Reaching over 33,000 adult readers with every print edition

– plus –6,250 visitors to our website a day

A member of APG Media of Ohio, LLC

crescent-news.com

Advertising Rates & Information

Effective January 1, 2016

Published by: The Defiance Publishing Company624 W. Second St., Defiance, Ohio 43512Phone: (419) 784-5441 or 1-800-589-5441Fax: (419) 784-1492Website: www.crescent-news.comAdvertising E-mail: cnads@crescent-news.comProduction E-mail: prepress@crescent-news.com

Crescent Extra(weekly TMC)

Defiance Clip2SaveCoupon Booklet

(monthly)

Northwest Ohio Homes Magazine

(monthly)

The area's most-viewed website with over 668,000 page views from

80,000 unique visitors a month.

DEFIANCE, OHIO DEFIANCE, OHIO

...the most effective and efficient advertising vehicle in Northwest Ohio.

Distribution

General Policies

The Crescent-News is published 307 days a year Monday-Friday eve-nings and Sunday mornings excluding New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving and Christmas.

A. TERMS OF PAYMENTAdvertiser and Agency are liable jointly, and severally, for payments of all advertising services, production and related expenses incurred, ordered and provided on behalf of the Advertiser by the Publisher. Agency is deemed to be acting as both principal and as authorized agent for the Advertiser. For accounts with established credit, pay-ment for all such advertising or related services shall be due and pay-able within thirty (30) days from the date of invoice. Balances not paid in 30 days are subject to a 1.5% monthly service charge. Accounts without approved credit must pay for advertising when order is placed. We accept Visa, Mastercard, Discover and American Express as pay-ment.Going Out of Business, Political, Work Wanted, and all Private Party ads must be paid in advance.

B. chANgES TO TERMSThe publisher reserves the right to change the terms, conditions and rates upon 30 days notice. If changes are not acceptable, the adver-tiser may terminate the contract effective the date of change without penalty, provided all other conditions are fully met.

c. lOcAl ANd NATiONAl RATESGeneral advertising originating out of the newspaper’s trade area is subject to national rates. A 15% agency commission is granted to established, accredited advertising agencies billed at the national gross rate.

d. cOPY AccEPTANcEAny advertising offered by a person to an employee or agent of the newspaper is subject to final acceptance by the publisher at any time prior to distribution of the newspaper. The publisher reserves the right to refund any money paid and to reject any offer to advertise. The publisher reserves the right to cancel or edit any ad at any time.

All advertising is accepted with the understanding that all rates and regulations herein are acceptable to the advertiser. Advertising simulating news style must carry the words “Paid Advertisement” at the top of the ad.Political advertising must include disclaimers as required by state law.Brokered advertising is not accepted.

E. POSiTiONPosition of an advertisement cannot be guaranteed. Requests for position will be honored when possible and convenient but no adver-tisement is accepted predicated on exact page or page position.

F. PROOFS ANd cOPY chANgESOriginal copy and layout furnished to our representatives will be considered final at time of material closing deadline. Copy and layout changes made after material closing deadline will be charged for remake expenses at $30 per hour with one hour minimum. No chang-es can be made day of publication. Special sections and supplements are frequently printed in advance of publication. No changes can be made on day of printing.Digital proof copies will be furnished when requested. Any typo-graphical corrections must be returned to the publisher by the proof deadline, otherwise advertiser assumes liability for all ad copy.Advertising canceled past the published deadline will be charged at half rate.

g. iNdEMNiFicATiONThe advertiser and/or advertising agency assume liability, jointly and severally, for all content (including text, representations and illustra-tions) of advertisements. Advertiser and Agency hereby agree to hold the publisher harmless from all costs, expenses, liabilities and dam-ages resulting from publication of any advertisement.

h. ERRORSThe liability of The Crescent-News for any material error caused by The Crescent-News in an advertisement is limited to the cost of the portion of the advertisement containing the error. This liability is limited to the first incorrect insertion of any order. There shall be no liability for non-insertion of any advertisement beyond the amount paid for such adver-tisement. No republication will be made because of slight changes or typographical errors which do not lessen the value of the ad.

i. PROPERTY RighTSAll property rights, including any copyright interest to any advertise-ment produced by The Crescent-News using artwork and/or typog-raphy furnished or arranged by The Crescent-News, shall remain its property. No such ad, or any part thereof, may be reproduced without the written consent of The Crescent-News. Advertisements provided to other newspapers and ad mediums will be charged production fees according to the schedule on file in our office.

Average daiiy paid circulation for 12-month period ending 12/31/15print and digital editions):The Crescent-News . . . . . . . . . . . . . . .14,091 Monday-Friday . . . . . . . . . . . . . . .15,195 Sunday Crescent Extra (TMC) . . . . . . . . . . . . . . .9,229 Friday/Saturday

(Member publication of the Alliance for Audited Media)

The Crescent-News624 W. Second St., P.O. Box 249, Defiance, Ohio 43512Phone: (419) 784-5441 or 1-800-589-5441Fax: (419) 784-1492Web site: www.crescent-news.comAdvertising E-mail: cnads@crescent-news.comProduction E-mail: prepress@crescent-news.comAP Adsend Code: OHDEF

General Manager . . . . . . . . . . . . . . . . . . . . . . . . . . . Steve VanDemarkAdvertising Manager . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Mark RyanCirculation Manager. . . . . . . . . . . . . . . . . . . . . . . . . . . . . Greg Meyers

Personnel

Days of Publication

Special Pages, Sections & Features

Business. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SundayHealth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SundayHome, Lawn & Garden . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SundayTV Weekly. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SundayParade Magazine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SundayAmerican Profile Magazine . . . . . . . . . . . . . . . . . . . . . . . . . . . MondaySpotlight on Business. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .TuesdayNASCAR (Feb. - Nov.) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ThursdayOutdoor Page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ThursdayFarm News . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .FridayChurch Service Listings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Friday

n ...the most effective and efficient advertising vehicle in Northwest Ohio.

Weekday SundayOPENRATE . . . . . . . . . . . . . . . . . . . . . . . $12 .75 . . . . .$13 .30 .pci

ANNUALBULKCONTRACTRATES . . .125 .inches .annually . . . . . . . . . . . . . . . . . . $10 .75 . . . . .$11 .30 .pci . . . .250 .inches .annually . . . . . . . . . . . . . . . . . . $10 .25 . . . . .$10 .80 .pci . . .500 .inches .annually . . . . . . . . . . . . . . . . . . $10 .00 . . . . .$10 .55 .pci1,000 .inches .annually . . . . . . . . . . . . . . . . . . .$9 .85 . . . . .$10 .40 .pci2,000 .inches .annually . . . . . . . . . . . . . . . . . . .$9 .70 . . . . .$10 .25 .pci3,500 .inches .annually . . . . . . . . . . . . . . . . . . .$9 .55 . . . . .$10 .10 .pci5,000 .inches .annually . . . . . . . . . . . . . . . . . . .$9 .40 . . . . . .$9 .95 .pciIn . the . event . the . advertiser . does . not . use . the . amount . of . space . con-tracted .for, .advertiser .agrees .to .pay .a .rate .adjustment .to .the .actual .rate .earned .at .the .end .of .the .contract .period .

NON-PROFITRATE . . . . . . . . . . . . . . . . .$10 .75 . . . . .$11 .30 .pciPRIVATEPARTY . . . . . . . . . . . . . . . . . . .$9 .00 . . . . . .$9 .55 .pciNATIONALRATES(commissionable)Open . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $18 .45 . . . . . $19 .55 .pci125" .Contract . . . . . . . . . . . . . . . . . . . . . . . . . $15 .00 . . . . . $15 .65 .pci500" .Contract . . . . . . . . . . . . . . . . . . . . . . . . . $12 .95 . . . . . $13 .60 .pci

B .REPEATDISCOUNTSRepeat .within .6 .calendar .days .of .1st .run . .Ten .inch .minimum . . .No .copy .changes .1st .repeat .(less .than .full .page) . . . . . . . . . . . . . . . . . . 20% .discount1st .repeat .(full .page .ad) . . . . . . . . . . . . . . . . . . . . . . . 25% .discount . .2nd .repeat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30% .discount

C .GUARANTEED/PREMIUMPOSITIONSPageOneStrip(6 .col . .x .2 .in .) . . . . . . . $495 .00 .(includes .full .color)PageOneEar .(2 .col . .x .3 .in .) . . . . . . . . $150 .00 .(includes .full .color) . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$100 .00 .with .purchase .of .1/2-page .or .largerFrontSports(6 .col . .x .2 .in .) . . . . . . . . $415 .00 .(includes .full .color)WeatherStrip .(6 .col . .x .3 .in) . . . . . . . . $330 .00 .(includes .full .color)PageTwo-ASection .20% .premium .in .addition .to .applicable .net .rate . . .Non-exclusive . . .Subject .to .availablility .

D .SPECIALFEATURESpotlightOnBusiness12 .months . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $33 .00 .per .week . .6 .months . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $37 .00 .per .week . .3 .months . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $41 .00 .per .weekChurchPageBusiness .Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . $5 .00 .per .weekChurch .Listing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3 .25 .per .weekTVWeekly:Applicable .open .or .contract .rate . . .20% .discount .with .insertion .also .in .The .Crescent-News .within .a .six .day .period .

E .BUSINESSBUILDERSFREQUENCYPLAN 6adsin6weeks 13adsin13weeks . .4-inch .ad . . . . . . . . . . . . . .$43 .00 .per .ad . . . . . . . . . . $38 .00 .per .ad . .6-inch .ad . . . . . . . . . . . . . .$63 .00 .per .ad . . . . . . . . . . $55 .00 .per .ad . .8-inch .ad . . . . . . . . . . . . . .$83 .00 .per .ad . . . . . . . . . . $73 .00 .per .ad12-inch .ad . . . . . . . . . . . . .$123 .00 .per .ad . . . . . . . . . $105 .00 .per .ad15-inch .ad . . . . . . . . . . . . .$153 .00 .per .ad . . . . . . . . . $133 .00 .per .adAdd .50¢ .per .column .inch .for .Sunday .placements .

Weekday Sunday Special Crescent-News Crescent-News SupplementFull .color . . . . . . . . . . $285 .00 . . . . . . . . $295 .00 . . . . . . . .$175 .00

FULLCOLORBYTHEINCH1"-35" . . . . . . . . . . . . . . . . . . . . . . . . $8 .00 .per .inch . .($40 .00 .minimum) .

NATIONALFULLCOLORRATES(commissionable) Weekday Sunday1" .- .30" . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$280 .00 . . . . . . . . $295 .0031" .- .60" . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$305 .00 . . . . . . . . $320 .0061" .or .more . . . . . . . . . . . . . . . . . . . . . . . . . .$335 .00 . . . . . . . . $350 .00

Publication SpaceReservations&MaterialsMonday .Issue . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Thursday, .4:00 .p .m .Tuesday .Issue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Friday, .4:00 .p .m .Wednesday .Issue . . . . . . . . . . . . . . . . . . . . . . . . . . .Monday, .4:00 .p .m .Thursday .Issue . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tuesday, .4:00 .p .m .Friday .Issue . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Wednesday, .4:00 .p .m .Sunday .Issue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Thursday, .4:00 .p .m .TV .Weekly . . . . . . . . . . . . . . . . . . . . . . . . . . .Wednesday, .11 .days .priorCrescent .Extra . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Monday, .4:00 .p .m .Add .24 .hours .to .deadlines .for .multi-color .ads .requiring .composition .

All .ads .running . in .any .print .publication .are .charged .for .a .widget . that .links .online .users .to .a .digital .copy .of .their .ad .on .the .day .of .publication .Charges .are .based .on .ad .size .(column .inches) .as .follows:1" .- .4" . . . . . . . . . . . . . . . . . .$3 .00 . 30" .- .59" . . . . . . . . . . . . . . . $7 .004 .5" .- .29 .5" . . . . . . . . . . . . . .$5 .00 . 60" .and .up . . . . . . . . . . . . . . $9 .00MarketplaceOhio .com .(mini .website) . . . . . . . . . . . . . . . . $25 .00/month

The Crescent-News, Defiance, Ohio 43512; Phone: 419-784-5441; Fax: 419-784-1492 (1/1/16)

EFFECTIVE JANUARY 1, 2016

RETAIL ADVERTISING RATES

DEADLINES

MECHANICAL MEASUREMENTS

COLOR RATES

BROADSHEET-TheCrescent-News

Page: . . .6 .column .x .19 .75”1 .column . . . . . . . . . . . . . . . .1 .66”2 .column . . . . . . . . . . . . . . . .3 .45”3 .column . . . . . . . . . . . . . . . .5 .25”4 .column . . . . . . . . . . . . . . . .7 .04”5 .column . . . . . . . . . . . . . . . .8 .83”6 .column . . . . . . . . . . . . . .10 .625”Space . is . billed . to . the . nearest . .25" . . .Ads .measuring .more .than .18" . in . height . will . be . set . and .billed .for .19 .75" .in .height .

TABLOID-SpecialSupplementsandCrescentExtraPage: . . .5 .columns .x .10 .25” .1 .column . . . . . . . . . . . . . . . .1 .66”2 .column . . . . . . . . . . . . . . . .3 .45”3 .column . . . . . . . . . . . . . . . .5 .25”4 .column . . . . . . . . . . . . . . . .7 .04”5 .column . . . . . . . . . . . . . . . .8 .83”

Space . is . billed . to . the . nearest . .25" . . .Ads .measuring .more .than .9" .in .height .will .be .set .and .billed .for .10 .25" .in .height .

MarketplaceOhio.com

n ...the most effective and efficient advertising vehicle in Northwest Ohio.

The Crescent-News, Defiance, Ohio 43512; Phone: 419-784-5441; Fax: 419-784-1492 (1/1/16))

EFFECTIVE JANUARY 1, 2016

CLASSIFIED DISPLAY RATES Weekday SundayLocal/Open Rate (2" min.) . . . . . . . . . $9.85 pci . . $10.35 pci Non-Profit Rate . . . . . . . . . . . . . . . . . . $8.15 pci . . . . . $8.65 pciPrivate Party Rate. . . . . . . . . . . . . . . . $7.70 pci . . . . . $8.20 pciNational Rate . . . . . . . . . . . . . . . . . . $16.56 pci . . . . $17.55 pciNational rate commissionable. 15% allowed to accredited agencies.

ANNUAL BULK CONTRACT RATE Weekday Sunday 150 inches . . . . . . . . . . . . . . . . . . . . . $8.80 pci . . . . . $9.30 pci 250 inches . . . . . . . . . . . . . . . . . . . . . $8.30 pci . . . . . $8.90 pci 500 inches . . . . . . . . . . . . . . . . . . . . . $8.05 pci . . . . . $8.55 pci 1,000 inches . . . . . . . . . . . . . . . . . . . . . $7.80 pci . . . . . $8.30 pci 2,000 inches . . . . . . . . . . . . . . . . . . . . $7.55 pci . . . . . $8.05 pci 4,000 inches . . . . . . . . . . . . . . . . . . . . $7.25 pci . . . . . $7.75 pci

REPEAT DISCOUNTSFor display ads only. Repeat within 6 calendar days of 1st run. Ten inch minimum. No copy changes.1st repeat (less than full page) .. . . . . . . . . . . . . . . . 20% discount 2nd repeat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30% discount

Approximately 22 characters per line. 9 lines of type per column inch. Abbreviations not permitted. Irregular insertions charged at 1-day rate.

COMMERCIAL LINE RATES Weekday Sunday 3-6x 7-24xLocal/Open Rate . . . . . . . . . . . . $1.18 . . . $1.24. . . $1.06 . . $1.01Non-Profit Rate . . . . . . . . . . . . . . $1.10 . . . $1.16. . . $1.01 . . . . 96¢National Rate (gross) . . . . . . . . . $1.84 . . . $1.95Private Party. . . . . . . . . . . . . . . $1.06 . . . $1.11. . . $1.01 . . . . 96¢

All line ads also appear on The Crescent-News website at a cost of 35¢ per day for each day they appear in the print edition.

WEEKLY COMMERCIAL RATESThree line minimum. 6 consecutive days in The Crescent-News and 7 days on web site each week and one day in the Crescent Extra. Non-refundable. Not available for Help Wanted. First 3 Lines Additional Lines1-Week Package . . . . . . . . . . . . . . $19.00 . . . . . . . . . $5.25 each2-Week Package . . . . . . . . . . . . . . $36.00 . . . . . . . . $10.25 each4-Week Package . . . . . . . . . . . . . . $66.00 . . . . . . . . $20.00 each

Private Party 6-Day Special - 6 consecutive days in The Crescent-News, and 6 days on our website. Flat charge. No refund. Three line minimum. . . . . . . . . .1st 3 lines: $14.50 Additional Lines: $4.00 each

Weekday Sunday 3-5x 6-24xDisplay Ad (per column inch) . . $11.85 . .$12.35Line Ad (per line) . . . . . . . . . . . . .$2.50. . . .$2.50 . . $1.50 . . $1.10

All Help Wanted ads are uploaded to the national web site,TheJobNetwork.com, and are subjected to additional charges. Call our advertising department for details.

Box charges for replies . . . . . . . . . . . . $10.00 pick up, $20.00 mailed

Daily SundayFull color . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$285.00 . . . . . $295.00

FULL COLOR BY THE INCH 1-2 days . . . . . . . . . . . . . . . . . . . . $6.00 per inch ($30.00 minimum)3-6 days . . . . . . . . . . . . . . . . . . . . . $4.00 per inch ($25.00 minimum)

CLASSIFIED LINE ADS 1-3 Days 4-6 DaysScreened background . . . . . . . . . . . . . . . . . . . . . . $15.00 . . $30.00

LEGALS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8.75 per inch

CRESCENT EXTRA (TMC) . . . . . . . . . . . . . . . . . . . . . $.75 per line Open . . . . . . . . $7.50 per inch Pick-Up . . . . . . $3.75 per inch

TOP JOBS/AUTOS/HOMES on Crescent-News.comFeatured positions on front page of Crescent-News website.Top Jobs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $50.00 (7 days)Top Autos and Top Real Estate . . . . . . . . . . . . . . . . . . $5.00 (7 days)Featured Home: Agent . . . . . . . $10 per week; $30 per month Private Party. . . $20 per week; $50 per month

To guarantee insertion of your advertising in The Crescent-News, complete layout and copy must be in our office by: Display & Legal Ads Line AdsMonday Issue Thursday, 4 pm Friday, 3 pmTuesday Issue Friday, 4 pm Monday, 3 pmWednesday Issue Monday, 4 pm Tuesday, 3 pmThursday Issue Tuesday, 4 pm Wednesday, 3 pmFriday Issue Wednesday, 4 pm Thursday, 3 pmSunday Issue Thursday, Noon Friday, 2 pm

Full color ads require one extra day lead time.

CRESCENT EXTRA (TMC) Display Ads Line AdsFriday Issue Monday, 4 pm Tuesday, 12 noon

Page size: eight columns by 19.75 inches deep or 158 column inches.1 column. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.25 inches wide2 columns. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.58 inches wide3 columns. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.92 inches wide4 columns. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.26 inches wide5 columns. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.60 inches wide6 columns. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.94 inches wide7 columns. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9.28 inches wide8 columns. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10.625 inches wide

Ads over 18 inches deep will be charged full depth.

CLASSIFIED LINE RATES

MECHANICAL MEASUREMENTS

DEADLINES

SPECIAL RATES

COLOR RATES

EMPLOYMENT RATES

CLASSIFIED RATES

n ...the most effective and efficient advertising vehicle in Northwest Ohio.

The Crescent-News, Defiance, Ohio 43512; Phone: 419-784-5441; Fax: 419-784-1492 (1/1/16)

EFFECTIVE JANUARY 1, 2016

PRE-PRINTED INSERTS RATES

InsertionsPerYear 1-5 6-23 24-51 52-99 100+Single Sheet $43/M $39/M $37/M $35/M $34/M 4-12 Page Tab $49/M $45/M $43/M $41/M $39/M 16 Page Tab $51/M $47/M $45/M $43/M $41/M 20 Page Tab $53/M $49/M $47/M $45/M $43/M 24 Page Tab $55/M $51/M $49/M $47/M $45/M 28 Page Tab $57/M $53/M $51/M $49/M $47/M 32 Page Tab $59/M $55/M $53/M $51/M $49/M 36 Page Tab $61/M $57/M $55/M $53/M $51/M 40 Page Tab $63/M $59/M $57/M $55/M $53/M * add $2.00 for each additional 4 tab pages ** add $4.00 for zoned distributions (2000 piece minuimum) *** add $3.00 for Sunday distribution (No zoning available) 1 broadsheet page = 2 tab pages

NATIONALPREPRINTS(commissionable) Card 4-12Tab 14-24Tab 28-36Tab 38-48TabDaily $51/M $58/M $60/M $62/M $64/M Sunday $54/M $61/M $63/M $65/M $67/M

SIZES- Maxiumum size accepted, 11.5” x 13”; minimum size 4” x 6”. Other sizes or unique pieces will be considered at additional costs. Send sample for quotation. Tab size preprints less than 8 pages must be quarter-folded.Single sheets must be at least 70# stock. $10/M folding charge for lighter stock.DEADLINES-Preprints must be scheduled and received 7 business days prior to weekday insertion, 10 days prior for Sunday insertion.SHIPPINGADDRESS - c/o Fort Wayne Newspapers, 600 W. Main St., Fort Wayne, IN 46802.DELIVERYHOURS-Delivery hours: Monday through Friday, 8:00 a.m. to 4:30 p.m.

FULL-RUNDISTRIBUTION (excludes mailed copies outside the Defiance area) Weekday quantity. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14,000Sunday quantity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15,300

PREPRINT RATES

POLICIES

DISTRIBUTION

ZONEDDISTRIBUTIONZoning is available on weekdays for an additional charge of $4.00 per thousand. Minimum 5,000 pieces.

ZONE QUANTITY A: DefianceCity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,875 (Home Delivery: 3300, Single Copy: 1,075) B: DefianceRural . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,550 Defiance (43512-outside city), Evansport (43519), Jewell (43530) C: DefianceCounty(Western) . . . . . . . . . . . . . . . . . . . . . . . . 1,250 Hicksville (43526), Mark Center (43536), Ney (43549), Sherwood (43556) D: PauldingCounty . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,125 Antwerp (45813), Cecil (45821), Grover Hill (45849), Latty (45855) Melrose (45861), Oakwood (45873), Paulding (45879), Payne (45880) E:PutnamCounty . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 425 Cloverdale (45827), Continental (45831), Dupont (45837), Miller City (45864) F: HenryCounty&Wauseon . . . . . . . . . . . . . . . . . . . . . . . . . 2,675 Deshler (43516), Hamler (43524), Holgate (43527), Malinta (43534) McClure (43535), Napoleon (43545), New Bavaria (43548), Ridgeville Corners (43555), Wauseon (43567) G: WilliamsCounty&Archbold . . . . . . . . . . . . . . . . . . . . . . . 1,100 Archbold (43502), Bryan (43506), Edgerton (43517), Pettisville (43551), Stryker (43557), West Unity (43570) TOTAL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14,000

Zoning is available to the zip code level.

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The Crescent-News provides advertisers a cost effective method of distributing preprinted sales and promotional pieces. Unlike direct mail of which 50-70% gets disposed of unread, newspaper inserts are considered by readers as a welcome source of consumer information. There are other advantages, too. With preprints advertisers have flex-ibility and control over the size, color, and quality of the piece as well as the day of delivery. They can get mass distribution of The Cresent-News' entire circulation area or they can target distribution to specifiic zip codes. In addition, newspaper insertion rates are a fraction of postal costs.The Crescent-News also has the ability to design the piece and find a printer at competitive rates. Call your account representative for rates and details.

...the most effective and efficient advertising vehicle in Northwest Ohio.

The Crescent-News, Defiance, Ohio 43512; Phone: 419-784-5441; Fax: 419-784-1492 (1/1/16)

EFFECTIVE JANUARY 1, 2016CRESCENT-NEWS.COM

HIGH IMPACT ADS - prominent exclusive front page placementExpandable Billboard (980 x 360) $150/day . . $250/wk . . . $750/mo (collapses to 980 x 30)Prestitial (700 x 450) . . . . . . . . . . . . $150/day . . $250 for 3 daysWallpaper (1600 x 1200) & Expandable Billboard . . . . . . . $250/day . $400/wk . . $1,250/moToday's Headlines & Breaking News emails blasts Standard banners and box ads . . . . . . . . . . . . . . . . . . . . . . .$125/mo

TEXT ADS - front page positioningUp to 3 lines . . . . . . . . . . . . . . . . . . . . . . . .$15 .00/week (2 week min .)

TOP JOBS/AUTOS/HOMESFeatured positions on front page of Crescent-News website .Top Jobs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$50 .00 (7 days)Top Autos and Top Real Estate . . . . . . . . . . . . . . . . . . .$5 .00 (7 days)

Crescent-News.com ...is the most-viewed local website in the six-county Defiance area . Web con-tent includes breaking news, local stories and photos from our newsroom as well as national news, photos and videos from Associated Press . Back issues of the print edition are available as well as archived and searchable stories from past web editions . We also post items submitted from our readers .

Northwest Ohio Homes Magazine ...is the most-comprehensive homes maga-zine in the six-county Defiance area and is published for the Northwest Ohio Realtors Association . The Homes Magazine is dis-tributed at the beginning of each month . Circulation is over 6,000 copies and avail-able at more than 200 outlets in the six-county area . Advertisers must be a member of the NW Ohio Realtors Association .

ADVERTISING RATESInside Pages Page Rate Color Rate8+ pages . . . . . . . . . . . . . . . $78 .00 per page . . . $25 .00 per page 6-7 pages . . . . . . . . . . . . . . . $83 .00 per page . . . $30 .00 per page5 pages . . . . . . . . . . . . . . . . $88 .00 per page . . . $30 .00 per page4 pages . . . . . . . . . . . . . . . . $93 .00 per page . . . $40 .00 per page3 pages . . . . . . . . . . . . . . . . $98 .00 per page . . . $40 .00 per page2 pages . . . . . . . . . . . . . . . $112 .00 per page . . . $50 .00 per page1 pages . . . . . . . . . . . . . . . $134 .00 per page . . . $50 .00 per pageBack Cover (includes full color) . . . . . . . . . . . . . .$395 .00 full page $210 .00 half pageInside Covers (includes full color) . . . . . . . . . . . .$290 .00 full page $180 .00 half page

Page Size: 7 .43" x 9 .43"

ROP DISPLAY RATES(5-column tabloid format)Open Rate . . . . . . . . . $10 .00 pciPickup from C-N . . . . . . $5 .00 pci

CLASSIFIED RATES(7-column tabloid format)Open Display Rate . . . . $7 .50 pciPickup from C-N . . . . . . $3 .75 pciLine Ad . . . . . . . . . . . . . 75¢ a line

FULL COLOR RATES 1-4" . . . . . . $30 25-34" . . .$100 5-9" . . . . . $40 35-44" . . .$12510-14" . . . . $60 45-70" . . .$15015-24" . . . . $75

PREPRINT RATESSingle Sheet . . . . . . . . . . . . . . . $38 .00/M4-Page Tab (up to .7 oz) . . . . . $40 .00/M8-Page Tab (up to 1 .2 oz) . . . . $45 .00/M12-Page Tab (up to 1 .6 oz) . . . $50 .00/M16-Page Tab (up to 1 .8 oz) . . . $55 .00/M20-Page Tab (up to 2 .0 oz) . . . $60 .00/M24-Page Tab (up to 2 .2 oz) . . . $65 .00/M28-Page Tab (up to 2 .4 oz) . . . $70 .00/M32-Page Tab (up to 2 .6 oz) . . . $75 .00/M

*add $5 .00 for each additional 4 tab pages or .2 ounces

1 broadsheet page = 2 tab pagesMaximum size: 10” x 11”

Minimum size: 4” x 6”

Crescent Extra ...is a weekly TMC (Total Market Coverage) publication distrib-uted to non-subscribers of The Crescent-News in the Defiance (43512) and Napoleon (43545) zip codes . It is tab-loid size and delivered by mail on Fridays or Saturdays . Circulation is 9,250 homes . The Extra serves as a cost-effective vehicle for both run-of-press and preprint

distribution . Deadline is Monday at 4:00 pm .

NW OHIO HOMES MAGAZINE

CRESCENT EXTRA

ON-LINE RATES CPM Rates 15,000-24,999 25,000-99,999 100,000-199,999 200,000 & Up (for 7-14 days) (15 days or longer, 25,000 min. impressions a month)3:1 Rectangle Ad (300 x 100) . . . . . . . . . .$9 .00/M . . . . . . . . $6 .00/M . . . . . . . $5 .00/M . . . . . . $4 .50/MBanner Ad (486 x 60) . . . . . . . . . . . . . . . .$10 .00/M . . . . . . . . $7 .00/M . . . . . . . $6 .00/M . . . . . . $5 .25/M Button Ad (104 x 90) . . . . . . . . . . . . . . . .$10 .00/M . . . . . . . . $7 .00/M . . . . . . . $6 .00/M . . . . . . $5 .25/MWide Skyscraper (160 x 600) . . . . . . . .$10 .00/M . . . . . . . . $7 .00/M . . . . . . . $6 .00/M . . . . . . $5 .25/MBox Ad (300 x 250) . . . . . . . . . . . . . . . . . .$12 .00/M . . . . . . . . $7 .50/M . . . . . . . $6 .50/M . . . . . . $5 .50/MLeader Board Ad (728 x 90) . . . . . . . . .$15 .00/M . . . . . . . . $8 .50/M . . . . . . . $7 .50/M . . . . . . $6 .50/MHalf Page Ad (300 x 600) . . . . . . . . . . . .$18 .00/M . . . . . . . $10 .00/M . . . . . . . $8 .50/M . . . . . . $7 .50/MTarget Positioning to specific section or page: Use CPM rates plus $1 .00/M

In 2015, traffic on the Crescent-News website averaged 6,250

visits a day. Monthly traffic averaged more than 668,000 page views

from 80,560 unique visitors.

SPECIAL NEWS& ADVERTISINGSECTIONS FOR

TheCrescent-News

The Crescent-News offers several special promotional

sections each month that give advertisers the opportunity to reach selected segments of

our readership. These special sections cover a variety of

topics - from health and home improvement to sports and

community events. Advertisements in these sections

reach targeted audiences who are most likely to be interested

in products and services related to these topics.

For more information about all the special sections listed, contact your Crescent-News Advertising Representative.

Several special sections have unique ad sizes and rate

structures. Many merchandis-ers have co-op funds available to them which can be applied to ads

placed in these publications.

2016The Crescent-News

Defiance, Ohio419-784-5441 Dates subject to change without notice.

reservation Publication &coPy

section date deadline ForMat

Tax & Finance Thurs.Jan.28 Fri.Jan.15 Tabloid

Business Card Directory #1 Fri.Feb.5 Fri.Jan.14 BookletValentine's Day Specials Tues.Feb.9 Fri.Feb.4 ROPWinter Bridal Issue Thurs.Feb.11 Fri.Jan.29 TabloidThis Week In NASCAR(Thur.) Feb.18–Nov.17 Fri.Feb.19 ROPNASCAR Preview Fri.Feb.19 Fri.Feb.12 ROPWho's Who in Area Business Feb.22&29;Mar.14Wed.Feb.17 ROPFarm Forecast & Review Thurs.Feb.25 Fri.Feb.12 Tabloid

Save Your Vision Week Sun.March6 Tue.Feb.23 ROPHome & Garden Show Guide Wed.March9 Wed.March2 ROPNCAA Tournament Brackets Mon.March14 Thurs.March10 ROPKids' Photo Album Fri.March18 Fri.March4 TabloidPreschool & Day Care Directory Wed.March23 Fri.March18 ROPEaster Church Services Tue.March22 Thurs.March26 ROPNational Doctor's Day Wed.March30 Fri.March25 ROPHome, Lawn & Garden Fri.April1 Fri.March18 TabloidSpring Car Care Fri.April14 Tue.April4 TabloidHealth & Fitness Thurs.April20 Mon.April8 Tabloid

Home, Lawn & Garden #2 Sun.May1 Fri.April22 ROPMother's Day Specials Tue.May3 Fri.April29 ROPNational Pet Care Month Wed.May4 Wed.April27 ROPNational Nurse's Week Thurs.May5 Mon.May2 ROPNational Hospital Week Sun.May8 Mon.May2 ROPNational Nursing Home Week Sun.May8 Mon.May2 ROPKids' Design-An-Ad Thurs.May12 Tue.March1 TabloidEMS Week Sun.May15 Wed.May11 ROPGraduation Issue Fri.May27 Wed.May6 Broadsheet

Summer Entertainment Guide Wed.June1 Fri.May13 TabloidSummer Bridal Issue Sun.June5 Fri.May27 ROPHome Lawn & Garden #3 Thurs.June9 Thurs.May26 TabloidMichigan 400 Fri.June10 Mon.June6 ROPFather's Day Specials Tue.June14 Fri.June10 ROPRelay for Life Wed.June22 Thurs.June16 ROP

Defiance County Fair Program Thurs.July7 Mon.June13 TabloidSenior Lifestyle Wed.July20 Fri.July8 Tabloid

Back to School Wed.Aug.3 Fri.July22ROPReader's Choice Awards Thurs.Aug.4 Thurs.July21 TabloidBusiness Card Directory #2 Fri.Aug.5 Fri.Jul.15 BookletHS Football Preview Wed.Aug.24 Mon.Aug.1 TabloidJunior Fair Results Wed.Aug.31 Fri.Aug.19 Tabloid

4 Under 40 Fri.Sept.9 Thur.Sept.1 ROPFall Home Improvement Wed.Sept.14 Fri.Sept.2 TabloidFocus on Business & Industry Wed.Sept.28 Mon.Aug.22 Broadsheet

Breast Cancer Awareness Sun.Oct.2 Fri.Sept.23 ROPFarm Review Wed.Oct.5 Wed.Sept.21 ROPFall Home Improvement #2 Sun.Oct.9 Fri.Sept.30 ROPClergy Appreciation Day Sun.Oct.9 Mon.Oct.3 ROPFall Car Care Wed.Oct.12 Fri.Sept.30 TabloidDental Hygiene Month Sun.Oct.16 Tues.Oct.11 ROPFamily Health Wed.Oct.19 Fri.Oct.7 Tabloid

Recipe Edition Wed.Nov.2 Fri.Oct.21 TabloidSalute to Veterans Wed.Nov.11 Fri.Oct.28 TabloidNational Hospice Month Sun.Nov.13 Mon.Nov.7 ROPHoliday Gift Guide #1 Thurs.Nov.17 Wed.Nov.9 BroadsheetHS Basketball Preview Tues.Nov.22 Fri.Nov.4 TabloidCountdown to Christmas Nov23–Dec1,15,20 Thursdayprior ROPSmall Business Saturday Fri.Nov.25 Mon.Nov.21 ROPNASCAR Wrap-Up Sun.Nov.27 Mon.Nov.21 ROP

Holiday Gift Guide #2 Thurs.Dec.8 Wed.Nov.30 BroadsheetNCAA College Bowl Contest Sun.Dec.11 Wed.Dec.7 ROPChristmas Church Services Wed.Dec.21 Fri.Dec.16 ROPChristmas Greetings Sat.Dec.24 Wed.Dec.14 Tabloid2016 Year-End Review Sat.Dec.31 Fri.Dec.23 ROP

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