepted.

E. POSITION

Position of an advertisement cannot be guaranteed. Requests for position will be honored when possible and convenient but no adver-tisement is accepted predicated on exact page or page position.

F. PROOFS AND COPY CHANGES

Original copy and layout furnished to our representatives will be considered final at time of material closing deadline. Copy and layout changes made after material closing deadline will be charged for remake expenses at $30 per hour with one hour minimum. No chang-es can be made day of publication. Advertising canceled past the published deadline will be charged at half rate. Special sections and supplements, as well as the Sunday Lifestyle and Sunday Classified Section, are frequently printed in advance of publication. No changes can be made on day of printing.

G. INDEMNIFICATION

The Advertiser and Advertising Agency assume liability, jointly and sev-erally, for all content (including text, representations and illustrations) of advertisements. Advertiser and Agency hereby agree to hold the Defiance Publishing Company harmless from all costs, expenses, lia-bilities and damages resulting from publication of any advertisement.

H. ERRORSThe liability of The Crescent-News for any material error caused by The Crescent-News in an advertisement is limited to the cost of the portion of the advertisement containing the error. This liability is limited to the first incorrect insertion of any order. There shall be no liability for non-insertion of any advertisement beyond the amount paid for such adver-tisement. No republication will be made because of slight changes or typographical errors which do not lessen the value of the ad.

I. PROPERTY RIGHTS

All property rights, including any copyright interest to any advertise-ment produced by The Crescent-News using artwork and/or typog-raphy furnished or arranged by The Crescent-News, shall remain its property. No such ad, or any part thereof, may be reproduced without the written consent of The Crescent-News. Advertisements provided to other newspapers and ad mediums will be charged production fees according to the schedule on file in our office.

(Average Paid Circulation for 24-month period ending 6/30/10):

The Crescent-News . . . . . . . . . . . . . . .16,817 Monday-Friday . . . . . . . . . . . . . . .18,209 Sunday

Henry Co. Ad-Pak (TMC) . . . . . . . . . . .14,031 Friday/Saturday

The Crescent-News is a member publication of the Audit Bureau of Circulations

The Crescent-News624 W. Second St., P. O. Box 249, Defiance, Ohio 43512Phone: (419) 784-5441 or 1-800-589-5441Fax: (419) 784-1492Web site: www.crescent-news.comAdvertising E-mail: [email protected] E-mail: [email protected] Adsend Code: OHDEF

General Manager . . . . . . . . . . . . . . . . . . . . . . . . . . . Steve VanDemarkAdvertising Manager . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Mark RyanCirculation Manager. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Betty Lentz

Personnel

Days of Publication

Special Pages, Sections & Features

Business. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SundayHealth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SundayHome, Lawn & Garden . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SundayEducation (Sept. - May) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SundayTravel (Jun. - Aug.). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SundayTV Weekly. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SundayParade Magazine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SundayCommunity Bulletin Board . . . . . . . . . . . . . . . . . . . . . . . . . . . MondayAmerican Profile Magazine . . . . . . . . . . . . . . . . . . . . . . . . . . . MondayBusiness Review . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .TuesdayNASCAR (Feb. - Nov.) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ThursdayOutdoor Page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ThursdayFarm News . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .FridayChurch Service Listings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Friday

n ...the most effective and efficient advertising vehicle in Northwest Ohio.

Weekday SundayOPEN RATE. . . . . . . . . . . . . . . . . . . . . . $12.20 . . . $12.75 pci

ANNUAL BULK CONTRACT RATES 125 inches annually . . . . . . . . . . . . . . . . . $10.20 . . . $10.75 pci 250 inches annually . . . . . . . . . . . . . . . . . . $9.70 . . . $10.25 pci 500 inches annually . . . . . . . . . . . . . . . . . . $9.45 . . . $10.00 pci1,000 inches annually . . . . . . . . . . . . . . . . . $9.30 . . . . $9.80 pci2,000 inches annually . . . . . . . . . . . . . . . . . $9.15 . . . . $9.65 pci3,500 inches annually . . . . . . . . . . . . . . . . . $9.00 . . . . $9.50 pci5,000 inches annually . . . . . . . . . . . . . . . . . $8.85 . . . . $9.35 pci7,500 inches annually . . . . . . . . . . . . . . . . . $8.75 . . . . $9.25 pci

In the event the advertiser does not use the amount of space con-tracted for, advertiser agrees to pay a rate adjustment to the actual rate earned at the end of the contract period.

NON-PROFIT RATE. . . . . . . . . . . . . . . . $10.20 . . . $10.75 pci

CHARITY RATE. . . . . . . . . . . . . . . . . . . . $8.75 . . . . $9.25 pci

NATIONAL RATES (commissionable)Open . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $18.45 . . . . $19.55 pci500" Contract . . . . . . . . . . . . . . . . . . . . . . . . $14.75 . . . . $15.60 pci1,000" Contract. . . . . . . . . . . . . . . . . . . . . . . $12.80 . . . . $13.60 pci

B. REPEAT DISCOUNTSRepeat within 6 calendar days of 1st run. Ten inch minimum. No copy changes.1st repeat (less than full page) . . . . . . . . . . . . . . . . . 20% discount1st repeat (full page ad) . . . . . . . . . . . . . . . . . . . . . . 25% discount 2nd repeat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30% discount

C. GUARANTEED/PREMIUM POSITIONSFront Main News (6 col. x 2 in.) . . . . . $485.00 (includes full color)Front Sports (6 col. x 2 in.) . . . . . . . . $405.00 (includes full color)

Page Two & Weather Page Strips (limited to one each per day)6 col. x 3 in. . . . . . . . . . . . . . . . . . . . . . $315.00 (includes full color)Front Page Blue Strip (6 col. x .25 in.) . . . . . . . . . . . . . . . $125.00Front Sports Blue Strip (6 col. x .25 in.) . . . . . . . . . . . . . . . $85.00

Page Two - A Section. Maximum size: 72 column inches. 20% premium in addition to applicable net rate. Non-exclusive. Subject to availablility.

D. SPECIAL FEATURESBusiness Review 12 months . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $32.00 per week 6 months . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $36.00 per week 3 months . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $40.00 per week

Church PageBusiness Sponsorship . . . . . . . . . . . . . . . . . . . . . . . $5.00 per weekChurch Listing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3.00 per week

TV Weekly: Applicable open or contract rate. 20% discount with insertion also in The Crescent-News within a six day period.

E. BUSINESS BUILDERS FREQUENCY PLAN 6 ads in 6 weeks 13 ads in 13 weeks 4-inch ad . . . . . . . . . . . . $41.00 per ad . . . . . . . . $34.00 per ad 8-inch ad . . . . . . . . . . . . $79.00 per ad . . . . . . . . $59.00 per ad12-inch ad . . . . . . . . . . . $119.00 per ad . . . . . . . . $89.00 per ad15-inch ad . . . . . . . . . . . $149.00 per ad . . . . . . . $109.00 per adAdd 50¢ per column inch for Sunday placements.

Daily Sunday Special Crescent-News Crescent-News Supplement1 color . . . . . . . . . . . $135.00 . . . . . . . . $140.00 . . . . . . . . .$95.002 color . . . . . . . . . . . $215.00 . . . . . . . . $220.00 . . . . . . . .$140.003 color . . . . . . . . . . . $285.00 . . . . . . . . $295.00 . . . . . . . .$175.00

COLOR BY THE INCHOne Color plus Black . . . . . . . . . . . . . . . . . . . . . . . . . . . $5.00 per inch

Minimum charge: $35.00. Publisher reserves the right to choose the color and page.

NATIONAL COLOR RATES (commissionable) Weekday Sunday1 color . . . . . . . . . . . . . . . . . . . . . . . . . $160.00 . . . . . . . . $165.002 color . . . . . . . . . . . . . . . . . . . . . . . . . $250.00 . . . . . . . . $260.003 color . . . . . . . . . . . . . . . . . . . . . . . . . . $335.00 . . . . . . . . $350.00

Publication Space Reservations & MaterialsMonday Issue. . . . . . . . . . . . . . . . . . . . . . . . . . . . . Thursday, 4:00 p.m.Tuesday Issue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Friday, 4:00 p.m.Wednesday Issue. . . . . . . . . . . . . . . . . . . . . . . . . . Monday, 4:00 p.m.Thursday Issue. . . . . . . . . . . . . . . . . . . . . . . . . . . . .Tuesday, 4:00 p.m.Friday Issue . . . . . . . . . . . . . . . . . . . . . . . . . . . Wednesday, 4:00 p.m.Sunday ...(Main News & Sports) . . . . . . . . . . . . . . Thursday, 3:00 p.m. ...(Lifestyle & Classified) . . . . . . . . . . . Wednesday, 3:00 p.m.TV Weekly. . . . . . . . . . . . . . . . . . . . . . . . . . .Wednesday, 11 days priorHenry County Ad-Pak . . . . . . . . . . . . . . . . . . . . . . .Tuesday, 2:00 p.m.

Add 24 hours to deadlines for multi-color ads requiring composition.

Broadsheet (The Crescent-News)

6 columns x 21.25” - 127.5 inches per page

1 column. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.66”2 column. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.45”3 column. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.25”4 column. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.04”5 column. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.83”6 column. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10.625”

Space is billed to the nearest .25". Ads measuring more than 19" in height will be set and billed for 21.25" in height.

Tabloid (Special Supplements and the Henry County Ad-Pak)

5 columns x 10.25” - 51.25 inches per page

1 column. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.89”2 column. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.95”3 column. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.01”4 column. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.06”5 column. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10.125”

Space is billed to the nearest .25". Ads measuring more than 9" in height will be set and billed for 10.25" in height.

The Crescent-News, Defiance, Ohio 43512; Phone: 419-784-5441; Fax: 419-784-1492 (1/1/11)

EFFECTIVE JANUARY 1, 2011

RETAIL ADVERTISING RATES

DEADLINES

MECHANICAL MEASUREMENTS

COLOR RATES



EFFECTIVE JANUARY 1, 2011

A. COMMERCIAL RATES Weekday SundayLocal/Open Rate (2" min.) . . . . . . . . . $9.40 pci . . . $9.90 pci

Charity Rate . . . . . . . . . . . . . . . . . . . . $7.60 pci . . . . . $7.90 pci

National Rate . . . . . . . . . . . . . . . . . . $16.56 pci . . . . $17.55 pciNational rate commissionable. 15% allowed to accredited agencies.

All Help Wanted display ads are uploaded to the national web site,TheJobNetwork.com, and are subjected to additional charges. Call our advertising department for details.

ANNUAL BULK CONTRACT RATE Weekday Sunday 250 inches . . . . . . . . . . . . . . . . . . . . . $7.60 pci . . . . . $7.90 pci 500 inches . . . . . . . . . . . . . . . . . . . . . $7.40 pci . . . . . $7.70 pci 1,000 inches . . . . . . . . . . . . . . . . . . . . . $7.15 pci . . . . . $7.45 pci 2,000 inches . . . . . . . . . . . . . . . . . . . . $7.05 pci . . . . . $7.35 pci 3,500 inches . . . . . . . . . . . . . . . . . . . . $6.95 pci . . . . . $7.25 pci 5,000 inches . . . . . . . . . . . . . . . . . . . . $6.85 pci . . . . . $7.15 pci 7,500 inches . . . . . . . . . . . . . . . . . . . . $6.75 pci . . . . . $7.05 pci10,000 inches . . . . . . . . . . . . . . . . . . . . . $6.65 pci . . . . . $6.95 pci

B. PRIVATE INDIVIDUAL Weekday SundayDisplay Rate (2" min.) . . . . . . . . . . . . .$7.60 pci . . . . . $7.90 pci

C. REPEAT DISCOUNTSFor display ads only. Repeat within 6 calendar days of 1st run. Ten inch minimum. No copy changes.

1st repeat (less than full page) . . . . . . . . . . . . . . . . . 20% discount 1st repeat (full page). . . . . . . . . . . . . . . . . . . . . . . . . 25% discount

2nd repeat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30% discount

Approximately 22 characters per line. 9 lines of type per column inch. Abbreviations not permitted. Irregular insertions charged at 1-day rate.

A. COMMERCIAL RATES Weekday Sunday 3-6x 7-24x Local/Open Rate . . . . . . . . . . . . $1.18 . . . . $1.24 . . $1.06. .$1.01Charity Rate . . . . . . . . . . . . . . . . $1.06 . . . . $1.11 . . $1.01. . . 96¢National Rate (gross) . . . . . . . . . $1.84 . . . . $1.95

All commercial line ads also appear on The Crescent-News website at a cost of 35¢ per day for each day they appear in the print edition.

All Help Wanted line ads are uploaded to the national web site,TheJobNetwork.com, and are subjected to additional charges. Call our advertising department for details.

"Silver 7" Package - 6 consecutive days in The Crescent-News, and 6 days on our website. Three line minimum. Non-refundable. Not available for Help Wanted. . . . . . . . . . . . . 1st 3 lines: $15.00 Additional Lines: $4.50 each

"14 kt. Gold" Package - 12 consecutive runs in The Crescent-News, & 12 days on our website. Three line minimum. Non-refundable. Not available for Help Wanted. . . . . . . . . . . . . 1st 3 lines: $30.00 Additional Lines: $9.00 each

CONTRACT RATES (daily insertions) Minimum 3 lines/day Minimum 9 lines/day 6 months . . . . . . . . . . . . . 95¢/line . . . . . . . . . . . . . 92¢/line 12 months. . . . . . . . . . . . . . 88¢/line . . . . . . . . . . . . . 82¢/line

B. PRIVATE INDIVIDUAL Daily Sunday 3-6x 7-24x Line Rate . . . . . . . . . . . . . . . . $1.06 . . . $1.11 . . . $1.01 . . 96¢

All private party line ads also appear on The Crescent-News website at a cost of 25¢ per day for each day they appear in the print edition.

"Lucky 11" Special - 6 consecutive days in The Crescent-News,and 6 days on our website. Flat charge. No refund. Three line minimum. . . . . . . . . .1st 3 lines: $11.50 Additional Lines: $3.75 each

Daily Sunday Special Crescent-News Crescent-News Supplement

1 color . . . . . . . . . . . . . .$135.00 . . . . . . . . $140.00 . . . . . . . $95.002 color . . . . . . . . . . . . . .$215.00 . . . . . . . . $220.00 . . . . . . $140.003 color . . . . . . . . . . . . . .$285.00 . . . . . . . . $295.00 . . . . . . $175.00

COLOR BY THE INCHOne Color plus Black . . . . . . . . . . . . . . . . . . . . . . . . . . . $5.00 per inch

Minimum charge: $35.00. Publisher reserves the right to choose the color and page.

Box charges for replies . . . . . . . . . . . . $10.00 pick up, $20.00 mailedLegals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8.75 per inch

Auction Calendar listings free to accounts with current balances.

HENRY COUNTY AD-PAK (TMC) . . . . . . . . . . . . . . $1.00 per line

TOP JOBS/AUTOS/HOMES on Crescent-News.comFeatured positions on front page of Crescent-News website.Top Jobs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $50.00 (7 days)Top Autos and Top Real Estate . . . . . . . . . . . . . . . . . . $5.00 (7 days)

To guarantee insertion of your advertising in The Crescent-News, complete layout and copy must be in our office by:

Display & Legal Ads Line AdsMonday Issue Thursday, Noon Friday, 4 pmTuesday Issue Friday, Noon Monday, 2:30 pmWednesday Issue Monday, Noon Tuesday, 2:30 pmThursday Issue Tuesday, Noon Wednesday, 2:30 pmFriday Issue Wednesday, Noon Thursday, 2:30 pmSunday Issue Wednesday, Noon Friday, 9:30 am

Full color ads require one extra day lead time.

Henry County Ad-Pak Line AdsFriday Issue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tuesday, 2 pm

Offset reproduction. Page size: eight columns by 21.25 inches deep or 170 column inches.1 column. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.25 inches wide2 columns. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.58 inches wide3 columns. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.92 inches wide4 columns. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.26 inches wide5 columns. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.60 inches wide6 columns. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.94 inches wide7 columns. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9.28 inches wide8 columns. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10.625 inches wide

Ads over 19 inches deep will be charged full depth.

CLASSIFIED LINE RATES

MECHANICAL MEASUREMENTS

DEADLINES

SPECIAL RATES

COLOR RATES

CLASSIFIED RATES



EFFECTIVE JANUARY 1, 2011PRE-PRINTED INSERTS RATES

Insertions Per Year 1-5 6-23 24-51 52-99 100+Single Sheet $43/M $39/M $36/M $35/M $34/M 4-12 Page Tab $49/M $45/M $42/M $39/M $36/M 16 Page Tab $51/M $47/M $44/M $41/M $38/M 20 Page Tab $53/M $49/M $46/M $43/M $40/M 24 Page Tab $55/M $51/M $48/M $45/M $42/M 28 Page Tab $57/M $53/M $50/M $47/M $44/M 32 Page Tab $59/M $55/M $52/M $49/M $46/M 36 Page Tab $61/M $57/M $54/M $51/M $48/M 40 Page Tab $63/M $59/M $56/M $53/M $50/M * add $2.00 for each additional 4 tab pages ** add $4.00 for zoned distributions (2000 piece minuimum) *** add $3.00 for Sunday distribution (No zoning available) 1 broadsheet page = 2 tab pages

NATIONAL PREPRINTS (commissionable) Card 4-12 Tab 14-24 Tab 28-36 Tab 38-48 TabDaily $51/M $58/M $60/M $62/M $64/M Sunday $54/M $61/M $63/M $65/M $67/M

SIZES - Maxiumum size accepted, 11.5” x 13”; minimum size 4” x 6”. Other sizes or unique pieces will be considered at additional costs. Send sample for quotation. Tab size preprints less than 8 pages must be quarter-folded.

Single sheets must be at least 70# stock. $10/M folding charge for lighter stock.

DEADLINES - Preprints must be scheduled and received 3 business days prior to weekday insertion, 6 days prior for Sunday insertion.

DELIVERY HOURS - Delivery hours: Monday through Friday, 7:00 a.m. to 4:30 p.m. Deliver to 650 W. First St., Defiance, Ohio.

FULL-RUN DISTRIBUTION (excludes mailed copies outside the Defiance area) Weekday quantity. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17,200Sunday quantity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19,100

PREPRINT RATES

POLICIES

DISTRIBUTION

ZONED DISTRIBUTION

Zoning is available on weekdays for an additional charge of $4.00 per thousand. Minimum 2,000 pieces.

ZONE QUANTITY

A: Defiance City . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5,000 (Home Delivery: 3,900, Single Copy: 1,100)

B: Defiance Rural . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,725 Defiance (43512-outside city), Evansport (43519), Jewell (43530)

C: Defiance County (Western) . . . . . . . . . . . . . . . . . . . . . . . . 1,525 Hicksville (43526), Mark Center (43536), Ney (43549), Sherwood (43556)

D: Paulding County . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,550 Antwerp (45813), Cecil (45821), Grover Hill (45849), Latty (45855) Melrose (45861), Oakwood (45873), Paulding (45879), Payne (45880)

E: Putnam County . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .650 Cloverdale (45827), Continental (45831), Dupont (45837), Miller City (45864)

F: Henry County & Wauseon . . . . . . . . . . . . . . . . . . . . . . . . . 3,475 Deshler (43516), Hamler (43524), Holgate (43527), Malinta (43534) McClure (43535), Napoleon (43545), New Bavaria (43548), Ridgeville Corners (43555), Wauseon (43567)

G: Williams County & Archbold . . . . . . . . . . . . . . . . . . . . . . . 1,275 Archbold (43502), Bryan (43506), Edgerton (43517), Pettisville (43551), Stryker (43557), West Unity (43570)

TOTAL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17,200

Zoning is available to the zip code level.

A

B

C

D E

F

G

The Crescent-News provides advertisers a cost effective method of distributing preprinted sales and promotional pieces. Unlike direct mail of which 50-70% gets disposed of unread, newspaper inserts are considered by readers as a welcome source of consumer information.

There are other advantages, too. With preprints advertisers have flex-ibility and control over the size, color, and quality of the piece as well as the day of delivery. They can get mass distribution of The Cresent-News' entire circulation area or they can target distribution to specifiic zip codes. In addition, newspaper insertion rates are a fraction of postal costs.

The Crescent-News also has the ability to design the piece and find a printer at competitive rates. Call your account representative for rates and details.


The Crescent-News, Defiance, Ohio 43512; Phone: 419-784-5441; Fax: 419-784-1492(1/1/11)

EFFECTIVE JANUARY 1, 2011CRESCENT-NEWS.COM

Crescent-News.com ...is the most-viewed local website in the six-county Defiance area. Web content includes breaking news, local stories and photos from our newsroom as well as national news, photos and videos from Associated Press. Back issues of the print edition are available as well as archived and searchable stories from past web edi-tions. We also post items submitted from our readers.

In 2010, traffic on the Crescent-News website averaged more than 400,000 page views from 50,000 unique visitors each month.

ON-LINE RATESOpen Rates - purchased by the number of impressions (size in pixels) Under 10,000- 30,000- 60,000 10,000 29,999 59.999 & Up

Banner Ad (486 x 60) $15.00/M $10.00/M $8.00/M $7.00/MSkyscraper (120 x 600) $20.00/M $15.00/M $12.00/M $9.00/MBox Ad (300 x 250) $25.00/M $15.00/M $12.00/M $9.00/MLeader Board Ad (728 x 90) $20.00/M $15.00/M $12.00/M $9.00/MButton Ad (120 x 90) $8.00/M $6.00/M $5.00/M $4.00/M

Run-Of-Site Rates - rotates with other participaing advertisers. 52 weeks 26 weeks 13 weeks

Banner Ad (486 x 60) . . . . . . . . . . $29/week . . $35/week . . $40/week Skyscraper Ad (120 x 600) . . . . . . . $37/week . . $42/week . . $47/weekBox Ad (300 x 250) . . . . . . . . . . . . . . $52/week . . $56/week . . $60/weekLeaderboardAd (728 x 90) . . . . . $59/week . . $65/week . . $69/weekProminent top-of-page position. Minimum 13-week commitment.

TEXT ADS - front page positioningUp to 4 lines . . . . . . . . . . . . . . . . . . . . . . . .$15.00/week (2 week min.)

TOP JOBS/AUTOS/HOMESFeatured positions on front page of Crescent-News website.Top Jobs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$50.00 (7 days)Top Autos and Top Real Estate . . . . . . . . . . . . . . . . . . .$5.00 (7 days)

HENRY COUNTY AD-PAK

Northwest Ohio Homes Magazine ...is the most-com-prehensive homes magazine in the six-county Defiance area and is pub-lished for the Northwest Ohio Realtors Association. The Homes Magazine is distributed at the beginning of each month. Circulation is over 6,000 cop-ies and available at more than 200 outlets in the six-county area.

Advertisers must be a member of the NW Ohio Realtors Association.

ADVERTISING RATESInside Pages Page Rate Color Rate8+ pages . . . . . . . . . . . . . . . $73.00 per page . . . $25.00 per page 6-7 pages . . . . . . . . . . . . . . . $78.00 per page . . . $30.00 per page5 pages . . . . . . . . . . . . . . . . $83.00 per page . . . $30.00 per page4 pages . . . . . . . . . . . . . . . . $88.00 per page . . . $40.00 per page3 pages . . . . . . . . . . . . . . . . $93.00 per page . . . $40.00 per page2 pages . . . . . . . . . . . . . . . $107.00 per page . . . $50.00 per page1 pages . . . . . . . . . . . . . . . $129.00 per page . . . $50.00 per page

Back Cover (includes full color) . . . . . . . . . . . . . .$410.00 full page $210.00 half page

Inside Covers (includes full color) . . . . . . . . . . . .$290.00 full page $180.00 half pageCovers are printed on glossy coated card stock.

The Henry County Ad-Pak ...is a weekly TMC (Total Market Coverage) publication serving all of Henry County plus portions of Wood, Putnam and Hnacock Counties. The Ad-Pak is delivered by mail Friday or Saturday to non-subscribers of The Crescent-News. Circulation is 14,031 homes.

The Ad-Pak serves as a cost-effective vehicle for both run-of-press and preprint distribution. Deadline is Tuesdays at 2:00 pm.

ROP DISPLAY RATES (5-column tabloid format)1.9" x 3.25" modular blocks . . . . . . . . . . . . . . . . . . . $20.00 eachFull Page (15 blocks) . . . . . . . . . . . . . . . . . . . . . . . . . . . . $225.00

CLASSIFIED LINE RATES . . . . . . . . . . . . . . . . . $1.00 per line

PREPRINT RATESInsertions Per Year 1-12 13-52Single Sheet . . . . . . . . . . . . . . . . . . $45.00/M . . . . . . . . .$43.00/M4-12 Page Tab . . . . . . . . . . . . . . . . . $64.00/M . . . . . . . . .$58.00/M16 Page Tab . . . . . . . . . . . . . . . . . . $67.00/M . . . . . . . . .$61.00/M20 Page Tab . . . . . . . . . . . . . . . . . . $70.00/M . . . . . . . . .$64.00/M24 Page Tab . . . . . . . . . . . . . . . . . . $73.00/M . . . . . . . . .$67.00/M28 Page Tab . . . . . . . . . . . . . . . . . . $76.00/M . . . . . . . . .$70.00/M

*add $3.00 for each additional 4 tab pages 1 broadsheet page = 2 tab pages

Maximum size accepted, 11” x 11”; minimum size 3” x 5”.

NW OHIO HOMES MAGAZINE

SPECIAL NEWS& ADVERTISINGSECTIONS FOR

TheCrescent-News

419-784-5441The Crescent-News offers

several special promotional sections each month that give advertisers the opportunity to reach selected segments of

our readership. These special sections cover a variety of

topics - from health and home improvement to sports and

community events. Advertisements in these sections

reach targeted audiences who are most likely to be interested

in products and services related to these topics.

For more information about all the special sections listed, contact your Crescent-News Advertising Representative.

Several special sections have unique ad sizes and rate

structures. Many merchandisers have co-op funds available to

them which can be applied to ads placed in these publications.

2011 Dates subject to change without notice.

RESERVATION PUBLICATION & COPY

SECTION DATE DEADLINE FORMAT

Winter Bridal Issue Thurs. Jan. 27 Fri. Jan. 14 Tabloid

Tax & Finance Wed. Feb. 2 Fri. Jan. 21 TabloidValentine's Day Specials Thur. Feb. 10 Mon. Feb. 7 ROPNASCAR Preview Fri. Feb. 18 Fri. Feb. 11 BroadsheetThis Week In NASCAR (Thur.) Feb. 17–Nov. 17 Mon. Feb. 14 ROPKids' Photo Album Fri. Feb. 25 Fri. Feb. 11 TabloidValentine Lovelines Mon. Feb. 14 Thur. Feb. 10 ROPWho's Who in Area Business Feb. 21; March 1 & 8 Wed. Feb. 16 ROPFarm Forecast & Review Wed. Feb. 23 Fri. Feb. 11 Tabloid

Save Your Vision Week Sun. March 6 Tue. March 2 ROPNCAA Tournament Brackets Mon. March 14 Wed. March 9 ROPHealth & Fitness Wed. March 16 Fri. March 4 Tabloid Preschool & Day Care Directory Wed. March 30 Mon. March 28 ROP Home, Lawn & Garden Wed. April 6 Fri. March 25 TabloidSpring Car Care Wed. April 13 Fri. April 1 TabloidEaster Church Services Tue. April 19 Fri. April 15 ROPSummer Entertainment Guide Wed. April 27 Mon. April 5 Tabloid

National Pet Care Month Mon. May 2 Wed. April 27 ROPMother's Day Specials Tue. May 3 Fri. April 29 ROPKids' Design-An-Ad Wed. May 4 Tue. Mar. 1 TabloidHome, Lawn & Garden #2 Sun. May 15 Mon. May 9 ROPGraduation Issue Thu. May 26 Wed. May 4 Broadsheet

Relay for Life Wed. June 1 Fri. May 20 TabloidSummer Bridal Sun. June 5 Fri. May 27 ROPHome Lawn & Garden #3 Fri. June 10 Thur. June 2 TabloidFather's Day Specials Tue. June 14 Fri. June 10 ROP

Defiance County Fair Program Fri. July 8 Mon. June 20 TabloidSenior Lifestyle Wed. July 20 Fri. July 8 Tabloid

Best of the Region Wed. Aug 3 Fri. July 22 TabloidBack to School Wed. Aug. 10 Fri. July 29 TabloidHS Football Preview Wed. Aug. 24 Fri. Aug. 5 TabloidJunior Fair Results Tue. Aug. 30 Fri. Aug. 19 Tabloid

Focus 2011 Wed. Sept. 28 Thur. Sept. 1 Broadsheet

Fire and Rescue Salute Mon. Oct. 3 Mon. Sept. 19 BroadsheetFall Home Improvement Wed. Oct. 5 Fri. Sept. 23 TabloidFall Car Care Wed. Oct. 12 Fri. Sept. 30 TabloidFamily Health Wed. Oct. 19 Fri. Oct. 7 Tabloid

Recipe Edition Wed. Nov. 9 Fri. Oct. 28 TabloidSalute to Veterans Fri. Nov. 11 Tue. Nov. 1 TabloidHoliday Gift Guide Wed. Nov. 16 Fri. Nov. 4 TabloidHS Basketball Preview Wed. Nov. 30 Fri. Nov. 11 Tabloid

Countdown to Christmas Thurs. Dec. 1–22 Tuesday prior ROPChristmas Church Services Tue. Dec. 20 Thurs. Dec. 15 ROPChristmas Greetings Sat. Dec. 24 Wed. Dec. 14 Tabloid

NW Ohio Homes Magazine 1st of each month Call for deadlineClip2Save Coupon Book mid-month Call for deadline

January

February

March

April

May

June

July

August

September

October

November

December

Monthly

defiance crescent news 2011 rate card

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