defense update videoreport
DESCRIPTION
Created by professionals, for the pros, Defense-Update VideoReport® is covering aerospace, military and Homeland Security topics. Presenting broad coverage by matter experts, Defense Update VideoReport® highlights the latest trends, innovative products and leading companies in the military, aviation and security domains. Get your company covered. Look us up at major exhibitions, conferences and tradeshows. To secure a meeting, drop us an email at [email protected] or visit http://video.Defense-Update.comTRANSCRIPT
Presents
The new wave in B2B marketing
© Noam Eshel
• Press Releases -‐ discredited by overuse, excessive online duplica7on • Print ads -‐ one-‐dimensional, expensive and lack interac7vity • Email adver7sing -‐ low open rate and engagement • White papers -‐ Lengthy processing and complicate to comprehend • Online adver7sing – suffer ‘banner blindness’, low engagement • Video ads -‐ interrup7ve, expensive and complex to produce
Introducing
VideoReport® Blending PR, Adver7sing and Broadcast
`
The B2B Marke7ng Challenge Messages figh0ng for your prospects’ a:en0on each have their snags
What Media for B2B?
© Noam Eshel
Advantages of Online Video • Gaining your prospect’s a:en0on (Image, Voice & Mo#on) • Rich and engaging mul0media content on demand! • Dynamics and interac0vity build confidence and trust
Video is the Latest trend in online B2B marke7ng!
`
Advantages of Online Video • Mobile Friendly – Ready when your prospect is • Condensing and simplifying complex ideas • Highly targeted and effec0vely reaching B2B audience • Trackable performance
Think of video as your online ‘Elevator Pitch’
`
`
Rob Ciam
pa, Pixability 201
2
Content Marke7ng on the Rise: Video is #1
` `
Rob Ciampa, Pixability 2012
Branding Video on is Skyrocke7ng
Integrated Media Channel for B2B Marke7ng
© Noam Eshel
• B2B video channel tailored for aerospace & defense • Integral content on Defense-‐Update • Global Reach +100,000 • Promo0onal package combining Content & Media • Context Related (7 ver0cal channels) • Addi0onal viral distribu0on through social web • Search engine op0mized • integrated into news readers • Tracking email, likes and tagging
Ver0cal Channels: – Aerospace – Land – Mari0me – Unmanned Systems – Defense Electronics – Missiles & Missile Defense – HLS
VideoReport® content & coverage: • Company introduc0on • Product Reviews • On camera interviews • Overview of event displays
VideoReport® Distribu0on: • Content Integra0on with Defense-‐Update • Online promo0on -‐ banners, social web, email • Related inter-‐video links • Favorable SEO Ranking • Video can be displayed on your website
Video.Defense-Update.com!
© Noam Eshel