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Presents The new wave in B2B marketing © Noam Eshel

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Created by professionals, for the pros, Defense-Update VideoReport® is covering aerospace, military and Homeland Security topics. Presenting broad coverage by matter experts, Defense Update VideoReport® highlights the latest trends, innovative products and leading companies in the military, aviation and security domains. Get your company covered. Look us up at major exhibitions, conferences and tradeshows. To secure a meeting, drop us an email at [email protected] or visit http://video.Defense-Update.com

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Page 1: Defense Update VideoReport

Presents

The new wave in B2B marketing

©  Noam  Eshel  

Page 2: Defense Update VideoReport

•  Press  Releases  -­‐  discredited  by  overuse,  excessive  online  duplica7on  •  Print  ads  -­‐  one-­‐dimensional,  expensive  and  lack  interac7vity  •  Email  adver7sing  -­‐  low  open  rate  and  engagement  •  White  papers  -­‐  Lengthy  processing  and  complicate  to  comprehend  •  Online  adver7sing  –  suffer  ‘banner  blindness’,  low  engagement  •  Video  ads  -­‐  interrup7ve,  expensive  and  complex  to  produce  

 Introducing  

VideoReport®  Blending  PR,  Adver7sing  and  Broadcast  

`  

The  B2B  Marke7ng  Challenge  Messages  figh0ng  for  your  prospects’  a:en0on  each  have  their  snags  

What  Media  for  B2B?  

©  Noam  Eshel  

Page 3: Defense Update VideoReport

Advantages  of  Online  Video  •  Gaining  your  prospect’s  a:en0on  (Image,  Voice  &  Mo#on)  •  Rich  and  engaging  mul0media  content  on  demand!  •  Dynamics  and  interac0vity  build  confidence  and  trust  

Video  is  the  Latest  trend  in  online  B2B  marke7ng!  

   

`  

Page 4: Defense Update VideoReport

Advantages  of  Online  Video  •  Mobile  Friendly  –  Ready  when  your  prospect  is  •  Condensing  and  simplifying  complex  ideas  •  Highly  targeted  and  effec0vely  reaching  B2B  audience  •  Trackable  performance  

Think  of  video  as  your  online  ‘Elevator  Pitch’      

`  

Page 5: Defense Update VideoReport

`  

Rob  Ciam

pa,  Pixability  201

2  

Content  Marke7ng  on  the  Rise:  Video  is  #1    

Page 6: Defense Update VideoReport

`  `  

Rob  Ciampa,  Pixability  2012  

Branding  Video  on                              is  Skyrocke7ng  

Page 7: Defense Update VideoReport

Integrated  Media  Channel  for  B2B  Marke7ng      

©  Noam  Eshel  

Page 8: Defense Update VideoReport

•  B2B  video  channel  tailored  for  aerospace  &  defense    •  Integral  content  on  Defense-­‐Update  •  Global  Reach  +100,000  •  Promo0onal  package  combining  Content  &  Media  •  Context  Related  (7  ver0cal  channels)  •  Addi0onal  viral  distribu0on  through  social  web  •  Search  engine  op0mized    •  integrated  into  news  readers  •  Tracking  email,  likes  and  tagging  

Page 9: Defense Update VideoReport

Ver0cal  Channels:  –  Aerospace  –  Land  – Mari0me  –  Unmanned  Systems  –  Defense  Electronics  – Missiles  &  Missile  Defense  –  HLS  

Page 10: Defense Update VideoReport

VideoReport®  content  &  coverage:  •  Company  introduc0on    •  Product  Reviews  •  On  camera  interviews  •  Overview  of  event  displays  

 

Page 11: Defense Update VideoReport

VideoReport®  Distribu0on:  •  Content  Integra0on  with  Defense-­‐Update  •  Online  promo0on  -­‐  banners,  social  web,  email  •  Related  inter-­‐video  links  •  Favorable  SEO  Ranking  •  Video  can  be  displayed  on  your  website  

Page 12: Defense Update VideoReport

Video.Defense-Update.com!

©  Noam  Eshel