Deep Packet Intelligence: The Future of Next Generation Service Delivery

Cam CullenDirector of Product Management, Americas

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Massive Investments in NGN Infrastructure

Ongoing massive investments in telecom infrastructure

FTTx

WiMax/WiFi

3G/4G Mobile

IP Multimedia Subsystem (IMS)

Wholesale replacement

Laying the groundwork for new services and NGN architecture implementations

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NGN Architectures—Improving Delivery of Services

Heavy utilization of SIP as signaling protocol for application registration

IMS standards based on SIP, including TISPAN, 3GPP, 3GPP2, and PacketCable

QoS and bandwidth can be controlled throughout network

RACS functionality allows end-to-end provision for bandwidth for calls

Works only for “registered”applications

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Applications Driving Broadband Upgrades

Buffering…….

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Broadband Connected Home Applications

Office Kid’s Room

KitchenLiving Room

-Work VPN- IM- Email- Apps

-Web-VOIP

-Mobile-VOIP-Presence

-Voice-IM-Streaming

-SD Video-VOIP-IM

-HD Video-VOD DL-VOIP-IM/Chat

-Gaming-Media DL-IM/Chat

-VOIP-IM-Email-Web-VOIP-Streaming

(Video, Music)

Broadband

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Enterprises Dependent on Networks

Widespread VOIP

Streaming Media

Video Conferencing

P2P control

Remote Storage

ERP and CRM

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Challenge: Managing NGN and Web Applications

Web 2.0 complicates NGNInternet and Web 2.0 applications do not “register” themselves with the network, and are usually not “hosted”applications by the SP

Complicates VAS offerings because traffic often mimics web

New levels of network intelligence required to deliver comprehensive service offerings

Subscriber and Application Aware

Tightly Integrated Service Pipeline

Superior Network Visibility

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DPI: Managing and Monetizing Applications

DPI enables Service Providers to monetize the applications running on their network

IMS Applications

Web Applications

Over-the-top Applications

Only DPI can enable:Comprehensive application control

Accurate bandwidth management

Intelligent service redirection

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DPI is Fundamental : 3G Mobile

Subscribers

Internet

DPI

SubscriberFlows

Public Data

Self-Care PortalSubscribers

NetworkEngineers

QoS Policy Templates

Self-provisioning request

Packet SwitchedMulti-Service

Core

RAN

PDF/PCRF

Services

GxGy/Gz

Charging System

AAA/HSS

P2P: Limit to 512kbps

P2P: Limit to 512kbps

VOIP: Guarantee 64kbps

VOIP: Guarantee 64kbps

Web: Parental Control

Web: Parental Control

Security: Attack Detection

Security: Attack Detection

Usage Quota: 100Gb/month Usage Quota: 100Gb/month

Mobile Acceleration

Mobile Acceleration

A mind for networks

Thank You